SYNOPSIS ON

A STUDY ON CONSUMER PERCEPTION AND RETAILERS OPINION TOWARDS

NANDINI MILK PRODUCTS OF KMF CHANNARAYAPATNA
A Synopsis Submitted to the Bangalore University in partial
Fulfilment of the requirement for the Award of degree in

MASTER OF BUSINESS ADMINISTRATION

BY,
PUNITH HR
[17ATCMD033]

Under the guidance of

DR. WASEEHA FIRDOSE

GOVERNMENT RAMNARAYAN CHELLARAM COLLEGE OF

COMMERCE AND MANAGEMENT,
RACE COARSE ROAD, BENGALURU-01
TITLE OF THE PROJECT: a study on consumer perception and retailers opinion
towards nandini milk products of kmf channarayapatna.

INTRODUCTION: The strong competition in Hassan has posed an alarming condition

before the KMF. Though Nandini is the market leader there are plenty of private players
who are competing in the present market. To take future decisions it is very important
from the KMF point of view to have an insight on consumer’s perception about what
the consumers think towards the nandini milk products and the retailer’s opinion since
retailers play important role in KMF. The customer requirements and needs will help to
render the service in a better way. The present study was designed to concentrate on the
consumer perception and retailers opinion towards Nandini milk products. The data still
has to be collected from the study will definitely help the company to provide a
competitive advantage. The research ends with some vital information given by the
respondents that may help the KMF to be more customized rather than standardized.

OBJECTIVES OF THE STUDY:

There were two main objectives for this study. One is primary objectives and another
is secondary objectives

 To ascertain the consumers perception towards nandini milk products.

 To determine the retailers opinion on Nandini milk products and the problem
faced by them.
 To get the feedback on what the consumer expects from KMF.
 To determine the needs of the retailers.

SCOPE OF THE STUDY :

 The study relates all agents/retailers and users of KMF milk products in Hassan
city.
LIMITATIONS OF THE STUDY:

 The data depends completely on the respondent’s view, which may be biased.
 Time constraint is one of the major limitations.
 Limited number of respondents.
RESEARCH METHODOLOGY:
SAMPLE DESIGN

SAMPLE UNIT- All working people are included both the genders i.e. males and
females irrespective of their education level.
SAMPLE SIZE-
Customers -50
Retailers -10

SAMPLE REGION-HASSAN (CHANNARAYAPATNA) city.

SAMPLING TECHNIQUE: Simple Random Sampling

DATA COLLECTION METHOD:

PRIMARY DATA:
Primary data still has to be collected through a self-administrated questionnaire.
This questionnaire aims to gather information related to various milk brands.
SECONDARY DATA:
Secondary data still has to be collected through magazines, research papers,
internet etc.

Signature of Student Signature of Guide

PUNITH HR Dr. WASEEHA FIRDOSE