Iris Andrea Díaz Medina

A00018924

THE GOOD NEIGHBOUR

In this text I am going to talk about the ad project we have been elaborated. To star, I
am going to explain the importance of establishing an objective to fulfill with our ad.
In second place, I am going to talk about the need to use persuasion and advertising
techniques to achieve that goal. In last place I am going to propose the pertinent
conclusions about the application of all the elements treated in our project.

"The good neighbor" aims primarily to encourage the community of Cali to plant trees
in the urban area of the city. If our objective is not well established, it will be difficult
or impossible to determine if our commercial can be addressed to all kinds of people
or not. On the other hand, only when we establish the purpose of the commercial we
can know what kind of advertising strategies should be used.

Our objective allows us to know that this commercial must have elements that attract
all people of every age, ethnicity and social stratum, because deforestation is an
issue that concerns us all. We seek to appeal to the logic and the reason of the
people, in this way their emotions will be affected and they will have the necessary
motivation to be "good neighbors"

In that way, if we appeal to emotions trying to generate bad feelings about

environment reality we hope that people feel inspire to change their guilty by planting
trees and taking care of environment. In summary it is to generate bad feelings in
people to make them to want to change those feelings and replace them with good
emotions through doing good and relevant things for environment.

To achieve our purpose we will use specific techniques of advertising. Facts and
figures will be elemental in our ad, we need to show tí people the statistics about
deforestation advance since year two thousand. In the other hand we will use
urgency and loaded words to make feel to people need to do something immediately
and in that way we will have results in a short time. Talking about the esthetics and
forms of our commercial we have predetermined songs and colors related to earth,
Nature, purity and darkness.

Every element used in the ad’s elaboration has an essential role and everything is
connected like a chain. For that reason in our project we can not take out a element,
if we do that it will be impossible to achieve our objective. This is evident when we
see that the use of statistics leads the person to reason and this reflection leads him
to feel the need to act. The Good Neighbor has to lead the environment
transformation, for that we are working to touch the hearts and minds of people