Beruflich Dokumente
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On
Submitted By :
(2007-2010)
It was a great pleasure to present this report, which is the study of “MARKETING
AND HUMAN RESOURESE (H.R)” The area of my study was muzaffarnagar.
Working on this poject was a great challenge. I thanks this opportunity to express
my gratitude to all those who helped me in completion of my project successfully.
I would also like to express my sincere thanks to my external guides and project
head MR.BUSHAN LAL SHARMA for their valuable contribution in the
successful completion of my project.
I would like to give thanks to all the respondents who gave their valuable time in
the recruitment of financial consultant or financial advisors, or, insurance agent,
providing valuable information and helped me in completing my project.
At last I would like to thank who have indirectly helped me for the same my
parents, friends, and member of RELIANCE LIFE INSURANCE OFFICE.
SHRUTI PAL
DECLARATION
Date:
Place: Signature
.
CONTENTS
5. Objectives 8
6. Research Methodology 9
14. Findinges 78
15. Suggestion 79
17. Recommendation 82
19. Bibliography 96
INTRODUCTION
Since the earliest time, human kind’s most earnest desire has been to leave something for
posterity. Be it learning or material possession, our memory lives in what we leave behind.
It is in this very need that there lies the origin of life insurance. After independence near about
209 Life Insurance companies were doing business worth Rs. 712.76 crore. The first Indian-
owned life insurance company, the Life Assurance Society, was set up in 1870 by six friends. It
insured Indian lives at the normal rates instead of charging a premium of 15 to 20 percent as
foreign insurers did. But today the concept has really changed. Today Life Insurance protects the
economic vale of a human life for the benefit of those who are financially dependent on it. It has
now started ensuring peace of mind and quality of life to million of families.
Life Insurance in its existing form came to India from the United Kingdom with the
establishment of a British firm Oriental Life Insurance Company in Calcutta in 1818 followed by
Bombay Life Assurance Company in 1823. The Indian Life Assurance Companies Act, 1912 was
the first statutory measure to regulate life insurance business. Later in 1928 the Indian Insurance
Companies Act was enacted to enable the Government to collect statistical information about
both life and non-life insurance business transacted in India by Indian and foreign insurers
including provident insurance societies. In 1938 with a view to protecting the interest of insuring
public earlier legislation was consolidated and amended by the Insurance Act 1938 with
comprehensive provisions detailed and effective control over the activities of insurers. The Act
was amended in 1950 resulting in far reaching changes in the insurance sector. These included a
statutory requirement of equity capital for companies carrying on life insurance business, ceiling
on share holdings in such companies, stricter control on investments, submission of periodical
returns
relating to investments and such other information to the controller. The controller could also call
for appointment of administrators and put a ceiling on expenses of management and agency
commission for mismanaged companies. By 1956, 154 Indian insurers, 16 foreign insurers and
75 provident societies were carrying on life insurance business in India. Life insurance business
was
concentrated in urban areas and confined to the higher strata of the society. On January 19, 1956,
the management of life insurance business of 245 Indian and foreign insurers and provident
societies then operating in India was taken over by the Central Government. Life Insurance
Corporation was formed in September 1956 by an Act of Parliament, viz. LIC Act 1956 with a
Insurance in India has been under public sector for over four decades. Life Insurance was
nationalized way back in 1956 by merging 245 private insurance companies thus forming Life
1972, General Insurance Corporation (GIC) was formed by merging 106 private insurance
companies. General Insurance Corporation currently has four subsidiary companies operating in
India. When the insurance industry was nationalised, it was considered a landmark and a
milestone on the way to the socialistic pattern of society that India had chosen after
independence.
But now four decades after the Insurance sector was nationalised, the nationalised sector
companies could not cater to the Indian market to cover its entire potential. so the main
1. To provide for proper back ups if there is any unforeseen economic shocks.
2. To make sure there is a win-win situation for both the common man and the industry players.
The other reasons for opening up the insurance sector to the private insurers
are as under:
1. To provide better Insurance coverage to Indian citizens.
2. To augment the flow of long-term financial resources to finance the growth of Infrastructure.
3. The Public Sector Insurance Companies had not succeeded in extending the insurance cover to
all the needy people of the country due to various reasons. Hence this onerous responsibility now
even in a long period extending over four decades. Hence the penetration of insurance is very
low in India. The following indices as explained will indicate and support this contention:
While per capita insurance premium in developed countries is very high, it is quite low in India.
For instance, per capita insurance premium in India in 1999 was only $8 while it was $4800 for
Japan, $1000 for Republic of Korea, $887 for Singapore, $823 for Hong Kong and $144 for
Malaysia.
Similarly the penetration of insurance is also assessed by the ratio of the insurance premium to
the Gross Domestic Product (GDP) in a country. While insurance premium as a percentage of
GDP was 14% for Japan, 13% for South Africa, 12% for Korea, 9% for UK and France, it was
only around 2% in India in 1999. Hence the penetration of insurance is low here.
The penetration of insurance is also assessed by a ratio of the insurance premium to the Gross
Domestic Savings (GDS). While the insurance premium as a percentage of GDS was 52% for
UK, 35% for other European and American countries, it was only 9% in India in 1999.
Hence even this index indicates low level of penetration of insurance in India.
The share of India in the world market in terms of gross insurance premium is again very small.
For instance, while Japan has 31%, European Union 25%, South Africa 2.3%, Canada 1.7%
Insurance sector has always been volatile right from the very beginning. As private players are
entering into the Indian market, the competition has become very stiff. Today a lot of companies
are there is the market with their products. The common consumer is under dilemma to decide to
The Reliance Life Insurance is also one among these private players. The project with Reliance
Life Insurance deal with the market survey of Life Insurance Policy. In today’s world, one can
hardly find a person without a life insurance policy. The project helps to find out that which
company policy is most prevalent in the market and what was the reason of purchase. It also
helps to find out which is the most prevalent insurance plan in the market. The project is also
concerned about finding the awareness level of ING Vysya Life Insurance is the market.
At last the project suggests some recommendation to the organization which is the outcome of
Prior to liberalization the regulatory environment was primarily based on consolidated provisions
of the Insurance Act 1938. The Controller of Insurance has wide ranging powers, which included
companies. It was in 1956 that Life Insurance was nationalized followed by General Insurance in
1972.
In the aftermath of nationalization much of the powers of the Controller of Insurance were
abridged for operational convenience of state owned LIC and GIC. Meanwhile great
developments were taking place around the world due to strong possibilities offered by insurance
sector to the geopolitical and politico-economical systems in the new global order. In 1993, a
new committee was constituted. Review of insurance regulations started only with the Malhotra
Committee of reforms constituted in April 1993. Unlike Financial Sector Reforms Committee
who had the only choice of determining the phase of reforms to align with the internationally
accepted Basle provisions under the aegis of Bank of International Settlement (BIS), Malhotra
Committee had a real brainstorming at hand. Insurance order of the world has no unique pattern.
The committee recommendations were the prudence of that day and a few of the suggestions
were economically enticing for the regimented political outfit of the country.
FOREIGN PARTICIPATION
Now that the gates have opened and foreign insurance companies are allowed to participate in
the Indian insurance market there are experiments and experiences of all hues. India has adopted
one of them based on its politico-economics dynamics. Indian market expects a continuation of
trend in companies to expand their horizons beyond domestic borders. This is true both in terms
foreign concerns. Insurance investors from developed economies, particularly in Western Europe
and the US find some foreign markets as having greater growth potential than their domestic
markets. Therefore, a high level of interest exists for these companies to acquire insurance
concerns. IRDA has to recognize this global trend and act prudentially for India. India is already
moving up from the foothill of globalization in insurance industry. Of course the initial
expectation that IRDA will be inundated with insurance license applications from the Joint
understanding of the tenets of Joint Venture formation but major business sense may be lying in
becoming a more equipped second fast-mover. Whichever way the business moves from now on
life in insurance industry can never be the same again in India. Subjective prudence of the
lawmaker and the regulator of the day mark the stipulated stake of only 26 percent of the equities
by the foreign partners in any insurance JV. The prudential perception may change with time and
persons. But for the present we have to live with the provisions. As the experience is well
dispersed in the contiguous geographical area, we cannot distinguish one set of prudence from
the other for the time being. Even the recently amended IRA Bill provides enough room for
foreign participation. Already a handful of entrants have taken place and more are expected in
In the Indian market one of the important issues that need to be immediately addressed to
enhance the speed of foreign participation is the role of intermediaries. In Western markets there
are many intermediaries like agents, brokers, consultants, surveyors, third party administrators,
etc. They form a crucial link between the insurance carrier and the final customer. In India,
insurance agency is the only recognized intermediary by the Insurance Act, 1938. The agency
Life Insurance, Mediclaim, Personal accident, etc. There is a need for more specialized entities to
service commercial lines. Many banks are showing interest to take up corporate agency. But
regulations pertaining to corporate agency need to be made more liberal. There are
representations asking IRDA to review/modify certain sections, e.g., the mandatory 100 hour
training which all the directors of the corporate willing to take up agency, have to undergo.
Few men in history have made as dramatic a contribution to their country’s economic fortunes as
did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that
As with all great pioneers, there is more than one unique way of describing the true genius of
Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of
men, the architect of India’s capital markets, the champion of shareholder interest.
But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator. In one
lifetime, he built, starting from the proverbial scratch, India’s largest private sector enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300
(around Rs 14,000). Over the next three and a half decades, he converted this fledgling enterprise
into a Rs 60,000 crore colossus—an achievement which earned Reliance a place on the global
Fortune 500 list, the first ever Indian private company to do so.
Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when Reliance
Textile Industries Limited first went public, the Indian stock market was a place patronized by a
participate in the unfolding Reliance story and put their hard-earned money in the Reliance
Textile IPO, promising them, in exchange for their trust, substantial return on their investments.
It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian
markets.
Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the greatest
growth stories in corporate history anywhere in the world, and went on to become India’s largest
Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the initial
investors in the Reliance stock, and creating one of the world’s largest shareholder families.
OBJECTIVES
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance -
Anil Dhirubhai Ambani Group. Reliance Capital is one of India’s leading private sector financial
services companies, and ranks among the top 3 private sector financial services and banking
companies, in terms of net worth. Reliance Capital has interests in asset management and mutual
funds, stock broking, life and general insurance, proprietary investments, private equity and other
activities in financial services.Reliance Capital Limited (RCL) is a Non-Banking Financial
Company (NBFC) registered with the Reserve Bank of India under section 45-IA of the Reserve
Bank of India Act, 1934.
Reliance Capital sees immense potential in the rapidly growing financial services sector in India
and aims to become a dominant player in this industry and offer fully integrated financial
services.
Reliance Life Insurance is another step forward for Reliance Capital Limited to offer need based
Life Insurance solutions to individuals and Corporates
Reliance Life Insurance is another step forward for reliance Capital Limited to offer need
based Life insurance solution to individuals and cop orates with its 55K crore capital
Reliance started from scratch today, it is India’s largest private
sector company
HISTORY OF RELIANCE
1. Mudra communications
2. Reliance infocomm
3. Reliance energy
4. Adlabs
5. Reliance capital
7. Reliance ADAG
Reliance Life Insurance Company Limited
Vision
Achievements so far
We cover life
25 TO 35 ADVISORES IN EACH
ASST. SALES MANAGER
This is the hierarchy, which Reliance Life insurance follows
Every Reliance life insurance branch has a Executive sales manager (EMS who supervises the
senior sales manager (SSM) working under him. The number of the senior sales manager (SSM)
may vary between 3 to 5 in every branch. The ESM has the direct reporting to the branch
development manager (BSM) for each zone of India (North, South, West, East) there are 4
distinct BSM’s
Each senior sales manager further has 10 to 15 Asst manager (ASM) working under his
Of various profile who have the capability to give business to the company
While the ASM’s has report to their respective SSM, the ASM’s further have to give the
performance feedback of their respective ASM’s team to the ESM of the branch
Each Asst. sales manager of the company has average 25 to 30 advisor various profiles working
under him and they together form , which is headed by that respective Asst. sales manager. When
any of the life advisor sell a policy i.e. he fetches business for the company, he has to report his
respective ASM
Thus, each Asst. sales manger has track record of all the life advisors working under him and the
An advisor can do his/her operations from any branch of the company located anywhere the
country.
The rest 25% of the distribution in life insurance is not permanent. It is usually done through
2. Workshop
A target of selling of at least 12 policies in a year has been fixed by IRDA as the minimum
Reliance Life Insurance lives up to its promise to customers. Its wide range of policies cover the
Child plans
Market plans
Retirements solutions
In addition each every feature of the products equips the customer with the power of choice in
their hands
While most insurance plans block your money for a certain period of time, Reliance Cash Flow
Plan gives you the double benefit of life insurance along with easy liquidity through lump sum
It lets you live life to the fullest today and at the same time, helps you stay protected for
tomorrow by giving you the flexibility of receiving a specified percentage of the Sum Assured at
specified intervals.
Key Features
Easy Liquidity - Get periodic cash flows at the end of the fourth year and thereafter at the
On maturity receive accumulated bonuses along with final lump sum payout
More value for your money by way of High Sum Assured Rebate
Full Sum Assured plus bonuses in case of your unfortunate death. This is over and above
Option to add two riders – Critical Illness Rider and Accidental Death Benefit & Total
You pay premium every year for the entire term and get Survival Benefits at periodical intervals
as mentioned below.
On death, your Beneficiary will get the full Sum Assured, plus accumulated bonuses, over and
Benefits
Survival Benefit: Get a percentage of the Sum Assured on the fourth anniversary and on every
Maturity Benefit: On maturity you get the remaining percentage of the Sum Assured plus
accumulated bonuses.
Life Cover Benefit: In the unfortunate event of loss of life, your Beneficiary will receive the full
Rider Benefit: You also have the option to add two additional benefits to customize the Policy as
Accidental Death Benefit & Total and Permanent Disablement Rider Accidents are unfortunate
and sometimes fatal. You can customise your basic Policy with an Accidental Death & Total and
The Accidental Death benefit is payable if death occurs directly as a result of an accident and is
The Benefit payable is equal to the Rider Sum Assured. The minimum Sum Assured is Rs 25,000
The Disablement Benefit is equal to the basic Sum Assured paid in ten equal annual installments
Total and Permanent Disablement is defined as the total and irrecoverable loss of sight of both
eyes, or loss by severance of two limbs at or above wrist or ankle, or total and irrecoverable loss
of the sight of one eye and loss by severance of one limb at or above wrist or ankle for a period
of at least six months Inbuilt Waiver of Premium If the Life Assured becomes totally and
permanently disabled, then Reliance Life Insurance will waive all future premiums under the
The Company will not pay any Accidental Death Claim or Total and Permanent Disablement
Claims which results directly or indirectly from any one or more of the following:
Being under the influence of alcohol or drugs except under direction of a registered
medical practitioner,
Racing or practicing racing of any kind other than on foot, flying or attempting to fly in,
or using or attempting to use, an aerial device of any description, other than as a fare
or similar service, or
War, invasion, act of foreign enemies, hostilities or war like operations (whether war be
declared or not), civil war, mutiny, military rising, insurrection, rebellion, military or
Critical Illness
Sudden onset of a major illness causes worries and heavy expenses. Our optional Critical
Conditions Cover helps provide financial relief in such cases. It pays you the Sum Assured
a. Cancer
c. Heart Attack
d. Stroke
e. Kidney Failure
f. Aorta Surgery
g. Coma
j. Paralysis
This Benefit can be availed only once against any one of the illnesses and the Company will not
pay the claim if it arises from deliberate self-injury or attempted suicide by the Life Assured,
whether sane or insane. This benefit will only be given, if the diseases are confirmed by a
Consultant Physician.
Critical Illness Rider
Age at entry 18 yrs 59 yrs
Age at expiry 25 yrs 64 yrs
Rs 10,00,000
(Basic Policy Sum
Sum assured Rs 1,00,000 Assured subject to a
maximum of Rs
10,00,000 per life)
Minimum Policy Term 5
Exclusion with Critical Illness
Cancer: Any CIN stage (cervical intraepithelial neoplasia); any pre-malignant tumour; any non-
invasive cancer (cancer in situ); prostate cancer stage 1 (T1a, 1b, 1c); all skin cancers including
malignant melanoma stage IA (T1a N0 M0); any malignant tumour in the presence of any
Coronary Artery (Bypass) Surgery: Angioplasty and/or any other intra-arterial procedures;
key-hole surgery.
The Company will not pay the Critical Illness Benefit if:
The critical illness begins prior to or within six months of the commencement date or
Death from critical illness takes place within 30 days of the onset of the same – Survival
Period
Flexibility
These riders may be attached to your Policy at the beginning or at any Policy Anniversary during
the term of the Contract, subject to underwriting conditions prevailing at that time. Sum Assured
The Contract can be terminated and opted for only once, by the Policyholder at any time. Though
above are general conditions of the rider, we may specify restrictions (like time of exercise) on
the above options. Such restrictions would be filed along with the based product filing.
Sample Illustration:
The tables show the indicative premiums for an individual Life Assured across different Sum
Assured for a Policy Term of 16, 25 and 31 years
Sum Assured: 1 Lakh Sum Assured: 3 Lakh Sum Assured: 5 Lakh
Age\Term 16 25 31 16 25 31 16 25 31
30 8580 5950 5045 25440 17550 14835 41900 28750 24225
35 8700 6140 5295 25800 18120 15585 42500 29700 25475
40 8905 6445 NA 26415 19035 NA 43525 31225 NA
45 9320 7010 NA 27660 20730 NA 45600 34050 NA
The Company will declare simple reversionary bonus which is payable at maturity or on death,
whichever is earlier.
More value for money – High Sum Assured Rebate Reliance Cash Flow Plan offers an attractive
premium discount for Sum Assured over and above 99,999 as mentioned below. For example, as
per the tabular premium rates, the annual premium for a 30 year
old male for a 25 year Policy for Rs 5 lakh Sum Assured comes to Rs 30,250 before the High
Sum Assured Rebate. After the High Sum Assured Rebate, the premium is Rs 28,750.
During the first three years, if premiums are not paid within the grace period the Policy will
lapse.
After the first three years if premiums are not paid within the grace period the Policy will be
Any accumulated bonuses attached to this Policy will remain attached in full. Once this Policy
becomes ‘paid-up’, no further bonuses are paid. You will receive the ‘paid-up’ Sum Assured plus
bonuses on the maturity date of the Policy or in the event of loss of life. Once the Policy
We provide you the option to surrender your Policy and receive the Surrender Value. If your
Policy has accumulated any bonuses, then you will also receive the cash value of that total
amount upon surrendering your Policy. Your plan acquires a Surrender Value after 3 years’
premium payment and after three years have elapsed from date of commencement of Policy. We
guarantee a minimum Surrender Value of 30% of the total premiums paid (excluding any extra
premiums and premiums for additional benefits) subsequent to the first year premium, less the
total of lump sum Survival Benefits already paid under this Policy.
On surrender, the insurance protection provided under the Policy will also cease.
A lapsed Policy can be reinstated for full benefits anytime before the date of maturity at terms
a. Yearly
b. Half-Yearly
c. Quarterly
Grace period
Tax Benefit
Premiums paid are eligible for tax deduction under Section 80C & 80D of the Income Tax Act,
1961. Maturity & Death Benefit are tax free under Section 10(10) D of the Income Tax Act,
1961. Under Section 80C, premiums upto Rs 100,000 are allowed as deduction from your
taxable income. Under Section 80 D premium upto Rs 10,000 (Rs 15,000 for senior citizens) are
General Exclusions
We will not pay any claim on death if the life Assured, whether sane or insane, commits suicide
within 12 months from the date of issue of this Policy or the date of any reinstatement of this
Policy.
The Policyholder may cancel this Policy by returning it to the Company within 15 days of
receiving it together with a letter requesting it be cancelled. The Company will refund the
of the proportionate premium for the time cover has been provided till cancellation
of expenses incurred by the Company for medical examination of the Life Assured,
1) No person shall allow or offer to allow, either directly or indirectly, as an inducement to any
person to take out or renew or continue an insurance in respect of any kind of risk relating to
lives or property in India, any rebate of the whole or part of the commission payable or any
rebate of the premium shown on the Policy, nor shall any person taking out or renewing or
continuing a Policy accept any rebate, except such rebate as may be allowed in accordance with
2) Any person making default in complying with the provisions of this section shall be
Reliance Life Insurance is a fully licensed life assurance Company registered with Insurance
Reliance Child Plan helps you save systematically so that you can give your child the much-
needed financial security in the future. Simply put, Reliance Child Plan gives you the freedom to
enjoy every moment with your child today, without worrying about his/her tomorrow.
Key Features
Risk protection for you during the term of the Policy Accumulated bonus at the end of the Policy
Term 25% of Sum Assured payable every year as lump sum benefit during the last four Policy
anniversaries All future premiums are waived in the event of unfortunate loss of life Guaranteed
More value for your money by way of High Sum Assured Rebate Choose to add the benefit of
two riders – Critical Illness Rider and Accidental Death Benefit & Accidental Death Benefit &
Total and Permanent Disablement Rider Policy participates in profit even after the loss of life of
You pay premium every year for the entire term and get guaranteed fixed benefits every year
On death, your Beneficiary will get the Sum Assured, guaranteed fixed benefits on specified
All attached bonuses are payable at the end of the Policy Term and will remain attached to your
Benefits
Life Cover Benefit: In the unfortunate event of loss of life, your Beneficiary will receive the Sum
Guaranteed Fixed Benefit: Get 25% of Sum Assured every year on the last four Policy
For example if you have taken a Policy for Rs 1 lakh for 20 years, then fixed benefits payable
will be Rs 25,000 each at the end of 17th, 18th, 19th and 20th year.
Maturity Benefit: On maturity you get accumulated bonuses irrespective of the survival of the
Life Assured.
Rider Benefit: You also have the option to add two additional benefits to customize the policy as
Accidents are unfortunate and sometimes fatal. You can customise your basic Policy with an
The Accidental Death Benefit is payable if death occurs directly as a result of an accident and is
The Benefit payable is equal to the Rider Sum Assured. The minimum Sum Assured is Rs 25,000
The Total and Permanent Disablement Benefit is payable if the Life Assured becomes totally and
The Disability Benefit is equal to the basic Sum Assured paid in ten equal annual installments
Total and Permanent Disablement is defined as the total and irrecoverable loss of sight of both
eyes, or loss by severance of two limbs at or above wrist or ankle, or total and irrecoverable loss
of the sight of one eye and loss by severance of one limb at or above wrist or ankle for a period
If the Life Assured becomes totally and permanently disabled, then Reliance Life Insurance will
waive all future premiums under the basic Policy and riders up to a limit of Rs 40,000 p. a.
Sum Assured Rs 25,000 Rs 50,00,000 (subject to a maximum of basic policy sum assured)
Exclusions
The Company will not pay any Accidental Death Claim or Total and Permanent Disablement
Claims, which results directly or indirectly from any one or more of the following:
Being under the influence of alcohol or drugs except under direction of a registered medical
practitioner,
Flying or attempting to fly in, or using or attempting to use, an aerial device of any description,
similar service, or
War, invasion, act of foreign enemies, hostilities or war like operations (whether war be declared
or not), civil war, mutiny, military rising, insurrection, rebellion, military or usurped power or
Critical Illness
Sudden onset of a major illness causes worries and heavy expenses. Our optional Critical
Conditions Cover helps provide financial relief in such cases. It pays you the Sum Assured
Cancer
Heart Attack
Stroke
Kidney Failure
Aorta Surgery
Coma
Paralysis
This Benefit can be availed only once against any one of the illnesses and the Company will not
pay the claim if it arises from deliberate self-injury or attempted suicide by the Life Assured,
whether sane or insane. This Benefit will only be given, if the diseases are confirmed by a
Consultant Physician.
Critical Illness
Sum Assured Rs 1,00,000 Rs 10,00,000 (subject to a maximum of basic policy sum assured)
Cancer: any CIN stage (cervical intraepithelial neoplasia); any pre-malignant tumour; any non-
invasive cancer (cancer in situ); prostate cancer stage 1 (T1a, 1b, 1c); all skin cancers including
malignant melanoma stage IA (T1a N0 M0); any malignant tumour in the presence of any
Coronary Artery (Bypass) Surgery: Angioplasty and/or any other intra-arterial procedures; key-
hole surgery.
The Company will not pay the Critical Illness Benefit if:
The critical illness begins prior to or within six months of the commencement date or date of
Death from critical illness takes place within 30 days of the onset of the same – Survival Period
Flexibility
These riders maybe attached to your Policy at the beginning or at any Policy Anniversary during
the term of the Contract, subject to underwriting conditions prevailing at that time.
Sum assured for Critical Illness Rider may be increased or decreased by the Policyholder:
The Contract can be terminated and opted for only once, by the Policyholder at any time. Though
above are general conditions of the rider, we may specify restrictions (like time of exercise) on
the above options. Such restrictions would be filed along with the based product filing.
Sample Illustration
The tables below show the indicative premiums for an individual Life Assured across different
Age\Term 15 18 20 15 18 20 15 18 20
The Company will declare simple reversionary bonus which is payable at maturity (i.e. at the end
Reliance Child Plan offers an attractive premium discount for Sum Assured over and above Rs
99,999 as mentioned below. For example, as per the tabular premium rates, the Annual Premium
for a 30 year old male for a 20 year Policy for Rs 5 lakh Sum Assured
comes to Rs 28,100 before the High Sum Assured Rebate. After the High Sum Assured Rebate,
In the event of unfortunate loss of life, your child is completely protected. The Company waives
the entire future premium apart from paying the Sum Assured to the Beneficiary. In additions all
the fixed benefits are paid as and when due. Bonuses will remain attached to your Policy and are
payable at maturity.
Yes, you can take loan against your Policy. The Policy loan can be up to a maximum of 90% of
the Surrender Value of the Policy at the time of taking the loan based on the terms and conditions
at that time.
This facility is available after premium payment of 3 full years’ and after 3 years have elapsed
from date of commencement of the Policy. The interest will be charged on any outstanding loan
During the first three years, if premiums are not paid within the grace period the Policy will
lapse.
After the first three years if premiums are not paid within the grace period the Policy will be
made paid up and the Sum Assured will be reduced, firstly, in the proportion of completed
duration to original policy term and secondly, by the amount of periodic lump sum payments
already made.
Any accumulated bonuses attached to this Policy will remain attached in full. Once this Policy
becomes ‘paid-up’, no further bonuses are payable. You will receive the ‘paid-up’ Sum Assured
in the event of loss of life. Once the Policy becomes paid-up any outstanding fixed benefits will
be reduced to the paid up Sum Assured divided by the number of outstanding fixed benefits. On
We provide you the option to surrender your Policy and receive the Surrender Value. If your
Policy has accumulated any bonuses, then you will also receive the cash value of that total
Your plan acquires a Surrender Value after 3 years’ premium has been paid and after three years
have elapsed form date of commencement of Policy. We guarantee a minimum Surrender Value
of 30% of the total premiums paid (excluding any extra premiums and premiums for additional
benefits) subsequent to the first year premium, less the total of any periodic lump sum fixed
On surrender, the insurance protection provided under the Policy will also cease.
Yearly
Half-yearly
Quarterly
Grace Period
One month or 30 days from the due date for the payment of premiums.
Tax Benefit
Premiums paid are eligible for tax deduction under Section 80C & 80D of the Income Tax Act,
1961. Maturity & Death Benefit are tax free under Section 10(10) D of the Income Tax Act,
1961. Under Section 80C, premiums upto Rs 100,000 are allowed as deduction from your
taxable income. Under Section 80 D premium upto Rs 10,000 (Rs 15,000 for senior citizens) are
General Exclusions
We will not pay any claim on death if the Life Assured, whether sane or insane, commits suicide
within 12 months from the date of issue of this Policy or the date of any reinstatement of this
Policy.
The Policyholder may cancel this Policy by returning it to the Company within 15 days of
receiving it together with a letter requesting it be cancelled. The Company will refund the
of the proportionate premium for the time cover has been provided till cancellation
of expenses incurred by the Company for medical examination of the Life Assured, Stamp
Prohibition of Rebate: Section 41 of the Insurance Act, 1938 states:1) No person shall allow or
offer to allow, either directly or indirectly, as an inducement to any person to take out or renew or
continue an insurance in respect of any kind of risk relating to lives or property in India, any
rebate of the whole or part of the commission payable or any rebate of the premium shown on
the policy, nor shall any person taking out or renewing or continuing a policy accept any rebate,
except such rebate as may be allowed in accordance with the published prospectuses or tables of
the insurer.
2) Any person making default in complying with the provisions of this section shall be
Reliance Life Insurance is a fully licensed life assurance company registered with Insurance
Life, as we know, is full of uncertainties. And to keep ahead of them, you need to plan ahead.
Reliance Term Plan is a pure life insurance plan that offers you comprehensive and affordable
Key Features
Economical way to protect your family against financial liabilities like loss of income
Suitable for business owners who want to cover the life of their key employees
You pay premium every year for the entire policy term. On death your Beneficiary will get the
Benefits
Life Cover Benefit: In the unfortunate event of loss of life, your beneficiary will receive the
Sum Assured.
Accidental Death Benefit & Total and Permanent Disablement Benefit Accidents are unfortunate
and sometimes fatal. You can customise your basic Policy with an Accidental Death Benefit &
The Accidental Death Benefit is payable if death occurs directly as a result of an accident and is
The Benefit payable is equal to the Rider Sum Assured. The minimum Sum Assured is Rs 25,000
The Total and Permanent Disablement Benefit is payable if the Life Assured becomes totally and
The Disability Benefit is equal to the basic Sum Assured paid in ten equal annual installments
Total and permanent disablement is defined as the total and irrecoverable loss of sight of both
eyes, or loss by severance of two limbs at or above wrist or ankle, or total and irrecoverable loss
of the sight of one eye and loss by severance of one limb at or above wrist or ankle for a period
Inbuilt Waiver of Premium If the Life Assured becomes totally and permanently disabled, then
Reliance Life Insurance will waive all future premiums under the basic policy and riders up to a
limit of Rs 40,000 p. a.
Exclusions
Exclusion with Accidental Death & Total and Permanent Disablement Benefit Rider:
The Company will not pay any accidental death claim or total and permanent disablement
claims which results directly or indirectly from any one or more of the following:
Being under the influence of alcohol or drugs except under direction of a registered
medical practitioner,
Flying or attempting to fly in, or using or attempting to use, an aerial device of any
service,
Participating in any riot, strike or civil commotion, active military, naval, air force, police
or similar service, or
War, invasion, act of foreign enemies, hostilities or war like operations (whether war be
declared or not), civil war, mutiny, military rising, insurrection, rebellion, military or
Flexibility
This rider can be attached to your policy at the beginning or at any Policy Anniversary during the
The tables below show the indicative premiums for a male Life Assured across different Sum
The Policy will lapse if the premiums are not paid within the grace period. The grace period is
However, you have the option to revive the Policy within three years from the date of lapse
a. Yearly
b. Half-yearly
c. Quarterly.
The Company will charge a Policy Fee, depending on the Premium Payment Mode selected by
you.
Advantage Women:
Women Policyholders have an advantage as they receive discount on premium paid. For the
basic Policy, basic premium payable will be equivalent to the premium for a three-year younger
male Policyholder.
Tax Benefit:
Premiums paid are eligible for tax deduction under Section 80C of the Income Tax Act, 1961.
Death Benefit is tax free under Section 10 (10 D) of the Income Tax Act, 1961. Under Section
80C, premiums paid up to Rs 1,00,000 are allowed as deduction from your taxable income.
General Exclusion
We will not pay any claim on death if the Life Assured, whether sane or insane, commits suicide
within 12 months from the date of issue of this Policy or the date of any reinstatement of this
Policy.
15 Day Free Look Period:
The Policyholder may cancel this policy by returning it to the Company within 15 days of
receiving it together with a letter requesting it be cancelled. The Company will refund the
of the proportionate premium for the time cover has been provided till cancellation
of expenses incurred by the Company for medical examination of the Life Assured,
1) No person shall allow or offer to allow, either directly or indirectly, as an inducement to any
person to take out or renew or continue an insurance in respect of any kind of risk relating to
lives or property in India, any rebate of the whole or part of the commission payable or any
rebate of the premium shown on the policy, nor shall any person taking out or renewing or
continuing a policy accept any rebate, except such rebate as may be allowed in accordance with
2) Any person making default in complying with the provisions of this section shall be
Reliance Life Insurance is a fully licensed life assurance company registered with Insurance
You always loved your family. As a loving person you also wanted to be rest assured in the
knowledge that they will be happy, even if something were to happen to you. With Reliance
Whole Life Plan you can be sure that your family will receive that timely financial support they
need.
Key Features
More value for your money by way of High Sum Assured Rebate
Option to add two riders – Critical Illness and Accidental Death Benefit & Total &
You pay premium every year for the desired Premium Paying Term. You get Sum Assured plus
bonuses on reaching age 85. You choose to continue with the insurance cover uptil the age of 99
and the Policy will continue to participate in profits till then. On death, your Beneficiary will get
Benefits
Maturity Benefit: On attaining age 85 you get Sum Assured plus accumulated bonuses
Life Cover Benefit: In the unfortunate event of loss of life, your beneficiary will receive the
Rider Benefit: You also have the option to add 2 additional benefits to customize the Policy
and sometimes fatal. You can customise your basic Policy with an Accidental Death Benefit &
The Accidental Death benefit is payable if death occurs directly as a result of an accident and is
The Benefit payable is equal to the Rider Sum Assured. The minimum Sum Assured is Rs 25,000
The Total and Permanent Disablement Benefit is payable if the Life Assured becomes totally and
The Disablement Benefit is equal to the basic Sum Assured paid in ten equal annual installments
Total and Permanent Disablement is defined as the total and irrecoverable loss of sight of both
eyes, or loss by severance of two limbs at or above wrist or ankle, or total and irrecoverable loss
of the sight of one eye and loss by severance of one limb at or above wrist or ankle for a period
If the Life Assured becomes totally and permanently disabled, then Reliance Life Insurance will
waive all future premiums under the basic policy and riders up to a limit of Rs 40,000 p. a.
Exclusions
The Company will not pay any Accidental Death Claim or Total and Permanent
Disablement Claims which results directly or indirectly from any one or more of the
following:
Being under the influence of alcohol or drugs except under direction of a registered
medical practitioner,
Flying or attempting to fly in, or using or attempting to use, an aerial device of any
service,
Participating in any riot, strike or civil commotion, active military, naval, air force, police
or similar service, or
War, invasion, act of foreign enemies, hostilities or war like operations (whether war be
declared or not), civil war, mutiny, military rising, insurrection, rebellion, military or
Sudden onset of a major illness causes worries and heavy expenses. Our optional Critical
Conditions Cover helps provide financial relief in such cases. It pays you the Sum Assured
a. Cancer
c. Heart Attack
d. Stroke
e. Kidney Failure
f. Aorta Surgery
g. Coma
j. Paralysis
This Benefit can be availed only once against any one of the illnesses and the Company will not
pay the claim if it arises from deliberate self-injury or attempted suicide by the Life Assured,
whether sane or insane. This Benefit will only be given, if the diseases are confirmed by a
Consultant Physician.
Critical Illness
Age at entry 18 yrs 55 yrs
Age at expiry 25 yrs 64 yrs
Rs 10,00,000 (subject to a maximum of basic policy
Sum Assured Rs 1,00,000
sum assured)
Minimum policy term 5
Exclusion with Critical Illness
Cancer: any CIN stage (cervical intraepithelial neoplasia); any pre-malignant tumour; any non-
invasive cancer (cancer in situ); prostate cancer stage 1 (T1a, 1b, 1c); all skin cancers including
malignant melanoma stage IA (T1a N0 M0); any malignant tumour in the presence of any
The Company will not pay the Critical Illness Benefit if:
The critical illness begins prior to or within six months of the commencement date or
Death from critical illness takes place within 30 days of the onset of the same – Survival
Period
Flexibility
These riders may be attached to your Policy at the beginning or at any Policy Anniversary during
the term of the Contract, subject to underwriting conditions prevailing at that time.
Sum assured for Critical Illness Rider may be increased or decreased by the Policyholder:
The Contract can be terminated and opted for only once, by the Policyholder at any time. Though
above are general conditions of the rider, we may specify restrictions (like time of exercise) on
the above options. Such restrictions would be filed along with the based product filing.
Sample Illustrations
The tables below show the indicative premiums for an individual life assured across different
The table below shows the Indicative Maturity Benefits for different Sum Assured levels for
whichever is earlier.
More value for money – High Sum Assured Rebate Reliance Whole Life Plan offers an attractive
premium discount for Sum Assured over and above 99,999 as mentioned below. For example, as
per the tabular premium rates, the annual premium for a 30 year old male for a 30 year premium
paying term for Rs 5 lakh Sum Assured comes to Rs 14,100 before the High Sum Assured
Rebate. After the High Sum Assured Rebate, the premium is Rs 12,600.
Yes, you can take loan against your Policy. The Policy Loan can be up to a maximum of 90% of
the Surrender Value of the Policy at the time of taking the loan based on the terms and conditions
at that time.
This facility is available after 3 full years’ premium payment and after 3 years have elapsed from
date of commencement of the Policy. The interest will be charged on any outstanding loan at a
During the first three years, if premiums are not paid within the grace period the Policy will
lapse.
If you discontinue paying premium after paying premium for three full years’, then your Policy
will be converted in to a Paid up for a reduced Sum Assured determined in the same proportion
as the amount of premiums actually paid bears to the total amount of premiums payable. The life
insurance protection will continue to the extent of the Paid-up value until the end of the Policy
Term.
Any accumulated bonuses attached to this policy will remain attached in full. Once this Policy
becomes ‘Paid-up’ no further bonuses will be attached to the Policy. You will receive the ‘Paid-
up’ Sum Assured plus bonuses on the maturity date of the Policy or in the event of loss of life.
Grace Period:
One month or 30 days from the due date for the payment of premium.
We provide you the option to surrender your Policy and receive the surrender value. If your
Policy has accumulated any bonuses, then you will also receive the cash value of that total
Your plan acquires a Surrender Value after 3 years’ premium has been paid. We guarantee a
minimum Surrender Value of 30% of the Total Premiums Paid (excluding any extra premiums
and premiums for additional benefits) subsequent to the first year premium.
On surrender, the insurance protection provided under the Policy will also cease.
A lapsed Policy can be revived/reinstated for full benefits anytime before the date of maturity at
a. Yearly
b. Half-yearly
c. Quarterly
Tax Benefit:
Premiums paid are eligible for tax deduction under Section 80C & 80D of the Income Tax Act,
1961. Maturity & Death benefit are tax free under Section 10(10 D) of the Income Tax Act,
1961. Under Section 80C premiums upto Rs 1,00,000 are allowed as deduction from your
taxable income. Under Section 80D premium upto Rs 10,000 (Rs 15,000 for senior citizens) are
General Exclusion:
We will not pay any claim on death if the Life Assured, whether sane or insane, commits suicide
within 12 months from the date of issue of this policy or the date of any reinstatement of this
Policy.
receiving it together with a letter requesting it be cancelled. The Company will refund the
of the proportionate premium for the time cover has been provided till cancellation
of expenses incurred by the Company for medical examination of the Life Assured,
1) No person shall allow or offer to allow, either directly or indirectly, as an inducement to any
person to take out or renew or continue an insurance in respect of any kind of risk relating to
lives or property in India, any rebate of the whole or part of the commission payable or any
rebate of the premium shown on the policy, nor shall any person taking out or renewing or
continuing a policy accept any rebate, except such rebate as may be allowed in accordance with
2) Any person making default in complying with the provisions of this section shall be
Reliance Life Insurance is a Fully Licensed Life Assurance Company registered with Insurance
You have always aspired for the best in life. And we help you achieve just that.
With Reliance Market Return plan you can have the twin advantage of insurance protection as
well as reaping the benefits of investment growth. It is a flexible plan which works all through
your life and meets the changing requirements like additional protection, liquidity through cash,
option to invest in different asset class, steady golden years and many more.
Key Features – Reliance Market Return Plan:
A Unit Linked Plan, different form traditional Life Insurance products, with maximum
The premium made net of Premium Allocation Charges by you is invested in fund/funds of your
choice and units are allocated depending on the price of units for the fund/funds.
The value of your Unit Account is the total value of units that you hold in the fund/funds. The
Mortality Charges and Policy Administration Charges are deducted through cancellation of units
Benefits
Life Cover Benefit: You can choose the basic Sum Assured within the minimum and
In case of unfortunate loss of life, your Beneficiary will get sum Assured or Unit Account Value
whichever is higher.
Maturity Benefit: On survival, at maturity the value of your Unit Account will be paid out.
Rider Benefit: You can add the Accidental Death & Accidental Total and Permanent
This benefit doubles the life coverage in case of accidental death or accidental total and
permanent disablement at a very nominal additional cost. The maximum cover is Rs. 50,00,000
per life.
In case of accidental total and permanent disablement, 1/10th of the Sum Assured will be paid at
the end of each year for ten years. If the total and permanent disablement has commenced, the
In case of maturity or on death of the Assured, after payment of installments of Accidental Total
and Permanent Disablement Benefit, the remaining unpaid installments if any will be paid in one
lump sum.
Accidental total and permanent disablement means disability caused by bodily injury, which
causes permanent inability to perform any occupation or to engage in any activities for
remuneration or profits. This disability should last for at least 6 months before being eligible for
or of both eyes. Loss of arms or legs means dismemberment by amputation of the entire hand or
Reliance Life Insurance will not be liable to pay any Accidental Death Benefit Claim or Total
and Permanent Disablement Claim which results directly or indirectly from any one or more of
the following:
Flying or attempting to fly in, or using or attempting to use, an aerial device of any
service.
Participating in any riot, strike or civil commotion, active military service, naval airforce,
War, invasion, act of foreign enemies, hostilities or war like operations (whether war be
declared or not), civil war, mutiny, military rising, insurrection, rebellion, military or
Reliance Life Insurance understands the value of your hard earned money and in our endeavour
to help you grow your wealth, we offer you 4 different tailor-made investment funds. You have
1. Capital Secure Fund: The investment objective of this fund is to maintain the value of all
contributions (net of charges) and all interest additions. This Fund offers steady return for very
little risk. The risk profile of this fund is low. Your funds are invested 100% in Bank Deposits,
Further, allocation in Capital Secure Funds for a policy is a subject to a maximum limit of
2. Balanced Fund: The investment objective of this Fund is to provide you with investment
returns which exceed the rate of inflation in the long term while maintaining a low probability of
negative investment returns. In this fund, a major portion of your funds are invested in fixed
securities while a small percentage is invested in the equity market, which is exposed to market
Investment would be at least 80% in fixed interest securities and maximum 20% in equities.
3. Growth Fund: The investment objective of this Fund is to provide you with investment
returns which exceed the rate of inflation in the long term while maintaining a moderate
probability of negative investment returns. This fund offers a greater portion of your funds are
invested in fixed securities while a small percentage is invested in the equity market, which is
exposed to market movements. The risk profile of this fund is medium to high.
Investment would be at least 60% in fixed interest securities and maximum 40% in equities.
4. Equity Fund: The investment objective of this fund is to provide Policyholders with high
exposure to equities and the possibility of investment returns which generate a high real rate of
return in the long term while recognizing that there is a significant probability of negative
investment returns in the short term. This fund offers a totally equity based investment option.
Your returns depend entirely upon the performance of the equity market. The risk profile of this
fund is high. The higher risk of this portfolio means that expected returns would also be higher.
Investments would not exceed 30% in Bank Deposits and may be 100% in equities.
Value of Units: The unit price of each Fund will be the unit value calculated on a daily basis.
Flexibility
Pay top-ups
If you have received a bonus or some lumpsum money you can use that as a top-up to increase
the investments component in your Policy. Top-ups are allowed only if all premiums due till date
are paid.
There is no restriction on the maximum amount of top-ups. However top-ups made over and
above 25% of the basic regular premium paid till date will lead to an increase in Sum Assured to
the extent of 125% of the excess top up premiums. The minimum top-up amount is Rs. 2,500.
If your Unit Account Value is less than the Sum Assured, then the maximum partial
withdrawal is the difference between the Unit Account Value and the Sum Assured plus
Rs 5000.
Two partial withdrawals are allowed every year. Minimum Fund Value after each partial
For the purpose of partial withdrawals, top-ups would have a lock-in of three years from
the date the top-ups are made until then no partial withdrawals are allowed. This
condition is not applicable if the top-ups premiums are paid during the last three years of
Where the Life Assured is minor, - partial withdrawals are allowed on or after attainment
You are free to increase the Sum Assured. Once Sum Assured is increased it remains for the
You have full control on your investments. Depending upon the performance of your funds you
can switch between funds. There will be one free switch in a Policy year.
Redirection is retaining the units you have already invested and purchasing units using
subsequent premium payments in an alternative proportion of your choice. The units you have
already purchased with your premiums remain as they are while you redirect your future
premium payments to other funds of your choice. (applicable for regular premium payment
option only)
Settlement Options
This option enables you to take the maturity proceeds in the form of periodical payments after
the maturity date instead of a lump sum on the maturity date. You can choose to redeem the units
You may surrender a Policy at any time after three year from commencement. The Surrender
2. Policy Administration Charge: Rs 40 will be deducted from your Unit Account each month.
Revision of Charges:
The Fund Management Charges are subject to revision at any time, but they will not exceed 2%
p.a. for the Capital Secure Fund and 2.5% p.a. for the other funds.
4. Partial Withdrawal Charges: Rs 100 per withdrawal will be deducted from your Unit
Account.
6. Mortality Charge: The Mortality Charges, based on your attained age, are determined
using 1/12th of the charges mentioned in Appendix 1 and are deducted from the Unit Account
monthly.
7. Surrender charge: This charge is levied on the Unit Fund at the time of surrender of the
Policy as under:
Regular Premium
Any changes made to the charges under this Policy will be subject to IRDA approval
The investments made in the Unit Funds are subject to investment risks associated with
Capital Markets and the NAVs of the units may go up or down based on the performance
of the fund and the factors influencing the Capital Market, and the insured is responsible
The Unit Price is a reflection of the financial and equity/debt market conditions and can
Benefit payable under the Policy will be made according to the tax laws and other
There are no guarantees for any fund of any kind under this Policy. The benefit payable
The name in the funds in no way indicates the returns derived from them.
If premiums have not been paid for at least three consecutive years the insurance cover will cease
immediately. However, you will continue to participate in the performance of Unit Funds chosen
by you.. The monthly Policy Administration Charges will be deducted from your account by
cancellation of units.
You may revive the Policy by re-commencing the premium payment within a period of three
years from the date of first unpaid premium or before the maturity date of the Policy whichever
is earlier.
In case the Contract is not revived during revival period, the Contract shall be terminated and the
surrender value, if any, shall be paid at the end of third Policy Anniversary or at the end of the
unpaid, the Policy will remains in force with Sum Assured intact. The Mortality and Policy
Administration Charges will be deducted from your account by cancellation of units. You will
You may revive the Policy by re-commencing the premium payment within a period of three
years from the date of first unpaid premium or before the maturity date of the Policy whichever
is earlier
At the end of the allowed period for revival, if the Policy is not revived, the Policy shall be
However, you may opt to continue the Policy even beyond the revival period (but not beyond the
maturity date of the Policy). The mortality and administration charges will be deducted from
your account by canceling the units. You will continue to participate in the performance of the
Unit Funds chosen by you. This option will be available until the Fund Value does not fall below
If at any point of time, the Fund Value reaches an amount equivalent to one full year’s premium,
Tax Benefit
Premiums paid are eligible for tax deduction under Section 80C of the Income Tax Act, 1961.
Provided the premium in any years during the term of the Policy does not exceed 20% of the
Sum Assured, maturity and withdrawals are eligible for tax benefit under Section 10(10D). Death
benefit are tax free under Section 10(10) D of the Income Tax Act, 1961. Under Section 80C
General Exclusion
If the Life Assured, whether sane or insane, commits suicide within 12 months from the date of
issue of this Policy or the date of any revival of a Policy, the Company will limit the death
benefit to the value of the Unit Account and will not pay any insured benefit.
The Policyholder may cancel this Policy by returning it to the Company within 15 days of
receiving it together with a letter requesting it be cancelled. The Company will refund the
of the proportionate premium for the time cover has been provided till cancellation
of expenses incurred by the Company for medical examination of the Life Assured,
Please note that Reliance Life Insurance Company Limited is only the name of the insurance
Company and Reliance Market Return Plan is only the name of the unit linked life insurance
Policy and does not in anyway indicate the quality of the Policy or its future prospects or returns.
1) No person shall allow or offer to allow, either directly or indirectly, as an inducement to any
person to take out or renew or continue an insurance in respect of any kind of risk relating to
lives or property in India, any rebate of the whole or part of the commission payable or any
rebate of the premium shown on the Policy, nor shall any person taking out or renewing or
continuing a Policy accept any rebate, except such rebate as may be allowed in accordance with
2) Any person making default in complying with the provisions of this section shall be
Retirement means different things to different people, while some want to relax and take a trip
around the world, some want to start up a venture of their own, and pursue a dream harnessed for
years.
The power to make your autumn years special lies only with you. The Reliance Golden Years
Plan gives you the power and the right kind of solution - A retirement plan that allows you to
save systematically and generate the much-needed corpus to make your olden years look golden.
Under this plan the investment risk in the investment portfolio is borne by the policyholder.
Key Features
A flexible unit-linked pension product that is different from traditional life insurance
Distribution Period. The Accumulation period is the time when you build up your funds through
premiums payment.
On your chosen Vesting Date, the Accumulation Period ends and the distribution period begins.
You are free to choose your age of Retirement (Vesting Date) between 45 and 70 years. After the
On your Vesting Date, you have the following Annuity Options to choose from
1. Life Annuity
2. Life Annuity with return of purchase price on death. Purchase Price is the amount of
3. Life Annuity Guaranteed for 5, 10 or 15 years and payable for life thereafter
These options are currently available with Reliance Life Insurance Company Ltd. We may offer
What are the benefits available with Reliance Golden Years Plan?
At Vesting:
1. On vesting, you can purchase annuity plan for the full Fund Value
2. You may commute up to one third of Fund Value as tax free lump sum and the balance
3. Open Market Option: you can purchase an annuity either from Reliance Life Insurance
At Death: In the unfortunate event of your death during the Policy term, the Beneficiary will get
the Fund Value. This amount can be taken as a lump sum or an annuity can be purchased for the
entire lump sum or portion of it. The Beneficiary will have the option to purchase an annuity
either from Reliance Life Insurance Company Limited or from any other registered life insurance
company.
Reliance Life Insurance Company Limited understands the value of your hard earned money. In
order to make your money grow we offer four different investment funds. You also have the
option to allocate your premium in different funds in the manner you wish.
1.Capital Secure Fund: The Investment Objective of this fund is to maintain the value of all
contributions (net of charges) and all interest additions. This fund offers steady return for very
little risk. The risk profile for this plan is low. Your funds are invested 100% in Bank Deposits,
Government Bonds and Debt Instruments less than 180 days duration.
You may invest a maximum of 20% of the total premiums in the Capital Secure Fund.
2. Balanced Fund: The Investment Objective of this fund is to provide you with investment
returns which exceed the rate of inflation in the long term while maintaining a low probability of
negative investment returns. In this fund, a major portion of your funds are invested in Fixed
Interest Securities while a small percentage is invested in the Equity Market, which is exposed to
Investment would be atleast 80% in Fixed Interest Securities and maximum 20% in equities.
3. Growth Fund: The investment objective of this fund is to provide you with investment returns,
which exceed the rate of inflation in the long term while maintaining a moderate probability of
negative investment returns. A greater portion of your funds are invested in Fixed Securities
while a small percentage is invested in the Equity Market, which is exposed to market
4. Equity Fund: The Investment Objective of this fund is to provide Policyholders with high
exposure to equities and the possibility of investment returns which generate a high real rate of
return in the long term while recognizing that there is a significant probability of negative
investment returns in the short term. This fund offers a totally equity based investment option.
Your returns depend entirely upon the performance of the equity market. The risk profile of this
fund is high. The higher risk of this portfolio means that expected returns would also be higher.
Investments would not exceed 30% in Bank Deposits and may be 100% in equities.
The investment in Money Market Instruments under the Balanced, Growth and Equity funds is
restricted to 20%.
Value of Units: The Unit Price of each fund will be the Unit Value calculated on a daily basis.
Flexibility to pay top-ups: If you have received a bonus or some lumpsum money you can use
that as a top-up to increase your investments at any time in your Policy. The minimum Top up
amount is Rs. 2,500. 95% of any amount paid as top-up is allocated to your funds.
Flexibility to pay Single Premium: If you do not want to pay premium regularly, you can
choose to opt for Single Premium. The minimum Single Premium amount is Rs 10,000.
Flexibility to switch between funds: Depending upon the performance of your funds you can
switch between them. There will be one free switch in a Policy Year and for additional switches,
Switching Charge of 1% of amount switched will be levied, subject to a maximum of Rs 1000 on
Flexibility to advance/extend your Vesting Age: You may choose to extend the Vesting Date to
any later Policy Anniversary, provided the Policy vests before the attainment of age 70 years.
The request for extending the Vesting Date must be made at least one month before the original
Vesting Date.
After the Vesting Date, the benefit payable at any time will be the Fund Value.
The Policyholder may also choose an earlier Vesting Date, after completion of five years of
Policy Term or age 45 years, whichever is later. The request for an earlier Vesting Date should be
On attainment of the new Vesting Date the Policyholder is eligible to purchase Annuity for the
full Fund Value or commute up to one third of the Fund Value as tax free lump sum and the
balance can be used for the purchase of annuity. The annuity can also be purchased from us or
During first 3 years of the inception of the policy: If premiums have not been paid for
at least three consecutive years from inception, the Policy will continue to participate in the
from the date of first unpaid premium or before the Maturity Date of the Policy whichever is
earlier.
In the event the Policy is not revived during Revival Period, the Policy shall be terminated and
the Surrender Value, if any, shall be paid at the end of the period allowed for revival.
After paying of at least three full years premiums: If premiums have been paid for at
least three consecutive years and subsequent premiums are unpaid, the Policy will continue to
You may revive the Policy by re-commencing the premium payment within a period of three
years from the date of first unpaid premium or before the maturity date of the Policy, whichever
is earlier. At the end of the allowed period for revival, if the Policy is not revived, the Policy shall
If at any time, the Fund Value reaches an amount equivalent to one full year’s premium, the
Revival
You may revive a Policy by recommencing the payment of premiums at any time within a period
of three years from the due date of first unpaid premium but before the maturity date of the
Policy.
You may surrender your Policy after three years from commencement. The Surrender Value we
will pay is a percentage of your Fund Balance according to the following table:
Year of Policy surrender Surrender Value as a percentage of the Fund Value
First 3 years Nil
4th Policy Year 90%
5th Policy Year 95%
6th and subsequent Policy Year 100%
Grace Period
Premiums due, have to be paid within the grace period of 30 days. 15 days for monthly mode.
Year 1 10%
Subsequent years 5%
Single premium 5%
Top-Up premiums 5%
* The Fund Management Charge is levied on daily basis at the time of computation of unit price.
Switching Charge: One free switch is allowed in each Policy Year. Subsequent switches will
attract a charge of 1% of the amount switched subject to a maximum of Rs 1000 per switch. This
Surrender Charges: The Surrender Charges as percentage of Fund Value are given below:
The Fund Management Charges are subject to revision at any time but they will not exceed 2%
p.a. for the Capital Secure Fund and 2.5% p.a. for the Balanced, Growth and Equity Funds.
The change in the Fund Management Charges are subject to IRDA’s approval.
1. The investments made in the funds are subject to market risks that are prevalent at any
point in time.
2. The Unit Price is a reflection of the financial and Equity/Debt Market conditions and can
3. Benefit payable under the Policy will be made according to the tax laws and other
4. There are no guarantees for any fund of any kind under this Policy. The benefit payable
5. The name of the funds in no way indicates the returns derived from them.
6. Please note that Reliance Life Insurance Company Limited is only the name of the
Insurance Company and Reliance Golden Years Plan is only the name of the Policy and
does not in anyway indicate the quality of the Policy or its future prospects or returns.
Tax Benefit
Premiums paid are eligible for tax deduction under the Income Tax Act, 1961 and subsequent
amendments.
The Policyholder may cancel this Policy by returning it to the Company within 15 days of
receiving it together with a letter requesting it be cancelled. The Company will refund the
1) No person shall allow or offer to allow, either directly or indirectly, as an inducement to any
person to take out or renew or continue an insurance in respect of any kind of risk relating to
lives or property in India, any rebate of the whole or part of the commission payable or any
rebate of the premium shown on the Policy, nor shall any person taking out or renewing or
continuing a Policy accept any rebate, except such rebate as may be allowed in accordance with
2) Any person making default in complying with the provisions of this section shall be
The premium paid in Unit Linked Life Insurance policies are subject to investment risks
associated with capital markets and the NAVs of the units may go up or down based on the
performance of fund and factors influencing the capital market and the insured is responsible for
his/her decisions.
Reliance Life Insurance Company Limited is only the name of the Insurance Company and
Reliance Golden Years Plan is only the name of the unit linked life insurance contract and does
not in any way indicate the quality of the contract, its future prospects or returns.
MAJOR PLAYERS OF LIFE INSURANCE IN INDIA
RESEARCH METHODOLOGY
Data collection
The information for the project of marketing on life insurance industry has been collected
Primary data
In case of primary sources the information was retrieved directly from the concerned people and
the authorities. We have conducted our research mainly with the help of the invaluable inputs
provided by the consumers of products of the private players in the form of a questionnaire
drafted by us. The questionnaire method was used as it is more versatile than any other method
and further a questionnaire is pre planned and thus less time is wasted since a planned set of
Secondary Data
Secondary data are information published by others (books & sites) and the companies they were
easily available and not much effort was required in obtaining the information.
Sampling size
We have taken a sample size of 100 people. Our analysis is completely based on the responses
given to us by the respondents and the result for the same has been presented in the form of pie
charts and graphs. While there was some information, which could not be obtained through
interviews were also taken of the agents and managers of these private players.
DATA ANALYSIS
Table -1
1. Do you know about Insurance?
(a) Yes - 92%
(b) No - 8%
Fig.-1
Almost 92% people are aware from the insurance why is important in the life 8% are
Table -2
Fig.-2
Almost 61% people are insured any company and 39% people did not insured
Table -3
Fig-3
LIC is the more reliable than any other company in the insurance sector and only 7%
Table -4
Fig-4
Insurance mostly come into existence by the advertisement and almost 76% people
come to know by advertisement other by words of mout
Table -5
Fig-5
Almost 78% people are select the insurance company by their simple EMI, people
Table - 6
13% Good
Average
Bad
19%
68%
Fig-6
Table - 7
Fig. 7
EMI of the company mostly attract to the customer than any other motives.
Table - 8
8. Which Company would you prefer if you have never applied for Insurance?
LIC 56%
Birla sun life Insurance 7%
HDFC Standard Life Insurance 12%
Icici Pur 17%
Max New York Life Insurance 8%
Reliance life Insurance 5%
Met Life Insurance 3%
Fig-8
Almost 56% people want to be insured in LIC & only 5% people’s response in favour
of Reliance Company for insurance.
FINDINGS
This chapter deals with the concluded aspects of the study carried out on “A view about Life
Insurance”. The basic objective is for the study is for which study was carried out has been
fulfilled in the earlier chapter, based on the objective interview schedule was designed. Data
collected based on schedule was analyzed and some findings have emerged.
Based on the quantitative analysis the major findings of the study have been highlighted
below….
Most of the people are satisfied with the extent of their life insurance cover. They are not
People do not consider life insurance as a good savings because of low returns.
As life insurance is a long term contract. Maximum people do not have faith on private life
Because of less advertising not many people are aware about private life insurance
companies.
Most of the people do not know about broker, corporate agents and banc assurance, they rely
The most preferred type of plan is money back. The reason being availability of funds after
every five years which can be used for paying further premium, thus saving the regular
income.
Some people have no idea about what type of cover they have.
Most of the people feel that life insurance is essential but they think returns are low.
SUGGESTION
Advertising of the insurance product should stress on the need of security.
Insurance should be popularized as the means of securing future rather than saving tax.
Newspaper/Magazines and television are the most effective medium of advertising life
insurance.
The Board of Directors of the Corporation has recommended payment of dividend of 170% (Rs.
17 per share), for the financial year ended March 31, 2005, for approval of the shareholders at
For shares held in physical form: shareholders whose names appear on the register of
members of the Corporation as at the close of business hours on June 30, 2005.
For shares held in electronic form: beneficial owners whose names appear in the
There has been tremendous change in the insurance history. And with it there has been
The opening up of the insurance sector has changed the whole look of the industry. While the
LIC in order to face the competition is coming with new strategies. New players like Reliance
are leading the sector due to their strategic management and tailored made projects.
The primary reasons for buying an insurance policy, whether life or non-life is to protect us from
vagaries of life. We do not invest in insurance for returns; rather we invest in it for regrettable
necessities. Though a large proportion of policies available in the country provide for returns, but
nobody is looking for returns to the inflation rate. So what does insurance offer, perhaps peace of
mind, but even that takes times, due to poor claim performance.
The demand for insurance is likely to increase with rising per-capita incomes, rising literacy rates
and increase of the service sector, as has been seen from the example of several other developing
countries. In fact, opening up of the insurance sector is an integral part of the liberalization
Insurance is an Rs.400 billion business in India and yet its spread in the country is relatively thin.
Insurance as a concept has not been able to make headway in India. There has been a strong fall
in insurance business in recent years. Furthermore, it can be observed that non-life business is
not increasing as strongly as life business. On the other hand, growth fluctuations have been
relatively small with growth rates varying between 1% and 5%. Life insurance business by
contrast achieved average growth rates of 6%, although the actual rates ranged from 0% to 13%.
This shows on the one hand the increasing significance of life insurance as an instrument for old
age provisions and on the other hand indicates the sensitivity of life insurance to changes in the
There are certain flaws existing in this working of the insurance industry. There are some of the
recommendation we ad come up with while doing this project. It will help to make insurance
The need of the hour is to devise a comprehensive strategy that will help the firms face the
challenges of the future. The financial services industry around the world over is undergoing a
major transformation. It is very important that trained marketing professionals who are able to
From our research we could find out that people are not aware about the policies and features of
insurance. Therefore LIC and Reliance are recommended to shed light on policies and explain
The penetration of insurance in India is around 22%. This indicates that a vast majority of rural
population is not covered. The market player needs to explore this untapped potential through
The returns of the policies are not properly managed and never given in time. So, these must be
looked at.
Pricing of insurance products, as empirically available in India, shows that pricing is not in
consonance with market realities. Life Insurance premium is generally perceived, as being too
high while general insurance (especially motor insurance) is priced too low.
Some insurance products, which are not available in India, should, be introduced in market.
There are areas for new product development: Industry all risk policies, Large projects risk
cover, Risk beyond a floor level, Extended public and product liability cover
Insurance companies will also had to get savvy in distribution. Enhanced marketing thus will be
crucial. Already many companies have full operation capabilities over a 12-hour period.
Facilities such as customer service center are already into 24-hour mode. These will provide
services such as motor vehicle recovery. Technology will also play an important role on the
market.
The lines of distinction between banks insurance companies and brokerages are getting blurred.
The future seems to belong to financial supermarkets that will offer a host of services and
products to the consumer. In the next millennium all these activities would play a crucial role in
BIBLIOGRAPHY
The various sources from where I collected data’s are as follows.
Internet Sites:
http://www.reliancelife.co.in/website/our_founder.asp
http://www.reliancelife.co.in/website/aboutus.asp
http://www.reliancelife.co.in/website/products/reliance_automatic_investment_plan.a
sp
http://www.reliancelife.co.in/website/products/reliance_money_guarantee_plan.asp
http://www.reliancelife.co.in/website/products/reliance_endowment_plan.asp
http://www.reliancelife.co.in/website/products/reliance_special_endowment_plan.asp
http://www.reliancelife.co.in/website/products/reliance_cash_flow_plan.asp
http://www.reliancelife.co.in/website/products/reliance_child_insurance_plan.asp
http://www.reliancelife.co.in/website/products/reliance_term_plan.asp
http://www.reliancelife.co.in/website/products/reliance_whole_life_insurance_plan.as
p
http://www.reliancelife.co.in/website/products/reliance_market_return_plan.asp
http://www.reliancelife.co.in/website/products/reliance_golden_years_plan.asp
http://www.reliancelife.co.in/website/tnc.asp
News Papers:-
1. The Economic Times.
2. Times of India
QUESTIONNAIRE
Name:
Occupation
Q.1 Do you know about Insurance?
Yes
No
Q.2 Have you ever opted for Insurance from any company?
Yes
No
LIC
SBI Insurance
Icici Pur
LIC
Advertisement
Word of Mouth
Q.5 What made you select a particular company for the Insurance?
EMI
Brand name
Procedures
Facilities
Policies
Advertisement
Q.6 How do you like the Marketing strategy by different Insurance Company?
Good
Average
Bad
Q.7 What motivates you for selecting any Company for Insurance?
EMI
Brand name
Procedures
Facilities
Policies
Q.8 Which Company would you prefer if you have never applied for Insurance?
LIC
SBI Insurance
HDFC Pur
LIC
Reliance life Insurance