THINK & LEARN

Group No. 9A

BYJU’s byjuraveendran@gmail.com
2nd Floor Tower DIBC Knowledge Park4/1, Bannerghatta Main Road Bengaluru, 560068 India
CONTENTS

1. Introduction of the
Company……………………………………………………………………………………………………………………………......2

2. Description of the company in which the company is

operating…………………………………………………………………………………………………………………………………3

3. Contribution of the company in its respective

sector……………………………………………………………………………………………………………………………………….4

4. Identify a problem company is

battling…………………………………………………………………………………………………………………………………….5

5. Approach to cater to the

problem……………………………………………………………………………………………………………………………………6

6. References……………………………………………………………………………………………………………………………7

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BRIEF INTRODUCTION OF THE COMPANY
Think & Learn Pvt Ltd was created in 2005 by Mr. Byju Raveendran, a Mechanical Engineering
graduate who has scored 100 percentile twice in CAT.
From 250 students in 2005 to 15000 students in 2011, its phenomenal growth lies not in any
coincidence but in penchant and pursuit of setting standards of excellence and perfection in the quest
for success in aptitude exams like CAT, CSAT, GS, SAT, IIT-JEE, SAT, GRE and Campus
Recruitment Tests.
They are pioneers for conducting online live classes through satellite enabling a reach to any number
of students at a time, even in remote areas. This use of technology is helping the company to grow
exponentially without compromising on quality which is our USP. It is successfully running its
training programs in 232 locations including some top engineering colleges.
Think & Learn Private Limited is a Private incorporated on 30 November 2011. It is classified as
Non-Govt Company and is registered at Registrar of Companies, Bangalore. Its authorized share
capital is Rs. 55,660,000 and its paid up capital is Rs. 31,604,680. It is involved in other education.

Directors of Think & Learn Private Limited are Ravi Shankar Venkataraman Ganapathy Agra, Byju
Raveendran, Divya Gokulnath, Riju Ravindran, Vivian Wu and .

Current status of Think & Learn Private Limited is - Active.

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DESCRIPTION OF THINK & LEARN

'Think & Learn' a venture focused on educating India

The India story is linked closely to its demographic profile. We are not just the world‘s largest
democracy but also the youngest. This advantage could turn to be liability if the government and the
private sector turned focus on scaling employability and providing basic education.
A 33 year old Byju Raveendran decided to focus on the not sought after competitive examination
market to help students prepare and crack the entrance exams from engineering to medicine to the
IAS and even the SAT and GMAT. He gave up his American dream for a chance to change the way
students Think & Learn. Founded in 2008, Think & Learn is growing from addressing the needs of
250 students to over 20,000 students today. With the launch of the K12 tablet Byju hopes to capture
even bigger market through distance learning. Every weekend in Bangalore over 2000 students
assemble in a classroom to get ready to bell the cat.
The man cracking the whip is Byju Raveendran. A CAT topper and National Mathematics Olympiad
winner, Byju decided to ditch the IIMs to start Think & Learn, the parent company of Byju’s classes.
For Byju having grown up in a family of teacher’s education seemed to be a natural fit. What started
as a CAT training institute with just 250 students in 2008 today prepares students for UPSC,
engineering entrances, GMAT and the GRE. Realising that there is an upper limit to the number of
students he can reach out to if he continues with a brick and mortar model. Byju started identifying
best teachers across India. Today it reaches out to students in different parts of the country through
VSAT centres.
However, what is different about Byju’s class? Raveendran differentiates his classes with others. He
believes that all the other coaching institutes basically identify the patterns and make them practice
100s of question so that they get familiar with all the previous questions. However, he does not
concentrate on that. He basically teaches students the principles so that they can solve any question.
He teaches them how to expect questions, how to predict questions rather than solve questions made
by someone else.

"We mainly train our

students is that they will
be in a position to expect
questions and more than
questions, it’s not just
about doing well in the
exam but, they will clearly
understand the concepts
so that they will be able to
frame those questions"
Byju Raveendran said.

With 60 centres pan India Byju’s class isn’t cheap with students shelling out anywhere between Rs
6000-50,000 a year. Having already grossed revenues of Rs 14 crore Think & Learn received its first
round of funding, a whooping USD 10 million in December 2012 from the Manipal Group.

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What made the Chairman of Manipal Global Education Services and the Former Infosys CFO
Mohandas Pai bet on Byju? That he had a great business for India and his idea was truly
transformational.
Pai heard of him first, when in Manipal we found a rush of young people going to a class. When he
enquired as to why they are doing that he found that there is a person whose name is Byju Raveendran
who is taking classes for them to enable them to pass their classes in IAM. Students were very happy
with him and the success rate was extraordinarily high.

“We contacted him and requested for a meeting, he came and he spoke to us and he explained. We
found that he was a wonderful entrepreneur who has hit upon a successful idea and who has made
sure that the idea actually worked. He has tested it out, he has led from the front, done many things
himself, he has opened to change, he has changed the way of doing things based upon responses” said
Pai.

With financial backing, Byju is all set for the next growth phase and is betting on the power of tablets
to take his classes to students anytime, anywhere. These K12 tablets are preloaded with adaptive text,
animation videos and practice tests. Currently the content is only available for engineering and
medical entrance exams in Bangalore.

Raveendran informed that for the next three years he will be getting into the School Education
Segment. There he will be coming out with products in maths and science through tablet, which will
be in a completely adaptive platform. Revenue numbers which we are expecting over the next three
years is close to Rs 100 crore.

In the last three years we have been doubling our revenue without any investment. With investment as
well as with lot more brilliant minds coming together, joining he hopes to come out with products
across test preparation segments as well as into school segments in maths and science through tablets.

With an eye on scoring revenues of a Rs 100 crore over the next three years Byju is all set to kick-
start Think & Learn foraying to the school segment to prepare students from class eight onwards by
supplementing their school studies. The bigger goal however for this state level player is to teach
students how to learn.

CONTRIBUTION OF THE COMPANY

Sector: Education technology

Online education industry will be a $1.96 billion industry by 2021 according to a research conducted
by KPMG, along with insights from Google search.
In June 2018, Byju's had said it has crossed Rs 100 crore in monthly revenue and had revised its
revenue targets for this year to Rs 1,400 crore.
Byju's did not disclose the valuation of the company, but industry watchers estimate it to be over $3.6
billion (Rs 25,763 crore).
Byju contributed $ 1 billion in total education technology sector.

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 In the last few years, Byju's revenue has seen a jump from Rs 12 crore in the first year of operation to
Rs 120 crore now. "In a way, Byju's never had a pre-revenue stage because it was profitable from the
start. So instead of seeking seed funds, we used the money that was internally generated from the
profits that we made of the offline classes. Investments procured subsequently helped accelerate our
growth and enabled us to reach out to a much larger group.” Byju said.

Byju's secured Series a funding of $10 million in February 2014 after which the product was launched
on tablets. Series B of $30 million took place the following year in June and mostly went into product
development and team expansion. The company also raised a fresh round of funding early this year in
February, which stood at $75 million and is currently the largest infusion of funds in any edu-tech
start-up in India. And Raveendran has grand plans with it.

"The model which we have in India is already profitable, so we will be targeting international markets
with the funds raised," he says. "We already got 15% revenue from some of the West Asian countries
like Dubai and Kuwait, but these are basically an extension of the Indian market. Now, our focus will
be the Commonwealth countries as well as the US and UK. We are also exploring some potential
acquisitions, which will give us insights into some of those markets," he adds.

With this kind of market potential, it’s true that there’s place for every kind of opportunity, but
whether the solutions are really making a student’s life better and enabling easy learning is a subject
for another story.

IDENTIFICATION OF THE PROBLEM IN WHICH THE COMPANY IS BATTLING

 Global Expansion of business:

Byju begin new chapter as world’s top education tech company. Education technology start up Byju’s
has raised $540 million in a funding round led by South Africa's Naspers Ventures to fuel its
expansion plans, according to a company statement. The transaction is expected to value Bengaluru-
based Byju’s at around $3.6 billion, up from $1billion earlier this year, making it one of the top-five
most valued Internet companies in India and the world’s most valued education technology firm.

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 “The aspiration is to create the largest education company in the world. Starting in India is a
big advantage because it will be the largest market, even compared to China,” said Raveendran

Byju mainly focus on expansion in US, UK, and other Commonwealth nations.

The challenge is clear and now comes how to cope up with this challenge.
For this the company has clear strategy of acquiring other companies but the process is very slow and
target of world’s top education tech company is not achieved in this way.
Major Acquisition:
1. OSMO on Jan 16, 2019
2. Maths Adventure on July 24, 2018
3. Tutor vista on July 3, 2017
4. Vidyaratha on Jan 17, 2017

 Increase number of subscribers and revenues:

Currently they have 15 lakh registered users from over 1700 cities on our app. Out of these, 9,00,000
are paid subscribers.
In terms of revenue, we clocked around Rs. 520 crore in financial year 2018 and expect to more than
double revenues to around Rs. 300 crore in the current financial year.
 Challenge to change perception of people:
The main problem faced by people is that people in country like India have mind-set of going with
traditional system of education.

APPROACH FOR THE PROBLEM

Their core focus will be on two things:

 Getting deeper into India and,

 Launching international product.

In India, almost 75% of our users come from outside the top 10 cities. But we have still reached out to
less than 1% of the total student population. The availability of Byju’s learning programmes in
multiple vernacular languages will ensure access to students in more parts of India. To launch in the
international market, we are in the process of building a product. Our aim is to get the k-3 product (for
grades 1 to 3) ready for launch by October this year.

So the best approach for the problems they are facing is Squeaky Wheel Optimization.

It is the best approach for them as Raveendran wants the best high quality results in short span of time
so this approach suits well to problems with complex objective functions.

In squeaky wheel, a priority ordering of problem elements is used to quickly construct a solution by
allocating resources first to high-priority tasks. That solution is then analysed to find trouble spots—
those elements that are not handled as well as they could be if they had their pick of resources. The
priority of the problem elements is then increased, and the new priority ordering is used to construct a
new solution, with the likely result that those elements will be handled better.

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REFERENCES
http://www.twenty19.com/think-learn-pvt-ltd
//economictimes.indiatimes.com/articleshow/53392426.cms?from=mdr&utm_source=contentofintere
st&utm_medium=text&utm_campaign=cppst

https://www.otsys.com/swo.php

https://bit.ly/2EYgGU8