Zomato, Swiggy & FoodPanda Report

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A
PROJECT REPORT
ON
ZOMATO & SWIGGY & FOODPANDA
PROJECT REPORT SUBMITTED IN THE
PARTIAL FULFILLMENT FOR THE
DEGREE OF
BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY
SUBMITTED
BY
RAHUL THAKKAR (222018016)
BATCH - (2018-23)
TEAM MEMBERS : UNDER THE GUIDANCE OF :
FRIYANSHI PATEL (212018009) MRS. ANSHU AGARWAL
HARSHAL PAJYAWALA (212018008)
AURO UNIVERSITY
SURAT
Academic Year – 2019-20
BSc-IT SEMESTER-II PROJECT REPORT

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CONTENTS
Sr. No. Particulars Page No.
1. Introduction & History 4
2. List of Problems identified 15
3. Solutions provided 21
4. Requirements Analysis 25
5. Technologies Implemented 34
6. Facilities and Benefit Analysis 44
7. Comparative Analysis 54
8. Views/opinions 64
9. Conclusions 68

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INTRODUCTION
&
HISTORY

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INTRODUCTION OF SWIGGY
 Swiggy is a food ordering and delivery company based out of Bangalore,

India.
 Swiggy was inspired by the thought of providing a complete food

ordering and delivery solution from the best neighborhood restaurants to
the urban foodie.
 A single window for ordering from a wide range of restaurants, Swiggy

has their own exclusive fleet of delivery personnel to pickup orders from
restaurants and deliver it to customers. Having their own fleet gives us
the flexibility to offer customers a no minimum order policy on any
restaurant and accept online payments for all partner restaurants that they
work with.
 Their delivery personnel carry one order at a time which ensures they get
reliable and fast deliveries.

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HISTORY OF SWIGGY
 It all started back in 2014 when two BITS Pilani graduates, Sriharsha
Majety and Nandan Reddy decided they wanted to make life easier by
changing the way India eats - all with just a tap! With their idea of
“hyperlocal food delivery”, all they needed was the tech to power it and
were introduced to Rahul Jaimini, who brought this vision to life with the
first website. And with this, Swiggy was launched as a food ordering &
delivery platform.
 In August of 2014, Swiggy began operations by signing up a few

restaurants in Koramangala, Bengaluru. Soon enough, the first team of
Hunger Saviors came into action to deliver food within 40 minutes.
Shortly after, Swiggy raised its first round of funding and launched the
app in May of 2015. Fun fact: The technology that delivers great food
right to your doorstep was completely developed in-house!
 With love and support from consumers, Swiggy expanded far and wide,
first through the entire city of Bengaluru and then across the entire
country. As they say, the rest is history.

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 Today, Swiggy is the leading food ordering and delivery platform in

India. The innovative technology, large and nimble delivery service, and
exceptional consumer focus at Swiggy enabled a host of benefits that
includes lightning fast deliveries, live order tracking and no restrictions
on order amount, all while having the pleasure of enjoying your favourite
meal wherever you'd like it.

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INTRODUCTION OF ZOMATO
Zomato is an Indian restaurant search and discovery service founded in

2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 24
countries.
It provides information and reviews on restaurants, including images of menus

where the restaurant does not have its own website.
• Our team gathers information from every restaurant on a regular basis to

ensure our data is fresh. Our vast community of food lovers share their
reviews and photos, so you have all that you need to make an informed
choice.
• Building amazing experiences around dining.

Starting with information for over 1 million restaurants (and counting)
globally, we're making dining smoother and more enjoyable with services like
online ordering and table reservations.

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• Enabling restaurants to create amazing experiences.

With dedicated engagement and management tools, we're enabling restaurants
to spend more time focusing on food itself, which translates directly to better
dining experience.

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HISTORY OF ZOMATO
 In November 2010, the brand was renamed as Zomato. The restaurant

search and discovery platform began it’s operations under the name,
Foodiebay.
 By 2011, Zomato launched in Bengaluru, Pune, Chennai, Hyderabad and

Ahmedabad. With the introduction of .xxx domains in 2011, Zomato also
launched zomato.xxx, a site dedicated to food porn. The company
launched a print version of the website content named, "Citibank Zomato
Restaurant Guide", in collaboration with Citibank in May 2012, but it has
since been discontinued.
 In September 2012, Zomato expanded overseas to the United Arab

Emirates, Sri Lanka, Qatar, the United Kingdom, the Philippines, and
South Africa.
 In 2013, the company launched in New Zealand, Turkey, Brazil and

Indonesia with its website and apps available in Turkish, Brazilian
Portuguese, Indonesian and English.

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 In April 2014, Zomato launched its services in Portugal, followed by

launches in Canada, Lebanon and Ireland the same year.
 The acquisition of Seattle-based food portal Urbanspoon marked the

firm's entry into the United States, Canada and Australia, and brought it
into direct competition with Yelp, Zagat and OpenTable.
 In February 2017, Zomato in a company's blog, explained the concept of

cloud kitchen. With its cloud kitchen, the company will help the
restaurants to expand their presence without incurring any fixed costs.
 In September 2017, Zomato claimed that the company had "turned

profitable" in the 24 countries it currently operates in. Furthermore,
Zomato announced that the "zero commission model" is to be introduced
for partner restaurants. Zomato narrowed down its losses by 34% to ₹389
Cr for thefinancial year 2016-17, from Rs 590.1 Cr crorein the previous
year 2015-16.
 On 10 December 2018, a video went viral which showed a food

deliverer eating directly out of the orders he had to deliver. In the video,
the person can be seen repacking the food after eating it. The company
said it was a "rare" incident and it will launch measures to prevent that
from happening again.

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INTRODUCTION OF FOODPANDA
 Food panda is a German mobile food delivery marketplace. headquartered

in Berlin ,Germany operating in 10 countries and territories. The service
allows users to select from local restaurants and place orders via its mobile
applications as well as its websites.
 The company has partnered with over 27,095 restaurants in 193 cities and
works with over 15,733 delivery riders. The firm was acquired by Delivery
Hero in early December 2016.
 Foodpanda's business in India was acquired by Indian cab-aggregator Ola on

29 December 2017 for an undisclosed amount.
 Foodpanda is India’s most convenient online ordering site. It connects people

with the best restaurants around them. Deliverng in Delhi, Bangalore ,Chennai
,Mumbai ,Hyderabad and over 100 other cities, Foodpanda has the widest
reach in India.

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HISTORY OF FOODPANDA
 The Foodpanda group was founded by Thirupal Naidu, Ralf Wenzel, Rohit
chadda, Benjamin Bauer and Felix Plog in 2012. foodpanda's Singapore
business was launched by Lukas Nagel and Rico Wider.
 In February 2014, Foodpanda acquired its main rival in Pakistan Eat Oye ! . In
November 2016 the company sold its Delivery Club business in Russia
to mail.ru for $100 million.
 In December 2016, the Foodpanda group was acquired by the German

competitor Delivery Hero, Foodpanda's business in India was acquired
by Ola for all share deal on 11 December 2017.
 Foodpanda processes and sends orders directly to partner restaurants, which

then deliver to their customers.
 The service is available via its websites and mobile application Customers
order food by entering their postcodes on the site and browsing for food from
a list of restaurants.

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 They can create meals by browsing restaurant menus and selecting items they
want to order before entering an address and proceeding to the checkout.
Restaurants receive these orders and then deliver to customers.
 Food panda sends out an SMS to confirm orders and their estimated delivery
time.

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LIST OF PROBLEMS
IDENTIFIED

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LIST OF PROBLEMS IDENTIFIED
Nowadays there has been a lot of discussion happening in regard of the

development of a food delivery platform. You must not be unknown to the
newly acclaimed fame of Online food ordering, which is tremendously popular
among the people owing to the convenience it offers along with.
But every new development certainly comes with its very own challenges. Now
here as we discuss food delivery system, building a food delivery app is not that
big a problem. The real challenges are actually associated with the maintenance
of a food delivery system.
While we focus on this trend, let’s explore it all about its origin, however you
need to keep in mind that the logistics for this arena are way more complex as
compared to match riders with drivers and to provide GPS tracking facility in a
mobile app. For the success of any food delivery platform, it must carefully
build and maintain menus as well as inventory lists for millions of individual
merchants, track huge number of daily received orders, and also run a well-
organized dispatching system. This serious task needs a very thoughtful
approach.
Hence after careful research of some of the present food ordering & delivery
solutions, we found few facts about the kind of challenges they are dealing with.
Thus, after taking a closer look at the issues, here we discuss how the business
can deal with the problem and keep their audience happy by avoiding few
mistakes.

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1) Confusing or Complicated Menu :
When hungry customers visit your site to order food online, they don’t
want to spend extra time navigating through your complicated online
menu. A menu that doesn’t allow your customers to easily modify or add
their food selection can be irritating for them and they might visit a more
user friendly website.
2) Server Capabilities :
It’s necessary for restaurants to have an infrastructure in place to handle

bulk online food orders. In case, you run a well-planned marketing
campaign to boost sales, it can result in high traffic on the site. If your
server is not capable enough to handle high traffic, your site might crash
and you’ll lose customers to your competitors.
3) Timeliness :
An online food order has to pass through various phases such as a point-
of-sale program, food preparation phase, and food delivery etc. The
employee responsible for delivery might take more time to deliver an order
due to other deliveries or priorities. In a case like this, your customer
might have to wait for a longer period of time. The more the customer has
to wait, the more the chances of customers returning to your website.

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4) Accessibility :
In today’s time, where everyone prefers to use their smartphones to do

their daily tasks, integrating an online ordering system that isn’t mobile
friendly can be a real problem for your customers.
5) Online Payment and subsequent delay in refund :
Suppose you are ordering from Dominos, and you decide to pay online
(net-banking or credit/debit card) just to save you from the hassle of
exchanging cash. Now the delivery guy is late (post the promised 30 minute
time slot), you ask the delivery guy for refund. He calls up his manager, and
agrees for refund. But since, you paid online, your refund gets processed in
a week. Sometimes, the zomato’s people deliberately don’t initiate refund
and you have to keep nagging them so as to do it.
6) Scam by food ordering apps such as FoodPanda :
So you decide to order food through Foodpanda or any other equivalent,

there is a huge list of restaurants to choose from. There is this favorite
restaurant of yours XYZ, which you place an order from. Soon after placing
the order you realise that the place had shut down a month ago. Then, how
come it was still live on Foodpanda? The order had gone through.
Foodpanda had accepted it. You wonder and keep thinking, After about 10
minutes, you receive a call from the Foodpanda call centre. The guy at the
other end was apologetic: “I am sorry, sir, but your order cannot be
processed because of a technical issue.” You sit there confused, wondering
what to do next. Then he comes up with the savior remedy- “We are
extremely sorry. You can place an order from any other restaurant. Your
order was worth Rs.300 and we are offering you a free voucher of Rs.300.”

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As hungry and bewildered as you are, you have no choice but to comply.
There are two ways of looking at the incident. One, the folks at Foodpanda
had no clue that the restaurant had shut down, which is why the order went
through. Two, the folks at Foodpanda knew that the restaurant had shut
down, but didn’t care because the restaurant was popular and they didn’t
want to lose customers. Because that’s all they cared about—transactions.
Neither explanation makes Foodpanda look very smart.
7) Post demonetization hassle in cash on delivery :
You have ordered food online and selected the CoD option. Your bill
amounts to 350/- and you come to the delivery boy with a 2000/- note. Both
of you stare at each other helplessly, having no clue what to do next. Then
you sit behind on his bike and roam around to nearby shops just to gather
the perfect change. Trust me, it is not cool.
8) Inconsistent food quality :

It is real job to maintain the quality of food being delivered to the customers.
After all, the food delivered in packages stands just no comparison to food
which has been served straight to the customers’ table from the kitchen, which
is just a metres away in restaurants. Even when adequate measure are taken to
maintain food quality & packaging measures for the online orders, they still
remain prone to quality lapse. Like, the pizzas may turn cold, curries are certain
to spill, noodles turn sticky while sandwiches get moist. And the customers
always equate food quality to delivery quality.
9) Inefficiency to cope with volumes :

So, let’s assume that a particular food delivery service has gained prominence.
So, the demand is soaring and orders keep coming in. But, do the restaurants

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have the operations & logistics in place in order to deal with the volume without
any interruption to services provided to walk-in customers.
10) Unreliability in delivery & logistics staff :

With there being myriad retail e-commerce services for possibly every arena,
the demand for delivery & logistics staff has certainly fuelled. But the attrition
is pretty high too owing to various reasons like inadequate salary, poaching &
absconding, lack in training, no employee benefits and nor the opportunities of
progression, life and health risks (due to weather, constant changes in work
schedule and they also carry such heavy, bulky bags). So, the delivery is certain
to suffer when there is not enough delivery staff.

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SOLUTIONS
PROVIDED

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SOLUTIONS PROVIDED
1) Conveniently manageable menus :
Go through your online ordering process yourself, and as a few others who
are unbiased to do the same. If anyone experiences any difficulties, consider
re-designing your ordering layout.
2) Improving server capabilities :
Consult with your IT team for website bandwidth. Make sure to

choose a good web hosting and a dedicated server that fits your
business needs. Ensure that your server can handle not only your
current customer base, but also the growth you are projecting for your
online sales.
3) Shortening the time of delivery :
Audit every step of your online food ordering system from start to
finish. Add a tracker to track the phases and update customers about
their order status via push notifications or text messages.
4) Intelligibility :
Consider creating an easy-to-use mobile app to take orders.

Moreover, consider to make your site responsive (mobile compliant) so
that your customers don’t face any issue while browsing your site on
their mobile.

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5) Captive wallet service :
For loading money and spending on ordering food and dine-in-over the app
and they need to a have better management (need to fasten up the
process)and they must try to be quick with their actions.
6) Loyalty :
They need to keep on updating the things on their map. And they should give
the correct information and stop making excuses.
7) Use of e-wallets :
In demonetization, paper currency faced acute crisis among people, parallel

replacement of it with e-money had been a common medium of exchange in
payments of orders.
8) Food safety containers :
Food should be kept in airtight containers because food starts to spoil from the
moment that air gets into contact with it. You will increase the shelf life of your
food dramatically if you use containers for all types of food, not to mention the
food hygiene and safety benefits of not allowing food to come into contact with
bacteria and contaminations.
9) Efficiency to cope with volume :
One of this solution can be as the company has gained prominence they could
either increase their people who could deliver the food online or they could
exist an alternative which can work for them if not their own workers then they
could hire and another person to place the orders to the customer as the

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customer has ordered online so this can be a reason or solution in which this
problem can be solved.
10) The drone delivering food :
Food delivery by Drone is a reality now. Drone delivery system will be

completely automated with “minimal on ground supervision". The initial
version of the system will use some human intervention as delivery is only
destined for hub-to-hub but eventually will be able to deliver food directly at a
doorstep.

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REQUIREMENTS
ANALYSIS

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REQUIREMENTS ANALYSIS
Introduction :
In today’s age of fast food and take-out, many restaurants have chosen to
focus on quick preparation and speedy delivery of orders rather than offering a
rich dining experience. Until very recently, all of these delivery orders were
placed over the phone, but there are many disadvantages to this system,
including the inconvenience of the customer needing to have a physical copy of
the menu, lack of a visual confirmation that the order was placed correctly, and
the necessity for the restaurant to have an employee answering the phone and
taking orders.
What I propose is an online ordering system, originally designed for use
in college cafeterias, but just as applicable in any food delivery industry. The
main advantage of my system is that it greatly simplifies the ordering process
for both the customer and the restaurant. When the customer visits the ordering
webpage, they are presented with an interactive and up-to-date menu, complete
with all available options and dynamically adjusting prices based on the
selected options. After making a selection, the item is then added to their order,
which the customer can review the details of at any time before checking out.
This provides instant visual confirmation of what was selected and ensures that
items in the order are, in fact, what was intended.
This system also greatly lightens the load on the restaurant’s end, as the
entire process of taking orders is automated. Once an order is placed on the
webpage, it is entered into the database and then retrieved, in pretty much real-
time, by a desktop application on the restaurant’s end. Within this application,
all items in the order are displayed, along with their corresponding options and
delivery details, in a concise and easy to read manner. This allows restaurant

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employees to quickly go through the orders as they are placed and produce the
necessary items with minimal delay and confusion.
System Model :
The structure of the system can be divided into three main logical
components. The first component must provide some form of menu
management, allowing the restaurant to control what can be ordered by
customers. The second component is the web ordering system and provides the
functionality for customers to place their order and supply all necessary details.
The third and final logical component is the order retrieval system. Used by the
restaurant to keep track of all orders which have been placed, this component
takes care of retrieving and displaying order information, as well as updating
orders which have already been processed.
Web Ordering Restaurant

Customer Database Order Retrieval
System Employee
Menu
Management
Restaurant
Employee
Functional Requirements :
As can be seen in the system model diagramed above, each of the three
system components essentially provides a layer of isolation between the end
user and the database. The motivation behind this isolation is twofold. Firstly,
allowing the end user to interact with the system through a rich interface

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provide a much more enjoyable user experience, particularly for the non-
technical users which will account for the majority of the system’s users. In
addition, this isolation layer also protects the integrity of the database by
preventing users from taking any action outside those which the system is
designed to handle. Because of this design pattern, it is essential to enumerate
exactly which functions a user will be presented and these functions are outlined
below, grouped by component.
The Web Ordering System :
Users of the web ordering system, namely restaurant customers, must be

provided the following functionality:
 Create an account.
 Manage their account.
 Log in to the system.
 Navigate the restaurant’s menu.
 Select an item from the menu.
 Customize options for a selected item.
 Add an item to their current order.
 Review their current order.
 Remove an item/remove all items from their current order.
 Provide delivery and payment details.
 Place an order.
 Receive confirmation in the form of an order number.
As the goal of the system is to make the process of placing an order as

simple as possible for the customer, the functionality provided through the web
ordering system is restricted to that which most pertinent to accomplish the

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desired task. All of the functions outlined above, with the exceptions of account
creation and management, will be used every time a customer places an order.
By not including extraneous functions, I am moving towards my goal of
simplifying the ordering process.
Menu Management System :
The menu management system will be available only to restaurant

employees and will, as the name suggests, allow them to manage the menu that
is displayed to users of the web ordering system. The functions afforded by the
menu management system provide user with the ability to, using a graphical
interface:
 Add a new/update/delete vendor to/from the menu.
 Add a new/update/delete food category to/from the menu.
 Add a new/update/delete food item to/from the menu.
 Add a new/update/delete option for a given food item.
 Update price for a given food item.
 Update default options for a given food item.
 Update additional information (description, photo, etc.) for a given food

item.
It is anticipated that the functionality provided by this component will be

one of the first things noted by the restaurant user, as they will have to go
through it to configure their menu, etc. before beginning to actually take orders.
Once everything is initially configured, however, this component will likely be
the least used, as menu updates generally do not occur with great frequency.

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Order Retrieval System :
Of the three components, the order retrieval system is functionally the

simplest. Like the menu management system, it is designed to be used only by
restaurant employees, and provides the following functions:
 Retrieve new orders from the database.
 Display the orders in an easily readable, graphical way.
 Mark an order as having been processed and remove it from the list of
active orders.
User Interface Specifications :

Each of the system components will have their own unique interface.
These are described below.
Web Ordering System :
Users of the web ordering system will interact with the application
through a series of simple forms. Each category of food has its own form
associated with it which presents a drop down menu for choosing which specific
item from the category should be added to the order, and a series of check boxes
and radio buttons for selecting which options are to be included. Adding an item
to the order is accomplished by a single button click. Users select which
category of food they would like to order, and therefore which form should be
displayed, by navigating a menu bar, an approach which should be familiar to
most users.
Entering delivery and payment deals is done in a similar manner. The

user is presented with a form and must complete the required fields, which
include both drop down and text boxes, before checking out and receiving a
confirmation number. One thing worth noting here is that whenever possible

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drop down boxes and buttons were used over freeform input in order to both
simplify the ordering process and reduce the possibility of and SQL injection
attempt.
Menu Management System :
User interaction with the menu management system is similar to that with
the web ordering system. Users navigate a tree structure to find the vendor,
category, or specific food item that they would like to modify and after making
their selection they are presented with a form which displays all of the current
fields and values associated with that item, all of which can be modified or
removed. The form also presents buttons which allow the addition of new fields
and values. Unlike the web ordering system, however, most of the input here
will be freeform, specifically in the form of text boxes, since there is no finite
set of fields which could be added. This does not raise a major concern though,
as input sanitation will be performed, and the user, who is assumed to be a
restaurant employee, is less likely to be malicious than a web user.
Order Retrieval System :
User interaction with the order retrieval will be very simple. The
application will automatically fetch new orders from the database at regular
intervals and display the order numbers, along with delivery time, in a panel on
the left hand side of the application. To view the details of an order, the user
must simply click on that order number, which will populate the right-hand
panel with the details, displayed in an easy to read and navigate tree structure.
This structure can intuitively be expanded and collapsed to display only the
desired information. Finally, once and order is processed, the user clicks a
single button, labeled “Processed”, to remove it from the list of active orders.

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Non-functional Requirements :
Because the design patterns of the Online Ordering System are pretty
much the standard for a web application, the non-functional requirements of the
system are very straightforward. Although written using Google Web Toolkit,
the application is cross-compiled to HTML and JavaScript, along with a PHP
backend, all of which are supported by any reasonably well maintained web
server, although I would recommend Apache2, and particularly the free
XAMPP distribution.
All of the application data is stored in a PostgreSQL database, and

therefore a PostgreSQL server must also be installed on the host computer. As
with Apache2, this software is freely available and can be installed and run
under most operating systems.
The server hardware can be any computer capable of running both the
web and database servers and handling the expected traffic. For a restaurant that
is not expecting to see much web traffic, or possibly doing only a limited test
run, an average personal computer may be appropriate. Once the site starts
generating more hits, though, it will likely be necessary to upgrade to a
dedicated host to ensure proper performance. The exact cutoffs will need to be
determined through a more thorough stress testing of the system.
System Evolution :
As mentioned in the system model, at the heart of the entire ordering
system is the database. In fact, the system could be completely operational using
nothing but the database and an appropriate shell utility, assuming that all users
are well-versed in SQL and enjoy using it to order food. While this would be a
bit extreme, it does illustrate the point that the one part of the system which will
stay relatively constant is the database. On the other hand, it is very probable

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that the other components will continue to evolve with time. For example, with
the booming popularity of mobile applications, I would really like to make the
web interface available as a phone application as well. Also it may make sense
to at some point migrate the menu management and order retrieval systems to
web, or even mobile, applications as well, as some users may prefer to use them
as such.
I am also certain that if this system goes into actual use, many requests
will arise for additional features which I had not previously considered, but
would be useful to have. For this reason, I feel as though the application can be
constantly evolving, which I consider a very good thing.

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TECHNOLOGIES
IMPLEMENTED

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TECHNOLOGIES IMPLEMENTED
Introduction :
It is known globally that, in today’s market, it is extremely difficult to start a

new small-scale business and live-through the competition from the well-
established and settled owners.
In fast paced time of today, when everyone is squeezed for time, the majority
of people are finicky when it comes to placing a food order. The customers of
today are not only attracted because placing an order online is very convenient
but also because they have visibility into the items offered, price and extremely
simplified navigation for the order.
Online ordering system that I am proposing here, greatly simplifies the ordering
process for both the customer and the restaurant. System presents an interactive
and up-to-date menu with all available options in an easy to use manner.
Customer can choose one or more items to place an order which will land in the
Cart. Customer can view all the order details in the cart before checking out. At
the end, customer gets order confirmation details. Once the order is placed it is
entered in the database and retrieved in pretty much real time.
This allows Restaurant Employees to quickly go through the orders as they are
received and process all orders efficiently and effectively with minimal delays
and confusion.
.

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System model :
The structure of the system can be divided into 3 main logical components :
• Web Ordering System- provides the functionality for customers to place their
order and supply necessary details.
• Menu Management-allows the restaurant to control what can be ordered by the
customers
• Order Retrieval System-This is a final logical component. Allows restaurant to
keep track of all orders placed. This component takes care of order retrieving
and displaying order information.

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Web Ordering System Module :
This module provides the functionality for customers to place their order and
supply necessary details. Users of the system, namely restaurant customers,
must be provided the following functionality:
• Create an account.
• Manage their account.
• Log in to the system.
• Navigate the restaurant’s menu.
• Select an item from the menu.
• Add an item to their current order.
• Review their current order.
• Remove an item/remove all items from their current order.
• Provide payment details.
• Place an order.
• Receive confirmation in the form of an order number.
• View order placed.
Additional Feature :
• eClub- Allows user to subscribe to eClub to get promotional deals and

discounts offers.
Out of all the functions outlined above, Account Creation and Management only
will be used
every time a customer places an order. This will allow to simplify the overall
user experience.

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Menu Management System Module :
This module provides functionality for the power user-Administrator only. It

will not be available to any other users of the system like Restaurant Employees
or Customers.
Using a graphical interface, it will allow an Admin to manage the menu that is
displayed to users of the
web ordering system :
• Add/update/delete food category to/from the menu.

• Add /update/delete food item to/from the menu.
• Update price for a given food item.
• Update additional information (description, photo, etc.) for a given food item.
Before customers can actually use this system, functionality provided by this
component will have to
be configured first. Once the initial configuration is done, this will be the least
likely used component as menu updates are mostly seasonal and do not occur
frequently.
Order Retrieval System Module :
This is the most simplest module out of all 3 modules. It is designed to be used
only by restaurant employees, and provides the following functions :
• Retrieve new orders from the database.

• Display the orders in an easily readable, graphical way.

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Implementation :
Hardware/Software Interface:
This section lists the minimum hardware and software requirements needed to
run the system efficiently.
Hardware Interface:
• Pentium Processor
• 60 MB of free hard-drive space
• 128 MB of RAM
Software Interface:
• Operating System: Windows (Vista/7 or above)

• Web Browser: IE 10 or above, Mozilla FF 31 and above or Google Chrome
• Drivers: Java Runtime Environment
• Integrated Development Environment: Eclipse J2EE or Apache Tomcat
Functional Requirement Specifications:
Activity Diagram:
This section lists the activity diagram and describes the flow of the activities in
the system. A
detailed description is then given after the figure for each activity. Figure # 3
provides the overview of the activity of the Online Food Order System
application.

39
All users of the system, are provided with below menu options:
Home, Menu, My Cart, UserAccount, eClub, AboutUs and Contact
Web Ordering System Module :
Customers of the Web Ordering system will interact with the application
through an easy to use top navigation menu.
• “Home” menu option: allows the users to see all food items offered with nice
images as well as select an item to place an order.

40
• Menu option: a ‘Drop-Down’ menu, allows users to see all food items per
category. Item can then be added to the cart using a single button click.
• “My Cart (x)”menu option :
- Allows users to see details of the items placed in cart. Details include Item #,
Product Name, Product Image, Product Description, Quantity, Unit Price, Total
per item and final Total of the order. It also allows ‘Update’ and ‘Delete’ an
item using single button click. User can then use a ‘Proceed to checkout’ button
to proceed further.
- Once, Check Out button is selected, user will be prompted for the Sign In/Sign
Up process if not logged in else user will be presented with a simple “Payment
Information” form. User will be asked to provide all required details in
displayed text boxes and make appropriate Dropdown selections. Then, all this
information can be saved using a ‘Save’ button.
- User will then be presented with a “Review Order” page, which will display
Payment
Information along with Order details to review. User can then use a ‘Check Out’
button to
place an order.
- Once order is placed, user will be presented with appropriate Order
confirmation
success/failure message.
• “MyAccount”: a “Drop Down” menu will display the user orders, Sign In and
Sign Out options.
• eClub- Allows user to subscribe to eClub to get promotional deals and
discounts offers.
Menu Management System Module :

41
Similar to Web ordering system, this module presents Admin with below
additional options under
“MyAccount” Drop down menu:
• Add Category: Allows to add a food Category name in a simple form.
• Add Product: Allows to add Product Name, Description, Price and choose
Category in a simple form along with Product Image.
• Modify Product: Allows updating or deleting product details.
Order Retrieval System Module :
The application will automatically fetch new orders from the database at regular
intervals and
display the order numbers.
• Under “MyAcoount’ menu a customer will be able to see only his/her order
whereas a Restaurant Employee or an Admin can see all users orders.
• To view the details of an order, the user must click on that order number,
which will display all order details This structure can intuitively be expanded
and collapsed to display only the desired information.
System Evolution :
▪ The heart of the entire ordering system is the Database. Currently the
system is only available for
▪ small scale restaurants. For Large restaurants, performance considerations

should be taken into account in
▪ terms of Hardware/Software capacity/Page load time etc. Also, security

vulnerabilities should be evaluated

42
▪ for large scale systems.
▪ In future this can also be available as a Mobile application and can be

integrated with in store
▪ Touch Screen Order devices.
▪ I am also certain that if this system goes into actual use, many requests
will arise for additional
▪ features which I had not previously considered, but would be useful to

have. For this reason, I feel as
▪ though the application can be constantly evolving, which I consider a

very good thing.

43
FACILITIES
AND
BENEFIT ANALYSIS

44
FACILITIES AND BENEFIT ANALYSIS
FACILITIES :
We're digital nomads, living a digital life! And one thing that we have
learned over the course of this evolution is that whatever we want or need, can
be obtained with just a few clicks on our beloved smart devices. Even the food -
all kinds of to satiate our different cravings on different days of the week. It's
really an era that has something for everyone - whether a consumer or a
provider.
Given the changing scenarios, to a larger extent, consumers have come to

expect the ability of a restaurant to allow them to place orders online. If you are
in a restaurant business and yet to join the bandwagon of Restaurant Online
Ordering, you're already missing out on some great opportunities to grow your
business exponentially. By adopting new technology, you don't just simplify the
lives of your customers, but also ensure that your business is able to stand tall in
today's competitive market. When it comes to online ordering, the choice of
technology isn't about the ability to order online, but also the ability to reach the
right people.
 Makes the ordering process easier
In a normal take-out setting the customer has to call the restaurant, for
that she needs the contact number, then she needs to write down the items
from the menu she wants to order.

45
This is quite a painstaking process, and at the receiving end, the

restaurant needs to process the order which doesn't make it any easier.
Now, in an online process, the customer does all of this in one step,
selecting the items from the menu and mentioning any other details. No
hassles, the order gets placed on the system and can be processed by the
restaurant very quickly.
Simple and efficient and it establishes a good takeout experience.
 Orders are ‘right’ all the time
Often orders are misplaced due to faulty communication over the

telephone. This can happen due to the noise in the background or a
wrongly heard item.
This establishes an ill rapport with the customer.
And, any wrong quantity of "delivered item" can be bad for future
business opportunities from the customer. An online system correctly
provides the information to the restaurant and keeps the process easy for
the customer which is always a good thing to do!
 Keeping the costs transparent
In an online ordering system, the customer is sure of the costs incurred

and there is no problem regarding the costing of the items. There is no
guessing and hidden costs. This will earn the trust of the customer and
promise you a better business.

46
 Reduce human error
In a normal system, a lot is dependent on the person receiving the order.
This involves so many variables, and why should you put your business
in such a shape. An online ordering system reduces these errors as
everything can be checked before ordering and they are received in a
well-formatted manner which makes them easy to process.
 Monitor your expenses incurred in real time
This is the greatest benefit of the online ordering system, it gives a

precise information of the cash flow in the restaurant.
You get to keep track of costs incurred during preparing an order and
compare it to the cost you are giving it to the customer and keep a very
keen eye on your profits. In a day when you receive hundreds of orders,
this system will give you an accurate monetary translation of each order
without having you look into cash registers.
 Low-cost marketing
An online presence simply means free and cheap marketing which

develops into future customers. Get your restaurant out on every social
media platform available. Be it Facebook, Instagram, Twitter, Google
Plus and much more. Don’t be hesitant to spend a bit on public relations,
it is a really good investment. Cover the events of the restaurants

47
regularly on these platforms, give unique “peek in” into your kitchen,
showing the process of how the food is being prepared.
Show the human side of the business and engage with the local
community positively. Establish yourself as someone who really cares
about the customers, and don’t be shy to show it. Use these social
platforms to their fullest.
BENEFIT :
In today’s digital era, online food ordering system is considered as the

key source for any kind of restaurant business.
Online food ordering knocks out many problems faced by the old traditional
call-in-orders. The staff at the restaurant may not be able to understand what
exactly the customer’s ordered over the phone & also the time may not be
enough for the customers to think & give special instructions for the same.
Usually, miscommunication and misunderstanding can lead to order

completed incorrectly & that leave the customers dissatisfied. Therefore,
customer satisfaction is the key to success but, the repeated mistakes can
hamstring the profits. So, to make it crumble fresh, what are the advantages?
With the digital platform around the corner for your business, the customers
will order the food online from your website, micro site or app. No sharing
of revenues, or large bucks to pay, just more sales & more time to focus on
growing your business.

48
1. Online slot reservation :
There are plenty of mobile applications that connect users with the closest
restaurants and provide them with the required details to reserve the table.
Various active restaurants, through online registration, are connected to such
requests.
They also enable end users to book their slots or determine whether it has a free
table or not. So, it reduces traffic congestion in front of restaurants.
They also manage customers’ data and keep on updating them with relevant
information, such as discounts, special offers, and attractive deals.
2. Digital menu card :
There are various websites like Foodlitter that allows people to place their
orders using a digital menu card. This allows end users to place their order
online without much hassle and with just a few clicks on their phones.
It provides end users with a highly convenient experience. Many restaurants

already have the same facility for their mobile applications, but few of the
restaurants have their digital menu cards uploaded on a mobile application.
It allows customers to choose the food item with the click of a button. Also, you
can choose a restaurant according to your budget and preferences in terms of
food items.
Various applications provide end users with recommendations, especially those

who have not reviewed the menu card correctly.
3. Ordering online and online delivery {fast food chains} :

49
Fast food chains will also eradicate the mediator’s role in booking orders as
they will allow end users to book their order over the online platforms and
mobile applications.
It will make food ordering easier for customers. It ends up saving much time as
it saves the time that a mediator takes to pen down the entire order. It is also
easy to track the order delivery over a mobile application.
Once the customer orders the meal online then they can also track where the
deliverer is. With the use of GPS technology, restaurant owners can also keep a
tap on where the deliverer is and thereby strengthen the delivery process as
well.
4. Location – based deals
This is a relatively new feature which can help you to increase your restaurant
sales. Apple’s iBeacon, uses this technology. It is basically a small device
which sends a Push Notification to a customer who is near your restaurant.
By this you can tempt and lure your customers by offering deals that they can’t
refuse.
5. Online presence, especially on social media websites
No matter what kind of industrial sector your business belongs to, it is critical to
have an active online presence on social media sites like Facebook, Twitter, and
Instagram to keep on going ahead with the changing trends. It attracts large
numbers of people in a short time span provided effective online marketing be
done.
It also enhances brand value and its image. Moreover, many people get to know
about new restaurants on online platforms only. Therefore, it is a must for every

50
restaurant to have an aggressive online presence. It also allows them to interact

with customers directly and respond to their feedback.
There are so many restaurants that also provide end users with Wi-Fi connection
as they know this facility attracts a lot of Internet-obsessed people who do not
like to get off track for a long time for personal or professional reasons.
6. Loyalty programs
Loyalty programs are like killing two birds with a single stone. It helps in
retaining your existing customers and attracting new ones. According to
a study 65% of customers are likely to download your app if you provide them
with exclusive offers periodically.
You can offer schemes like discounts on every 5th or 10th visit which would
help in retaining existing customers.
On the other hand, introducing discounts on first five orders will attract new
customers. Loyalty programs on mobile are far more effective than the
traditional ones because they’ve got a personal touch to it.
7. Better ROI on specials you offer
You can effectively use Push Notifications to offer your customers about new
dishes and combos that would help you to gain good sales on weekdays and
whooping sales of double amount on weekends.
Timing is the key; you need to send the notifications on right time. For example,
you can a Push Notification about your restaurants special dinner offer from
morning itself.
This will implant the idea in your customers’ mind and they are likely to visit as
they would’ve already justified their decision due to reduced costs.

51
8. Online promotion through ‘check in’ apps
Restaurants also give these customers an additional feature using which they
can let their friends know where they are through mobile applications like
Foursquare.
It attracts many customers towards the restaurant as they get to know its name
and it also acts as a real-time recommendation.
9. Have an answer for every question
Answering tons of questions from your customers is a usual thing for you and
your staff. A mobile app can help you to answer all the questions of your
customers. Mostly the questions asked by the customers are common which and
you can answer with the help of a FAQ section.
Apart from that you can include short information at every stage which would
help your customers to understand about your services in an efficient manner.
You can do this by following manner.
 Link your address to either Apple Maps or Google Maps making it easier
for a customer to navigate
 Ensure that the customer can contact you with just a tap without leaving
the app.
 In Trading section, you can include the days on which trading is closed.
 In booking form, you can include information about the maximum people
you can accommodate
10. Online reviews and ratings
These days, end users are allowed to give their feedback or opinions about
restaurants’ services on websites like Zomato, Gayot, Dine, and Yelp. Often,

52
customers prefer to view a particular restaurant’s rating or reviews on such

websites to decide whether they want to visit there or not.
If you are rated well on one of these websites then the chances are high that
people will visit your restaurant once, at least.
Interestingly, these websites allow restaurants’ owners to plan their activities to

enhance customer services according to these reviews as they get to know what
sections have the scope for improvement.

53
COMPARATIVE
ANALYSIS

54
COMPARATIVE ANALYSIS
1. Introduction :
In this case, the potential of a growing market in the one of the largest
economies in the world is analyzed. Grocery shopping, meal planning and
cooking is now considered a chore by a good proportion of the growing Indian
middle class, causing a surge in demand for services that free them of such
inconveniences. Upwards of 50,000 restaurants in India provide home delivery,
and are often only able to see marginal profits from their take-away sectors.
This indicates a high potential in a relatively untapped market.
 Aggregators :
Provide a platform for customers to discover restaurants, with the ability to
navigate through menus of different cuisines. They manage the delivery
segment as well, and charge per order commission (10-15%). They are highly
scalable and have all experienced remarkable growth in the Indian sector
(Zomato, Foodpanda and Swiggy). However, they also take on a significant
operational load- couriers’ hiring and training, maintaining equipment, etc.
A) SWOT analysis :
This section will analyze the viability of the current market with a SWOT
analysis (Table 1). Marquee investors are headed for a cash freeze after 3-4
years of consistent overvaluation. The SWOT analysis will aim to predict a
burst in the food bubble in India.

55
Table 1: SWOT analysis of aggregator services in India.
STRENGTH WEAKNESS
1. Ability to alter UI based on 1. Operational difficulties of post order

changing customer requirements. customer service- hassles of phoning
2. Service is delivery centric; hence call centers to have issues addressed.
can always guarantee minimum 2. Margins per order received
delivery time plus added services like extremely thin.
GPS, etc. 3. Big hire and fire culture, teams not
3. Ability to provide multiple cuisines loyal enough
at one stop- thus fulfilling the 4. Excessive costs into marketing and
consumer’s inherent need for choice. discount coupons- resulting in negative
4. Ability to devise their own delivery margins for first few years.
radius- consequently upping margins, 5. Taste and quality of food not in their
while reducing variation due to hands.
external situations (eg. Traffic). 6. Highly dependent on restaurants to
deliver to execute a smooth delivery
experience for the consumer.
7. Consumer views experience
driven—a small mistake could drive
the customer away.
OPPORTUNITIES THREATS
1. Thousands of restaurants in each 1. Excessive amounts of competition

city, and hundreds of cities to expand laden with investments worth hundreds
in. The growth could be exponential. of millions of dollars dividing the

56
2. Use of payment forums like PayTM, market.

and other convenient modes of 2. Fraudulent restaurants using
payment in order to provide further discounts provided by start-ups to earn
incentives to the consumer. an easy buck.
3. Representation of various small 3. Increasing costs of fuel, resulting in
scale restaurants without delivering increasing operational costs.
facilities, or those that can’t take 4. The realization that the reason most
orders online. families wouldn’t eat at home is to
4. Convenience being the need of the spend quality time together outside,
hour for the present consumer. rather than order at home. Hence, the
target market greatly reduces.
5. Service provided, i.e. food
delivered, has an expiry date. Most
food goes cold after an average of 60
minutes. Hence, any delays caused due
to eternal reasons reduce customer
satisfaction and increase overall
execution related costs.
The SWOT analysis reveals that the biggest weakness of a growing market of
food startups in India is the low margins per order. The costs associated with
food packaging and delivery are increasing by the day, but increasing costs to
consumer means losing market share in a competitive marketplace. Customer
retention is a big challenge for the future, which can be achieved only with
innovation. The primary opportunity here is the demographic these models
appeal to. Most of the Indian food structure is disorganized and do not adhere to
any food standards. Such marketplaces appeal to a growing urban middle class,

57
which forms both a source of strength and opportunity. Long term scalability
and sustainability should be the key focus alongside innovation.
B) Analysis of business models :
Table 2: Business model details of the Three cases
Swiggy
 Hyper-local delivery service
 Operates own delivery fleet (~2700 delivery personnel as of 2016)
 No delivery charge above minimum order amount
 Almost 20% commission on every order
 Implementing ‘Surge Pricing’ and ‘Cloud Kitchen’ models
Current status: Expanding and raising capital
Zomato Order
 Derivative of its parent restaurant-finder service; Huge head start with
massive consumer base
 Third party logistics for delivery
 10-15% percent commission plus delivery fee charged to restaurant
 Phasing into model where restaurants manually confirm orders before
they are processed
 Planning differential commission
 Current status: Good position with revenue growing at 210% a year and
orders increasing exponentially

58
FoodPanda
 Aggregates restaurants on platform and offers delivery service (similar to
Swiggy but on much larger scale)
 Commission of 8-11% from restaurants
 Upto 40% of the revenue may be from delivery services (where partner
restaurants do not have delivery facilities.
 Moving to other revenue sources, such as sponsored links
Current status: Forced to cut cash-burn on discounts and advertisements; mass

layoffs
Table 3: Comparative Analysis based on 2014 data. ‘COD’ refers to Cash

on Delivery functionality. The App rating refers to the average rating of
the mobile application on Google Play Store.
Parameter Swiggy Zomato Order FoodPanda

App Downloads 1,000,000+ 100,000+ 5,000,000+
App Rating 3.8/5 3.6/5 3.9/5
Number of Cities 8 15 104
Number of 5000+ 40000+ 5,000+

Restaurants
Employees 450 160 1300

59
Royalty Charges 20% 12% 12%
Delivery Charges ₹30 (On orders Nil Nil

below ₹150)
Minimum Order None Depends on Depends on
restaurant restaurant
Web/App Based Both Both Both
Order Tracking Yes No No
Modes of COD, Online COD, Online COD, Online
Payment
Fiscal Loss ₹ 2.1 Cr - ₹ 36 Cr.
(2014-2015)
Amount Raised ₹ 114 Cr - ₹ 110 Cr
(2014-2015)
Table 2 compares the business models of the three companies in question.

These companies constitute the biggest chunk of the food delivery market in
India. However, two of these companies (Swiggy, Zomato Delivery) have seen
extremely favorable growth, FoodPanda is seeing fairly good returns. Table 3
compares quantitative data which serves to act as a tool for growth evaluation
and customer satisfaction.
Table 3 shows the fiscal loss for these companies in 2014-2015. However, in
the Indian context, these startups do operate on losses as they are responsible for
changing the ecosystem in the initial phases of growth. The cash flows that can
be generated in a market like India in a few years after aggressive growth can
offset all these losses. India is being represented as a winner-takes-all market,

60
and this pushes VC’s and investors to pump in money aggressively. This
condition has been referred to earlier as the Fear of Missing out (FOMO).
However, increased pressure from VC’s has caused young startups to
incentivize customers and increase markets where he can find these consumers.
C) Success of the Swiggy and Zomato Delivery models :

These services operate on Kaizen principles and adopt ‘Just in Time’ (JIT)
strategies to maximize savings. These savings prove to be crucial when margins
are low. The profit margin is very small per sale, however, the total revenue
increases due to the large volumes of sales. The goal of such startups should be
to constantly regulate and reduce the variable costs.
120
100
80
ZOMATO
60 FOODPANDA
SWIGGY
40
20
0
Series A Series B Series C Series D Series E Series F
Figure 1 : Comparison of funds raised in millions of rupees (Series A to

Series F) for Swiggy, FoodPanda, and Zomato since set-up. Retrieved from
(Next Big What 2015).

61
Figure 2 : Comparison of employee strength. Large employee-to-

restaurants covered ratio indicates potential of an over-hiring situation and
requires utilization of IT infrastructure to automate processes.
Differential commission by Zomato: Another proposed model where the exact

size of commission fee will be based on feedback from customers. In the case of
a five star rating, Zomato will take a 7.5% commission fee. That cut could rise
to a maximum of 15% for the lowest customer feedback. Hence, this attempts to
quantify and reward good customer feedback and quality, which serves to be a
good differentiator.
 Swiggy Express: An initiative (in the pilot stage) that aims to deliver food
within 15-20 minutes. Precooked food from partner restaurants is put into
hot boxes and on receipt of the order, is dispatched directly, making sure
hot food reaches the customer within 15-20 minutes. This reaches out to a
market of consumers that prefer quicker deliveries.

62
 Figure 1 compares the funds raised from Series A to Series F for the four
companies. FoodPanda leads investor funding due to its global reputation
and has received funding till Series F. Notably, investors and VC’s
recognize the growth potential of this sector, they have pumped in nearly
$5 billion in India-based start-ups, a growth of 125% over 2014. This
translates into almost $100 million moving in every week into start-ups.
(Nasscom Report 2015) .

63
VIEWS
AND
OPINIONS

64
VIEWS AND OPINIONS
The consumer’s perception on online food ordering varies from

individual to individual and the perception is limited to a certain extent with the
availability of the proper connectivity and the exposure to the online food
services.
The perception of the consumer varies according to various similarities and

difference based on their personal opinions. The study reveals that mostly the
youngsters are attached to the online food ordering and hence the elder people
don’t use these online services much as compared to the younger ones.
The study highlights the fact that youngsters are mostly poised to use online
food ordering services. The study also reveals that the price of the products,
discounts and special offers have the most influencing factor on online food
ordering. The second most influencing factor is the convenience, the next most
influencing factor is on-time delivery.
The study highlights that respondents often prefer to order on weekly basis, the
type of meals which were mainly preferred to order was the snacks followed by
dinner. Fast food was fancied by most of the respondents in their choice of
cuisines. The study also revealed that a major proportion of respondents uses
either Swiggy or Zomato to order their food online.
It was also observed that a less percentage of respondents were inclined

towards the use of Swiggy and Food Panda. In a nutshell, through this study, it
is found that majority of students of Indore region are well aware of the online
food ordering and most of them have used online food ordering services which
indicates the growing popularity of the online food ordering within the
youngsters. Transformation in the trends of food ordering is occurring because

65
of the changing lifestyle of the consumers in India and expansion in online

activity.
Food Ordering on the internet is conceptually different from other sources of

ordering food, as the internet promotes a one to one communication between the
seller and the end user with round the clock customer service.
Technology has played a vital role in revolutionizing the food delivery service
from phone-based to online ordering to satiate consumers’ ever-changing
demands, making its way to the top. Today, the business of Food delivery
services is one of the fastest growing segments of e-commerce.
The major difference between traditional and online Food Ordering is the extent
of interaction between the consumer and the seller. E-Commerce has made the
interactivity with the consumer effortless in the form of Helpline numbers and
FAQ’s. Through Helpline Numbers and FAQs, the consumer’s questions on
delivery, payment, product, policies and other customer concerns can be
addressed effectively.
As an enormous amount of people are gravitating towards the more intensive

use of the Internet as the accessibility of technology, the availability of
information, and the ability to interact through the Internet increase and evolve.
Consumers are now able to use the Internet for a variety of purposes such as
research, communication, online banking, shopping, and even online food
ordering. With such benefits, the Internet is promptly becoming the main
method of communication and of conducting business effortlessly.
The Internet has contributed to the changes in consumer preference as their

dependence on technology has moved them to do everything on the internet

66
including getting cooked meals delivered on their doorstep. Convenience is the

biggest determinant to the consumers as the steps required to make an order is
as simple as few clicks on mobile devices like Smartphone, tablets, or laptops.
In a nutshell, modern and young consumers may be labeled as ‘lazy’ for
depending on technology and convenience.
In addition to that, the time taken for the food to be delivered serves as a good
reason for consumers when they do not have plans on where and what to eat.
From the business point of view, owners would grab opportunities which are
seen as a new source of revenue generation. Consumer preference is the main
stimulating factor for business owners to indulge in online delivery services as
to further satiate customer demands and needs.
Online food delivery is particularly prescribed in countries that are still

developing as technology and consumer preference are still modifying.
According to the studies, 50.8% of people order food delivery service because
they do not prefer to cook, as it allows customers to have food delivered straight
to their home or office in less than an hour. Despite the burgeoning internet
boom in the present scenario, some of the consumers are still not participating
in the online transaction. For various people, there are still worries with security
and passing personal data over the Internet.

67
CONCLUSIONS

68
CONCLUSIONS
This is mainly divided into four main parts, literature review, study the
advantages and disadvantages of existing systems, analysis of the scene of the
three different types of people scene description and demand characteristics,
and design two generations of different versions of the prototype, the first three
parts of the main basis for the design of the foundation.
Before doing the design, we do the literature analysis of the survey, in view of
the impact of mobile phone applications and the basic principles of mobile
phone applications.
On this basis, we have to study user needs and ordering system common
problems, and finally we discuss the development of online ordering system
mobile in the market.
For the purpose of analysing and designing user-friendly mobile applications,

we next analysed different similar existing systems, analysed their respective
advantages and disadvantages, and summarize what advantages we can use in
our system, and what disadvantages our system should avoid.
Then, we divided the target users into three groups and selected a representative
person as the template for user needs analysis.
According to the different characteristics and needs of these users, we put

forward the requirements for the following prototypes.
Then we designed the first prototype, including three different prototypes, and
applied the three prototypes to three users to analyse whether the application
met their requirements. Finally, we designed the second prototype according to
the analysis results, and analyse the advantages and disadvantages of this
system according to HCI principles.

69
Should allow users to browse through different product categories : This is

achieved through an easy to use graphical interface menu options.
Should allow users to save items to the cart and view detailed information
about the order :
The users can add any number of items to the cart from any of the
available food categories by simply clicking the Add to Cart button for
each item. Once item is added to the cart, user is presented with detailed
order to review or continue shopping.
Should allow the user to CheckOut the item(s) : This is achieved using the
“Proceed to checkout button” in the cart initially and then “CheckOut” button at
last step after “review Order” step..
Button is disabled when there are no items in the cart.
Should allow the user to process the payment : This is achieved when user
selects “Processed to Checkout” button and fill up the Payment information
details.
Should allow the user to see Success message after placing an order : This is
achieved when user successfully places an order. The user is given the order
conformation number along with success message.
As the growing generation has their interest in the technologies these online
food delivery has caught there interest and this has made the companies more
popular and according to the studies growing youth enjoy ordering online not
only food but other required accessories.

70

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1

TEAM MEMBERS : UNDER THE GUIDANCE OF :

FRIYANSHI PATEL (212018009) MRS. ANSHU AGARWAL

HARSHAL PAJYAWALA (212018008)

BSc-IT SEMESTER-II PROJECT REPORT

Sr. No. Particulars Page No.

1. Introduction & History 4

2. List of Problems identified 15

6. Facilities and Benefit Analysis 44

BSc-IT SEMESTER-II PROJECT REPORT

BSc-IT SEMESTER-II PROJECT REPORT

 Swiggy is a food ordering and delivery company based out of Bangalore,

 Swiggy was inspired by the thought of providing a complete food

 A single window for ordering from a wide range of restaurants, Swiggy

BSc-IT SEMESTER-II PROJECT REPORT

 In August of 2014, Swiggy began operations by signing up a few

BSc-IT SEMESTER-II PROJECT REPORT

 Today, Swiggy is the leading food ordering and delivery platform in

BSc-IT SEMESTER-II PROJECT REPORT

Zomato is an Indian restaurant search and discovery service founded in

It provides information and reviews on restaurants, including images of menus

• Our team gathers information from every restaurant on a regular basis to

• Building amazing experiences around dining.

BSc-IT SEMESTER-II PROJECT REPORT

• Enabling restaurants to create amazing experiences.

BSc-IT SEMESTER-II PROJECT REPORT

 In November 2010, the brand was renamed as Zomato. The restaurant

 By 2011, Zomato launched in Bengaluru, Pune, Chennai, Hyderabad and

 In September 2012, Zomato expanded overseas to the United Arab

 In 2013, the company launched in New Zealand, Turkey, Brazil and

BSc-IT SEMESTER-II PROJECT REPORT

 In April 2014, Zomato launched its services in Portugal, followed by

 The acquisition of Seattle-based food portal Urbanspoon marked the

 In February 2017, Zomato in a company's blog, explained the concept of

 In September 2017, Zomato claimed that the company had "turned

 On 10 December 2018, a video went viral which showed a food

BSc-IT SEMESTER-II PROJECT REPORT

 Food panda is a German mobile food delivery marketplace. headquartered

 Foodpanda's business in India was acquired by Indian cab-aggregator Ola on

 Foodpanda is India’s most convenient online ordering site. It connects people

BSc-IT SEMESTER-II PROJECT REPORT

 In December 2016, the Foodpanda group was acquired by the German

 Foodpanda processes and sends orders directly to partner restaurants, which

BSc-IT SEMESTER-II PROJECT REPORT

BSc-IT SEMESTER-II PROJECT REPORT

BSc-IT SEMESTER-II PROJECT REPORT

LIST OF PROBLEMS IDENTIFIED

Nowadays there has been a lot of discussion happening in regard of the

BSc-IT SEMESTER-II PROJECT REPORT

1) Confusing or Complicated Menu :

It’s necessary for restaurants to have an infrastructure in place to handle

BSc-IT SEMESTER-II PROJECT REPORT

In today’s time, where everyone prefers to use their smartphones to do

5) Online Payment and subsequent delay in refund :

6) Scam by food ordering apps such as FoodPanda :

So you decide to order food through Foodpanda or any other equivalent,

BSc-IT SEMESTER-II PROJECT REPORT

7) Post demonetization hassle in cash on delivery :

8) Inconsistent food quality :

9) Inefficiency to cope with volumes :

BSc-IT SEMESTER-II PROJECT REPORT

10) Unreliability in delivery & logistics staff :

BSc-IT SEMESTER-II PROJECT REPORT