English 11

INTERVIEW GUIDE

Name of Interviewers: Ira Nicole H. Dacuycuy

Kyrill Jane J. Hermosura
Shaira I. Ruiz

Section, Schedule, Semester: Section P, 4:00 – 5:30, TF

Second Semester, AY 2018-19

Name of Interviewee: Ms. Sharon Elke Camenforte

Chief Executive Officer
Elke’s Breadhouse
Apitong, Tacloban City

Time, Date and Venue of Interview: 3:00 – 5:00 pm

May 1, 2015
Elke’s Breadhouse
Apitong, Tacloban City

Interview Questions:

I. History and Early Years

A. Ma’am, may we request you to tell us how Elke’s Breadhouse was established? How
long has it been since the entity’s establishment?
B. What made you decide to establish this type of a business?
C. How much of a capital or investment was needed in setting up this type of a
business? What resources were needed to set-up this business?
D. May we request you to describe to us the early years of operation of this business?
What particular challenges did you have to deal with?
E. What major processes did you have to go through to set-up this type of a business?
For instance, what permits and documents did you have to accomplish?
F. What major changes or transformations has this business been through since its
establishment?
G. What lessons or principles do you think should business students like us learn or
remember in setting up this type of a business?

II. Mission, Vision and Philosophy

A. May we request you to explain to us the mission, vision and philosophy of your
business? What is the mission statement of Elke’s Breadhouse? What is its vision
statement? What is its business philosophy? What corporate values does your
business espouse?
B. How do you envision Elke’s Breadhouse to be?
C. What are Elke’s Breadhouse’s goals and objectives?
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D. How are these statements (e.g. mission, vision, philosophy, etc.) actually
implemented, operationalized or observed in your business organization?

1. What challenges do you encounter in implementing them?

2. How do you deal with these problems? What strategies do you employ to
deal with these challenges or problems?

III. Company Policies

A. May we know the policies, rules and regulations that govern your business entity?
What policies, rules and regulations do you implement in relation to personnel
recruitment, promotion, network development, credit, collection as well as branch
operations policies?
B. What strategies do you implement to see to it that these policies, rules and
regulations are followed?
C. How successful is the implementation of these policies, rules and regulations?
D. When and how are these policies, rules and regulations revised or modified, if at all?
How often do you get to review these policies, rules and regulations?

IV. Organizational Set-up

A. May we request you to explain to us the organizational set-up or design of Elke’s

Breadhouse?

1. What are the component parts of your organizational set-up?

2. How are these component parts related to each other?
3. What is Elke’s Breadhouse’s chain of command?
4. If you have diagrams and other related materials, may we request permission
to see and get a copy of these documents?

B. How is Elke’s Breadhouse related to the Baking Industry as a whole?

C. How many employees does your business entity have? What types of employees do
you have in terms of their skills, educational attainment, etc.?
D. What specific qualifications do you look for in recruiting new employees? How do
you verify on the truthfulness of their qualifications?
E. What are the duties and responsibilities of particular employees?
F. How do you assess and evaluate the performance of your employees? What specific
procedures or processes do you utilize? How often do you evaluate the performance
of your employees?
G. How are employees paid? What salary scheme does your business entity make use
of? What benefits do you provide to your employees?
H. What incentives do you provide to encourage efficient and effective job
performance? What incentives or benefits do you provide to dealers who perform
well in a given period?
I. How do you strengthen and maintain a good working atmosphere for your
employees?
J. What training programs do you provide to: 1) upgrade the skills and competencies of
your employees, and 2) ensure effective and efficient job performance?
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K. Have you ever fired or laid off certain employees? If so, what is the basis for doing
so?
L. What major problems do you encounter with your employees? How do you deal
with these problems?
M. What setbacks do you encounter with dealers and customers? How do you deal with
these setbacks and problems?

V. Business Operations

A. How will you describe the day-to-day operations of your business? What major
activities or concerns do you have to accomplish on a day-to-day basis?
B. May we know the overall operations (operational framework) of your business?
How do you run this type of a business?

1. What are the fundamental branch transactions of Elke’s Breadhouse?

2. What documentation and reporting processes are involved?
3. How do you manage your inventories?
4. What does “stock ordering and replenishment” mean?

C. What range of products and services do you offer to your clients?

1. How much do these products and services cost?

2. How are these range of products obtained?
3. What types of clients do you have?
4. What makes your products better than the rest?
5. How are these products and services produced or made available to your
clients?

D. How do you promote the products and services of your business? What strategies do
you employ? How do you attract more clients?
E. How do you improve the services that your business offers? What strategies do you
employ?
F. How do you manage the assets of your business?
G. How do you classify your accountabilities? How do you deal with these
accountabilities?
H. How will you describe the fixed assets and files that Elke’s Breadhouse possesses?
I. At which point or part of the year would you consider to be the peak season for your
business? What makes you say so?
J. What does it take to maintain this type of a business? What major expenses,
responsibilities and obligations do you have to deal with?
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VI. SWOT Analysis

A. Strengths

1. May we request you to identify and explain to us the major strengths of your
business? What makes Elke’s Breadhouse better than the rest? What is Elke’s
Breadhouse’s competitive advantage?
2. What do you think brought about these strengths?
3. How do you intend to maintain and sustain these strengths?

B. Weaknesses

1. What limitations or weaknesses does Elke’s Breadhouse have as a business?

2. What do you think brought about these limitations or weaknesses?
3. How can these limitations or weaknesses be improved upon?

C. Opportunities

1. What specific opportunities do you see for your business?

2. Why would you consider them to be opportunities?
3. How do you see Elke’s Breadhouse, let us say, 10 years from now? What lies
ahead for Elke’s Breadhouse?

D. Threats

1. What do you think are the factors or conditions that threaten the success of your
business?
2. Why do you consider them to be factors or conditions that threated the success of
your business?
3. How can these factors or conditions be minimized, eradicated or mitigated?