Beruflich Dokumente
Kultur Dokumente
September 2, 2010
Psychoanalysis
-Examines how mass media messages influence the audiences’ social
rules in order to suppress instinctive anti-social impulses.
-Controlling instinctive reactions because of the way society
interprets them; socially acceptable behavior.
Sociological Analysis
-The most common type of analysis done by critics
-Comes in many flavors that have evolved over the years
-Direct Effect Model
• Often considered propaganda
• Based on the idea that people are passive targets of
mass media messages that cannot help but be
influenced
• Points at such messages as advertising and
government propaganda that people will follow like
lemmings HAHA
• Denies that people are individuals
-Limited Effects of indirect effects Model
• Found that people may take in the messages, but will
turn to opinion leaders for how to interpret and follow
or not follow those messages
o People with strong opinions are unlikely to
change them
o People pay more attention to messages that
they already agree with
o The most persuadable don’t pay attention
*Basically, some one else will do all the thinking for you, you simply pick which
idea to follow
*People too lazy to think for themselves. Ironic- I’m copying down exactly what
he’s saying because I’m too lazy to interpret it into my own words. Fun.
Cultivation Analysis
-Media messages tell people what the world is like and how people
respond to what happens in the world
• An example is the mean world syndrome: heavy
users of the media think the world is a more violent,
dangerous place than it actually is because so many
media messages contain violence
o news
o cop shows
o dramas
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September 9, 2010
Once linen fabric was worn out they were used to be turned into paper.
With this new found CHEAP material, printing was no longer expensive and put
to use.
***Press all the water out of the ‘slush’ resulting in paper.
-contracts
-record keeping
-writing to one another
Because of black death, there were no scribes
-Johannes Gutenberg 1398-1468 goldsmith
-created the printing press (but not the press in general)
William Caxton
First printer in England
English spelling
Newspaper
-Started early 1600s
-corontos, one page dutch news shees imported to England
-diuma;s: English news sheets started in 1641
*these would now be considered editorials
New-England Courant
Popular/controversial
Critical- scandalous libels
(facts the government didn’t want people to know)
Brother was instituted to take place- Benjamin Franklin
Sold advertising space-> financial independence-> editorial independence
The daily sun- penny papers; affordable for everyone and intended for everyone
Joseph Pulitzer
William Randolph Hearst
Journalism competition! ...of lies
Growth of Magazines
700
1200
33000
-rise of women’s magazines that advertisers loved
-postal act of 1879 that lower mailing rates for magazines
-railroads crisscrossing the entire country
-made magazines the first truly national medium
PRINT AND SOCIETY
-Before printing
-Lascoux cave painting
-Troubadours
-telling stories, legends, the news- in music/singing
-could remember thousands of words in a sitting
-VERY good memory
-New books were rare
-most everything was copied
-copying was a form of prayer for monks
-didn’t care what it was, did it for the process
-this caused errors
-no written history
-Arrival of printing
-Gutenberg
-within 50 years over 2 million books came out
-catholic church used printing press
-indulgence “get out of hell free” card
-had to pay to get one
-Martin Luther
-didn’t like catholic church’s practices
-nailed a list of 95 theses to front door of church
-gave to friends who printed tons of copies to spread throughout
Europe
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-Galileo countered Aristotle’s belief that the world was the center of the universe;
in conclusion the book Galileo wrote proving this was banned and he was placed
under house arrest. Galileo’s new discovery disagreed with the church, which
was unacceptable at the time.
RADIO
Next invention
1876-telephone
Radio= telephone without wires
Bell and Gray
Samuel Morse=wires
Tesla
-built earthquake machine
-tesla coil (1891)
-first amplifier
-raised voltage on an electrical current.. a lot
Reginald Fessenden
-louder the voice, stronger the signal
-higher/lower voice change in signal
-could be carried by radio waves
-voice broadcast in 1900
-short range
-poor quality
-no wires
-needed more power
Lee de Forest
-“father of radio”
-pieced everything together> forest
-put together audion tube (1904)
-English vacuum tube with added bent wire (flemingvelle)
-amplified signal
-had no clue how it worked; simply put together bits and
Pieces
Thomas Edison
-Tinfoil phonograph 1877 draw sounds- he cranked the cylinder around
while shouting
-created one that could record and play back 2-3 minutes of sound
1885 Bell
-wax
-couldn’t make copies
Shalack
-rubber
-1890>jukebox