Final

ALI & BROTHERS
COMPANY
Submitted to:
Sir Waqas Rana
By:
Faiza Arshad (33518)
Mahnoor Adnan (34711)
Muhammad Bilal Abbas (33457)
Muhammad Uzair (33514)
Shahida Qureshi (36582)
Date: 31st, July, 2017
Submitted as mandatory requirement for the course “Principles of Management” in the

Bachelor of Business Administration.
ALI & BROTHERS COMPANY
Acknowledgement
Starting with the name of Allah Almighty, on whom we depend for guidance as well as
sustenance. Every project, big or small, is successful largely due to the effort of a number
of people who have put in their hard work and efforts for the cause. We honestly
appreciate the motivation; support and direction of all people who have given their
valuable help in making this project.
In performing our project, we had to take the help and advice from some appreciated
people who deserve our greatest thankfulness. The achievement of this project gives us
much pleasure. We would like to show our gratitude to Sir Waqas Rana, for giving us a
good guideline and consultations. We would also like to expand our deepest gratefulness
to all those who have directly and indirectly guided us in the completion of this project.
Our thanks and appreciations also go to IQRA UNIVERSITY’s Students who have
willingly helped us with their abilities and gave us their time.
Management Report Page 2 of 23

Executive Summary
This report discusses the management of the Manufacturing Company by the name of
ALI & BROTHERS COMPANY. Our team interviewed the Technical Director at Ali &
Brothers Company and with the help ofhis provided valuable information regarding the
company; we have put together this report forour MANAGEMENT COURSE’S FINAL
REPORT PROJECT.
It indeed was a worthwhile experience throughout the interview, and we are grateful of
ourcourse facilitator to have given us this opportunity to have a look at the management
tactics inthe corporate world. The Technical Director at Ali & Brothers AHMEDD ALI,
was very cooperative andanswered all our questions quite up to the mark, due to which
we could understand well theconcepts we had studied during the course.
The topics covered in this report are:
1) Company Description
2) Organizational Culture
3) Organizational Structure
4) Motivation
5) Leadership Styles
6) Conclusion

A picture clicked at Ali & Brothers, with the Technical Director, Mr. Ahmed Ali.

Table of Contents
S.No Contents Page no.
01 Company Description 06
02 Organizational Culture 09
03 Organizational Structure 12
04 Motivation 16
05 Leadership 19
07 Conclusion 22
08 Recommendation 23

Company Description:
Ali & Brothers Company was established in 1996 by Abbas Ali, chief executive officer
(CEO) of the company. Company takes pride of being the most industry among the
manufacturing industries in Motorbike field. Having vast variety of parts gives the edge
to the company. Company joined hands with one of the leading multinational company in
the world in motor bikes as well as in automobiles industry i.e. ATLAS HONDA
LIMITED Company is only work with ATLAS HONDA and excel its way to the top
MISSION:
To provide Quality product to its customer and excel its way among the best industries in
the world
VISSION:
Continuous emphasis on meeting the needs of our clients, without losing sight of value,
environment and society

Policies and Rules Regulations:
Ali brother’s forging has set up the guiding principles throughout the functioning of the
company.
 Ali brother’s forging supports health and safety by proactively communicating
with its people and implementing programs that address specific hazards forced in
the industry.
 Ali brother’s forging employees have a responsibility to identify and isolate any
hazards during tasks, be it in the office or out in operations.
 A progressive attitude which acknowledges that all workplace injuries or diseases
are preventable employees are encouraged to report an incident and any near
misses, where a near miss is defined as a situation which could have adverse
consequences if circumstances prevailed.
General Rules and Regulations:

 Business Compliance & Ethics Guidelines: This is one of Ali
brother’s forging charters that emphasizes the company’s commitment towards
fair and ethical dealings, and expects all of Ali brother’s forging employees to
religiously follow this charter.
 Supplier Relation: Ali brother’s forging ensures fair dealing with suppliers
i.e. no exchange of favors are entertained, prices are in accordance with products
and services supplied, no unsafe products and services are supplied, government
laws and regulations are taken well into consideration.
 Information Sharing: Sharing of confidential information is strictly
forbidden. Ali brother’s forging may share information if it is relation to
improving a product or something that is to be communicated to the general
public.
 Entertainment and Gifts: Exchange of/receiving gifts, favors and entertainment
with the intention of bribery or improper influence is strictly prohibited. Employees may
however accept gifts which are not a part of bribery, influence, or against the laws and
policies of other parties’ company.

ORGANIZATIONAL CULTURE
A SYSTEM OF SHARED MEANINGS AND COMMON BELIEFS HELD BY
ORGANIZATIONAL MEMBERS THAT DETERMINES, IN A LARGE DEGREE,
HOW THEY ACT TOWARDS EACH OTHERS
THERE ARE TWO TYPES OF VIEWS OF MANAGEMENT THAT ARE AS
FOLLOWING
1. OMNIPOTENT VIEW OF MANAGMENT
2. SYMBOLIC VIEW OF MANAGEMENT
ALI BROTHER USES THE OMNIPOTENT VIEW OF MANAGEMENT BECAUSE
THE MANAGERS ARE DIRECTLY RESPONSIBLE FOR THEIR DECISSIONS.
SOME HOW THE EXTERNAL FORCES ALSO EFFECT THE ORGANIZATION
STRONG CULTURE
IN ORGANIZATION OF ALI BROTHER'S STRONG CULTURE IS USED
RESPECTIVELY .THE EMPOLYEES CAN ASK QUESTIONS FREELY.
EMPOLYEES ARE STRONGLY IDENTIFIED WITH THIER CULTUER.
IN THE ORGANIZATION OF ALII BROTHER FORGIENG THE INNOVATIVE
CULTURE IS USED TO INVENT NEW THINGS. EMPOLYEES HAVE FREEDOM
TO ASK QUESTIONS OR TO DISCUSS ON NEW THINGS. IF THERE IS
SOMETHING WRONG GOING IN THE ORGANIZATIONS THE CONFREENCE IS
BEING HELD IN THE OFFICESW WHERE EMPOLYES AND MANGERS FACING
EACH OTHER IN FRONT OF DIRECTORS TO SLOVE THE CONFLICTS

WORK PLACE SPIRITUALITY
IN THE ORGFANIZATION OF THE ALI BROTHER'S THER IS A STRONG SENCE
OF PURPOSE THAT WE WORK AS TEAM FOCUSED ON A SINGAL GOAL TO
Achieve. EMPOLYEES ARE HIRED BY THIER JOB SPECILIZATION IN THE
ORGANZITION WHICH CREATS LESS EMPOLYEE TURNOVER
EXTERNAL ENVIRNOMENT
THOSE FACTORS AND FORCES OUTSIDE THE ORGANIZATION THAT
EFFECT THE ORGANIZATION'S PERFORMANCE
THER ARE TWO TYPES OF EXTENRNAL ENVORINMENT OR AS WE SAY
COMPONENTS
1. SPECIFIC ENVIRONMENT
2. GENERAL ENVIRONMENT
THE ENVIRNMENT THE EEFECTS THE ALI BROTHER'S ORGANIZATION IS
THE SPECIFIC ENVIRONMENT WHICH THE EXTERNAL FORCES HAVE A
DIRECT AND IMMEDIATE IMPACT ON THE ORGANIZATION
MANANGEREIAL DECISIONS EFFECTED BY CULTURE

PLANNING
IN THE ORGANIZATION OF ALI BROTHER'S PLANS ARE CREATED ON DAILY
BASIS. IT’S JUST LIKE ROUTINE WORK TO GATHER THE MANAGERS AND
GIVE THEM PLANS FOR THE DAY
ORGANIZING
IN THE ORGANIZATION OF ALI BROTHER'S THE MANGERS GIVE THE TASK
TO THE EMPOLYEES ON DAILY BASIS AND FORM A TEAM TO DO THE TASK
AS A TEAM
LEADING
THE ORGANIZATION HAS ONLY SINGLE LEADER THE CEO ABBAS ALI .
THERE ARE DIFFERENT DEPARTMENTS THAT ARE LEAD BY THEIR
MANAGERS
CONTROLLING
THERE ARE RULES ANG REGULATIONS IN THE ORGANIZATION THAT MUST
BE FOLLOWED STRICKLY IT HELPS TO INCREASE THE PERFORMANCE OF
THE EMPLOEES

Organizational Structure:
 No. of employees and departments:
No of employees are around 300.
And there are total 6 departments in the organization.
1. Human resource
2. Sale department
3. Purchasing department
4. Finance department
5. Accounts department
6. Forging department
Organogram:
Abbas ali
(CEO)
Ahmed Ali
M.Ayazuddin
(Director
(Plant Manager)
Technical)
S.M Yasir
Ashfaq ALi Junaid Mustafa Waseem Raza A.K Gillani Salman
Hassan
(Manager (Manager Heat (manager (Manager HR (Manager
(Manager CNC
Forging) treatment) Quality) and Admin) Finance)
and BD)

Types of Structure Design:

The organizations formal frame work by job tasks is divided in groups but is coordinated.
The basis on which jobs are groups in order to accomplish organizational goals is
functional departmentalization and process departmentalization.
 Form of departmentalization used:
The form of departmentalization used in Ali Brothers is functional departmentalization. In
whichjobs are grouped by the functions (i.e., marketing, finance, and human resources)
performed.
 Hiring, selection, training and compensation of employees:
Hiring and selection is based on merit basis. There are interview and group activities to
see whether they will fit in the organization or not.
For training and compensation they always make sure that everyone is on the same page
and the encourage all of their employees to learn new things, and provide them platform
as well.
TYPES OF STRUCTURE DESIGN
The organizations formal frame work by job tasks is divided in groups but is coordinated.
The basis on which jobs are groups in order to accomplish organizational goals is
functional departmentalization and process departmentalization.

SIX KEY ELEMENT
 WORK SPECTIALIZATION:
Ali brother’s forging is a manufacturing company with a highly controlled structure.
In the manufacturing structure work specialization creates jobs that are simple routine
and standardized. The tasks are divided into different segments that are then
accomplished by employees with specific skill for the task.
 DEPARTMENTALIZATION:
The organizations formal frame work by job tasks is divided in groups but is
coordinated. The basis on which jobs are groups in order to accomplish
organizational goals is functional departmentalization and process
departmentalization.
 CHAIN OF COMMAND:
It is the line of authority that extends from upper levels of an organization to the
lowest level of the organization and clarifies who report whom .Decision are taken
and goals are set by the top management and the manager than delegate the work to
there sub ordinates and guide them.

 SPAN OF COMMAND:
There is no specific span of control that is being followed by Ali brothers forging
rather it follow a very lean hierarchy. Each department’s span of control varies
according to its functioning. For example the operations manager supervises about
80-100 employees, the IT manager however has a team comprising of hardly 4-5
employees.
 CENTRALIZED:
Ali forging is a centralized company example decision-making is done by upper
levels of the organization. The upper level made the company’s key decision with
little input from the lower level employees.
 FORMALIZATION:
Ali forging is a highly formalized organization because rule and regulation strictly
followed by employees.

MOTIVATION
 How to motivate people(Incentives/Bonus/Benefits)
Effectively motivating employees has long been one of the management most important
andChallenging duties. An employee’s performance typically is influenced by
motivation, ability,and the work environment. In our company every year there is an
appraisal of increment to motivate employees.
Its employees by giving incentive, bonuses, monetary benefits, open door policy and then
otherBenefits of allowances are also provided to the employees.
Motivation is only effective if it boosts up an individual’s Morales. Every
employee’sRequirements or desires won’t be the same. Managers need to identify what
would satisfy whichemployee. For some it may be an increase in his salary, some may
want allowances for residence
Rent or medical facilities. For some it may be appreciation in public, while some may
only for respect. Managers identify employees’ needs and satisfy them accordingly.
Another impressing practice in ALI & BROTHERS COMPANY is its open door policy.
The management doesn’t have theircabins’ doors shut for employees. Rather they are
accessible at all times, if employees need todiscuss something. The CEO is usually found
having lunch with any random employee he getshis hands on. This portrayal of respect
and affection surely would boost anyone’s Morales. For outsiders, Company gives some
extra allowance for it such as (fuels, bike maintenance expenses etc.)

Motivation with Reference to Maslow’s Hierarchy of Needs Theory:
There are many theories of motivation but according to our Company we Select Maslow’s
hierarchy of need theory. Maslow viewed motivation on the basis of a hierarchy of need because
the person cannot move to the next level of need without satisfying the previous level need his
hierarchy basically start at the lowest level of need.
1. Physiological needs: They provide all physiological needs to their employees to
Motivate them. Such as food, water, break timings, lunch timing etc.
2. Safety needs: They give safety needs to their employees by providing safe working
Condition, secure compensation and job security, which is especially important in the
Organization.
3. Social needs: They also give social need of their employees by providing friendly
Environment, good interaction among employees and managers.
4. Esteem needs: They give respect to their employees and get the respect from them.
5. Self-actualization: They provide challenging work, inviting employees to participate in
decision making and giving them flexibility and autonomy in their job.
The company understands that if these needs are not provided as per the expectation of
employees he may start getting dissatisfied with his job

Goal-Setting Theory
Setting goals that are accepted, specific, and challenging yet achievable will result in
higher performance than having no or easy goals.
In our organization in every project to set the goal is beneficial to achieved
• Benefits of Participation in Goal-Setting
 Increases the acceptance of goals.
 Positive chance to achieve the goal
 Provides for self-feedback (internal locus of control) that guides behavior
and motivates performance (self-efficacy).

Leadership
Leadership styles
Autocratic and democratic:
Ali brothers forging company’s top level management mostly use the autocratic style of
leadership. They use this style to control and keep the organization out of any harm and
this also helps the employees who are rarely unfamiliar and unaware of the different
situations while before making the final decision. Autocratic leaders simply give orders
and employees are supposed to follow them. In addition they finely use the democratic
style and ask for suggestions wherever needed.
Contingency styles of leadership
Least preferred co-worker scale:
High Score: Ali brothers forging company uses this contingency style in order to
create a healthy and relationship oriented environment where employees can discuss their
comfort zone and problems they face in particular situation.
Low Score: As the employees of Ali brothers forging company meet their required
easiness they are meant to be more focused and task oriented or task motivated in order to
increase the productivity in the organization. This company consider task oriented style
more than relationship style because it helps them to deal with the favourable and
unfavourable situations.
Situational variables

Leader member relation:Leaders have positive and good degree of confidence,
attraction and interest that followers have for their leaders because when skilful leaders
give challenges followers are inspired to accomplish them.
Task Structure: Tasks of the company are conveyed profoundly and job
assignments are highly formalized and structured. Task structure is very
much important because it provides a clear and concise direction of
accomplishments to the company. For example creating fine discipline and
splendid environment reduces stress and frustration during work.
Position Power:
Leaders of the company Ali brothers forging have strong authority over the activities
such as hiring controlling, punishing and rewarding the workers. This type of power
leads the leaders to use the power effectively which benefits the origination in a set of
circumstances.
Five Sources of Leadership Power
Legitimate Power:Leaders have effective positional power to control and assign the
job duties to junior followers and followers report to the managers.
Coercive Power:Ali brothers forging leaders have authority to influence people by
their actions of threats, punishments, firing and transfer whosoever disrespect other
employees, working late, giving poor performance and avoid disciplinary rules and
regulations. Leaders have power to control the employees in the organization.
Reward power:Leaders have right to give rewards and benefits to the employees
according to their performance. These rewards may include salary increments, positive

appraisals and promotions. Leaders motivate their employees. Leaders do not demoralize
employees through favouritism.
Expert power: leaders of Ali brothers forging company have expertise in different
departments and expertise use their skills and knowledge depending which department
they oversee.
Referent power:Leaders of the organization have power over their followers by
cultivating respect, loyalty based on high identification with, admiration of, and respect
for their leaders

Conclusion:
A manager is a real leader. He influences others and has managerial authority. He plans
and executes the tasks well enough. He makes sure that he is satisfying both his
customers and employees. A successful manager is someone who manages his work
effectively and efficiently. Manager knows his job and is goal oriented. Ali brothers
forging is a manufacturing company with highly qualified employees managing different
departments. The company has achieved many awards regarding their best work and they
are trying to increase the property. Managers know their responsibilities and show
interest for the organization. The top level manager of Ali brothers gorging whom we
interviewed was very competent and cooperative. One of the quotes he shared with us
that is stated as; “Manager’s job is not being the smartest person in the room. It is to help
smartest people deliver the most impact”.

RECOMMENDATION
ALI & BROTHERS COMPANY knows its way to progress and prosperity pretty well. It
has its goals set straight and isworking well towards achieving them. All we can
recommend is to increase their storagecapacity as much as they can – as they have been
doing, and enhance the friendly environmentthat is a major characteristic of ALI &
BROTHERS COMPANY.
Giving employees an environment that isn’t just about Company’s benefits, rather, also
focuses onits employees being its most indispensable asset; will surely have an altogether
different effecton the employees. Working for a firm that is concerned about them,
motivates the employees tosuch an extent that they look forward to coming to work. They
would never hesitate beforeworking extra hours, putting in more than required efforts.
They are the most valuable asset ofthe firm. And a firm’s growth and development is
mainly about the efforts, sincerity and loyaltyof its workforce.

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ALI & BROTHERS

Date: 31st, July, 2017

Submitted as mandatory requirement for the course “Principles of Management” in the

valuable help in making this project.

willingly helped us with their abilities and gave us their time.

Management Report Page 2 of 23

we could understand well theconcepts we had studied during the course.

The topics covered in this report are:

Management Report Page 3 of 23

Management Report Page 4 of 23

Management Report Page 5 of 23

environment and society

Management Report Page 6 of 23

Policies and Rules Regulations:

 Ali brother’s forging supports health and safety by proactively communicating

hazards during tasks, be it in the office or out in operations.

 A progressive attitude which acknowledges that all workplace injuries or diseases

consequences if circumstances prevailed.

General Rules and Regulations:

Management Report Page 7 of 23

 Business Compliance &amp; Ethics Guidelines: This is one of Ali

brother’s forging charters that emphasizes the company’s commitment towards

religiously follow this charter.

laws and regulations are taken well into consideration.

 Information Sharing: Sharing of confidential information is strictly

forbidden. Ali brother’s forging may share information if it is relation to

improving a product or something that is to be communicated to the general

 Entertainment and Gifts: Exchange of/receiving gifts, favors and entertainment

policies of other parties’ company.

Management Report Page 8 of 23

A SYSTEM OF SHARED MEANINGS AND COMMON BELIEFS HELD BY

ORGANIZATIONAL MEMBERS THAT DETERMINES, IN A LARGE DEGREE,

HOW THEY ACT TOWARDS EACH OTHERS

THERE ARE TWO TYPES OF VIEWS OF MANAGEMENT THAT ARE AS

1. OMNIPOTENT VIEW OF MANAGMENT

2. SYMBOLIC VIEW OF MANAGEMENT

ALI BROTHER USES THE OMNIPOTENT VIEW OF MANAGEMENT BECAUSE

THE MANAGERS ARE DIRECTLY RESPONSIBLE FOR THEIR DECISSIONS.

SOME HOW THE EXTERNAL FORCES ALSO EFFECT THE ORGANIZATION

IN ORGANIZATION OF ALI BROTHER'S STRONG CULTURE IS USED

RESPECTIVELY .THE EMPOLYEES CAN ASK QUESTIONS FREELY.

EMPOLYEES ARE STRONGLY IDENTIFIED WITH THIER CULTUER.

IN THE ORGANIZATION OF ALII BROTHER FORGIENG THE INNOVATIVE

CULTURE IS USED TO INVENT NEW THINGS. EMPOLYEES HAVE FREEDOM

TO ASK QUESTIONS OR TO DISCUSS ON NEW THINGS. IF THERE IS

SOMETHING WRONG GOING IN THE ORGANIZATIONS THE CONFREENCE IS

BEING HELD IN THE OFFICESW WHERE EMPOLYES AND MANGERS FACING

EACH OTHER IN FRONT OF DIRECTORS TO SLOVE THE CONFLICTS

Management Report Page 9 of 23

WORK PLACE SPIRITUALITY

IN THE ORGFANIZATION OF THE ALI BROTHER'S THER IS A STRONG SENCE

OF PURPOSE THAT WE WORK AS TEAM FOCUSED ON A SINGAL GOAL TO

Achieve. EMPOLYEES ARE HIRED BY THIER JOB SPECILIZATION IN THE

ORGANZITION WHICH CREATS LESS EMPOLYEE TURNOVER

THOSE FACTORS AND FORCES OUTSIDE THE ORGANIZATION THAT

EFFECT THE ORGANIZATION'S PERFORMANCE

THER ARE TWO TYPES OF EXTENRNAL ENVORINMENT OR AS WE SAY

THE ENVIRNMENT THE EEFECTS THE ALI BROTHER'S ORGANIZATION IS

THE SPECIFIC ENVIRONMENT WHICH THE EXTERNAL FORCES HAVE A

DIRECT AND IMMEDIATE IMPACT ON THE ORGANIZATION

MANANGEREIAL DECISIONS EFFECTED BY CULTURE

Management Report Page 10 of 23

IN THE ORGANIZATION OF ALI BROTHER'S PLANS ARE CREATED ON DAILY

 Business Compliance & Ethics Guidelines: This is one of Ali