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MONTEREY MEATSHOP BUSINESS PLAN

EXECUTIVE SUMMARY

The proposed Monterey Meatshop branch is a shop that will be offering various meat
products ranging from fresh meats to processed and marinated meat. It will sell a variety of
products intended for all income level residents of Angeles City, other neighboring cities, and
even caterers in need of meat suppliers. It will be owned and operated by the applicant
entrepreneur Dennis Thaddeus Nepomuceno Antonio and will be managed by him with the help
of his manager ___________________________.

The store will utilize an awareness-focused marketing strategy that would disseminate
information regarding the branch and the brand to the public. It would also market itself to local
businesses and establishments in the area. The shop would leverage the strong brand reputation
and quality products to attract customers. The applicant expects a return of investment in 2 to 2.5
years and steady annual growth for the franchise.

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MONTEREY MEATSHOP BUSINESS PLAN

I. The Business
A. Description of the Franchise
This business plan is for a franchise of Monterey Meatshop branch to be located at
Angeles City in Pampanga to be operated by applicant Dennis Antonio. It will occupy a total of
four stalls of the commercial building Sandra Mall, located at 102 Rizal St., Angeles City,
Pampanga.
If the franchise application shall be approved, the branch shall be the second branch
located in Angeles City, and the fourth located in Pampanga. The other three branches in
Pampanga are located in Clark, San Fernando, and Mexico.
The applicant is knowledgeable in managing and marketing businesses; he is in fact a
board director for a corporation and an international school. He is also currently operating a
branch of one of the most famous convenience stores in the country, which was built more than
four years ago. Moreover, he is an operator of a lotto outlet that has been active for more than a
decade.
The applicant desires to have a branch of Monterey Meatshop because of the latter’s
farm to market concept to ensure freshness and its reputation of serving only the best quality
meats for the consuming public.

B. Products and Services


The applicant plans to offer for sale in the prospective branch the entire product line of
Monterey Meatshop, such as its:
1. Monterey Fresh Pork and Beef Products;
2. Monterey Ready-To-Cook Meats;
3. Magnolia Chicken Station Products;
4. Magnolia Brown Eggs;
5. Magnolia Milk, Butter, Cheese and Cooking Oil; and
6. Other Purefoods Selected Cold Cuts and Canned Goods from San Miguel Food
Corporation

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MONTEREY MEATSHOP BUSINESS PLAN

Rest assured, the applicant does not intend to include products not within the exclusive
product line of San Miguel Food Corporation and Monterey Meatshop. However, should the
franchisor be amenable to having other products sold at the shop, then the applicant would be
willing to oblige.

C. Location of the Franchise


The proposed branch is to be situated in Pampanga, specifically in Angeles City. It will
be located in Sandra Mall, which is a commercial building located in Rizal Extension in Brgy.
Sto. Rosario. It will occupy four stalls which will be merged together to accommodate the space
needed to operate a sustainable meat shop.
The branch will be facing a main road which has a lot of daily vehicle and foot traffic. If
the customers will be riding a vehicle, the store will be located on the right side of the road,
making it easier for them to stop by in case they would wish to purchase from the store. The
commercial building also has free parking spots at its right side and at the back, surrounding the
building.
The branch will be located beside a convenience store, which is incidentally also owned
by the applicant. Hence, the customers of the convenience store may as well buy from the store
because of its close proximity and accessibility. Another advantage of the location is that Sandra
Mall is located right beside the two jeepney terminals: the passenger terminals for Porac and
Manibaug. Hence, the location garners much foot traffic advantageous to consumer businesses.
Sandra Mall is also located a few meters away from other establishments like Susie’s Cuisine, St.
Catherine of Alexandria Medical Center, Angeles Ice Plant and the Angeles City Fire Station.

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MONTEREY MEATSHOP BUSINESS PLAN

II. Market Analysis


A. Target Market
The target market of the proposed branch would be residents of the area who belong to
the socio-economic classes A, B, C, and D. It would also target the food service industry market
in the surrounding area.
The proposed branch would cater to the inhabitants of the barangays surrounding Sandra
Mall, with a radius of 1.5 kilometers, which encompasses around twelve (12) barangays of
Angeles City. The barangays and their corresponding population are as follows:

BARANGAY POPULATION HOUSEHOLDS


Claro M. Recto 6,880 800
Lourdes North West 11,776 1,963
Pampang 19,953 4,637
Pulungbulu 14,430 2,308
Salapungan 6,871 1,414
San Jose 6,639 1,106
San Nicolas 3,496 644
Santa Teresita 8,806 1,806
Santo Domingo 15,651 3,830
Santo Rosario 3,483 869
Tabun 6,760 1,690
Virgen Delos Remedios 1,965 496
TOTAL: 106,710 21,563

The location of the branch contains three (3) malls, a food strip, various restaurants and
eateries within 500 meters. The proposed branch would cater to the food establishments in Nepo
Mall, Jenra Mall, Nepo Quad and other nearby establishments in the area.

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MONTEREY MEATSHOP BUSINESS PLAN

B. Competition
i. Wet Market
The public market nearest to Sandra Mall is the one located in D-13 Richthofen St., Brgy.
Pampang in Angeles City, aptly called the Angeles City Public Market. The market is open 24/7
and the sellers start preparing their produce as early as 9 in the evening to prepare for the
following business day. According to most meat product vendors, the ideal time to buy for meats
is around 4 in the morning until 7 in the morning to assure the freshness and availability of meat
parts but shoppers can come as early as 3 in the morning.
The Angeles City Public Market is 1.19 kilometers away from Sandra Mall. Public utility
vehicles like jeepneys and tricycles can access the roads leading to the market. It has a parking
lot but the space for such parking lot is sorely lacking for the volume of vehicles going to the
public market daily. The public market is, as expected, very crowded and congested during peak
business hours and buyers may be discouraged from buying meats there due to the obvious lack
of food safety standards of most meat vendors in the wet market.
The image below shows how far the Angeles City Public Market is from the proposed
location, Sandra Mall:

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MONTEREY MEATSHOP BUSINESS PLAN

a. Product Line
The public market offers a wide variety of products. It has meats ranging from pork,
chicken, beef. Aside from that it also offers fresh fish, fruits and vegetables. The wet market also
has retailers selling prepackaged and processed meats from processed meat companies like
Roel’s, Pampanga’s Best and Mekeni Food Products.
b. Pricing
The tables below shows the average pricing of the meat vendors in the Angeles City
Public Market. It must be noted that these prices are only the average and the prices may actually
vary per vendor/stall.
CHICKEN PRODUCTS
PRODUCT PRICE
Breast Php 140/kilo
Breast Fillet Php 145/kilo
Drumstick Php 150/kilo
Feet Php 90/kilo
Fillet Php 145/kilo
Intestines Php 180/kilo
Leg Quarter Php 140/kilo
Neck Php 60/kilo
Quarter Fillet Php 145/kilo
Thigh Php 145/kilo
Whole Chicken Php 135/kilo

BEEF PRODUCTS
PRODUCT PRICE
Beef Cubes Php 290/kilo
Bottom Round Php 250/kilo
Brisket Php 290/kilo
Bones Php 74/kilo
Caldereta Cut Php 310/kilo
Camto Php 330/kilo
Feet Php 140/kilo
Ground Beef Php 330/kilo

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Porterhouse Php 505/kilo


Prime Rib Steak Php 465/kilo
Shank Php 310/kilo
Sirloin Php 435/kilo
T-Bone Php 500/kilo
Tongue Php 460/kilo

PORK PRODUCTS
PRODUCT PRICE
Ground Pork Php 175/kilo
Kasim Php 230/kilo
Liempo Php 250/kilo
Liver Php 175/kilo
Neckbone Php 130/kilo
Pigue Php 175/kilo
Porkchop Skin On Php 175/kilo
Ribs Php 180/kilo
Tenderloin Php 200/kilo
c. Store Activities
The public market has not undertaken any activities to boost sales.
ii. Nepo Mall
Nepo Mall is a shopping mall located in Angeles City that has a supermarket offering
fresh meat products. It is a typical mid-class mall with three floors offering low-priced to mid-
priced items and is well-known as a retail shopping haven of most locals. Specifically, it is
situated at Doña Teresa Avenue and St. Joseph Street, Nepo Center, Brgy. Sto. Rosario, Angeles
City, Pampanga. It is 206.26 meters away from Sandra Mall.

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MONTEREY MEATSHOP BUSINESS PLAN

The image below shows the proximity of Nepo Mall from Sandra Mall:

a. Product Line
The product line of Nepo Mall’s supermarket is what you typically find in most grocery
stores or supermarkets of malls. It has a fresh section for its meats, household and kitchen
supplies, a small department store for dry goods, and of course, the usual grocery items.
b. Pricing
The tables below shows the pricelist for the meat section of Nepo Mall’s supermarket:
CHICKEN PRODUCTS
PRODUCT PRICE
Adobo Cut Php 169/kilo
Breast Php 164/kilo
Breast Fillet Php 232/kilo
Drumstick Php 164/kilo
Fried Chicken Cut Php 154/kilo
Gizzard Php 84/kilo
Ground Chicken Php 232/kilo
Leg Quarter Php 166/kilo
Menudo Cut Php 237/kilo
Soup Pack Php 105/kilo

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Thigh Php 150/kilo


Thigh Fillet Php 165/kilo
Whole Chicken Php 145/kilo
Wings Php 159/kilo

BEEF PRODUCTS
PRODUCT PRICE
Breakfast Steak Php 513/kilo
Brisket Php 365/kilo
Cubes Php 355/kilo
Ground Beef Php 295/kilo
Lean Ground Beef Php 335/kilo
Oyster Blade Php 500/kilo
Rib Eye Steak Php 560/kilo
Shank Php 327/kilo
Shortribs Php 365/kilo
Sirloin Php 525/kilo
Stroganoff Php 505/kilo
Sukiyaki Cut Php 590/kilo
T-bone Php 560/kilo
Tenderloin Php 823/kilo

PORK PRODUCTS
PRODUCT PRICE
Adobo Cut Php 238/kilo
Baby Back Ribs Php 308/kilo
Bacon Slice Php 354/kilo
Butterfly Cut Php 275/kilo
Country Style Php 334/kilo
Cubes Php 264/kilo
Cutlets Php 280/kilo
Ground Pork Php 199/kilo
Kasim Sobi Php 228/kilo
Lean Ground Pork Php 275/kilo

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MONTEREY MEATSHOP BUSINESS PLAN

Liempo Sobi Php 319/kilo


Menudo Cut Php 267/kilo
Pata Front Php 188/kilo
Porkchop Skin On Php 267/kilo
Porkchop Skinless Php 257/kilo
Rib Shoulder Php 205/kilo
Sinigang Cut Php 198/kilo
Steak Php 271/kilo
Tenderloin Php 301/kilo
c. Store Activities
The store undertakes mall-wide or supermarket-wide sales once or twice a month, usually
at the end or at the middle of the month to coincide with the standard paydays of the working
class.
iii. Jenra Supermarket
Jenra Supermarket is a supermarket catering to low- to middle-income households. It is a
popular shopping and grocery place due to the lower prices it offers. It is owned and operated by
the Tan Song Bok Realty and Development Corp. and is a well-known commercial shopping
center near the heart of Angeles City. It is 473 meters away from Sandra Mall and has an
underground parking for its visitors.

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The image below shows a map indicating the proximity of Sandra Mall from Jenra
Supermarket.

a. Product Line
The supermarket offers a similar product line with the supermarket of Nepo Mall.
However, it notably has lower prices often taken advantage of by small- and medium- enterprise
owners or sari-sari store owners since the one or two peso off could already mean more profit
for them.
b. Pricing
The tables below show Jenra Supermarket’s pricing for its meat products:

CHICKEN PRODUCTS
PRODUCT PRICE
Drumstick Php 145/kilo
Wings Php 152/kilo
Whole Chicken Php 152/kilo

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Breast Php 152/kilo


Thigh Php 145/kilo
Leg Php 145/kilo
Quarter Php 145/kilo

BEEF PRODUCTS
PRODUCT PRICE
Camto Php 282/kilo
Cubes Php 280/kilo
Lean Ground Beef Php 245/kilo
Shank Php 245/kilo
Short Ribs Php 280/kilo
Sirloin Php 320/kilo
Tripe Php 216/kilo

PORK PRODUCTS
PRODUCT PRICE
Baby Back Ribs Php 220/kilo
Bacon Slice Php 265/kilo
Ear Php 110/kilo
Liver Php 88/kilo
Menudo Cut Php 209/kilo
Nilaga Cut Php 240/kilo
Pata Front Php 173/kilo
Pata Slice Php 205/kilo
Pigue Skin On Php 135/kilo
Pigue Sobi Php 214/kilo
Porkchop Skin On Php 210/kilo
Porkchop Skinless Php 214/kilo
Sinigang Cut Php 209/kilo
Steak Php 214/kilo
Tenderloin Php /kilo

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c. Store Activities
The supermarket undertakes similar store activities as the supermarket of Nepo Mall.
Additionally, it usually offers more variety of buy-one-take-one products and other prepackaged
set of goods to increase its sales for its grocery items. As for its meat products, they do not
undertake much store activities for it.
iv. Nearest Fresh Options Meatshop Branch
Fresh Options Meatshop is an integrated food company owned by the RDF Feed,
Livestock and Foods, Inc. It distributes fresh and processed meat products almost nationwide.
The branch nearest to Sandra Mall is the one located at Nepo Quad, Plaridel St. corner Francisco
St., Angeles City and it is a relatively small-sized branch. It is open 7 days a week and has its
business hours from 9 in the morning until 5 in the evening.
The image below shows the distance between the Fresh Options Meatshop branch located
in Nepo Quad and Sandra Mall:

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MONTEREY MEATSHOP BUSINESS PLAN

a. Product Line
This Fresh Options Meatshop branch carries the usual product line up of Fresh Options
Meatshops: fresh meat like pork, chicken and beef, and processed and prepackaged meats, some
of which are microwaveable and is prepared like homemade Filipino meals.
b. Pricing
The tables below show the pricelist of Fresh Options Meatshop products for their fresh
pork, chicken and beef produce:
CHICKEN PRODUCTS
PRODUCT PRICE
Breast Php 175/kilo
Breast Fillet Php 225/kilo
Chicken Lollipop Php 210/kilo
Drumstick Php 187/kilo
Gizzard Php 150/kilo
Ground Chicken Php 232/kilo
Leg Quarter Php 167/kilo
Liver Php 180/kilo
Neck Php 115/kilo
Soup Pack Php 125/kilo
Thigh Php 165/kilo
Whole Chicken Php 170/kilo
Wings Php 186/kilo

BEEF PRODUCTS
PRODUCT PRICE
BBQ Steak Php 380/kilo
Beef Chops Php 370/kilo
Bistek Tagalog Cut Php 464/kilo
Brisket Php 340/kilo
Caldereta Cut Php 290/kilo
Camto Php 340/kilo
Chuck Rib Steak Php 310/kilo
Cubes Php 375/kilo

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Ground Beef Php 460/kilo


Kebab Cut Php 450/kilo
Knee Cap Php 210/kilo
Nilaga Cut Php 395/kilo
Porterhouse Php 490/kilo
Round Php 440/kilo
Salpicao Cut Php 450/kilo
Shank Php 410/kilo
Short Ribs Php 310/kilo
Sirloin Php 465/kilo
Stroganoff Php 460/kilo
Sukiyaki Cut Php 470/kilo
T-Bone Php 485/kilo
Tenderloin Php 770/kilo
Top Round Php /kilo

PORK PRODUCTS
PRODUCT PRICE
Adobo Cut Php 260/kilo
BBQ Slice Php 300/kilo
Caldereta Cut Php 185/kilo
Country Style Php 320/kilo
Cubes Php 270/kilo
Ground Pork Lean Php 276/kilo
Kasim Php 245/kilo
Kasim Skinless Php 260/kilo
Lechon Kawali Cut Php 320/kilo
Liver Php 180/kilo
Menudo Cut Php 260/kilo
Pata Front Php 200/kilo
Pata Hind Php 160/kilo
Pata Slice Php 230/kilo
Pigue Skin On Php 245/kilo
Pigue Sobi Php 255/kilo
Porkchop Skin On Php 260/kilo

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Sinigang Cut Php 150/kilo


Spareribs Php 255/kilo
Steak Php 255/kilo
Tenderloin Php 270/kilo
c. Store Activities
Last year, the Fresh Options Meatshop is hosted a well-known Kapampangan event, the
Sisig Fiesta 2018. This year, they launched a Quality Card Member scheme wherein customers,
after availing of their membership cards, would be able to get rewards. The card given to the
customers would be linked to the customer’s mobile number. These are the recent store activities
undertaken by Fresh Options to increase its sales.
v. Nearest Monterey Meatshop Branch
The Monterey Meatshop branch is located in C.P. Garcia, Corner Quirino St., Main Zone,
Clark Freeport Zone, Pampanga. It has been operating for more than five years and has five
employees, including its branch manager. It operates from Monday to Sunday for 7 in the
morning until 7 in the evening. The branch also has a delivery motorcycle for their delivery
services. They could deliver products to customers and there is no minimum amount required in
order for customers to have their purchases delivered straight to their home.
The store is 8.47 kilometers away from the proposed location, Sandra Mall, as shown by
the map provided below:

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a. Product Line
The branch offers a wide variety of products. From an ocular inspection, it was apparent
that aside from the usual meat products from Monterey and eggs from Magnolia, they also offer
other grocery products like fresh tomatoes, garlic and onion. There were also other grocery items
usually used for cooking like cooking oil, spaghetti sauce, soy sauce, vinegar, pasta, bouillon or
broth cubes. It offers the usual fresh cuts of chicken, beef, and pork. Their manager disclosed
that Monterey allowed them to offer other grocery products aside from the usual
Monterey/Magnolia products.
b. Pricing
The pricing of their products depends on their suppliers. The prices for chicken products
usually change monthly while the prices for pork and beef products are more stable and less
likely to change, according to their branch manager.
The following table provides the pricelist of Monterey Meatshop Clark for their beef,
pork, and chicken cut-ups:
CHICKEN CUT-UPS
PRODUCT PRICE
Whole Chicken Php 140/kilo
Drumstick Php 170/kilo
Thigh Php 171/kilo
Thigh Fillet Php 243/kilo
Quarter Fillet Php 232/kilo
Leg Quarter Php 170/kilo
Soup Pack Php 108/kilo
Breast Php 171/kilo
Breast Fillet Php 238/kilo
Liver Php 153/kilo
Gizzard Php 104/kilo
Neck Php 88/kilo
Bones Php 47/kilo
Skin Php 84/kilo
Chicken Giniling Php 225/kilo
Chicken Lollipop Php 178/kilo
Chicken Buffalo Wings Php 186/kilo

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BEEF CUT-UPS
PRODUCT PRICE
Tenderloin Php 781/kilo
Shortloin Php 540/kilo
Porterhouse Php 545/kilo
T-Bone Php 535/kilo
Prime Rib Steak Php 519/kilo
Sirloin Php 502/kilo
Sukiyaki Cut Php 512/kilo
Stroganoff Php 487/kilo
Top Round Php 487/kilo
Round Php 477/kilo
Bottom Round Php 477/kilo
Beef Cubes Php 329/kilo
Brisket Php 329/kilo
Camto Php 329/kilo
Chuck Rib Steak Php 316/kilo
BBQ Steak Php 311/kilo
Short Ribs Php 311/kilo
Shank Php 322/kilo
Caldereta Cut Php 316/kilo
Ground Sirloin Php 434/kilo
Ground Round Php 334/kilo
Ground Beef Php 253/kilo

PORK CUT-UPS
PRODUCT PRICE
Tenderloin Php 290/kilo
Butterfly Cut Php 265/kilo
Boneless Porkchop Php 265/kilo
Porkchop Skin On Php 229/kilo
Country Style Php 315/kilo
Bacon Slice Php 330/kilo

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Pork Steak Php 260/kilo


Menudo Cut Php 270/kilo
Pork Cubes Php 270/kilo
Pork Adobo Cut Php 245/kilo
Pata Slice Php 210/kilo
Pork Hock Php 205/kilo
Baby Back Ribs Php 300/kilo
Pigue Skin On Php 229/kilo
Pigue Skinless and Boneless Php 255/kilo
Pork Belly Php 310/kilo
Rib Shoulder Php 228/kilo
Pata Front Php 195/kilo
Pata Hind Php 200/kilo
Pig Tail Php 195/kilo
Lean Ground Pork Php 245/kilo
Ground Pork Php 229/kilo
Pork Skin Php 86/kilo
Pork Liver Php 95/kilo
c. Store Activities
The Monterey Meatshop branch in Clark distributes flyers weekly to improve sales.
C. Marketing Strategies
i. Grand Opening Advertisement and Promotion
According to the results of the survey undertaken by the applicant, the 88% of the
respondents are likely to buy their meat products at Monterey if it opens in the area. In order to
leverage this, the branch would undertake an advertising campaign to promote the grand opening
of the store. The goal of the marketing campaign is to spread awareness that a Monterey branch
is now available in the area. It aims to build a strong initial customer base for the business.
These goals will be achieved through the use of flyers, posters, and ads in social media
prior to the date of the opening. The marketing campaign would be initiated a few days before
the grand opening to spread information and awareness of such opening. Flyers would be
distributed in the immediate and surrounding vicinity. Posters would be put up at the location of
the branch and at other viable locations. The business would utilize social media such as
Facebook, Instagram and Twitter to spread information that a Monterey Branch would be

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MONTEREY MEATSHOP BUSINESS PLAN

opening at Sandra Mall. Such ads would target the residents of Angeles City with ages 25-50
years old. The grand opening of the branch would be celebrated with balloons, music, a
tarpaulin, and various fanfares.
ii. Competitive Prices and Services Awareness Programs
The respondents of the survey have stated that the primary reasons that they will not
patronize Monterey if it opens in the area are because of the concern about the prices of the
products and the distance of the branch from them. The goal is to spread awareness about the
pricing and services that Monterey has to offer.
Flyers, posters, signs and ads in social media would be used to disseminate information
regarding the prices and services of Monterey. The prices of the products would be displayed
publicly through the use of posters or signs that could be easily changed to reflect the current
prices of the products. This will give customers an idea of the competitive prices that Monterey
has to offer and to dispel of the notion that it has high prices.
Advertisements that Monterey offers a delivery service would be employed. Flyers would
be distributed with the information and number of the delivery service. Posters would also be
posted containing said information. Social media ads will also be utilized to promote the delivery
service. This will widen Monterey’s target market because people who are far from the branch
would start patronizing Monterey.
Information regarding Monterey’s quality and freshness of their products, its “farm-to-
fork” process, and the services it offers would also be disseminated. The information would sway
customers away from the wet market, the primary competitor, which has sometimes questionable
safety standards; and direct the customers to Monterey.
iii. Supplier Tie-ins with Local Businesses
The branch may negotiate tie-ins with the local businesses and establishments to supply
them with meat products. The store would provide them with incentives such as preferential
treatment, wholesale discounts, deliveries, and the like. The goal is to gain high-volume clients
and to secure their constant business with Monterey.
iv. SWOT Analysis
a. Strength
 Monterey has over 400 branches in the Philippines which gives the franchise high
brand awareness.

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MONTEREY MEATSHOP BUSINESS PLAN

 Monterey has high quality and safety standards.


 The location has high foot and vehicle traffic.
 The branch would provide a wide range of services to its customers.
 A delivery service would be available for the convenience of customers.
 The branch would be managed by an experienced business owner.
 Monterey has steady and high quality supply of products from its supply chain.
b. Weakness
 The perception of the target market is that Monterey has high prices.
 Higher operating expenses compared to its competitors.
c. Opportunity
 People are willing to buy at Monterey when it becomes available in their area.
 Filipinos consume a significant amount of meat in their diets.
d. Threat
 There are many competitors in the area.
 Target market primarily buys meat products from wet market.

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III. Financial Data


A. Sources and application of Funding

B. Equipment List
The following table shall enumerate the machineries and other supplies required to
operate a meat shop business and their corresponding estimated prices. The data below will be
used to estimate the capital expenditure of the proposed business and will, in turn, be used to
compute for the cash flow for the first year and the succeeding years, taking into consideration
their individual rates of deterioration.

EQUIPMENT ESTIMATED PRICE


Freezers, Refrigerators, and Cold Cabinets
Electronic Weighing Scale
Knives and Cleavers
Electric Meat Saw
Band Saw
Meat Grinder
Commercial Sinks and Work Tables
Carts, Trays and Shelves
Protective Clothing
Cash Register

C. Leasehold Improvements

D. Cash Flow and Income Projections for Year 1 to Year 5


YEAR PROJECTED INCOME
Year 1 P1, 300, 000
Year 2 P1, 430, 000
Year 3 P1, 573, 000
Year 4 P1, 730, 000
Year 5 P1, 900, 000

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The income projection is computed with the assumption of a return on investment (ROI)
of 2-2.5 years. It is also assumed that there will be a conservative estimate of a 10% annual
growth in the business on the basis of the annual reports given out by the company.
i. Transaction Count
YEAR PROJECTED TRANSACTION COUNT
Year 1 13, 000 transactions
Year 2 14, 300 transactions
Year 3 15, 730 transactions
Year 4 17, 300 transactions
Year 5 19, 000 transactions

The projected transaction count is computed with the assumption that the customers will
spend P1, 000 per transaction.
ii. Meat Volume
YEAR PROJECTED MEAT VOLUME
Year 1 43, 000 kg
Year 2 47, 500 kg
Year 3 52, 500 kg
Year 4 57, 500 kg
Year 5 63, 000 kg

The projected meat volume is computed with the assumption that the average profit per
kilogram of meat is P30.

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IV. Management and Personnel


A. Management Style
i. Operations
ii. Finance
iii. Accounting
iv. Personnel
v. Marketing
B. Expected Results
C. Personnel Programs

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V. Survey Results
The survey was conducted by the applicant in the surrounding area of Sandra Mall and was
done between the period of the 26th of March 2019 until the 31st of the same month and year. The
sample size of the survey was 100 respondents and it had 10 questions formulated to know the
respondent’s age, gender, number of people in their household and their consumption for each
kind of meat for a week.

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