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Trinity University of Asia

SURVEY QUESTIONNAIRE

EFFECTS OF LOYALTY CARDS ON CONSUMERS BUYING BEHAVIOR


I. Respondent’s profile

Student No.: ____________________ Year level: ____________________


Gender: ( ) Male ( ) Female Age: ( ) 16-18 ( ) 19-21 ( ) 21 and above

College: ( ) CASE ( ) CBMA ( ) CEIS ( ) CHTM ( ) CMT ( ) SLCN

II. Assessment on the transformational leadership practices


The following statements represent opinions. Your perception will be determined on the
basis of your particular beliefs and practices. Kindly ( / ) your position on the scale to describe
your consumer buying behavior in terms of brand switching, product testing, customer’s
satisfaction, customers commitment with reference to the legend given below:
Legend: 5 - Strongly Agree/Always
4 - Agree /Often
3 - Less Agree/Sometime
2 - Disagree /Once in a while
1 - Strongly Disagree/Not at all

Statements for Reasons to Develop Product through


5 4 3 2 1
innovation
1. The reason for changing product is usually because
it’s an outdated model.
2. I am usually a fan of the latest trend in the market.

3. I switch brand usually because of new functions of


the product.
4. I am usually attracted by new designs.
5. I usually change to another brand because of
convenience.

Statements for Product Popularity 5 4 3 2 1


1. I am testing a new product different to product I
usually buy due to trendsetting.
2. I prefer common product that everyone has
3. I try new product because its unique.
4. I’m usually curios to try new product because it’s
new
5. I try new product because its popular
Statements for Customer’s satisfaction 5 4 3 2 1
1. I want convenience rather than trendy.
2. I want cheap but not that good rather than high
quality but expensive.
3. I want unique than common products.
4. I would test latest model than the usual old one
5. I’m satisfied with the usual convenient rather than
trying new.

Statements for Customers interests. 5 4 3 2 1


1. I rather buy new and trendy than old but proven and
tested.
2. I rather buy latest designs than old fashioned models.

3. I rather buy unique products than common products.


4. I rather buy cheap and productive than expensive and
credible.
5. I am willing to try new product for new functions
added.

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