© Changeland SA

The value of mineral salt

A rich in salt ions space helps

Walls covered with Large
The Salina
Salt Rocks from Pakistani
(natural Ionizer)
salt mines, glued together
enriches with
with natural retching
Di-Stress salt ions the
atmosphere of
the cave

Respiratory system
Neurological system
Dermatological Enter with clothes
on, lie on the
chair & breath the
valuable salt ions
Hypothyroidism
Allergies
Diabetes
Reduction of smoking
Gastric system
Arterial and Cardiac system
Immune system
Metabolism disorders
Rheumatism, arthritis, skeletal pains  Scientific sources & references
Hippocrates, Greece
Body weight control  National Health Systems and Ministries of Health and Human
services, USA, Germany, Poland, Russia
© Changeland SA  Medical studies
 What does a Salt Cave do?

Live the miracle of Salt therapy

Count 45
minutes…
… equals to
4 days at clean
sea aura!

Why?
Through respirations we
receive the Iodine & the
other 83 microelements
of mineral salt!
© Changeland SA
 Where are the Crystalotherapy saltcaves?

More than 60 of them are built in

various European cities
In the cascade
Changeland is the No 1 runs water with
Polish mineral salt
company in salt cave Roof covered
installations in Europe! with Polish
mineral.

Changeland
introduced the 1st
natural relaxation &
rejuvenation
salt cave center
at the center of:

Athens (Greece)
Barcelona (Spain)
Crete (Greece)
Nicosia (Cyprus) Heated flour covered
Macedonia (Greece) with Polish mineral &
Dead sea salt When
Split (Croatia) Salt is heated
generates ions

© Changeland SA
 Put Salt in your Life!

1st alternative: Visit a Salt Cave

Offers:
A pleasant & natural environment
A special place for healthy
 kids party
 social & family gatherings
 team building
 group therapy
 photo sessions &
 unique experiential presents
An alternative space for creative company
meetings, & collaborations with customers
Music Concerts

5 Hours in salt cave =

15 days in sea’s aura
© Changeland SA
 Put Salt in your Life!

2nd alternative: Enjoy Salt

therapy at home!
My Salt Cave

A private space for relaxation & balance

A friendly & natural environment for all
family members

© Changeland SA
 Put Salt in your Life!
3rd alternative: Offer unique approachable
luxury & health to your Customers and/or
Employees!
Salt Cave Professional
A rejuvenating & creative environment for
all members of the team
A space for Rest & Balance
At a hotel, holiday resort, SPA, sport
center, ski center, marina, commercial or
expo center, office building, airport

©©Changeland
ChangelandSA
SA
 Put Salt in your Life!
4th alternative: Invest on Salt!

Salt Cave Franchise

A professional space of
unique value to People

A spot of reference for

the city or region where
it is located

With low cost of

installation, operation
and maintenance and
surprising return on
investment

© Changeland SA
 Put Salt in your Life!
5th alternative: Mobile salt cave!

Mobile Salt cave

A rejuvenating & relaxing environment for
visitors (e.g. of a shopping mall)
A space for Rest & Balance
No permanent installation (inside a
Crystalotherapy branded container)
At a shopping mall, exposition center,
airport, parking lot, or garden (!)

©©Changeland
ChangelandSA
SA
 Put Salt in your Life!
6th alternative: Enjoy the beneficial attributes of
salt at your own space!

Decorate & Give

away as present
sanative mineral salt!

Every salt painting,

lamp or sculpture is
extraordinary due to
its unique color and
shape
Heated, it releases
salutary salt trace-
elements
Being a crystal, it
neutralizes the ions
of computers, TV,
air-conditioners &
smoke

© Changeland SA
 Put Salt in your life!
Reasons to chose Changeland’s
Saltcaves (i)
Approachable luxury with Speed of service delivery
exclusive service  We only take off our shoes!
 The cave inspire  We keep our socks on
 Differentiation
 Elegance
 Exoticism

© Changeland SA
 Put Salt in your life!
Reasons to chose Changeland’s
Saltcaves (ii)
Relaxation & Healing attributes
 Stress relief
 Relaxation, healthiness
 Obesity control
 Smoking reduction
 Intoxication

Health, Safety & Respect to Environment

 Exclusive use of natural material
 high quality salt, wood and resin as glue
 Technical expertise, legal compliance

© Changeland SA
 Put Salt in your life!
Reasons to chose Changeland’s
Saltcaves (iii)
Product & Service Innovation
 Compared to a sauna, spa or
swimming pool, Changeland’s
SaltCave
 requires no maintenance
 its easy and accessible to use by anyone
 the user does not get undressed, wet or
swept!!
 can be used daily for as long as we want!
 Fast and economic installation (even
at your home)

© Changeland SA
 Goal
Body & Mind Relaxation and Rejuvenation through
Halotherapy
Values
Respect to People & Environment, Simplicity, Innovation,
Friendliness, Honesty, Self-confidence, Superior goal
setting, Human centered organization, Speed and
Continuous Improvement, Quality
Services
 Relaxation & rejuvenation inside company-owned Caves
 Salt cave Design & Installation, Management
 Salt cave Franchise
 Salt sauna Design & Installation
 Interior decoration with mineral salt
 Commercialization of mineral salt products
World wide experience and Leadership
 World class technical teams
 European wide network of salt caves & franchise
 Capacity to deliver world-wide
© Changeland SA
www.changeland.com
 Our value offer to Salt cave Customers

Salt cave visitors (i)

Fellow human beings that:

Leave in high stress & workload

conditions
Give increasingly more importance to
healthy leaving & prevention
Due to lack of time we are looking for
intensive experiences of relaxation, rest
& rejuvenation
Aim for balance between their
professional & personal life
Have the required buying capacity to
follow the relaxation sessions
Are looking for ways to reward
themselves
Some have specific requirements such as
body fat loss, smoking reduction &
treatment of health problems

© Changeland SA
 Our value offer to Salt cave Customers

Salt cave visitors (ii)

Companies
For their Employees
For their company meetings

Tourists & Athletes

Teams
Associations
Travel agents

Children
Students
Campers
Kinden gardens
Nurseries

Elderly
Elderly homes
© Changeland SA
 Our value offer to Salt cave Customers

A great variety of services for

Individuals & Companies (i)

Services for Individuals

Individual sessions, Session packages

(members), Family sessions
Systemic Self-improvement (personal, group)
Music therapy
 Concert, Musical therapeutic session,
storytelling
Cultural events
 Theater plays
Children Parties
Massage (Ressuvance, Onsite, Shiatsu)
Yoga, Tai Chi, Reiki
Gifts
 Therapeutic dome sculptures
 Gift therapy sessions.
© Changeland SA
 Our value offer to Salt cave Customers

A great variety of services for

Individuals & Companies (ii)
Services for Companies
Exclusive use of the Saltcave for seminars,
meetings.
 Individual growth seminars
 Annual review and planning
 Strategy development & Brainstorming
 Customer focused workshops
 Stress management & Change Management
Seminars
Alternative corporate relaxation circles
Systemic self-improvement for colleagues
(companies, partners, joint ventures,
professionals)
Corporate Presents
 Therapeutic dome sculptures made of mineral salt
& gift therapy sessions.
Corporate Customers
L’ Oreal, LG, Attitude Consulting, National Railways, Spengler Fox, I-
learn Consulting, International Life Insurance and many others

© Changeland SA
 Our value offer to Corporate Customers & Investors
Salt cave installation, Franchise,
Salt Decoration

Tourism
hotels Construction
airports Architects
marinas Wellness
Internal designers
SPAs Health clinics
Civil Engineers
thematic parks Sanatoria
Constructors
healing centers (houses,
(natural baths, etc) shopping malls,
etc.)
Sports
Ski centers
Sport centers Businesses
Teams Companies
Industrial parks

© Changeland SA
 Our value offer to Corporate Customers & Investors (II)
Salt sauna building

Construction Tourism
Architects Hotels
Internal designers Airports
Civil Engineers Marinas
Constructors SPAs
(houses, shopping Thematic parks
malls, etc.) Healing centers
(natural baths,
homeopathic center,
etc.)
Sports
Sport centers Wellness
Teams Health clinics
Ski centers Sanatoria

© Changeland SA
 Changeland

Health – Safety – Environment

At Salt Caves Crystalotherapy we use only natural
material: mineral, salt, wood & gum resin as glue

The salt cave is fully covered with mineral salt rocks

(floor, walls, ceiling).
No gesso, plaster or artificial resins are used (in such a
salty environment these materials become bacteria nests )
No use of mineral salt tiles
Sea salt use is kept to a minimum & only at the floor
No mechanical or artificial means for ‘spaying salt’

The Electrical system meet highest standards of

Safety, Economy and Environmental specifications:
salt is a positive conduit of electricity, hence the floor is
heated with 12 Volts; the lighting of the walls are 24 Volt

Every Crystalotherapy salt cave installation

is based on anti-seismic studies,
complies with the EU legal framework and EU quality
and guarantee standards
comes with a user manual, a business manual,
training & business services
© Changeland SA
 You may see ‘similar spaces’
With roof & walls from gesso
white sea salt or synthetic resins
…

© Changeland SA
 Collaborate with Changeland
Integrated services
to Customers & Franchisees
Business planning for Salt
cave Business

Feasibility study
Business plan development
Alternatives for collaboration

Saltcave construction

Research and Selection of space

Interior design
Salt cave installation (turn key)
Design and decoration of reception

© Changeland SA
 Collaborate with Changeland
Integrated services
to Customers & Franchisees
Saltcave business management
Training (operational & business)
Detailed manuals
Staff selection
Customer Service, Phone reservation
Marketing & Τele Marketing
Sales & Tele Sales
Salt products
Public relations
Partnerships with specialists (Yoga,
Pilates, Massage, Psychologists,
Tai Chi, etc.)
Technical support
Customer & Partner Experience
Website
IT & Web support
© Changeland SA
 Select from our Crystalotherapy Models
3 Salt caves
1 Salt Chamber
2 Salt Saunas
Salt Cave Salt Cave
Salt Cave Salt Chamber Salt Sauna
Model: Crystalotherapy Crystalotherapy
Crystalotherapy Crystalotherapy Crystalotherapy
Light Very Light

Photo

45 minutes stay 45 minutes stay inside 45 minutes stay inside 45 minutes stay inside 30 minutes stay
Strength of
inside the saltcave = the saltcave = 3 days the saltcave = 2 days the saltcave = 1,5 days inside the saltcave =
Micro climate
4 days at sea aura at sea aura at sea aura at sea aura 1 day at sea aura
Salt therapy shops, Hotels, SPAs,
Beauty Shops, Beauty Shops,
Clinics, Hospitals, Shopping Malls,
Recomme- Restaurants, Cafes, Restaurants, Cafes, Hotels, Houses,
Luxury Hotels, Sport Cinemas, Beauty
nded for Cinemas, Houses, Cinemas, Houses, Office SPAs, Sport Centers
Centers, SPAs, Shops, Restaurants,
Office buildings buildings
Shopping Malls Houses
Minimum
load on 750 kgr / m2 700 kgr / m2 650 kgr / m2 350 kgr / m2 450 kgr / m2
room’s slab
Room height 3m 3m 3m 2,8 m 2,8 m
2 - 6 weeks 2 - 5 weeks 1,5 - 4 weeks 1 - 4 weeks
1 - 4 weeks (depending
Delivery time (depending on the (depending on the (depending on the (depending on the
on the size)
size) size) size) size )
© Changeland SA
 Salt cave schemes I. 65 m2 for 16 people
(or 32 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes I. 65 m2 for 16 people
(or 32 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes I. 65 m2 for 16 people
(or 32 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes I. 65 m2 for 16 people
(or 32 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes I. 65 m2 for 16 people
(or 32 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes II. 40 m2 for 10 people
(or 20 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes II. 40 m2 for 10 people
(or 20 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
© Changeland SA
 Salt cave schemes II. 40 m2 for 10 people
(or 20 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes II. 40 m2 for 10 people
(or 20 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes II. 50 m2 for 12 people
(or 24 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes II. 50 m2 for 12 people
(or 24 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes II. 50 m2 for 12 people
(or 24 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland.com
Changeland SA
 Salt cave schemes II. 50 m2 for 12 people
(or 24 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland SA
 Salt cave schemes II. 50 m2 for 12 people
(or 24 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland SA
 Salt cave schemes II. 50 m2 for 12 people
(or 24 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland SA
 Salt cave schemes II. 50 m2 for 12 people
(or 24 people in events)
Services: Health, Wellness, Events, Entertainment

© Changeland SA
 Salt cave schemes IV. 25 m2 for 6 people
Services: Health, Wellness

© Changeland SA
 Salt cave schemes IV. 25 m2 for 6 people
Services: Health, Wellness

© Changeland SA
 Salt cave schemes IV. 25 m2 for 6 people
Services: Health, Wellness

© Changeland SA
 Salt cave schemes IV. 25 m2 for 6 people
Services: Health, Wellness

© Changeland SA
 Salt cave schemes IV. 25 m2 for 6 people
Services: Health, Wellness

© Changeland SA
 Salt cave schemes V. 15 m2 for 3 people
Services: Private Health

© Changeland.com
Changeland SA
 Salt cave schemes V. 15 m2 for 3 people
Services: Private Health

© Changeland.com
Changeland SA
 Salt cave schemes V. 15 m2 for 3 people
Services: Private Health

© Changeland.com
Changeland SA
 Salt cave schemes V. 15 m2 for 3 people
Services: Private Health

© Changeland.com
Changeland SA
 Salt cave schemes V. 15 m2 for 3 people
Services: Private Health

© Changeland.com
Changeland SA
 Salt cave schemes VI. Mobile cave for 2-3 people
Services: Health, Demonstration

©©Changeland
ChangelandSA
SA
 Return on Investment (I) - indicative
Shop-In-Shop Saltcave (e.g. inside a hotel)

1 Salt Cave 40 m2

Approximate Investment: €50K – €61K*

* depending on the salt cave model chosen

ANALYSIS
Initial investment: €50.000 Salt cave services (type & cost of services): Annual operational cost (hypothesis):
-Salt Cave 40 m2 €34 k – €48 k * €12000
- Standard franchise pack 5 year) €8 k - €5 k * •Health services: Charge per hour per Breakdown:
-Transport of material person 15€ average (€20 max, €10 min) 12 hour / day, 12 sessions / day, 7 days /
(approx. for Europe) €5 k •Health wellness & entertainment services: week (average)
-Installation team’s travel & Charge per hour per person 35€ average 8 months of operation / annum
leaving expenses (approx. for Europe) €3 k Operational expenses €800 / month
(€70 max, €10 min)

© Changeland .com
SA

1 Salt Cave 40 m2 + reception 20 m2
Approximate Investment: €65K – €76K *
* depending on the salt cave model chosen
ANALYSIS
Initial investment: €65000 - €76000
-Salt Cave 40m2
- Reception & start up costs
- Standard franchise pack 5 year)
-Transport of material
(approx. for Europe)
-Installation team’s travel &
leaving expenses (for Europe)
©
© Changeland
Changeland .com
SA
Return on Investment (II) - indicative
Running a Saltcave business
Salt cave services (type & cost of services): Annual operational cost (hypothesis):
€34k - 48k * €30000
€15k •Health services: Charge per hour per person Breakdown:
€8k – €5k * 20€ average (€30 max, €15 min) 10 hour / day, 8 sessions / day, 7 days / week
•Health wellness & entertainment services: (average)
€5k 12 months of operation / annum
Charge per hour per person 45€ average
Operational expenses €1.500 / month
(€80 max, €15 min) Rent €1οοο / month
€3k
© Changeland .com
SA