STRATEGIC FACTOR ANALYSIS SUMMARY (SFAS)

SWOT FACTORS WEIGHT RATING WGTD COMMENTS

# SCORE
S1 Brand Name .15 4.8 .72
Strength Name known for
quality

S2 Large Scale .10 3.5 .18 Can support any type

Assets of development or
project
S3 Network .05 3.5 .35 Global network of
distributors
W1 Low Rate .10 2.5 .25 This makes
Innovation Caterpillar vulnerable
to competitors that
are willing to
aggressively make
market investments
W2 Limited .05 2.5 .13 This prevents the
connections in company from being
emerging market able to maximize
revenue
O1 Increasing .15 2 .30 By Growth and
Revenue Expansion
O2 Company Growth .05 2 .10 Moving into foreign
markets
T1 Aggressive .10 2.5 .25 Copy cat markets
Competition that are utilizing
Caterpillars
innovations
T2 Rapid .10 3.5 .35 Competitors are
Technology capturing the
advancements advancements in the
by competitors market faster than
Caterpillar can such
as Robotics
T3 Weather .15 4 .60 Uncontrollable and
causes uncertainties
in sales
TOTAL SCORES 1.0 3.23