Items/Year 2015 2016 2017

327,297,597,39
Net sales 354,804,830,635 417,005,970,457 9
Financial income 12,011,095,768 6,866,527,878 6,604,156,228
Other income 8,916,193,935 4,265,975,480 466,371,020
Total sales and 334,368,124,64
revenues 375,732,120,338 428,138,473,815 7
Average total 267,318,715,17
assets 289,903,302,121 290,348,072,907 1
Profit before tax 33,031,271,079 37,883,276,489 (2,731,129,457)
ROS 8.79% 8.85% -0.82%
ROA 11.39% 13.05% -1.02%
Assets turnover 1.30 1.47 1.25
1. ROS
From 2015 to 2016, ROS of SCD company is quite high and stable ( nearly 9
percent). This indicator shows that SCD company manage operating
efficiency to minimum cost so reach maximum profit. But in 2017, a
decrease can be seen is the lowest in 3 years at -0.82 percent. ROS is low
because SCD company does not manage operating efficiency and also
revenue reduce . Therefor, Declining the competitiveness of SCD company
with compared the drink industry.
2. Factors influenced to net operating profit.
Value Variance

2,016 2,017
1.Net revenue
417,005,970,457 327,297,597,399 (89,708,373,058)
2. Cost
Cost of good sold
293,231,679,856 252,708,169,775 (40,523,510,081)
Selling cost
58,218,851,250 48,601,039,081 (9,617,812,169)
Administrative
35,438,093,162 35,541,302,256 103,209,094
2. Total cost
386,888,624,268 336,850,511,112 (50,038,113,156)
3.Net operating
profit 30,117,346,189 (9,552,913,713) (39,670,259,902)
4. Expense/
revenue ratio 92.78% 102.92% 10.14
Net profit decrease from the influence of revenue
=decrease of revenue * expense/revenue ratio2016
=89,708,373,058*92.78%= 83,229,381,583
From formula, the data shows when revenue decline with expense/revenue
ratio of base year-2016, Net profit decline at 83,339,381,583 in 2017. The
reason that the pricing policy of SCD is not suitable. In the other hand, The
marketing policy is not efficiency to attrative customers
Net profit decrese from the influence of cost saving efficiency
=increase of expense/revenue ratio* Revenue2016
=10.14*417,005,970,457=4,228,440,540,434
From formula, the data shows when expense/revenue ratio rise with revenue
of base year --2016, Net profit decline at 4,228,440,540,434 in 2017. The
largest reason that SCD company is no effect of cost management.
2.ROA
From 2015 to 2016, ROA of SCD company rise nearly 2 percent. ROA in
2016 is higher than ROA of the drink industry average (12.58%). This shows
that SCD company exploits its assets effectively, corresponding the greater
the profitability of assets. But in 2017, a decrease can be seen is the lowest in
3 years, ROA about -1.02%. The lower the profitability of assets is.
3. Disaggregating ROA
Supposedly, SCD company has assets turnover between 2016 to 2017 at 1.47
disparity of ROS=(HROS2017-HROS2016)*Hassets turnover
=(-0.82-8.85)*1.47= -14.25%
In 2017, if SCD company has the same of assets turnover, ROS decline -
14,25 percent. The data shows that SCD company has not manage the
operating efficiency and also not yet minimized cost management.
Supposedly, SCD company has ROS between 2016 to 2017 at -0.82%
Disparity of assets turnover=HROS2017*(HAT2017-HAT2016)
= -0.82%*(1.25-1.47)=0.0018
In 2017, if SCD company has the same of ROS, asset turover rise slightly at
0.0018. The data shows that SCD company does not improve to use
efficiency of assets.