PROJECT REPORT ON

“A Study On Consumer Buying Behavior Towards Big Bazaar”

Submitted In Partial Fulfillment For Award Of The Degree Of Masters Of

Management Studies (MMS) (Under University Of Mumbai)

Submitted By
Mr. RAHUL DHANESH GUPTA
(Roll. No 31581723.)

Under The Guidance Of

Prof. SAUMYABRATA NATH

2017-2019
Pramod Ram Ujagar Tiwari
Saket Institute Of Management
 CERTIFICATE

This is to certify that project titled “A Study On Consumer Buying Behavior Towards Big
Bazaar” is successfully completed by Mr. RAHUL DHANESH GUPTA during the IV
semester, in partial fulfillment of the Masters Degree in Management Studies recognized by
University of Mumbai for the Academic Year 2018-2019 through Pramod Ram Ujagar Tiwari
Saket Institute of Management.

This project is original and not submitted earlier for award of any degree, diploma or associate
ship of any other university or institute.

Name: Prof. Saumyabrata Nath

Date: (Signature of the Guide)

 DECLARATION

I hereby declare that this Project Report submitted by me to Pramod Ram Ujagar Tiwari Saket
Institute of Management is a bonafide work undertaken by me and it is not submitted to any
other University or Institution for award of any degree, diploma/certificate or published any time
before.

Name: RAHUL DHANESH GUPTA

Roll. No. : 31581723 (Signature of the Student)

 Acknowledgements

The success and final outcome of this project required a lot of guidance and assistance from
many people and I am extremely privileged to have got this all along the completion of my
project. All that I have done is only due to such supervision and assistance and I would not forget
to thank them.

I respect and thank Mr. Saket Tiwari , for providing me an opportunity to do the project work in
Saket Gyanpeeth and giving me all support and guidance which made me complete the project
duly. I am extremely thankful to him for providing such a nice support and guidance, although he
had busy schedule managing the corporate affairs. I also thank Mrs. Shobha Nair the C.E.O of
Saket Gyanpeeth.

I owe my deep gratitude to my project guide Prof. Saumyabrata Nath, who took keen interest on
our project work and guided me all along, till the completion of our project work by providing all
the necessary information.

I am thankful to and fortunate enough to get constant encouragement, support and guidance from
all Teaching staff and Director Sanoj Kumar of Pramod Ram Ujagar Tiwari Saket Institute of
Management who helped me in successfully completing my project work.
 Table of Contents

Chapter Headings Page

Number No.

Introduction
1 1

Review of Literature
2 22

Research Methodology
3 27

Results
4 31

Discussion
5 56

Conclusion
6 58

Bibliography/References
7 59

Appendices
60