Beruflich Dokumente
Kultur Dokumente
Hilliard
MHR 6451
Unit 3 Case Study
7-19. What makes Zipcar an attractive employer for which to work?
Zip car is a subsidiary of Avis Budget Group Inc., which is one the premier
services they are able to save money and reduce the hassle for transportation in
cites. Zipcar provides over 950,000 members on-demand access to more than
12,000 vehicles in urban areas on college campuses and at airports across the
United States, Canada, the United Kingdom, Spain, Austria, France, Germany and
Turkey (Zipcar). Zip care is an innovative company growing at rapid a speed due to
their support of the social responsibility and the environment. This is one the
reasons they are an attractive employer for employees that are looking for a new
The company allows customers to share a car for a fee as small similar to a
short cab ride. The main goal of the company is to reduce the number of cars being
driven on the road and thereby reducing environmental pollution (Zipcar). Zipcar’s
rental vehicles are the most up to date vehicles that are conveniently located in
public areas close to populated areas (Chesley). The vehicles can be shared between
multiple customers. Zipcar’s approach helps to decrease the number of cars on the
7-20. What do those doing the actual hiring at Zipcar feel are important
Zipcar focuses their hiring model around employees that are similar to their
customers. The average employee of Zipcar is looking for something new and cutting
edge just like their customers. Their hiring managers seek out employees that are
passionate about the type of industry in which they wish to work as well as the company
as a whole. They employees usually are solid professional, passionate about the their
must also comprehend and have an appreciation for what Zipcar is about and understand
the climates and different cultures in which the company conducts its operations
(Kennedy). Zipcar began with a small team of 18 employees (Kennedy). Employees and
managers have to have open dialog, constructive criticism, and continuous feedback will
enforce and strengthen Zipcar’s strategy and vision to take the company to the next level.
Employees that Zipcar hire must an understanding and have a deep appreciation for what
Zipcar stands for and understand the climates and different cultures in which the
company conducts its operations around the world. Zipcar is looking to hire forwarding
Chesley, K. (2015, July 28). New Research Finds Business Use of Zipcar Reduces
Personal Car Ownership. Retrieved on January 10, 2016 from Yahoo Finance:
http://finance.yahoo.com/news/research-finds-business-zipcar-reduces-
145357405.html
Kennedy, R. (2010, October 10). Taking the Co-op Out for a Spin; New Car Rental
Idea Depends on Courtesy of Strangers. The New York Times. Retrieved
January 10, 2016, from
http://www.nytimes.com/2003/10/10/nyregion/taking-op-for-spin-new-
car-rental-idea-depends-courtesy-strangers.html