STAFF PROSPECT DECK

OUR MISSION
To enable people to experience OUR VISION IS
memories that will last a lifetime,
by providing them a seamless, TO ADD VALUE TO
trustworthy and intelligent travel
solution. PEOPLE’S LIVES
THROUGH TRAVEL.
3

THE PROBLEM
There is no accurate, reliable and trusted way for
travellers to be inspired, to discover and book their
entire holidays on one platform. So, we developed...

TRAVLR - a platform that inspires people to travel

by highlighting the best of what is on offer through
personalized and curated content, created by real
people and recommended to you based on your
interests.

Enabling you to create shortlists of your ‘must visit’

locations, we go one step further, enabling you to
create a custom package of all the things you want
to do and see in paradise and then quickly and easily
book it all on the one platform.

Once you arrive, store your memories alongside your

itinerary, becoming an ambassador for the island
nations, rainforests, diverse countries we have the
luxury of visiting... This is TRAVLR.
4

THE OPPORTUNITY
No-one in the travel sector owns the end ‘Most travel companies operate in just one (or maybe a few)
to end experience. TRAVLR highlights of these verticals. With organic growth hard to come by in a
the best of what is on offer through, consolidated and mature domestic market, travel brands must
personalised and curated content. realize the benefits of scaling across the travel experience
Enabling our users to create shortlists — rather than only trying to grow within their vertical’
then create bespoke, custom holiday
– Delliote Study
packages on our unique platform
where they can book everything on one
platform enables us to own the end to
end experience.

WE WON’T GET INTO

THAT FIGHT FOR
Acquiring customer ownership BEFORE
THE BOOKING AS WE
the user starts their traditional flight or ALREADY OWN THE
hotel search is one of the most unique
and appealing areas of what we are
CUSTOMER
doing. This gives us greater ability to own TRAVLR
the customer before the traditional OTAs
which means we won’t get into that fight
for the booking.
 5

WHAT EXACTLY
IS TRAVLR?
TRAVLR seamlessly closes the
loop on the 5 key stages of travel:
Every business, iconic location and must-
see destination can be found on TRAVLR
making it the most comprehensive
directory available.

Plan TRAVLR gives online presence and voice

Discover, research to small businesses, cultural experiences,
& shortlists your ‘must and iconic locations that don’t have a
visit’ locations budget for a website or marketing spend
to promote themselves.

It ensures we create and drive real,

authentic experiences and memories that
will last our users a lifetime.

Dream
Book
Be inspired by ‘curated’
content recommended to you Compare, organise
based on your interests & book your entire trip
on one platform

Share
Creating Experience
Ambassadors Share &
recommend your Change, save and
photos & itinerary record experiences,
photos, videos

THIS IS HOW WE DO IT >

6

STAGE ONE //
DREAM

We understand that there are hundreds of

ways to holiday in paradise, in fact there’s
too much information to sort through
and as a result, travellers are now looking
for curators to help them pinpoint travel
experiences that are right for them.

TRAVLR inspires people to travel by

highlighting the best of what is on offer
through personalized and curated content, Other
created by real people and recommended
to you based on your interests, by friends
Travel Agents
and peers that you trust and can relate to.
Friends’ Travel
This relieves the common frustrations of
Recommendations
not knowing where to look or who to rely
on and enhances the dream phase.

With 76% of travellers now taking the

word of their peers compared to 18%
IF YOU WANT TO
from a traditional ‘expert’, we’re taking ATTRACT MORE
out the guesswork on where and how 18%
to travel in an impressive and highly
TRAVELERS, DON’T
influential way. 6% GIVE THEM MORE
INFORMATION. GIVE
76%
THEM INSPIRATION.
Daniel Levine, travel trends expert
and keynote speaker
7

STAGE TWO //
PLAN

We believe anyone can be their own

travel agent, and should be able to
create, plan and share their own personal
recommendations quickly and easily…
So that’s exactly what we’ve done.

As you discover, you can shortlist your

favourite destinations, activities and
accommodation on your own personally
branded profile.

You can leverage insider knowledge from

curated suggestions or compare other
traveller’s itineraries for great tips.

This allows you to gradually research, plan

and prepare for your trip ensuring it’s the
holiday of a lifetime.

ENABLING
TRAVELERS TO
PLAN THE PERFECT
HOLIDAY
8

STAGE THREE //
BOOK

Ready to book your dream holiday?

TRAVLR enables you to create custom

holiday packages of all the things you
want to do and see in paradise and then
quickly and easily book it all on the one
platform for the best price.

Eliminating the frustrations of too many

screens and different moving parts in
the booking process, TRAVLR allows
you to easily review your choices with
fellow travellers or compare prices and
book through one trusted platform with
confidence you are getting the best
options, at the best price.

TAKING THE STRESS

OUT OF BOOKING
BY PROVIDING A
SEAMLESS SOLUTION
9

STAGE FOUR //
EXPERIENCE

TRAVLR follows you as you fulfil your ENABLING, FULFILLING

dream holiday, not only ensuring you
get the best deal, but TRAVLR allows AND SAVING OUR
others to experience through your eyes TRAVELERS’ DREAMS ON
what your discovering each step of your
journey. ONE PLATFORM
By offering you the ability to record and — TRAVLR IS RIGHT
store images and videos of your dream THERE WITH YOU FROM
holiday right alongside your itinerary,
friends and family can experience your START TO FINISH
dream trip, at the same time as you do.

TRAVLR ensures your dream holiday is

kept flexible – you tweak and change your
itinerary at any point! This assists our
travellers in maximising the experiences
they can enjoy on their holiday and focus
on living out their dreams by creating
those amazing moments that will last with
them a lifetime.

AFTER ALL, ‘TRAVEL IS

THE ONLY THING THAT
YOU BUY THAT MAKES
YOU RICHER’

Anonymous
10

STAGE FIVE //
SHARE 97%
millennials say they share
pictures while travelling,
especially on Facebook,
Instagram, Whatsapp,
Now that your trip is over, you’re probably and Snapchat
dying to tell the world what you did. (Frederic Gonzalo, 2016)

TRAVLR enables people to curate

their experiences, recommendations
and at the end, share everything from
recommendations, experiences, photos,
videos and that way truly becoming,
not just a tour guide for others, but
an ambassador of the island nations,
rainforests, diverse countries and faraway
lands we have the luxury of visiting.

This turns TRAVLR into the ultimate

destination marketer as this user-
generated content being shared to
millions of people daily is seeing incredible
organic reach and converting new users at
rapid speeds.

This process of sharing starts the cycle LOVE TO SHARE YOUR

again creating ambassadors out of every
user on the TRAVLR platform. TRAVELS? TRAVLR
MAKES BECOMING AN
AMBASSADOR AS SIMPLE
AS A CLICK OF
A BUTTON.
11

MARKET SIZE
International tourist arrivals grew by 3.9%
to reach a total of 1,235 million in 2016,
according to the data analysed in this issue

1.8b
of the UNWTO World Tourism Barometer.
Some 46 million more tourists (overnight
visitors) travelled internationally last year
compared to 2015.
expected International tourist
The number is expected to grow by 3 arrivals by 2030.
percent annually to reach 1.8 billion by
2030.

The trend for travel is growing and the tour

and activity space is also reflecting this
world wide growth -

In the USA alone, there are approximately OUTLOOK FOR INTERNATIONAL

67,000 businesses valued at US$20 billion TOURIST ARRIVALS (%)
in the tour and activity space. This makes 2016 average a projection
year 2017*
it the third largest segment of the travel (issued Jan)
industry after air and accommodation. Jan – Dec 2005 – 2015 between
(WIT, 2016)
World 3.9 3.9 +3 and +4
Global international tourism receipts
Europe 2.0 3.0 +2 and +3
reached $1.26 trillion in 2015 and then
surpassed it’s expected growth to $1.29 Asia & Pacific 8.4 6.1 +5 and +6
trillion by 4% to $1.29 trillion within the
Americas 4.3 3.8 +4 and +5
first 6 months.
Africa 8.1 4.5 +5 and +6
This industry is enormous, is growing
Middle East -4.1 5.2 +2 and +5
rapidly and ready for disruption.
Source: World Tourism Organisation (UNWTO) ©
(Data as collected by UNWTO January 2017)

OUR UNIQUE MODEL >

12

Listings for every

Business / Iconic
Location
MARKETING:
OUR UNIQUE MODEL
TRAVLR is the ultimate destination
Platform is 100% Optmised for
marketing platform. Country Specific Maximum Reach
on Social Media
By creating dedicated listings for every
business, iconic location, and place to
visit, TRAVLR at its core generates an
enormous amount of content dedicated to
that one location – the ultimate directory
site for a country or island nation.

Our users can use this to create authentic

and real recommendations which
highlights the best of what is in offer in
countries people want to visit through
personalised and curated content,
creating real life ambassadors out of every
tourist.
Platform is Fully Content is Crowd
By creating trustworthy and reliable Optimsed & SEO Sourced / User
Friendly Generated
(UGC) user generated content, TRAVLR
generates incredible value in the data and
presence we have as an online platform -
Additional Highlights:
this drives valuable SEO benefits pushing New Recommendations are
more organic reach due to the nature of Indexed on Search Engines on a • Socially Driven Media Platform
Daily Basis • Gamified / Incentivised Sharing
the model.
• High Quality ‘Curated’ Information
By integrating many different online • Highly ‘Discoverable’ Content
components in an SEO friendly business, • Content is Personal and Not Paid
we can reach larger audiences, and get • Trustworthy & Reliable Information
more value from our marketing dollars. • Monetized Business Model
13

CASE STUDY - BALI

Bali: 18
Having already launched the platform
in Bali 18 months ago, we have seen
incredible engagement, organic content
and traffic to our dedicated ‘Bali’ platform.
Months of operation
We now have data that proves the
concept and an enormous audience to

266,000+
leverage our further expansion.

Web pages of recommendations, venues and trips

320,000+
Email subscribers

1.7m+
Social Media Followers

55,000+
Registered Users
14

CASE STUDY - FIJI

Fiji: 9
We have successfully launched our first
licensing model in Fiji – real life proof that
there is a need, and want for the TRAVLR
platform.
Months of operation
With 2 new licensing models already being

15,000+
discussed, the future for TRAVLR is very
exciting…

Web pages of recommendations, venues and trips

80,000+
Email subscribers

25,000+
Social Media Followers

5,000+
Favourite lists
THE TEAM
A wealth of knowledge and
experience, the TRAVLR team bring
together an array of skillsets that
complement the business and the
direction TRAVLR is going.

#DIRECTORS #NEW BUSINESS #DESIGN TEAM: #CUSTOMER SERVICE

DEVELOPMENT (CONTRACTORS)
Simon te Hennepe Sasya Veruzka
CEO & Co-Founder Ben Tucker Kateryna Baikova Offsite Team Lead &
Creative Director Head of Operations / Social Media Support
Involved in start-ups since his early
Project Manager
teens, Simon has years of experience Alfredo Rappard Widya Anggraini
in the technology and start-up sector International Markets Olga Popova Event Management
acquiring a wealth of knowledge in a Mobile / Web Designer
Indri Wahyuni
variety of roles. With a proven track #DEVELOPMENT TEAM
Tom Hutcheon Data Management
record, he’s been a key part of previous
Sharva Jethwa Designer
successful exits including 1Form.com – an Elizabeth Rensy Rantetoding
Project Manager & Senior PHP
online tenancy application service, which Marina Solomennykova Travel Advisor
Developer
transformed the Australian housing UX
market gaining 90% market share before Jay Bhavsar #TRANSPORT
it was acquired by publicly listed REA/ Senior PHP Developer #INDONESIAN TEAM & TOURS TEAM
Newscorp (Realestate.com.au, $9.05b Ravi Vachhani Christopher Burns Agus Putra
market cap). Senior Mobile Developer General Manager Head of Transport
Binal Panchal Jesse Kirley Putu Wayan
Lani te Hennepe
Senior Engineer / Senior Account Manager Driver
Director of Social & Co-Founder
AWS Architect
Rosie Pattinson
Heading up the Creative and Social #FIJI SALES TEAM
Senior Account Manager
Media Channels, Lani is the key driving #QA & TESTING
Razeed Ali
force for the aesthetics of the platform Charlotte Piper
Jonothan Reyes Sales & Business
and the growth of our social media Senior Account Manager
QA & Testing Development
channels. With over 9 years’ experience
Becky Basich (Not hired by us)
in Social Media Management and
Senior Account Manager
product activation, she also has 4 years’
experience in HR & Recruitment and Summer Lee
will be key to growing the team and Senior Account Manager
developing culture.
16

MEASURES OF SUCCESS
Our strategy is to grow through the
smaller island locations, and grab as much
market share as quickly as possible.

Our primary targets for TRAVLR as a

whole are:

Implement seamless Hit forecast U/V’s

booking solution for each platform

Roll out country Create and

specific iOS and successfully execute
Android apps our launch campaigns

Implement TRAVLR Improve people’s lives

into new countries by inspiring Travel
(as per Milestones in Appendix)

TIMELINE >
17
2016 2017
JANUARY LAUNCH OUR JANUARY
CUSTOM BUILT PLATFORM LAUNCH THE FIJI PLATFORM
TO BALI
APRIL
APRIL HIT 30,000 REGISTERED USERS
HIT 10,000 REGISTERED ON BALI PLATFORM
USERS TO BALI
JUNE
MEETING WITH INDONESIAN
MOT FOR 650K USD
GOVERNMENT GRANT
REACH 250,000 INDEXED
PAGES ON GOOGLE FOR BALI
PLATFORM
JULY
MEETING WITH PRESIDENT OF
SEYCHELLES AND TOURISM
BOARD FOR 300K GRANT
40,000 PUBLIC FAVORITE LISTS
MADE ON BALI PLATFORM
AUGUST SEPTEMBER
SECURE TRAVLR’S FIRST
LICENSING DEAL IN FIJI SIGNED AGREEMENT WITH
SEYCHELLES MOT
NOVEMBER
COMMENCE BUILD ON SIGNED AGREEMENT WITH
FIJI PLATFORM INDONESIA MOT
RELEASE REVISED IOS & ANDROID
APP FOR BALI
2018 2019
JANUARY JUNE
LAUNCH OF FULLY INTEGRATED LAUNCH OF TRAVLR
BOOKING PLATFORM NEW ZEALAND
RELEASE NEW IOS & ANDROID
APP FOR FIJI
SEYCHELLES CAMPAIGN LAUNCHED
FEBRUARY
RELEASE NEW IOS & ANDROID
APP FOR SEYCHELLES
INDONESIA CAMPAIGN LAUNCHED
RELEASE NEW IOS & ANDROID
APP FOR INDONESIA
APPLY BOOKING TECH TO
ALL EXISTING PLATFORMS
JUNE
LAUNCH OF TRAVLR HAWAII
OCTOBER AUGUST
EXPAND THE TEAM AND KEY LAUNCH OF TRAVLR GREECE
DEVELOPMENT RESOURCES
UI AND UX RESEARCH FOR
OPTIMIZING BOOKING PLATFORM
COMMENCE DEVELOPMENT
OF INDONESIA PLATFORM
COMMENCE DEVELOPMENT
OF SEYCHELLES PLATFORM
NOVEMBER 2021
$5 MILLION ‘SERIES A’ CLOSED
12 MILLION UNIQUE
COMMENCE DEVELOPMENT OF VISITORS PER MONTH
SEAMLESS BOOKING PLATFORM
INDONESIA RECORDING $186 MILLION VALUATION
PREPARATION
18

$186m
THE COUNTRIES TRAVLR In June 2017, TripAdvisor stated to have
390 million unique visitors per month.
WILL BE IMPLEMENTED
IN ARE: The total number UV’s per month forecast for
TRAVLR by 2021 is 12 million. That’s 3% of Trip
Forecasted value by 2021
Advisors current UV per month statistic.
(TRAVLR)
If TripAdvisor is currently worth $6.2 billion,

12m
then TRAVLR can conservatively be valued at
(3% of $6.2billion) = $186,000,000 by 2021 with
a forecast of 12M U/V per month.

They have the same advertising and auxiliary

Forecasted views by 2021 revenue models so the comparisons between
(TRAVLR) the two business models as a whole is accurate.

Bali Indonesia Pacific Islands New Zealand Greece Spain

Already 1.5 million Forecast 1.5 million Forecast 1 million Forecast 1 million Forecast 1 million Forecast 1 million
UV per month UV per month UV per month UV per month UV per month UV per month
Thailand Fiji Hawaii Seychelles Italy Mexico
Forecast 1 million Forecast 500,000 Forecast 1 million Forecast 500,000 Forecast 1 million Forecast 1 million
UV per month UV per month UV per month UV per month UV per month UV per month
23

SUMMARY / HIGHLIGHTS
TRAVLR is already well positioned with 1x Successful licensing Product has achieved product-
ready built tech, a clear, and focused 3Y model (3-year contract) market fit, with compelling value
marketing strategy and a massive global proposition solving a growing
opportunity. global problem

Clear and focused Fiji Partner has 10-year Experienced management

roadmap with low costs. Wi-Fi Contract at Airport team with successful exits
(captures 45k monthly emails)

Unique and cost-effective EDMG Government Grant Large addressable market with
acquisition strategy (both Approved ($100k return / year) significant revenue potential
horizontal and accelerates
growth).

Enormous existing network Proven revenue model Highly scalable tech already
(1.8m+ social) and (500k emails) $ & Cash flow positive optimised and aligned for mobile
growth

Signed Contracts with Ministry of Negotiating 2 new A rapidly growing industry

Tourism in 2 countries licensing deals in EU with huge potential for growth
(this is a 100% success rate)

R&D Relevant Business A disruptive offering, redefining Enormous opportunity

(Grant Pending) – the travel industry backed by data for future exits
$750k return / year released by Deloitte
CONTACT
Simon te Hennepe
CEO & Co-Founder
TRAVLR Pty Ltd
T +61 412 847 980
E simon@travlrguides.com