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Introduction:
Jio soft launched on 27 December 2015 (the eve of what would have
been the 83rd birthday of Reliance Industries founder Dhirubhai
Ambani), with a beta for partners and employees and became publicly
available on 5 September 2016. As of 28 February 2019, it is the third
largest mobile network operator in India and the eighth largest mobile
network operator in the world with over 297.23 million subscribers.
On 5 July 2018, fixed line broadband service named Gigafiber, was
launched by the Reliance Industries Limited's chairman Mukesh
Ambani, during the company's Annual General Meeting.
As of 2016, Ambani was ranked 38 and has consistently held the title
of being India's richest person on the Forbes magazine's list for the
past ten years. He is the only Indian businessman on Forbes' list of the
world's most powerful people. As of January 2018, Mukesh Ambani
was ranked by Forbes as the 18th-wealthiest person in the world. He
surpassed Jack Ma, executive chairman of Alibaba Group, to become
Asia's richest person with a net worth of $44.3 billion in July 2018. He
is also the wealthiest person in the world outside North America and
Europe. As of 2015, Ambani ranked fifth among India's
philanthropists, according to China’s Hurun Research Institute. He was
appointed as a Director of Bank of America and became the first non-
American to be on its board.
History:
In June 2015, Jio announced that it would start its operations all over
the country by the end of 2015. However, four months later in
October, the company's spokesmen sent out a press release stating
that the launch was postponed to the first quarter of the financial year
2016–2017. Later, in July, a PIL filed in the Supreme Court by an NGO
called the Centre for Public Interest Litigation, through Prashant
Bhushan, challenged the grant of a pan-India license to Jio by the
Government of India. The PIL also alleged that Jio was allowed to
provide voice telephony along with its 4G data service, by paying an
additional fee of just ₹165.8 crore (US$23 million) which was arbitrary
and unreasonable, and contributed to a loss of ₹2,284.2 crore
(US$320 million) to the exchequer.
In its statement, DoT explained that the rules for 3G and BWA
spectrum didn't restrict BWA winners from providing voice telephony.
As a result, the PIL was revoked, and the accusations were dismissed.
Beta launch
Commercial launch
Vision:
Reliance’s vision for India is that broadband and digital services will no
longer be a luxury item. Rather, Reliance envisions an India where
these are basic necessities to be consumed in abundance by
consumers and small businesses alike, as much in far-flung villages as
in our largest cities.
The initiatives are truly aligned with the Government of India's ‘Digital
India’ vision for our nation.
Organizational Structure:
Price:
The pricing strategies adopted by Jio are most attractive. They have
priced their various products to satisfy individual but have also
dominated the current telecom market. Their premium 4G services
offered at affordable prices are causing rivals to modify their pricing
strategies.
Reliance Jio Infocomm Ltd has come up with their latest tariff revision.
The company is offering an unlimited voice plan to its feature phone
users, with 1GB of data being provided, at just Rs49 for a 28-day billing
cycle. Earlier it had unveiled a similar plan for smart phone users, with
2GB of data usage, at Rs98.
Promotion:
Reliance Jio offers and data rates were so low that many people
switched their existing network to Jio which cause a lot of unrest to
the other operators due to which they have to make some drastic
changes to remain in the competition.
The merger of Idea with Vodafone and Airtel with Telenor are the
result of that. Also, the data usage rates for other operators also came
down drastically. It is safe to say that Jio has completely changed the
way network operator used to charge the customers for the services.
Alliance
BT Group
Deutsche Telekom
Millicom
Orange S.A.
Rogers Communications
MTS
Telia Company
Telecom Italia
Partnerships
The Indian government was working on Digital India from last three
year. The main aim of this scheme is to make all the government
schemes and facilities online for which we need internet connectivity
in low rates so that people can use these facilities.
Reliance Jio has provided a big boost to this by providing fast pace
internet at low rates. India is expecting to cross 500 million internet
users this year which is a huge improvement over the last few years.
Low data usage rates made it possible not only in the urban area but
also in rural areas. As per the reports in India, 48% of total internet
users are from rural areas.
Network:
Jio owns spectrum in 850 MHz and 1,800 MHz bands in India's 22
circles, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid until 2035.
FDD-LTE FDD-LTE TDD-LTE
Telecom circle 1800MHz 850MHz 2300MHz
Band 3 Band 5 Band 40
Assam
Gujarat
Haryana
Himachal Pradesh
Jammu and Kashmir
Karnataka
Kerala
Kolkata
Madhya Pradesh & Chhattisgarh
Maharashtra
Goa
North East
Odisha
Punjab
Rajasthan
Tamil Nadu
West Bengal
By July, 12.55 crore Jio customers had opted for Jio Prime. The last
date for registration to Jio Prime membership was 31 March 2017.
This was extended until 15 April 2017 along with an introduction of a
new offer, "Jio Summer Surprise", which gave customers three
months of free services. On 6 April 2017, TRAI advised Jio to withdraw
this offer.
STRENGTHS:
1. Affordable Devices: Jio has worked with all the leading device
manufacturers of the world to ensure availability of 4G LTE
smartphones across all price points – from ultra-premium
models on one hand, to entry level models on the other.
2. Digital Communication: The application Jio4GVoice brings the
4G communication suite to all smartphones. With its RCS (Rich
Communication Services) features like Enriched calling, Chat,
File share and Unified Messaging, it redefines the calling and
messaging experience. It also enables Jio’s cutting edge voice
and video call service on non-VoLTE smartphones.
3. Digital Currency: Jio envisions a new India which will use digital
currency instead of paper money for a more secure and
convenient way to transact. Jio Money, Jio’s digital currency and
digital payments business, will play a crucial role in this by
offering a platform for ubiquitous, affordable and secure digital
payments.
4. Jio Drive: Micro and small businesses will soon have access to
cutting-edge cloud storage technologies which were once
affordable to big companies only, giving them a new edge to
compete on a global landscape. Jio Drive is an application that
brings powerful cloud capabilities to every smartphone. Using
Jio Drive, anyone can store, sync and share any content between
their own devices and also with their friends.
5. Digital Education: Teachers and students from far flung areas
can connect with each other, crowd-source knowledge and
adapt new age learning techniques and thus lift the level of
education to a completely different plane.
6. Digital Healthcare: Expert medical advice would be available
anytime, anywhere - with medical practitioners able to grow
their practice without constraint, and provide quality of life to
the crores that make up our country.
7. Digital Entertainment and social connectivity: Jio Chat is a
powerful communication application that integrates chat, voice,
video calling, conferencing, file sharing, photo sharing and much
more. Jio Play enables users to watch HD TV anytime, anywhere
on any device, from hundreds of channels, across categories and
languages. Jio Beats is a premier digital music streaming service
that gives instant access to millions of songs and curated
playlists. Jio Mags and Jio News provide access to the most
popular collection of magazines and news from leading
publishing houses across multiple languages.
8. Digital Entrepreneurship: Jio is building is a powerful platform
on which a range of rich digital products and services can be
enabled - digital currency, digital commerce, digital education,
digital healthcare, e-governance, Smart Cities, M2M and the
Internet of Things. It does not matter whether these services are
created by Jio itself, its ecosystem partners or anyone globally.
Reliance is committed to the principles of Net Neutrality.
Apart from the above mentioned strengths, the following can also
be observed as its additional strengths:
5. Has a strong pan India presence with its operations in more than 22
circles.
WEAKNESS:
1. Late entry into the market: Reliance Jio has made a late foray
into the market which already had established players like Airtel
and Vodafone who had occupied a place in the minds of the
customer.
OPPORTUNITIES:
THREATS:
Sustainable Development
While the company has stated an altruistic objective for Reliance Jio
Infocomm Ltd. that of putting India on the global map for mobile
broadband Internet access there is no denying that this
announcement has jolted the telecom ecosystem across the country.
Reliance's Jio has come out with free to low subscription; it could
attract more customers and create a strong customer base. The
satisfied Jio customer would act as the advertising tool for the
company without any additional cost.
According to a survey conducted by Bank of America Merrill Lynch
around 67% surveyed customers in India are willing to use Reliance Jio
as a secondary connection rather than a primary connection once the
telco stops offering free services in the country.
Primary Data
Educational level of respondents, 25.43% of the respondents have
studied only undergraduate, 29.06% of the respondents have studied
post graduate, 27.99% of the respondents have studied professional
qualification and 17.52% of the respondents have did other. Majority
of the respondents comes under for post graduate 29.06%. From the
occupation table 33.97% of the respondents are student, 29.06% of
them are Employees, 20.73% of them are Businessman and 16.24% of
them are others. Majority of the respondents comes under
occupation for Student 33.97%. Among 468 respondents of monthly
income group, 25.21% respondents get below Rs. 10000, 31.41%
respondents get Rs.10001-20000, 29.49% respondents get Rs. 20001-
30000 and 13.89% respondents get monthly salary for more than Rs.
30001. Majority of the respondents i.e. 31.41% come under monthly
income for Rs.10001-20000.
The Table.2 shows the percentage of source of information about the
service of the respondents. More information have been obtained
from the advertisement and the publicity.
Customers are aware of the Reliance providing Jio and services. This
makes them to possess more Jio work.
RECOMMENDATIONS:
From the overall study, it was found that most of the customers
are satisfied with the current services.
Majority of the customer felt that they want to remove the
problem of call blocking and call drop.
Company should improve the ambience of the service stations.
The download and upload speed of the network has reduced
drastically in many places. The Reliance Jio sim users are
expecting high speed. So increasing network speed to great
extent. It would be better.
Reliance Jio’s frequent update innovation technology when it’s
required.
Giving continue offer on calls to customers at best possible levels
will be good.
To develop 4G plan and value scheme.
Reliance Jio sim should introduce some new schemes for the
youngsters
Customers expect low cost Reliance phone.
DEPARTMENTS IN JIO
Planning
Construction
Procurement and Contractors
Quantity Survey Department
Inventory
Human Resources
Corporate Services
Warehouse
Distribution Centre
Finance Compliance and Audit
Business Development
Networking
To find the vendor details of whose the debit notes haven’t been
cleared: There were a few vendors who submitted the final bill
but did not report the material consumption. From all those
vendors, the debit amount has to be collected. Hence, a
comparison between SAP data and Books data has to be done.
Team Members: