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Kendel Rogers

Strategic Communications

R 817.301.8169

A responsible and communicative professional with expertise in various media platforms,

hotel customer service, local government insight, and the changing restoration industry.
Was the first one to receive & maintain a Stage 5 website for two franchises in
the U.S. for SERVPRO industries.
Developed strategies reputation management as well as relationship based
Implemented marketing, public relations, and advertising strategy for a local
start-up hotel. 
Designed content for specific audiences through various social media platforms,
in both paid and organic reaches. 
Building relationships by in person sales calls.
Served in 4 leadership positions in various organizations throughout my college
Motivated by results and driven by ROI's. 
A blogger, web designer, and content writer/editor. 
Focused on positivity & compassion for completing goals.

Marketing Support Coordinator / Marketing Rep               August 2018 - May 2019
SERVPRO Ind. is nationally recgonized water & fire clean up and restoration company
Started as a receptionist, providing attentive customer service for customers.
As an MSC, I curated content for 2 websites (writing blogs, editing videos, etc)
as well as maintained social media presence, update monthly newsletters, and
helped build Google presence.
Creating SOP's for the MSC position at SERVPRO of North Richland Hills &
Build relationships with niche markets to inform them of SERVPRO services.
Developed plans to grow sales by authentic relationships in the community.
Mastered and cleaned up various databases to perform more efficiently. 
Completed Commercial Property Compliance Classes.
Planned events, grand opening, and educational classes.

Marketing Intern for Moon & Owl Marketing                                        August 2018

A independently owned & operated marketing agency based in Fort Worth, Texas.

Learned how to build strong SEO through website implementation. 

Wrote various blogs to create strong SEO.
Met with clients about their websites, teaching them various programs & options.
Learning the SEO within Google and how to utilize to promote better marketing
Kendel Rogers
Strategic Communications

R 817.301.8169

Experience continued...

Economic Development Intern at the City of Keller           May 2018 - August 2018 

With over 100 awards, the City of Keller is above the standard of subruban cities in DFW

Market (Shop Small initiative) to Keller residents and

surrounding communities on social media platforms and e-mail marketing. 
Create and compile data and content for the bi-monthly Keller Developments
Newsletter about Keller's Economic Development department.
Plan and organize the event Small Business Saturday through digital and print
Designed and assembled Keller's 2019 Shopping & Dining Guide.
Cultivate relationships and communicate with business owners. 

Marketing Assistant at The Fredonia Hotel                        January 2017 - May 2018

A restored historic hotel in Downtown Nacogdoches featuring 5 star service & amenities

Oversaw the creation and implementation of all communication and media

efforts, i.e. digital, print, various forms of advertising. 
Managed 7 various social media accounts by utilizing engaging content, i.e.
increased Facebook follows from 500 likes to over 8,000 likes. 
Designed artwork as an "in-house" social media and graphic design
coordinator using different programs such as Canva, Adobe programs,
Hootsuite, and various Microsoft programs.
Trained by Forbes 5 Star in customer service and guest relations. 
Photographed and advertised specials on hotel rooms, food & beverage, and
the gift shop. 
Trained with Forbes 5 Star Standard Customer Service Course.

Stephen F. Austin State University
Graduated in 2018 with a Bachelor of Arts in Strategic Communications with a minor in
Rehibilation Serives

SFASU Teamwork & Communication Endorsed - 2018

Personnel Chair for Chi Omega Sorority - 2017
President of PRSSA - 2016
Received "Top 23 Freshman" - 2015
Co-President of Freshman Leadership Academy - 2014
Kendel Rogers
Strategic Communications

R 817.301.8169

Dr. Adam Peck Jessi Pinkert
Dean of Student Affairs at Stephen F.  Director of Millard's Crossing /
Austin State University Fredonia Hotel Marketing Team
·936·468-7249 ·903·922-1675

Dr. Bailey Thompson Dr. Amy Mehaffey
Public Relations Professor at Stephen  Communications/ Main Street Director 
F. Austin State Univeristy for the City of Nacogdoches
·936·468-1319 ·936·559-2573

John McLaren Kim Barker

Hotel Manager at The Fredonia Hotel Executive Director of HR at Northwest
·936·553-2233 ISD ·817·215-0004
Wendy Beck
The Fredonia Hotel Accountant Rebecca Calahan
·936·569-3688 Owner of Macy May
Boutique / Chi Omega Adviser
Montana Hantes ·936·366-2535
Marketing Manager of SERVPRO of
Denton / North Richland Hills