FOR

Brief & Strategic stakes

 OVER ALL OBJECTIVES

Objective 1 Objective 2 Objective 3

Effectively use Engagement through
Increase the website
Social media to Content and Creative
traffic via Social
drive engagement designs and enable
Channels
with the Brand. lead generation
.
 SheiHe is between the age group of 18-45,
Belongs to SEC A, B, C from Metros , Tier 1 & 2
cities
Approach & Strategy
So, recommended Social Web approach

• Create awareness by
identifying the
Engage • Create an engaging and
informative platform for
opportunities on various • Engage through executive to interact with
social platforms and innovative activations on them.
make Astro social media
Sharmistha.com
presence there.

Aware Create
How can we lead your social media strategy ?
OUR SOLUTION
• Editorial Calendar and Content
Content Strategy • As per global guidelines

• Adapt Global campaigns

Engagement • Timelines/Twitter/App 1
Community • Complete Management of Platforms
Management • Interact Engage Community

Creative Designs • World Class Designs

• Creative Campaigns

Media • Lead Engagement

Planning/Adverts • Paid Media Push 2
• Customer Support
Customer Support • Query Resolution System 3
The Strategy

Website

Brand Profiles
Traffic
to deals

Brand Ambassadors
Tone, Content, Campaigns Facebook ads
RECOMMENDED CHANNELS
Converse / Inform / Educate
Applications
Live cast events
Community Building

Tactical Campaigns
Resolve customer queries
Drive traffic to online properties

Integrate Eranded content

Communicate with customers
Increase suEscriptions

Post industry related update on company profile

Promoted content targeting Professionals
LinkedIn Ads – Lead Generation, Strong Targeting
CAMPAIGNS 2017
Zodiac 101

An engaging app on Facebook where

users needs eo add eheir deeails for
aserology and ehey gee 101 ehings eo
avoid/do/suggese/beware of in 2017 on
Career, Love and Finance frone.

Users will gee infographic in reeurn and

which can be shared on Facebook or can
be downloaded for eheir use.
 #InstaAstro

An engaging campaign on Inseagram where we

will creaee a horoscope websiee driven creaeive
wieh hasheag #InseaAsero, ehe idea is eo creaee a
image driven sieemap which helps ehe users eo
read eheir horoscope monehly and specific eo
requiremene like (Love, Career eec).
#AskSharmistha

An engaging campaign on Twieeer

where users can use ehe hasheag
#AskSharmiseha and ask anyehing aboue
eheir horoscope on any pareicular eopic.
#PlanetOverview

An engaging campaign on YouTube

Channel of Asero Sharmiseha where we
will release ehe monehly horoscope of
ehe Zodiac sign.

Wieh ehe help of YouTube annoeaeion

users can know ehe planeeary
movemene for specific eo Love, Career
eec for ehe pareicular Zodiac sign.
Content Strategy
1. Editorial
 Editorial Calendar

Brand • Social Media Calendar

Editorial • Brand + Engagement

Marketing • Product Launches

Calendar
Based • Deals and Offers

Occasion • Indian Occasions

Based • Global Occasions
 Content categories
Following are the catégories.

REALM EDUCATE INNOVATE INSPIRE EXPERIENCE

Showcase the
Educateng the
zodeac and
users on
Share the Zodeac horoscope of the
Showcaseng the emportant
101 enfographecs celebs and Shareng
power of planet movement en the
to the users for enspere the testemoneals of
movement en the users lefe weth
theer sunsegn people to know the cleents
zodeac segn specefec to
what future
emportant days
holds for them Frequency :
Frequency : and thengs
Frequency : 1 posts / week
1 posts / week
Frequency : 1 posts / week
Frequency :
2 posts / week
2 posts / week
Community Management tools
ANNUAL PLANNING FOR CM
On Facebook

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 2015

Annual
Propoaal
meeting

Kick-off
Community Management Facebook

Guidelines &
planning

Reports

Monthly Monthly Monthly Monthly Monthly Monthly

report report report report report report

Quarterly Quarterly Quarterly

meeting meeting meeting
 Monthly Planning

D - 15 D- 7 Month S +10

Community Management

• At D+10 :
• At D-15 : • At D-7 : • During the month :
– Reporting on
– Information – Editorial planning for – Publication of contents & visuals
previous month
sourcing each page/social – Moderation & animation
– Story telling network – KPI’s follow up
suggestions by – Production of – Sharing important questions/facts with client
KRDS designs to support
CM
 Tools used on a daily basis

D-7 MONTH D +10

• Planning • Publication & Management • Moderation

– Editorial guidelines – Answer scripts – Reporting

– Planning – Planning – Moderation KIT
– Modération KIT
Your CM Tools > Editorial planning

Editorial planning For each social

network/page, we work following a
planning which summarize all tasks to be
done, including objectives, format,
content, captions…etc.
TRACKING & REPORTING
 KEY METRICS TO TRACK

LIKES COMMENTS SHARES CLICKS

Post Likes Post Comments Post Shares Click on Links
Page Likes (i.e. New Page Comments Page Shares Click on Photos/Videos
Fans) Other Clicks on Post

USER DEMOGRAPHIC INFO CONTENT MODERATION

Facilitate responses within 1
Age working day for the following
Gender types of engagement:
Location
Questions
Interests
Comments (positive,
neutral, negative)
3. Customer Care
Channel
Customer Care and Feedback Process

• Customer Care Facebook

Application

• All Queries Directed to Tab

• Tab reports escalations to Astro

Sharmistha Team

• Complete Reports/Logs/Analysis

• Integrate with your CRM

Customer Care and Feedback Process

Ticket/Escalation Category Action

Celebrity/Influencer/ Media tweet T1 Escalate to Astro

Sharmistha Team in
Real Time
Negative Tweet T2 1st Level Adronik
2nd Level Astro
Sharmistha
Positive Tweet T3 Handled by Adronik
Populate
Customer Care and Feedback Process

Monitor Optimize Engage

• Daily monitoring of all channels.

• All query reverts in real time.
• Periodic Review and Reporting.
• Regular consultation and guidance on specific issues.
• Keeping a close check on organic growth of community.
• Regular reporting and analysis to set future course of actions.
Monitoring – Business Hours
Monday to Friday - 8:00 AM to 8:00 PM

During the above business hours Adronik team will respond to all the Positive/Neutral/Negative*
comments and posts. For negative comment the first level escalation to be done by Adronik team in
terms of posting the acknowledgement of the fan/customer query.

Because the internet never sleeps, We monitor and respond to relevant posts or comments in every
2hrs in business hours (above mention ). Monitoring involves checking up on the posts on the Wall,
photo gallery or discussion board and removing inappropriate content.

While users understand that Fan Pages run by businesses operate in usual business hours, it is
expected that enquiries (positive or negative) are acknowledged within 12-24 hours of posting.

Adronik team will always looks for support from Astro Sharmistha support from time to time whenever
a concerned query needs product and service expertise. E.g. Deal, promotion, distribution product
constituents etc.
 Monitoring –OFFiON Business Hours

Adronik / Astro Sharmistha

Monday to Friday - 8:00 PM to 8:00 AM and Weekends

During Off business hours (Weekends) , agency will try to scan for & respond to critical queries
every 6 hours.

Dealer/consumer queries will be replied in consensus with Astro Sharmistha team.

ii Budget & Milestone ii
Milestones

Acquire 500,000 fans

with strong targeting
on facebook in 2
quarters via media
Optimization of spends & additional
social assets 8% through organic
in 15days growth

Improve on Achieve post

organic engagement rate
traffic growth of 5% - 10% on
via social facebook

Twitter
campaign to
Generate
gain brand
leads via ads
advocate and
influencers
BUDGET
Budget for CM Budgets
Community Management 30,000
Apps On Actual

Budget for Media Budgets

Fan Acquision
Engagement
Lead Generation On Demand
PERFORMANCE METRICS
 KPI’S

BRAND PLATFORMS Indicative Metrics

Number of Fans – 10% per month*
Astro Sharmistha Facebook PTAT – 5% of fan base
Engagement - 8%

Astro Sharmistha Twitter Followers – 2500 (Organic per year)

* With recommended media push

 KPI’S - Quantative & Qualitative

KPI - KPI -
Indicative Metrics Indicative Metrics
Quantative Qualitative
• People reached on platforms • Positive consumer mentions
Brand Awareness • Recruitment Positioning on the new collections and
• Engagement on platform store locators

• Media Reports • Positive responses from the

Measure Increase Improve
• Track Links in posts fan page brand advocates and
in Traffic Consumer
• Track ads/app/campaigns get more responses in terms of
Perception
positive responses.
Evaluate Reach of • Demographic Analysis
TG • Interest Analysis Engagement with • Demographic Analysis
• Reach & Engagement Brand • Interest Analysis
• Reach & Engagement
Response to • Pixel Integration on website
Conversions on • Adverts & Media Report Capture
website • Google Analytics Conversations & • ORM Tool
Address • Weekly Reports
Consumer
* With recommended media push Concerns
Thank You