Menswear WHAT DOES THE BRAND STAND FOR?

Performance; Relaxed; Pure; Honest 30+ Guy

Brands – Footwear
Continuous Development
Learning Card v1 - July 2014 - © Marks and Spencer plc 2014
WHO IS OUR TARGET CUSTOMER?
• He aspires to be free of formality but requires practical
clothing
• He wants clothes to have an authentic, cool look with
practical features suitable to the life he leads

ESSENCE – Rugged Performance

WHAT IT IS... WHAT IT IS NOT...
• Your favourite • Extreme performance
Casualwear sportswear
• Easy to wear • Formal
• Relaxed
• Outdoor
• Hints of performance

WHO ARE WE INSPIRED BY?

Brands we draw inspiration from for the range incude Timberland,
and Levis

CUT ALONG THE DOTTED LINE

Let’s help you sell North Coast

FEATURES TELL BENEFITS SELL CONVERSATIONAL

• North Coast provides a
rugged, raw look
• These shoes / boots
go perfect with denim
and most casual styles
• North coast offers a When talking to our customers about the North Coast
wide range of casual, range, some questions for you to think about mentioning in
rugged boots your conversations are...
• Stain defence on our 1. Are you looking for some outdoor boots? The stain
desert boots defence on our desert boots means that the suede is
• North coast offers a treated with a water repellent finish which stops them
younger dimension to staining and keeps them looking newer for longer.
the rest of the range 2. I see you are looking at casual boots. Our North Coast
range offers a wide selection of casual boots using
different materials (from suede to waxy pull up leather)
there is something in the range for everyone.