COMPANY ANALYSIS REPORT

An analysis of

AMARARAJA BATTERIES LIMITED

Submitted in the partial fulfilment of the Requirement

For the award of the degree of
Master of Business Administration

By
Mr/ms .S.Ranjitha
Reg.No:17751E000F8
Under the guidance of

Dr.C.JYOTHSNA,MBA,Ph.D.,
Assistant Professor, Department of M.B.A.

SREENIVASA INSTITUTE OF TECHNOLOGY AND

MANAGEMENT STUDIES, MURUKAMBATTU(POST),
(AUTONOMOUS).
CHITTOOR-517127.
2017-2019

.
 .
SREENIVASA INSTITUTE OF TECHNOLOGY
AND
MANAGEMENT STUDIES (SITAMS)
DR.D.K.AUDIKESAWALU MARG, BANGALORE-

TIRUPATHI BYE-PASS ROAD, MURUKAMBATTU,

CHITTOOR - 517 217.

(APPROVED BY AICTE NEW DELHI & AFFILIATED TO J.N.T.U ANANTAPUR.)

CERTIFICATE
This is to certify that the company analysis report entitled “ A STUDY ON
AMARARAJA BATTERIES LTD. Is the record of bonafied work done and
submitted by MS S.RANJITHA(REG No:17751E00F8) in partial fulfilling of the
requirements for the award of the degree in MASTER OF BUSINESS
ADMINISTRATION at SREENIVASA INSTITUTE of TECHNOLOGY AND
MANAGEMENT STUDIES, (SITAMS), CHITTOOR

GUIDE HEAD OF THE MBA DEPARTMENT

Dr.C.JYOTHSNA,MBA,PH.D., Dr.U.Balakrishna PhD,

ASSISTANT PROFESSOR PROFESSOR AND HOD,
MBA DEPARTMENT MBA DEPARTMENT
SITAMS, CHITTOOR SITAMS ,CHITOOR.
 DECLARATION

I here by declare that the company analysis report entitled “A STUDY

ON COMPANY ANALYSIS OF AMARARAJA BATTERIES LIMITED”

has done by me in partial fulfilment of master’s degree in business

administration under SREENIVASA INSTITUTE of TECHNOLOGY AND MANAGEMENT

STUDIES, (SITAMS), CHITTOOR .This work has been done by me and that I have

not submitted these results in any form previously for the award of degree,

diploma, others.

S.RANJITHA
Reg.No.17751E00F8
 ACKNOWLEDGEMENT

I express my deep sense of gratitude to my project guide

Dr.C.JYOTHSNA,MBA,Ph.D.,Faculty member for his continuous encouragement and

inspiring guidance in every phase of my research Endeavour.

I sincerely express my thanks to Dr.P.RAMESH KUMAR, Principal,

SITAMS, Dr.U.BALAKRISHNA Ph.D., Head of the Department of M.B.A., SITAMS, and

to for their encouragement and valuable suggestions.

I also express my thanks to all my faculty members of M.B.A., my

friends and my family members for their co-operation in the accomplishment of the Industrial

analysis Report’s.

S.RANJITHA.
Reg.No.17751E00F8
 CONTENTS

 Introduction to the company

 Profile of the company

Present scenario
Major players
Market share
Market segmentation

 Design of the study

 Objective of the study
 Methodology
 Limitation

 Data Analysis and Interpretation

 SWOT Analysis
 PEST Analysis

 Findings, Suggestions & Conclusion

 Appendix

 Bibliography