Beruflich Dokumente
Kultur Dokumente
SUBMITTED BY;
A.SHINY PONMALAR
PGDM (FINANCE)
INITIAL PROJECT REPORT
HISTORY :
NDIAN OVERSEAS BANK (IOB) WAS FOUNDED IN FEBRUARY 10 th OF THE YEAR
1937 BY shri.M.Ct.M CHIDAMBARAM CHETTYAR A PIONEER IN MANY FIELDS
BANKING INSURANCE AND INDUSTRY WITH THE TWIN OBJECTIVE OF
SPECIALISING IN FOREIGN EXCHANGE BUSINESS AND OVERSEAS BANKING.IOB
HAS AN ISO CERTIFIED INHOUSE INFORMATION TECHNOLOGY DEPARTMENT
WHICH HAS DEVELOPED THE SOFTWARE THAT 3405 BRANCHES USE TO
PROVIDE ONLINE BANKING TO CUSTOMERS.AT THE DAWN OF INDEPENDENCE
IOB HAD 38 BRANCHES IN INDIA AND 7 BRANCHES ABROAD
IOB IS ENGAGED IN THE BUSINESS OF BANKING.THE BANKS SEGMENTS
INCLUDE TREASURY,CORPORATE /WHOLESALE BANKING,RETAIL BANKING AND
OTHER BANKING OPERATIONS.ITS OPERATIONS CONSISTS OF DOMESTIC
DEPOSITS,DOMESTIC ADVANCES FOREIGN EXCHANGE OPERATIONS
,INVESTMENTS,MICRO ,SMALL AND MEDIUM ENTERPRISES,INCLUDING
MUDRA LOAN SCHEME,RETAIL BANKING,INCLUDING AROGYA MAHILA
SAVINGS BANK ACCOUNTS ,MIDCORPORATE DEPATMENTS,AGRICULTURAL
CREDIT PORTFOLIO,LOANS TO SMALL AND MARGINAL FARMERS,LOAN TO NON
CORPORATE FARMERS AND MICRO FINANCE
ITS PERSONAL BANKING SERVICES INCLUDE SAVING BANK ,CURRENT
ACCOUNT, TERMDEPOSIT ,RETAIL LOANS AND MORTGAGES AND DEPOSITORY
SERVICES.IT HAS OVER 3,400 BRANCHES IN INDIA.IT HAS OVER EIGT OVERSEAS
BRANCHES WITH OPERATIONS IN HONGKONG ,BANGKOK,SRI
LANKA,SINGAPORE AND SOUTH KOREA.
IN THE YEAR 2010-11 THE BANK HAS SIGNED A JOINT VENTURE AGREEMENT
WITH BANK OF BARODA AND ANDHRA BANK TO OPEN A BANKING SUBSIDIARY
IN MALAYSIA
INITIAL PROJECT REPORT
IN THE YER 2012 – 2013 IOB HAS RECEIVED NATIONAL AWARD FOR
EXCELLENCE IN MSMELENDING AN FOR OUTSTANDING PERFORMANCE FOR
IMPLEMENTING PMEGP PROGRAMME IN SOUTH ZONE.IT HAS ALSO RECEIVED
BANKERS EXCELLENCE AWARD FROM ROTARY INTERNATIONAL USA
PRODUCTS :
CORPORATE ACCOUNT,SALARY ACCOUNT,STUDENT ACCOUNT,CURRENT
ACCOUNT,SALARY ACCOUNT,CD SUPREME,CD CLASSIC,CD SUPER,HOUSING
LOAN,VEHICLE LOAN,EDUCATION LOAN,INTERNTIONALVISA CARD,CREDIT
CARD,DEBIT CARD,INSURANCE,HEALTH CARE POLICY,LIABILITY INSURANCE
,FIXED DEPOSIT ,VARDHAN DEPOSIT AND TAX SAVER SCHEME,INTERNET
BANKING AND MOBILE BANKING SERVICES
E- PRODUCT:
INSPECTION ETHIC
IOB PREPAID CARDS
IOB CREDIT CARD
IOB GIFT CARD
KNOWLEDGE MANAGEMENT
MULTI CURRENCY TRAVEL CARD
RM MENU
RTGS-NEFT
TREASURY FOREIGN
IOB E-TRADING
SELF SERVICE PB PRINTING KIOSK
SWOT ANALYSIS :
STRENGTHS :
OVERSEAS BANKING EXPERTISE
STRONG FOREIGN EXCHANGE OPERATIONS
DEDICATED IT DEPARTMENTS
BANKING SCHEMES WITH SOCIAL APPROACH LIKE AGRICULTURE SEED
BANK
OFFER SERVICES LIKE LOANS,CREDIT CARDS,SAVINGS,INVESTMENT
IOB IS PRESENT IN SINGAPORE,MALAYSIA ,SRILANKA
WEAKNESSES :
LESS PENETRATION IN INDIA
FEW NO.OF BRANCHES ACROSSTHE COUNTRY AS COMPARED TO OTHER
BRANDS
LOW VISIBILITY IN ADVERTISING AND BRANDING
INITIAL PROJECT REPORT
OPPORTUNITIES :
MOBILE BANKING,INTERNET BANKING
EXPANSION INTO RURAL AREAS AND RETAIL BANKING
DOING AGGRESSIVE MARKETING IN ORDER TO IMPROVE BRAND VALUE
THREATS :
ECONOMIC CRISIS AND FLUCTUATING MARKETS
HIGHLY COMPETITIVE ENVIRONMENT
STRINGENT BANKING NORMS LAID BY RBI
COMPETITORS:
INDIAN BANK
ANDHRA BANK
CANARA BANK
ICICI BANK
SBI
BANK OF BARODA