Beruflich Dokumente
Kultur Dokumente
Seminar report
On
DIGITAL MARKETING
Submitted in partial fulfilment of the requirement
For the award of degree
Of MBA (am)
Submitted by harsh shah
Enrol no: - 158040585018
Submitted to
R H PATEL INSTITUTE OF MANAGEMENT
(GTU)
1
Student’s declaration
2
ACKNOWLADGEMENT
I would like to thank respected Mr…….. and Mr. ……..for giving me such a wonderful
opportunity to expand my knowledge for my own branch and giving me guidelines to present
a seminar report. It helped me a lot to realize of what we study for.
Secondly, I would like to thank my parents who patiently helped me as i went through my
work and helped to modify and eliminate some of the irrelevant or un-necessary stuffs.
Thirdly, I would like to thank my friends who helped me to make my work more organized
and well-stacked till the end.
Next, I would thank Microsoft for developing such a wonderful tool like MS Word. It
helped my work a lot to remain error-free.
Last but clearly not the least, I would thank The Almighty for giving me strength to complete
my report on time.
3
Preface
I have made this report on the topic digital marketing, I have tried
my best to include all the points and all the relevant details to the
topic to be included in the report while in the beginning I have tried
to gave a general view about this topic
4
Table of content
TOPIC PAGE NO
Introduction 6
CURRENT GROWTH OF DIGITAL MARKETING 7
The most powerful place for doing digital marketing 9
Top 10 digital marketing companies in India 12
Limitations of digital marketing 15
Benefits of digital marketing 17
Findings 20
Some limitation of this current trend 21
suggestion 22
conclusion 23
bibliography 24
5
Introduction
Digital marketing of products or services using digital technologies
mainly on the internet but also including mobile phones display
advertising and any other digital medium
That’s why many of the companies in India currently use the digital
marketing for their products and also gave advertisement into
different social networking sites
This is the current trend now days every company is doing digital
marketing for their product because with the help of this marketing
they connect more customers towards them and also provide them
best online services
MOST OF THE COMPANIES USES THIS TYPE OF MARKETING TECHNIQUES NOW DAYS
6
CURRENT GROWTH OF DIGITAL MARKETING
Digital advertisement continues to grow increasing its hold on the global market
share of the entire advertising market with digital advertising market predicted to
reach us $185.4 billion by 2017
Digital marketing in India is spared to almost all the business sectors some of the
applications of e marketing are shopping and order tracking online banking payment
systems and content management
The power of digital marketing allows geophysical barriers to disappears making all
consumers and businesses on earth potential customers and suppliers it is known for
its ability to allow business to communicate and form a translation anywhere and
anytime
In the year 2015-2016 not everyone are aware about the digital marketing because of less
technology and less awareness of digital marketing but as the technology grows the digital
media is arrived so that people can aware of digital market so that the current scenario is
only for digital marketing
With the help of digital marketing company can connect with more number of people with
less number of times
This is the perfect way to launch your product and make the image of the product in
customers mind before launching of the product in local market
So this is the most powerful benefit of doing digital marketing of the company
7
8
The most powerful place for doing digital marketing
The most powerful place for digital market is social media and search engine
like Google this is the stage where most of the people are used to with daily
basis so that company can pop up their advertise so the customer can click
their advertise and visit the website
1. Face book
Face book is the most used application in all over the worlds over 13 billion
people. Mark zukerberg invent face book for chatting and interact with people
but in this time all the companies used this application as advertising and
digital marketing
With the help of face book company gave their advertising in popup window so
that customer can click the popup advertise and go through their website
2. Instagram
Instagram is the very second most used application in all over the worlds this is
for post your photos and videos and do just funny things but some companies
make one company page and put their advertise on that page so that customer
can go to that page and if customer have some query so they can direct
message their company and just get the solution of that problem
9
3. YouTube
4. Google
Google do the thing that if company pay them money so that Google
send notification to the customers when customer is searching
10
something you can see this kind of notification right side down the page
which continually pop up and pop down
5. Web channels
Web channels like Netflix and Amazon prime is the current trend to do
advertising for MNC companies. This types of companies pay large
amount of money for doing advertise in this web channels because in
current Centerior most of the person uses this web channels so that this
is also a effective way to reach people and digital marketing
11
Top 10 digital marketing companies in India
1. WEBCHUTNEY :
It is worked with some leading companies they have
created some awarded winning and memorable campaigns for their
clients that have helped the brands to build and sustain relationship
with their audience
2. Pinstrom
It is founded in 2004 it ranks among the leading digital advertising companies in the
world they have adopted an approach that sees strategy ,user experience ,research , web
designing ,mobile friendly advertising
Service: - search engine marketing, social media marketing
3. Watconsult
It is a full service digital agency that delivers across the
value chain right from launching a brand via digital to building a
brands salience brands via digital to driving business leads and
sales for a brand
12
Services:-digital and social media marketing, digital analysis
4. Foxymoron
Established in 2008it was started by just 4 friends as an
experiment now that experiment converted in to India’s one of
the biggest leading leadership digital agencies they have worked
on many innovative ,impactful ,interactive and winning campaigns
Service: - website designing and development
5. Gozoop
6. Everymedia
It is a full service digital and mobile marketing company
that specializes in communications strategies with focus on
movies and break they provide end to end digital marketing
campaigns and are pioneers in design, development and
technology
Service: - website development
13
7. Social wavelength
8. Phomethics
It is specialised integrating and analytical spirit along
with globalized resources in the process of digital marketing
Service: - search marketing, web and app development,
customer relationship management
9. Blogworks
They assist brands and organisations globally to engage
stockholders in conversations to share, draw insights, build
communities and co create offerings for business impact
Service: - content syndication, brand storytelling, designing
10. Bcwebwise
It is a full service digital advertising agency for their
strategies brand associates and world class creative bc web
wise consistently been ranked as one of indies top 10 digital
agencies by economic times(2010,2011)
Service: - website development, social media optimization
14
Limitations of digital marketing
2. Effective targeting
3. Generating ROI
15
4. The importance of cyber security
16
Benefits of digital marketing
1. Global reach
A website allows you to find new markets and trade globally for only a
small investment.
2. Lower cost
Measuring your social media with web analytics and other online
metric tools makes it easier to established how effective your
campaign have been you can obtain detailed information about how
customers use your website or respond to your advertisement web
analytics can be set up to show you exactly how much money you
make from each digital tactic
17
4. Personalisation
5. Openness
6. Social currency
Digital marketing lets you create engaging campaigns using different
types of rich media content. On the internet these campaigns can
gain social currency - being passed from user to user and becoming
viral
18
7. Improved conversion rates
If you have a website, then your customers are only ever a few clicks
away from completing a purchase. Unlike other media which require
people to get up and make a phone call, or go to a shop, digital
marketing can be seamless and immediate
19
Findings
Most of the person is aware of digital marketing and have a proper
knowledge of digital marketing and companies love to do it
1. On this project report I found that digital marketing trend is highly need
to accept by all the companies
2. If the companies accept this digital marketing trend which is currently
very famous in marketing industry so the company can easily get growth
3. With the help of this digital marketing we can reach more and more
customer with the short period of time
4. Digital marketing have good scope in future because people do not like to
go shop in a mall now day
5. Digital marketing is success because of their service and quality of
paying attention to the customers
6. It reduce the cost of marketing and do more effective results
20
Some limitation of this current trend
21
Suggestion of this trend
22
Conclusion
On this project report I would conclude that in now Days Company
will trust on digital marketing not on field marketing
1. now days digital marketing is in top level of marketing so many
company choose that for their marketing
2. digital marketing have some limitations of data leak so
sometimes it is not beneficiary
23
Bibliography
https://www.edupristine.com/blog/top-10-digital-marketing-agencies
https://www.google.com/search?q=TOP10+COMPANY+FOR+DIGITAL+MARKETING&rlz=1C1CHBF_e
nIN837IN838&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi1wMeI7ObhAhXS7XMBHXQHAzgQ_AUI
DigB&biw=1034&bih=620#imgrc=_
https://www.google.com/search?rlz=1C1CHBF_enIN837IN838&ei=WFm_XLW0K9Lbz7sP9I6MwAM&
q=ADVANTAGES+FOR+DIGITAL+MARKETING&oq=ADVANTAGES+FOR+DIGITAL+MARKETING&gs_l=ps
y-ab.3..0i7i30j0i30j0i8i30l5.3714.8478..9553...0.0..0.184.3132.0j22......0....1..gws-
wiz.......0i71j0i203j0i8i7i30.UzzehjlcB4c
https://www.google.com/search?rlz=1C1CHBF_enIN837IN838&ei=uFm_XLv1M7Hhz7sP-
ICvsAo&q=DISADVANTAGES+FOR+DIGITAL+MARKETING&oq=DISADVANTAGES+FOR+DIGITAL+MARK
ETING&gs_l=psy-ab.3..0i8i30l3.23912.24642..25470...0.0..0.148.412.0j3......0....1..gws-
wiz.......35i304i39j0i13i30.hVF2NdIei9Y
https://www.google.com/search?rlz=1C1CHBF_enIN837IN838&ei=01m_XIKTArGYmgeS8LfICQ&q=LI
MITATION+FOR+DIGITAL+MARKETING&oq=LIMITATION+FOR+DIGITAL+MARKETING&gs_l=psy-
ab.3...17006.21153..21783...0.0..0.175.3144.0j23......0....1..gws-
wiz.......0i7i30j0i8i7i30j0i7i5i30j0i5i30.kttrkK4wYuo
https://www.google.com/search?rlz=1C1CHBF_enIN837IN838&biw=1034&bih=620&tbm=isch&sa=1
&ei=QVq_XJ6JJYXGvQSz0JTYCQ&q=ADVANTAGE+FOR+DIGITAL+MARKETING&oq=ADVANTAGE+FOR
+DIGITAL+MARKETING&gs_l=img.3...18118.18522..19320...0.0..0.134.377.0j3......1....1..gws-wiz-
img.BA4-FcA7aPA
https://www.google.com/search?rlz=1C1CHBF_enIN837IN838&biw=1034&bih=620&tbm=isch&sa=1
&ei=VVq_XI-
DMcaRwgPImpfoDA&q=DISADVANTAGE+FOR+DIGITAL+MARKETING&oq=DISADVANTAGE+FOR+DIGI
TAL+MARKETING&gs_l=img.3..35i39.52485.52877..53455...0.0..0.137.384.0j3......1....1..gws-wiz-
img.Ab3zRrQyWx8
https://www.google.com/search?rlz=1C1CHBF_enIN837IN838&biw=1034&bih=620&tbm=isch&sa=1
&ei=jFq_XPqsBoz-
vASlmLJY&q=LIMIATIN+FOR+DIGITAL+MARKETING&oq=LIMIATIN+FOR+DIGITAL+MARKETING&gs_l=i
mg.3...23809.29111..29881...0.0..0.196.1830.0j14......1....1..gws-wiz-
img.......35i39j0i7i30j0i7i5i30.Q0raW3EDT7w
https://www.google.com/search?q=LIMITATION+FOR+DIGITAL+MARKETING&rlz=1C1CHBF_enIN837
IN838&source=lnms&sa=X&ved=0ahUKEwiy2NOp7ebhAhURY48KHe13Ab8Q_AUICSgA&biw=1034&
bih=620&dpr=1
https://www.google.com/search?q=TOP+10+COMPANIES+FOR+DIGITAL+MARKETING&rlz=1C1CHBF
_enIN837IN838&source=lnms&sa=X&ved=0ahUKEwjFr6DA7ebhAhWKtI8KHVzWBkoQ_AUICSgA&bi
w=1034&bih=620&dpr=1
24
https://www.google.com/search?q=TOP+10+COMPANIES+FOR+DIGITAL+MARKETING&rlz=1C1CHBF
_enIN837IN838&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiLmPHB7ebhAhVj73MBHcy4B_oQ_A
UIDygC&biw=1034&bih=620
https://www.google.com/search?rlz=1C1CHBF_enIN837IN838&biw=1034&bih=620&tbm=isch&sa=1
&ei=7lq_XM2xNIK6vwTe0qvoCg&q=INTRO+FOR+DIGITAL+MARKETING&oq=INTRO+FOR+DIGITAL+M
ARKETING&gs_l=img.3...21356.33545..34092...1.0..0.156.2794.0j22......1....1..gws-wiz-
img.......0i8i30j0i24j0i8i7i30j0i7i30j0i7i5i30.NIfyUIQtw_Y
25
Thank you
26