PRASAR BHARATI S.NO.

ALL INDIA RADIO: **********

(AUDIENCE RESEARCH UNIT)

IMPACT ASSESSMENT STUDY ON THE PUBLICITY CAMPAIGN IN

THE LWE AFFECTED AREAS (PHASE-VI)
Name of Village …………………………………..
Date of Field Work ………………………………

Name: Respondent …….…………………Name: Head of family………….……………………….

Relationship with Head of family……………………………………………………………………...
Address:……………………………………………..…………………………………………………..
......................................................................... Tel No……..……………………………………………

Details of the Main Income Earner of the household (for socio-economic classification) SEC:

1. EDUCATION…………………
Illiterate
Literate but no schooling
4 Years of school
5-9 Years of school
10-12 Class
Less than Graduate
Degree/PG General
Degree/PG Technical
2. OCCUPATION……………................................................................
1 Unskilled/Agri. Labour 1 Busi. with empl 10 & + Med.Fr. 7
2 Skilled Worker/Artisan 2 Self-employed/Professional 8
3 Petty Traders 3 Clerical/Salesman 9
4 Shop Owners 4 Supervisory Level 10
5 Business. with empl.None/Mar.fr. 5 Jr. Officer/Executive/Lr.Fr.1 11
6 Business. with empl.1-9/Sm.fr. 6 Sr. Officer/Sr.Executive/Lr.Fr.2 12
7 Empl.-Employee; Mr.-Marginal; Sm.-Small; Fr.-Farmers; Lr.-Large;
8 Med.-Medium; Busi.-Business; Jr.-Junior; Sr.-Senior

RESPONDENT’S PROFILE

3. GENDER: 6. OCCUPATION …………………………………………...

Male 1 Unskilled/Agri. Labour 1 Clerical/Salesman 9
Female 2 Skilled Worker/Artisan 2 Supervisory Level 10
Petty Traders 3 Jr. Officer/Executive/Lr.Fr.1 11
Shop Owners 4 Sr. Officer/Sr.Executive/Lr.Fr.2 12
4. AGE: Years Business. with empl.None/Mar.fr. 5 Student 13
15-30 Years 1 Business. with empl.1-9/Sm.fr. 6 Housewife 14
31-45 Years 2 Busi. with empl 10 & + Med.Fr. 7 Unemployed/Retired/Dependent 15
46-60 Years 3 Self-employed/Professional 8
61 & above 4 7. RADIO OWNERSHIP:
MW Radio set 1 MW /FM /SW Radio in car 7
FM Radio set 2 Any other type of 8
5. EDUCATION MW + FM Radio set 3 Radio receiver
MW+SW Radio set 4 (Specify)………………
Illiterate 1
Literate but no schooling 2 MW+SW+FM Radio set 5
4 Years of school 3 FM Radio in Mobile phone 6
5-9 Years of school 4
10-12 Class 5 8. TV OWNERSHIP: 9.INTERNET FACILITY:
Less than Graduate 6
Degree/PG General 7 TV without cable 1 Available on Mobile phone 1
Degree/PG Technical 8 TV with cable 2 Available on Computer 2
I.P. TV 3 Both mobile and Computer 3
TV with DTH 4 Not available at all 4
No TV 5
Checked by: Sign…………….. Investigator’s Signature…………………………
Name………………………….. Investigator’s Name……………………………...

1
 SURVEY SCHEDULE
(Encircle the appropriate code)
Q1. Do you listen to Radio?
Listen 1
Not listen 2
(If not listening terminate the interview)
Q2. If listening, which channel(s) do you normally listen to?

Name of the Channel Regularly Frequently Occasionally Rarely

(6-7 days a (3-5 days a (1-2 days a (Once a
week) week) week) month )
AIR1 1 2 3 4
AIR2 1 2 3 4
AIR3 1 2 3 4
Pvt. FM Channels 1 2 3 4
(Replace AIR1…AIR2…with actual name of AIR Channels/Stations received in the coverage zone. Insert
more AIR Channels if received in the coverage zone but need not give breakup of private channels)
Q.3. Are you aware that AIR****************is broadcasting Jingles related to LWE
Yes, aware 1
No, not aware 2
(Ask this question in such a way that respondent well understands the meaning of LWE without actually using
word LWE)

(Ask the following questions if respondent is aware of LWE Jingles else terminate interview)

Q.4. What is/are the source (s) of awareness? (Multiple Response)

Radio TV Newspaper/ Friends/ Family Any other
Magazine Neighbours/ Members/ source
Village Relatives (pl. specify)
Head ........................
1 2 3 4 5 6

Q.5. Are you listening to LWE Jingle/spots started from first week of March, 2019 ?

Yes 1
No 2

Q6. If yes, how frequently and on which channel(s) ?

Name of the Channel Regularly Frequently Occasionally Rarely

(6-7 days a (3-5 days a (1-2 days a (once or twice
week) week) week) so far
AIR Primary/LRS 1 2 3 4
Vividh Bharati(VBS) 1 2 3 4
FM Rainbow 1 2 3 4
Any other AIR Channel 1 2 3 4
(Pl. specify)

2
Q.7 Did you listen to LWE Jingle yesterday?

Yes 1
No 2

Q.8 If yes, which spot(s)/Jingle(s) did you listen and on which channel(s)?

Themes Primary VBS Rainbow Other AIR

Channel/ Channel
LRS (Specify)
Forest Right Act 1 2 3 4
Darr Ke Saaye 1 2 3 4
Roads (Jamura) 1 2 3 4
Tribal Identity & Culture 1 2 3 4
Development 1 2 3 4
Sports 1 2 3 4
Youngsters Employment 1 2 3 4
School 1 2 3 4
Surrender 1 2 3 4
Any other theme (pl. 1 2 3 4
specify)
(The above mentioned themes of the spots may be confirmed from the broadcasting station concerned
accordingly more themes may be included/changed/ or deleted)

(Ask Q.9 onwards to listeners of LWE Jingles only i.e. ‘Yes’ in Q.5 and/or ‘Yes’ in Q.7)

Q.9 What is your opinion on the quality of LWE Jingles/spots ?

Items Very Good Average Poor No

Good opinion
Overall 1 2 3 4 5
Content 1 2 3 4 5
Style of presentation 1 2 3 4 5
Language 1 2 3 4 5
Music Mix 1 2 3 4 5
Others (pl. specify) 1 2 3 4 5
……………………

3
Q.10 If any of the items found to be ‘Average’ or ‘Poor’ in Q.9, can you give the
reason (s) thereof ?

Items Reasons
Overall
Content
Style of presentation
Language
Music Mix
Others (pl. specify)
……………………

Q.11 How do you find the reception quality of the LWE Jingles/ spots?

Very clear clear Audible Not clear/ Can’t say

Noisy
1 2 3 5 6

Q.12. Did you get benefitted in any way after listening to the Jingle/spots?

Yes 1
No 2
Can’t say 3

Q13. If yes, could you tell us in what way did you get benefitted?

Overall, I am aware about the various schemes about us 1

Could understand my rights and duties 2
Could well understand meaning of real development 3
Got the knowledge about employment opportunities in my region 4
Started sending my children to school 5
Other benefits (Pl. specify)…………………. 6

Q14. What would you like to suggest about the publicity campaign (write verbatim)