II. Assessment on the transformational leadership practices
The following statements represent opinions. Your perception will be determined on the basis of your particular beliefs and practices. Kindly ( / ) your position on the scale to describe your consumer buying behavior in terms of brand switching, product testing, customer’s satisfaction, customers commitment with reference to the legend given below: Legend: 5 - Strongly Agree/Always 4 - Agree /Often 3 - Less Agree/Sometime 2 - Disagree /Once in a while 1 - Strongly Disagree/Not at all
Statements for Reasons to Develop Product through
5 4 3 2 1 innovation 1. The reason for changing product is usually because it’s an outdated model. 2. I am usually a fan of the latest trend in the market.
3. I switch brand usually because of new functions of
the product. 4. I am usually attracted by new designs. 5. I usually change to another brand because of convenience.
Statements for Product Popularity 5 4 3 2 1
1. I am testing a new product different to product I usually buy due to trendsetting. 2. I prefer common product that everyone has 3. I try new product because its unique. 4. I’m usually curios to try new product because it’s new 5. I try new product because its popular Statements for Customer’s satisfaction 5 4 3 2 1 1. I want convenience rather than trendy. 2. I want cheap but not that good rather than high quality but expensive. 3. I want unique than common products. 4. I would test latest model than the usual old one 5. I’m satisfied with the usual convenient rather than trying new.
Statements for Customers interests. 5 4 3 2 1
1. I rather buy new and trendy than old but proven and tested. 2. I rather buy latest designs than old fashioned models.
3. I rather buy unique products than common products.
4. I rather buy cheap and productive than expensive and credible. 5. I am willing to try new product for new functions added.
3 (Routledge Masters in Public Management) Sandra Van Thiel - Research Methods in Public Administration and Public Management - An Introduction-Routledge (2014)