The Top't

Corn Report
Gourmet Popcorn with Capital
Toppings

Poppy Cunningham
The Top't Corn Report

Overview
The Top’t Corn popcorn company was founded in 1996. It is a family owned and operated business
located in Washington DC. What started as a local popcorn vendor on capitol hill, has expanded into an
extensive operation serving the greater Washington area as well as a majority of the United States. The
expansion of the company over the past twenty years has been an example of controlled slow growth in
the local market combined with an aggressive e-commerce approach for national sales.

Goals
The goal of the Top’t Corn company has always been to create unique and delicious flavor profiles while
providing affordable prices for our customers. We cater our products to families, targeting family-
friendly events and venues, such as sporting events, fairs, and festivals. Easy access to our locations for
quick purchasing, whether it be a brick and mortar store in a shopping mall or a food truck that can
travel to different locations, has always been a goal of ours.

Our Top’t 4 Sellers

The following lists our top four flavors in sales for the past twelve months.

1) Original Blend – a subtle combination of real butter and sea salt.

2) Old Bay – featuring the spice you know and love from the best crabs in the world. The Old Bay
popcorn provides a kick you won’t find in your local movie theater popcorn.

3) Sea Salt and Caramel – blends the best of savory and sweet in one bite. Allow the rich
complicated flavor of the popcorn and sea salt to meld with the creamy sweetness of the
caramel to take your taste buds to a whole new level.

4) Truffle – our truffle flavor popcorn is a triple threat. Not only do we sprinkle the popcorn with a
generous amount of truffle salt, but the popcorn is popped in truffle oil and then topped with
bits of the highest quality shaved truffle.

Pricing
The pricing structure for Top’t Corn products is straightforward and easy to follow. There are two sizes
for the customer to choose from and all flavors cost the same amount as an add-on (even truffle). The
following table demonstrates the simple pricing structure for Top’t Corn:

Item Price
Price per regular box (60 oz.) $11
Jumbo size option (100 oz.) $15
Specialty flavor add-on $3
Gift Packaging $2

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The Top't Corn Report

Future Flavors
❖ Choco Mocha – to complement your afternoon latte. This flavor will combine the rich earthiness
of 75% dark chocolate along with crushed espresso beans to give you that little extra jolt you
need.

❖ Raspberry Delight – a fruity lighter option for those looking for a sweet surprise. Other fruit
flavors in consideration include strawberry, blueberry, and mango.

❖ Key Lime – a little bit of the islands in every bite. Tangy and sweet this flavor may sound a bit
odd but put is all together and you will have a flavor miracle.

❖ Spicy Buffalo – if you like it hot, this one is for you! Perfect for curling up on the sofa to watch
the Sunday game. Sprinkle with our magical bleu cheese powdered topping and you won’t miss
the wings.

Operations
In addition to our online sales which have been increasing by a minimum of 30% per year for the last 5
years, Top’t Corn has a number of physical presence sales locations. Our brick and mortar stores tend to
be in high traffic area such as malls and arenas. Our food truck locations change depending on time of
day and time of year.

Brick and Mortar Stores

Montgomery Mall Baltimore Inner Harbor

Tyson’s Corner Nationals Park

National Harbor Camden Yards

Old Town Alexandria Verizon Center

Georgetown Waterfront FedEx Field

City Center DC M&T Bank Stadium

Food Truck Locations

Farragut Square H Street NE

White House West Dupont Circle

George Washington University Adams Morgan

Georgetown University National Mall East

American University National Mall West

K Street

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The Top't Corn Report

Maryland Sales of Old Bay Flavor

This table shows how targeted flavors based on region can affect sales for that region. In this case, the
sales of the Old Bay Flavor popcorn have proven to be strong in the state of Maryland. The following
table shows sales in the first half of November this year:

OnlineSaleID Date Quantity Total Sale

126 11/4/2016 17 $153.00
118 11/4/2016 10 $90.00
80 11/2/2016 9 $81.00
96 11/3/2016 7 $63.00
87 11/2/2016 3 $27.00
72 11/2/2016 2 $18.00
79 11/2/2016 2 $18.00
104 11/3/2016 1 $9.00

Price per Box $9.00

Average Quantity 6.375
Total Sales $459.00

Sales by State for Truffle

By developing a strong online presence, Top’t Corn has been able to leverage sales across the country.
Online sales range from local sales in Maryland and Virginia to sales in California. This chart shows the
sales by state for our Truffle popcorn:

5
15
34
AL
CA
DC
MO

8 35 NY
OH
VA

28
8

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