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ccc= 6.8/99.6*100
= 6.8273% (70 million. app.)
REPORT:
A huge provisional market share is available for the trip makers. For instance even if we
take only urban region people, still its huge in numbers. 30 million people can be targeted if
properly advertised. The customers(senior citizens) could have not come across such provisions,
which is hence an unexplored market.
MODE OF COMMUNICATIONS:
In order to make the senior citizens aware of it, we can advertise on,
1)TELEVISION (which will reach their homes directly. E.g., serial, news, etc,.)
2)RADIO(those who have eye sight problems have to listen only radio)
3)NEWSPAPER(another way of catching them up which is their routine work in the morning)
OFFERING METHODS:
Only following possibilities in which they can rely upon. They are,
a) If they are gifted with their siblings (sons and daughters), they can get help in booking
online.
b) Else, making a call to the toll free number which we will provide the help to contact us.
c) Else if they can even contact us through post/courier.
PACKAGES OFFERED:
As it is a total fun for SENIOR CITIZENS, it is our responsibility to give them whatever they
want as a kind of customisation, based on their affordability and need as well, we have considered
the following issues.
EXTRA SERVICES:
Since it is unlike normal travelling option, we have offered extra features which are the
following.
i) As our travel agency is nation wide distributed, we offer them a full flexed plan of
fixing their own departure place, date and returning date as well.
ii) For their benefit, we are providing them enough medical facility with a mobile doctor.
ADVERTISEMENT:
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