Beruflich Dokumente
Kultur Dokumente
Ground rules
1. Simply learn what your market fantasizes about and figure out
how your product fits into that fantasy and how they fit in this
fantasies.
6. Use before and after but with very extreme examples. Heaven-
Hell
7. The WOW factor. The one and only comic book with old
Batman. + ideally, the story should connect with your readers at
any point of any page.
9. The lawyer with the 5-6 binders on the table. Nothing at all,
just binders full of testimonials from happy clients. Sell the thing
before he sees it.