Name: _______________________________ Class Period: _____________

Media Literacy Project

This week you will create an advertisement using the persuasive techniques that you have learned.
You may work independently or in groups (no more than 4 to a group). The format is completely up to
you as long as you complete all project requirements. I want to see you guys get creative!

You may do any of the 5 options:

Option 1: Print Advertisement ☐Rubric

☐Brainstorming ideas
☐Print advertisement with written response
☐Group evaluation form Option 4: Public Service Announcement (PSA)
☐Rubric ☐Brainstorming ideas
☐Final PSA script
Option 2: Persuasive Letter to Principal (Solo)
☐Group evaluation form
☐Rough draft with Editing/Revising Activity
☐Rubric
☐Letter to the Principal
☐Rubric Option 5: Television Commercial
☐Brainstorming ideas
Option 3: Product Packaging
☐Print advertisement with one paragraph
☐Brainstorming ideas response
☐Product packaging with written response ☐Group evaluation form
☐Group evaluation form ☐Rubric

You will have time in class to work on this, but anything you do not finish before Friday must be
completed as homework. If you stay focused, you should have plenty of time to complete it. 

Group Members (no more than 4)

________________________________ ________________________________

________________________________ ________________________________

This project is due ________________

 Option 1: Print Advertisement Directions
The format is up to you! You can design your ad on a computer or you may use traditional art
supplies. We just need a visual representation of your advertisement.

1. Design and create an advertisement for a product. You may choose and existing product or

you may create your own. (If you use an existing product you must still make your own

slogan and logo.)

2. Develop a slogan or tag line. (ex: “Just do it” – Nike)

3. Create a logo or symbol to represent your product or company.

4. Complete written response and submit it with your ad.

Written Response must include:

 Eight or more complete sentences (remember to use varied sentence lengths!)

 An explanation of your slogan and logo (why did you particular colors or symbols?)

 The persuasive techniques that you used

 An explanation of what makes your ad effective

Brainstorming

Bra
 Option 2: Letter to the Principal Directions (Solo)
For this option, you will write a letter to an administrator persuading them to make a change at
Chapa. For example, changing the dress code to allow jeans with holes.

Letter Requirements:

 Letter must focus on one issue you wish to change at Chapa Middle School and must include

a proposed plan for the change.

 Must be at least one full page in length.

 You must start with a rough draft and complete the revising and editing activity.

 Your letter must include proper mechanics (spelling and grammar will count).

Revising and Editing Activity

*Complete this activity on your rough draft*

R A D And R
Replace… Add… Delete… Reorder…

…words that …new …unrelated ideas. …to make better

are not information. sense or to flow
specific. …sentences that better
…descriptive sound good but
…words that adjectives and create unity …words that are
are overused. adverbs. problems. overused.

…sentences …rhetorical or …unnecessary …details to

that are literary devices. details. support main
unclear. ideas.

Then check for any spelling or grammar errors – use a dictionary!

 Option 3: Product Packaging Directions
The format is up to you! You can design your product packaging on a computer or you may
use traditional art supplies. We just need a visual representation of your product.

1. Design and create packaging for an original product.

2. Create a mascot for your project and a catchphrase for them. (Like Tony the Tiger for Frosted

Flakes: “They’re grrreaat!”)

3. Complete written response and submit it with your ad.

Written Response must include:

 Eight or more complete sentences (remember to use varied sentence lengths!)

 An explanation of your mascot and catchphrase choice (Why did you pick this character?)

 The persuasive techniques that you used

 An explanation of what makes your ad effective

Brainstorming

Bra
 Option 4: Public Service Announcement Directions
You have a few options with the PSA:

 You can film your project (must submit to Google classroom by the due date)

 You can perform your project in class on the due date

 You may submit a written script on the due date

*All groups will submit a script for grading – Any groups who film or present will receive extra
credit *

PSA must be at least 45 seconds. (Even if you are just submitting a script – be sure to time yourself
reading it out loud)

Script Requirements:

 Focus on one issue that is important to you. Make sure you are clear about what the problem

is and what your proposed solution is.

 Must include at least two different persuasive techniques that we have learned.

 Must feature characteristics of drama (character list, dialogue, stage directions, etc.)

 At the bottom of your script: List which techniques you used and a brief explanation of what

makes your PSA effective.

Brainstorming

Bra
 Option 5: Television Commercial Directions
You have a few options with the commercial:

 You can film your project (must submit to Google classroom by the due date)

 You can perform your project in class on the due date

 You may submit a written script on the due date

 *All groups will submit a script for grading – Any groups who film or present will receive
extra credit *

Commercial must be at least 45 seconds. (Even if you are just submitting a script – be sure to time
yourself reading it out loud)

Script Requirements:

 Must present an original product

 Must include at least two different persuasive techniques that we have learned.

 Must feature characteristics of drama (character list, dialogue, stage directions, etc.)

 At the bottom of your script: List which techniques you used and a brief explanation of what

makes your commercial effective.

Brainstorming

Bra
 Name: _______________________________ Class Period: _____________

Group Evaluation Form

Rate each group member on a scale of 1-5 in each category

Worked Helped
Contributed well Completed keep
equally to with all work on group on
project group schedule task
Group Member (1-5) (1-5) (1-5) (1-5)

1. What were you responsible for in your project? ______________

____________________________________________________

2. Is there anything else I should know about how your group

worked together? _______________________________________

_____________________________________________________
 Print Advertisement Rubric

Criteria Possible Points Your Score

Content
 Print Ad
 Slogan
 Logo 60
 Persuasive
Technique
Written Response 20
Group Participation 20
Letter to Principal Rubric

Criteria Possible Points Your Score

Letter Content
 Focused on
one problem
and one plan of
action 60
 Features
persuasive
techniques
Rough Draft with
Editing and
Revising Activity
20
Mechanics
 One page in
length
 Correct
20
spelling and
 grammar
Product Packaging Rubric

Criteria Possible Points Your Score

Content
 Packaging
 Mascot
 Catch phrase 60
 Persuasive
Techniques
Written Response 20
Group Participation 20
Public Service Announcement Rubric

Criteria Possible Points Your Score

Content
 Finished script
 Persuasive 60
techniques (2)
Details
 At least 45
seconds in
length
 Use of drama
characteristics
20
(dialogue,
stage
directions, etc.)
Group Participation 20
 Commercial Rubric

Criteria Possible Points Your Score

Content
 Finished script
 Persuasive 60
techniques (2)
Details
 At least 45
seconds in
length
 Use of drama
characteristics
20
(dialogue,
stage
directions, etc.)
Group Participation 20