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Technology: Tastes and Preferences:

A better and advanced technology increases Tastes and preferences of the consumer
the production of a product, which results in directly influence the demand for a commodity.
the increase in the supply of the product. For They include changes in fashion, customs,
example, the production of fertilizers and good habits, etc. If a commodity is in fashion or is
quality seeds increases the production of preferred by the consumers, then demand for
crops. This further increase the supply of food such a commodity rises. On the other hand,
grains in the market. demand for a commodity falls, if the
consumers have no taste for that commodity.
Government’s Policies:
Implies that the different policies of Tax:
government, such as fiscal policy and Increase in taxes such as income tax will
industrial policy, has a greater impact on the reduce demand in the market because people
supply of a product. For example, increase in will have less disposable income.
tax on excise duties would decrease the supply
of a product. On the other hand, if the tax rate Income of the People:
is low, then the supply of a product would The demand for goods also depends upon the
increase. incomes of the people. The greater income
means the greater purchasing power.
Cost of Production: Therefore, when incomes of the people
Implies that the supply of a product would increase, they can afford to buy more. It is
decrease with increase in the cost of because of this reason that increase in income
production and vice versa. The supply of a has a positive effect on the demand for a good.
product and cost of production are inversely
related to each other. For example, a seller
would supply less quantity of a product in the Advertising:
market, when the cost of production exceeds If a product is heavily advertised, the demand
the market price of the product. for that product is likely to increase, especially
if the advertisement campaign is effective.
Transport Conditions:
Refer to the fact that better transport facilities
increase the supply of products. Transport is
always a constraint to the supply of products, Price of the Product:
as the products are not available on time due There is an inverse (negative) relationship
to poor transport facilities. Therefore even if between the price of a product and the amount
the price of a product increases, the supply of that product consumers are willing and able
would not increase. to buy. Consumers want to buy more of a
product at a low price and less of a product at
Population: a high price. This inverse relationship between
As population increases, the demand for goods price and the amount consumers are willing
increases as well because each member of the and able to buy is often referred to as The Law
population has needs to be filled. of Demand.

Natural Conditions:
Implies that climatic conditions directly affect
the supply of certain products. For example,
the supply of agricultural products increases
when monsoon comes on time. However, the
supply of these products decreases at the time
of drought. Some of the crops are climate
specific and their growth purely depends on
climatic conditions.

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