Beruflich Dokumente
Kultur Dokumente
By:Yudha Saintika
Faculty of Industry and Information Technology
Telkom Institute of Technology Purwokerto
Sept, 2018
Session Objectives
Understand the strategic context of IS/IT in
organization
Understand the development of IS/IT
strategy
Understand the impact of business strategy
to IS/IT strategy development.
The challenge of IS/IT plan in Indonesia
Agenda
Strategic Context of IS/IT in Organization
Evolution of IS in Organization
Success Factors of Strategic Information
Systems
The Relationship of IS/IT Strategy and
Business Strategy
IS/IT Strategy
Competitive Strategy and Its Implication to
IS/IT Strategy
SPIS in Indonesia: Local point of view
Evolution of Strategic Context of Information System
Silo Information System to An Integrated Information System
(Enterprise System).
Simple environment to complex environment.
Support Information System to Strategic Information
System.
Internal business focus to internal and external business
focus.
Enhance core business functions.
Service oriented instead of infrastructure oriented.
Etc.
Strategic Context of IS in Organization
More products available in digital form – Hence e-
delivery through an IS (give some examples e-products?)
Informasi
Software Uang
….More..
Strategic Context of IS in Organization
More commerce takes place electronically (e-commerce-create
new opportunities, online transaction)
Strategic Context of IS in Organization
More activities getting more complex, need various of
data and information (data mining, enterprise
information systems – ERP, Business Intelligent)
ERP
Accounting Research
Manufacturing
Strategic Context of IS in Organization
Interrelatedness of Business activities within and between
companies (improve efficiency and productivity)
Flow of Materials
Flow of Information
Strategic Context of IS in Organization
Technology advancement that can processes data in a
large volume in a relatively short time.
Conexica.com
The Evolution of Information Systems
Era Information System Data Processing
Business Strategic
Management Executive Management
IS Management
Information Analysis User Operations
(MIS)
Scope SPIS
Contoh Keterkaitan Strategi Bisnis, Strategi
IS, dan Strategi IT
Strategis
Membuka akses ke potensial pelanggan
di seluruh Indonesia
How can IS/IT build in switching costs By linking purchasing and remittance systems to reduce
for customer? overheads of customer.
Discount/volume packages to discourage piecemeal
purchase.
How can IS/IT change the basis of Lower costs: optimize yield per aircraft.
competition? Differentiate service:reconfiguring aircraft due to
demand.
Niche/focus service into high yield sectors (business
travel)
How can IS/IT change the balance of Agent is constantly aware of seat availability of
power in supplier/customer competing airlines.
relationship? Airline can readily promote unsold capacity via chosen
agents.
How can IS/IT generate new Integrated travel package to high mileage business
products/services? customers—by passing agencies.
New routes/schedule to cater for demand.
Impact of Competitive Forces and Potential
IS/IT Opportunities
Key force Business implications Potential IS/IT effects
impacting the
industry
Threat of new Additional capacity Provide entry barriers or reduce access by: exploiting
entrants Reduced prices existing economies of scale, differentiate products or
New basis for competition services, control distribution channels, segment markets
Buyer power Forces prices down Differentiate products or services and improve price or
high Demand higher quality performance
Require service flexibility Increase switching costs of buyer
Encourage competition Facilitate buyer product selection
Supplier power Raises prices or costs Supplier sourcing systems
high Reduced quality of supply Extended quality control into suppliers
Reduced availability Forward planning with supplier
Substitute Limits potential market and profit Improve price or performance
products Price ceilings Redefine products and services to increase value
threatened Redefine market segments
Intense Price competition Improve price or performance
competition Product development Differentiate products and services in distribution
from rivals Distribution and service critical channel and to consumer
Customer loyalty required Get closer to the end consumer—understand the
requirements
Why is IS/IT Planning Important?
IT Strategy is the process of defining the strategic use
of technology in an organization.
The IS/IT Planning process ensures efficient and
effective investment of IT to support the business
IT is More Critical to Corporate Success
The use of IT is increasingly pervasive
Enterprises are discovering that IT can influence the
relative performance of most departments
Results of Lack of IS/IT Planning
Failed of IS/IT projects
We see IT projects which lacks direction, weak
in scope, have little of no identification of
Critical Success Factors.
Inefficient use of investment in IT
Bad name for IT professionals and due to failed
IT implementations
Is IS/IT so important? What is your view on this?
IS/IT Planning in Indonesian
Organizations: Realities
Justification for auditing purposes
Idea often comes bottom up: hence the challenges
Do not believe in documentation: hence the
approach is often less formal
Difficult to get buy-in from management who
would rather see IT implementation projects
Who’s project is this: an IT department project?
Anything else?
Trends in IS/IT Planning
We will see more ‘formal’ IS/IT Planning activities with
increase of IS/IT dominance as an integral part of
business
IS/IT Planning will need to be done faster, with the
faster trend of technology development: Cloud
Computing, Broadband, Mobile Technology
Clear definition between business plan, IS/IT planning
and IT implementation will become more and more
blurred as technology will continue to drive businesses
stronger
Do you believe on this trend?
Exercise Your Thought
Explain the evolution roles of IT/IS in an
organization?
What are IS/IT strategies?