EAB2019 v3 PDF

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THE EVENT APP BIBLE 2019
THE
Event
2019
App Bible
COPYRIGHT
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All rights reserved. No part of this report may be reproduced or

transmitted in any form or by any means whatsoever (including
presentations, short summaries, blog posts, printed magazines, use of
images in social media posts) without express written permission from
the author, except in the case of brief quotations (50 words maximum
and for a maximum of 2 quotations) embodied in critical articles and
reviews, and with clear reference to the original source, including a link
to the original source at
www.eventmanagerblog.com/event-app-bible.
Please refer all pertinent questions to the publisher.
TABLE OF
CONTENTS
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Introduction 4
PART 1: Trends 7 PART 3: Research 54 PART 4: Purchasing 74

4 Eventtech Mega-Trends Affecting Apps 9 Research: What Event Planners Value 55 Purchasing an Event App 101 75
in Event Apps
10 Event App Trends in 2019 - Insights 13 Glossary 82
from 350 Apps The Most Creative Uses of Event Apps 64
in 2019 Quickly Compare 120 Event Apps 89
What Developers Say: App Providers 23
Share Trends for 2019 Are Event Planners Using Sponsors to 70 Feature Tables 90
Pay for Apps?
Pricing tables 107
Event Planners Embrace Chatbots 71
PART 2: The App Market 34 Geolocation Tables 109
White Label Versus Container Event App: 73
The Event App Market in 2019: 35 Which do you need?
What Event Professionals Should Look For
About the Author 114
2019 App Market Feature Analysis 48
CMP Credits 115
Disclaimer 115
INTRODUCTION
The Event App Bible 2019 edition is very different

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from what you have experienced in the past years.
As the event technology and event apps markets are

evolving, we decided to provide a more relevant tool
to guide your decision-making and understanding of
the event app market.
The world has changed.
Most of you reading this document had some experience with event apps or
event technology. Event apps themselves have stepped up their game and offer
a lot of content and support to implement successful event programs.
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www.evenium.com
But a full scope for guiding event professionals includes two things event app Yet, there are some persistent challenges associated with apps, namely app
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providers are often reluctant to discuss (at least with objectivity): adoption and usage.
To find answers to these burning questions, we analyzed 350 event app

1. THE CURRENT STATUS OF THE MARKET.
implementations in different industries and from different suppliers, with
What is the average pricing? What are the up and coming features? As much as
the aim of giving you a clear overview of what makes the cut based on what
individual providers try to be balanced (at least some of them), they are in business
features event planners actually use. This approach is unprecedented and
and they need to push their agenda. In a very competitive world, every supplier
groundbreaking in the app world. We are sure you will enjoy it.
will say that their solution is better. The market analysis in this report will give you
a clear lens for evaluating everything from their claims to their price points. As usual, you will find a summary of the most crucial features event apps offer.
This year, to make it easier for you, we eliminated the most common and
2. WHAT IS HAPPENING IN PRACTICE.
ubiquitous ones from our research. As some features are offered by 90% or more
We have asked thousands of event professionals what they value the most
of the apps on market, we don’t feel it is useful to lay them out repetitively. We
in event apps. We have gathered unprecedented insights into the event
shifted our focus to only the features that can differentiate apps and really help
app dynamics. Our research has pushed the product development of many
you narrow down your search.
companies. We have reviewed hundreds of event apps and talked to their
founders. We have gathered substantial feedback on the use of event apps. We are confident you will love the 2019 edition of The Event App Bible.
Let’s start with some trends.

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Trends
PART 1
AD
4
EVENT
TECH
Tech companies mergin g means better
integration an d more streamlin ed tools. The
proliferation of tools and tech companies has exacerbated event professionals’
MEGA-
tendency to be extremely fragmented in their technology stack: countless
spreadsheets, one tool for registration, one for feedback, one for email
TRENDS
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marketing. You get the picture.
Companies merging are making it easier for many eventprofs to switch to
AFFECTING
integrated tools. That elevates the event planning and execution game, making
it more tangible and data-rich. It’s a virtuous cycle in action.
APPS
But m ore a cquisitions mean less choice. With 120 apps
reviewed this year, that is not necessarily a bad thing, but the barriers to entry
for new players are definitely higher. (This is true of every technology life cycle.)
As apps are not a new thing anymore, we can expect the market saturation to
subside and to have even less choice next year, as the big companies get bigger
and it becomes harder for smaller, newer ventures to compete.
CONSOLIDATION (MOSTLY GOOD NEWS)
A phenomenon that started two years ago and is still very strong is companies
acquiring one another, encouraged by a strong influx of capital in the space and the If you have a recurring event several times throughout
stronger position of the major players in the event tech arena. the year, investigate enterprise deals and discounts for
multiple-event or long-term contracts. It could protect you
Consolidation means good and bad news for event professionals. QUICK TIP if the app you have your eye on increases in price.
DEEP INTEGRATION OR NOTHING The need for deeper integration is driven by B2B and B2C marketing budgets
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Once again, in line with the past two years, more apps are either becoming flooding the event industry. With new budgets comes excitement, but also a
part of larger software suites (by being acquired) or they are building their own new layer of accountability that apps are in a unique place to offer. Not working
registration and marketing modules. with all-in-one or deeply integrated software will prevent decision-makers from
grasping the full picture of the power of events.
Integration is WELCOME. There is no valid argument for standalone products

being better than integrated or all-in-one tools. At least not in the event industry.
Standalone apps have to work via open APIs with registration or martech Audit your events workflows and try to identify areas
platforms. that involve a lot of data entry, specifically moving
the same pieces of data into different tech suites.
Impor t/expor t is a thing of th e past. Your event app provider might have an automation
or a workaround they don’t advertise, and feedback
Integrated tools are, of course, a great solution, but event professionals are ACTION like that will help them develop those things if they
becoming more demanding. Just transferring names is not enough. It is about also don’t already have them.
cross-referencing data and making it useful for decision makers.
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ARTIFICIAL INTELLIGENCE (AI)
REPLACING TEMPORARY WORKFORCES You see where we are going with this?
At EventMB, we don’t make predictions lightly, and we feel very comfortable

making one when it comes to AI and apps. Our lives happen more on our phones than outside. There is no question 5G will
happen – and fast. The implications for event apps are massive. If planners are
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With AI offering better in-app assistants/bots and improved event navigation, we smart enough to choose a venue with good coverage, attendees will dodge the
will start to see less temporary staff helping attendees experience events by the WiFi frustration entirely.
end of 2019.
This is the news everybody is waiting for. Event tech providers, planners and
This is just the next phase in the inevitable march of the event app automation attendees.
machine:
The venue selection piece of the event planning process will become an even
2009 - Apps replaced the show guide more sensitive decision. If you are now discarding venues that charge ridiculous
2012 - Apps replaced mic runners WiFi fees, you will need to discard those that have no 5G coverage. As mobile
2019 - Apps will replace temporary support staff providers now offer great international phone rates, 5G will be the new WiFi.
By Q4 2019, we will start to see this change happening in the industry.

5G, THE NEW WIFI
When 3G came along, everybody complained that it was never going to happen When you’re in discussion with your event app provider,
and there were too many problems. discuss what is and isn’t included in their offline
functionality. Normally, interactive things like in-app chat
When 4G came along, everybody complained about a technology too distant in QUICK TIP and polls/Q&A won’t work offline, but different providers
the future and requiring too much infrastructure. have varying levels of functionality.
10 EVENT
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APP
TRENDS
IN 2019
INSIGHTS FROM Later in this document, you will find research on 350
event app implementations. We downloaded apps
350 APPS in five different industries to bring you an analysis of

the most chosen features and the most creative uses.
Here is a summary of the trends defining apps as event
professionals implement them.
1. ENGAGEMENT AND INTERACTIVITY
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ARE A MAJOR FOCUS.
Engagement was a top priority across all industries.
60-70% of the features most commonly used across the industries were engagement-focused. In half the industries we analyzed,
polling is in the top three most popular features. Polling is an easy, interactive way for attendees to remain engaged during sessions and share
their thoughts and opinions in anonymity.
AD
2. EFFICIENT NETWORKING REPLACES
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SERENDIPITOUS OCCASIONS.
Networking is one of the main reasons people attend events, and many apps are now pulling their weight to bring people together. 2019
is seeing a rise in targeted networking, either by matching people and making networking suggestions based on both shared interests and
proximity. These advanced networking features were present in 41% of the apps we analyzed.
It is interesting to reconcile this high number with a slightly underused ‘Attendee’ section in the app provider
research. That may signal that event apps think of networking as just listing attendee profiles. There are still
massive opportunities for event apps to do a better job in connecting attendees.
INSIGHT
3. MESSAGING IS A FAN
4. GAMIFICATION DRIVES
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FAVORITE. DESIRED ACTION.
Messaging made the top ten for favorite features across all verticals, with PR Gamification is still one of the favorite and most enjoyable ways to drive the desired
marketing scoring it the highest. Apps are not only becoming an integral part of action among attendees. 10% of the apps we analyzed listed gamification features
figuring out who you should talk to, but they remain an integral medium for that as part of the app. Planners can drive business objectives by leveraging gaming
conversation, too. mechanics, like long and short-term gratification, rewards, and competition.
Drive traffic through the exhibit floor by rewarding points

for connecting to sponsors’ booths; let people win rewards
for acing a quiz on the keynote. Leaderboards and awards
QUICK TIP have proven particularly effective, as attendees compete

against one another for more recognition as well.
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5. APPS REFLECT REAL-
6. CHATBOTS HEADING
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WORLD USE. TOWARDS THE

MAINSTREAM.
Reviews, opinion surveys, search, and alerts are all part of our daily internet habits. In 2018 and 2019, chatbots began coming into their own. They are a quick way
Those things carry over into events. Close to 60% of the app features mirror apps to keep people engaged and answer their questions without tying up your event
people are used to using in their personal lives, like push notifications, messaging staff. It seems that, while event app adoption of chatbots is lower than that across
and more. our verticals, it will likely increase over the next few years. With ubiquitous apps
like Facebook Messenger setting the paradigm, more dynamic, powerful chat is
on the horizon.
7. INTERACTIVE FLOOR PLANS MEAN NO ONE
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(WITH AN APP) WILL GET LOST.
Some events, like CES and the Detroit Auto Show, are monstrous in their attendance numbers and exhibits. Wandering the floor can be
confusing and exhausting. It’s no wonder that events of this size are embracing the technology. Planners within healthcare, tech, and
luxury events also listed this feature within their top-ten most popular (#8, #4, #4, respectively).
8. VOICE SEARCH IS KEEPING
9. REAL-TIME AGENDA
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UP WITH DAILY LIFE. INFORMATION IS FAVORED

ACROSS ALL VERTICALS.
Again, a lot of the event app trends we’re seeing are taking a cue from daily Most of the verticals found the real-time changes and flexibility of the agenda to
tech life and internet habits. One of these trends is voice search on mobile apps. be a favorite feature of the event app they were using. 100% of the verticals we
According to the Bright Local study, 58% of consumers have used voice search analyzed listed agenda in the top three of the most important features.
to find business information over the past year. 16% of event professionals are
starting to incorporate those abilities in their app.
10.
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Q&A SAVES TIME AND INCREASES CONVERSATION.
Nearly all of the verticals examined listed Q&A as a top feature. They cited reasons such as efficiency (no waiting on the mic runner) and
anonymity (ask a question or answer one without everyone turning around to see who did it) as the top reasons why they enjoy electronic
Q&A over traditional passing of the mic.
Give your audience the license of anonymity to ask hard, relevant questions and share poignant
examples without having to single themselves out.
ACTION
WHAT
DEVELOPERS SAY:
APP
PROVIDERS
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SHARE
TRENDS We asked the app providers supporting this
report to share their top must-haves, trends,
FOR 2019
and tips to give you the scoop on what to
look out for in 2019. With a new emphasis on
personalizing the attendee experience, it’s no
surprise that advances in AI and data security
are the biggest things to stay on top of in 2019.
Disclosure: While the app providers in this section of the report are
sponsors, we asked them to share unbiased advice and leveraging their
day-to-day customer-facing experience to help the reader. Some of the
advice below has been edited for concision.
CLASSIC ADVICE
THAT STILL RINGS TRUE
Eric Amram
CEO, Evenium
Eric Amram is the founder & CEO of Evenium, a global INTERACTIVITY.

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technology leader for in-person meetings & events, With attendee engagement being a priority for 91%
serving Fortune 500 companies and thousands of of event planners, event apps that give a voice to the
corporations worldwide. attendees and empower the presenters to captivate
Eric graduated from M.I.T. (Boston, MS’99 in Computer them is a must. And speakers’ should have the support
Science) after Ecole Polytechnique (Paris, 1996). His career required to make the most of all the app’s features.
began as a researcher in Robotics and Computer Vision,
while lecturing computer science and doing consulting for NETWORKING.
corporations. In 2000, he co-founded Evenium. With 82% of corporate event planners indicating
that networking is the top driver for those attending
After establishing Evenium as the reference technology their events, it’s important to offer attendees a tool
platform for professional meetings in Europe, Eric to help them build meaningful connections. From
moved to Silicon Valley in 2013 to expand Evenium Inc. private messages to organizing individual meetings
in the North American LATAM markets. at the event, event apps need to be at the forefront of
networking features.
He has been a strong advocate of interactive in-
person meetings for the last 10 years, and has Find an event app that offers the same experience in
delivered numerous keynote presentations about new the native app and in the web app.
technologies for the meeting industry.
CLASSIC ADVICE
THAT STILL RINGS TRUE
INFORMATION.
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Making all information and documents for the event (agenda, map, sponsor and speakers info, slides etc) available
in the event app simplifies the attendees’ experience as they don’t have to carry all kinds of documents. A side
benefit is that planners save on printing and their events are more ecologically friendly. To ensure this works
seamlessly, device agnosticism and some provisions for offline functionality are essential.
Interoperability is another factor. Event apps integrated to registration platforms, check-in apps or CRMs will make
the management of this information much more efficient. And don’t penalize yourself for having a successful event;
one event app should suit events of all kinds and all sizes without any additional cost, solution or logistics needed.
TECH THAT’S KEEPING ATTENDEES
HAPPY, CONNECTED, AND INFORMED
Jana Westermann
Marketing Manager, Conference Compass
Jana is the marketing manager of Conference Networking features such as profiles, personal and
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Compass, which has been developing powerful apps group chats, matchmaking and appointment-scheduling
for association and events for 8 years. Their clients are are a must-have and enable your attendees to build
Europe’s largest medical and scientific societies, who powerful connections during your event.
value their specialization in the fields and commitment
to offering a truly engaging user experience. To DYNAMIC PROGRAMMES.
read more about the world of mobile apps, event Another must-have is a good programme. Most events
technology, and associations, visit Jana’s monthly blog these days have a multi-day, multi-track programme,
on conferencecompass.com/blog. which makes it challenging for attendees to find
relevant presentations and often results in endless
AI AND NETWORKING. scrolling and an information overload. An app with a
2018 was a great year for event app users, as the focus of good programme structure can make the difference
event technology shifted from keeping attendees informed between a mediocre and great app experience.
to keeping attendees engaged – not only with the event
content, but with other attendees, experts, and like-minded A good event app should include a programme with
professionals. In 2019, event apps will become more different topics and tracks, and support the use of
personal and intelligent in helping the attendee to get the icons and colours. Visual markers work great for quick
most out of each event. To do so, app developers will focus recognition and orientation, and they help the attendee
on integrating new and improved technologies like AI. to quickly access the information they are looking for.
TECH THAT’S KEEPING ATTENDEES
HAPPY, CONNECTED, AND INFORMED
Having a dynamic app that intuitively displays all the relevant information for every programme also respects
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the shift towards paperless events. Using an event app instead of a printed programme is not only reducing an
event’s carbon footprint while saving budget, but attendees also have to carry around far fewer programme books,
exhibitor flyers, or notepads. Plus, they get to experience a more tech-friendly event. A win - win!
DATA SECURITY.
The EU’s General Data Protection Regulation (or GDPR) has been a buzzword in 2018 and will continue to gain
importance in 2019. Data security concerns will not only affect the way that organizations work, they also greatly
impact event planning and technology. Both process a lot of personal data on a daily basis, and event professionals
and app providers should be prepared to comply with the new regulations.
RICH DATA THAT COVERS
ALL THE BASES
Carl Aldrich
Director of Product Management, Cvent
With a background in technology and finance, Carl with each other based on shared interests, industries, and
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has spent the past eight years leading product objectives. There is a lot more room for evolution in the
management and development teams for global SaaS market, and this area is expected to grow.
companies. He’s a firm believer that great products
solve real problems and evolve from a combination of Participation in session discussions is also essential, and
deep customer empathy, commitment to quality, and real-time attendee-to-speaker engagement features are
continuous innovation. His team is dedicated to making constantly improving.
it measurably easier for event planners to deliver an
exceptional, memorable, and valuable mobile attendee Lastly, look at branded engagement. Build brand equity
experience. As a competitive cyclist, he’s inspired by while you have your attendees’ attention by gamifying
technology products that help him and other athletes the event experience with features that deeply connect
understand their performance and push their limits. your attendees with your brand.
ENGAGEMENT AND CONNECTIVITY. DATA, ANALYTICS, AND CRM &

As the top priority for participants at events, networking is MARKETING AUTOMATION.
being expanded by a number of features that will improve Make sure you can measure the impact of your events,
finding and communicating with like-minded people. and that your event app allows you to capture key
Attendee matchmaking enhanced networking technology event data: push notification activity, detailed page
has been developed to help attendees better connect views, viewed content counts, the number of activities
RICH DATA THAT COVERS
ALL THE BASES
added to personal schedules, etc. This will be crucial to analyzing your key performance indicators (KPIs).
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Event app data is a valuable addition to any marketing program as well. Live events are a critical part of marketing
and engagement programs, and tying event activity into marketing automation and CRM platforms can drive value
and demonstrate event ROI.
SECURITY.
Make sure your attendees are protected and that their privacy is respected. Your event app should give you a
variety of features for managing security, like the ability to password-protect searchable events, or simply hide
them from search results entirely.
Require attendees to log in on the app’s home screen before they gain full access to the app, or restrict access
to the attendee list and profiles to only those users you’ve invited. For even more control over the access,
authentication, and authorization to your app and data, require your employees to log in using your organization’s
single-sign on (SSO) SAML 2.0-supported authentication process.
And finally, your mobile event app provider should be committed to protecting the privacy and security of
customer and attendee information, including processes and safeguards relevant to personal data. GDPR
compliance is critical as we strongly believe it is the wave of the future, and we all need to be prepared.
BALANCING SIMPLICITY AND COMPLEXITY
TO STAY ON TOP OF TRENDS
Joe Schwinger
Co-Founder and CEO, MeetingPlay
A seasoned entrepreneur, Schwinger built and lead they follow. The goal is to make attendees feel like
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several successful business initiatives prior to heading they are having a unique experience. When you are
up MeetingPlay. He was key to developing global successful in doing this, attendees will give you their
e-commerce solutions with individual properties for attention and engagement in return.
Marriott International. Through his experiences at Marriott,
Schwinger saw what the future of meetings could look like Using data to cater the experience can be as simple
and started his own venture to make that vision a reality. as using someone’s name in pre-event emails, or as
complex as using AI to suggest relevant sessions.
As the CEO of MeetingPlay, Schwinger continues to architect
solutions to the challenges faced by event and meeting Matchmaking algorithms and more unique connection
professionals. The event technology solutions MeetingPlay experiences are a great way to show attendees who
provides can be attributed to both Schwinger’s tech they should talk to and offer easy ways to strike up a
know-how and his ability to lead and develop a culture of conversation anywhere at the event.
innovative and talented employees committed to success.
GOING BEYOND THE BASIC TECH.
PERSONALIZATION. Attendees want an app that can be integrated into
Personalization. Attendees want a curated event the attendee journey and overall event. For planners
experience, from the agenda, speakers, and breakout who have been using apps year after year, the sea of
sessions to the photos they browse and social media sameness is becoming an issue.
BALANCING SIMPLICITY AND COMPLEXITY
TO STAY ON TOP OF TRENDS
As their attendees become more tech savvy, expectations are higher. Event technology can help by providing
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upgraded experiences throughout the event, lifting the overall event experience.
With this said, it’s important to note that event technology should be used to enhance the meeting experience and
have a meaningful and purposeful impact. This is where it’s important to partner with the right eventtech provider
– one who can help you understand the options and determine what will best serve your event.
TREAT YOUR EVENTTECH PARTNERS AS A PART OF YOUR TEAM.

Your tech provider can be more than just a vendor to execute your needs.
They are a strategic resource, and might have innovative ideas about how to reach your goals. Rather than a laundry list of
features, come to the table with your needs and goals, including what’s worked in the past and what you would like to see
more or less of. Be sure to share all event details down to the marketing collateral to ensure you your app is a cohesive part
of the overall event.
AI THAT PUTS THE ATTENDEE
EXPERIENCE AT THE FOREFRONT
Baptiste Boulard
CEO, Swapcard
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Baptiste swapped his career in law to launch Swapcard One of the most notable applications of AI is smart
in 2013. The mission of Swapcard is to make events matchmaking, which event apps use to generate
more efficient for organizers, exhibitors and attendees qualified leads. Matchmaking-only platforms, as well
using AI. Swapcard provides an event app and as other matchmaking concierge services, tend to have
matchmaking in one platform to ensure participants low conversion rates. They give participants too many
meet the right people at events. Baptiste leads a team irrelevant matches, and they aren’t scalable. Their success,
of nearly 30 people in Paris. efficiency and ROI can’t be measured in the long term.
AI (ARTIFICIAL INTELLIGENCE). The new challenge for event organizers isn’t to offer their
This is used to suggest relevant connections and topics exhibitors a high volume of leads, but rather to provide
of interest to participants. Currently, events tend to them with a collection of intelligently curated, highly
offer a limited experience, with lots of content that isn’t qualified prospects with whom they can book meetings,
personalized. This year, planners are finding ways to save create business opportunities and boost their event ROI.
their participants time using smart algorithms, which
review their actions and behaviours in the app. That data FOCUS ON ONBOARDING AND
can then inform decisions that cater to their interests, ENGAGEMENT.
goals, and organizational needs for the perfect event day Having invested in an event app, make sure that your
AI THAT PUTS THE ATTENDEE
EXPERIENCE AT THE FOREFRONT
participants are going to use it. Adoption is the ultimate measure of the event app’s success, and these two areas
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determine the event app experience most. A smooth and simple onboarding that communicates the apps’ value
ensures success and adoption.
Start by planning the onboarding process for your participants. Are there hoops to jump through, or can they sign in
with the click of a link? How much information is pre-populated for them based on what they provided when they
registered or purchased their ticket? Is there a web app and can they begin engaging with the app easily from their
desktop? These questions will help you get participants on board with minimal friction.
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Market
PART 2
The App
THE
EVENT
35
APP
The following section is an analysis of the 2019 Event
App Bible survey responses. The data consisted of about
MARKET
120 responses from leading event app developers. We
are introducing more in-depth analysis in this edition
IN 2019:
of the Event App Bible to quickly gather where your
selection should go and who is doing what in the market.
WHAT EVENT About the Companies Reviewed

This section will give you insights on the company size and age. Establishing
PROFESSIONALS
an average for the market will help you to make better decisions when you are
making your event app selection.
SHOULD Larger companies usually offer more reliability, but smaller companies can be
more flexible. You may have very elaborate requirements or you may need a
LOOK FOR
more personal touch. The following analysis will give you a snapshot of what the
market looks like.
COMPANY SIZE
COMPANY SIZE
The sizes of event app development companies are 70,0 %
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67,8 %
quite varied. Some companies have just a handful of

employees, while others have hundreds or even 1000s.
The majority are mid-sized having between 11 and 100

52,5 %
employees. These midsized companies accounted for

about 68% of all companies surveyed. There are also
several small companies, with about 25% of companies
having less than 10 employees. This means that about
93% of companies have less than 100 employees, and only 35,0 %
about 7% of companies have more than 100 employees.

25,4 %
Company size may be a factor that event professionals

consider when selecting the best event app for their
17,5 %
needs, because what companies offer will often vary

with the size of the company.
5,9 %
PERCENT
For example, 80% of midsized companies offer flexible

0,8 %
payment terms, while the number of small companies 0,0 %
Less than 10 Employees 11-100 Employees 101-1000 Employees More than 1000 Employees
who do is under 60%. COMPANY SIZE
COMPANY AGE
50,0 %
COMPANY AGE
How long an event app company has been in business 40,7 %
speaks to its proven ability to cope with the demands on
37,5 %
the industry, respond to emergencies, and build strong
relationships and partnerships. 33,1 %
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Since the barriers for entry are becoming more

unsurpassable, it’s no surprise that less than 1% of 25,0 %
companies are less than a year old. Only about 17% of

companies are between 1 and 3 years old. The most
16,9 %
common ‘age group’ for event app companies, 4 to 6 years
old, comprises roughly 41%. The next most common age
12,5 %
group of event app companies was 7 to 10 years old, with
about 33% of all companies falling into this group. Lastly, 8,5 %
only about 9% of companies were over 10 years old.

PERCENT
0,8 %
Company age is important for determining the level 0,0 %
Less than 1 Year 1-3 Years 4-6 Years 7-10 Years More than 10 Years
of experience in developing and supporting apps. COMPANY AGE
For example, a very new company developing a first-

generation app may produce a product that has more
bugs than, say, a 4 to 6-year-old company selling the 5th A company’s size and age speaks to its ability to cope with issues as they arise. This
generation/version of its app. Also, an older, more well- information is usually available on the company’s website, but either way, don’t be
established company may also have learned how to better afraid to ask how big it is, how long they’ve been doing business, and approximately
support technical problems as they arise. QUICK TIP how many events they support per year.
PRICING PRICING
PRICING
DISTRIBUTION
PRICING
DISTRIBUTION
DISTRIBUTION
PRICING DISTRIBUTION
Let’s get a better understanding of event app pricing so we
know what to expect and how event app providers came up
with it. We looked at the average price range companies
$ 10.000,00
$ 10.000,00 $ 10.000,00 $ 10.000,00
currently charge, common pricing models, and how
9.600
9.600 9.600
payment is made / whether the payment terms are flexible.
For developers, these insights may help them navigate

their own price ranges, models, and payment terms.
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$ 7.750,00
$ 7.750,00 $ 7.750,00 $ 7.750,00
AVERAGE PRICE
We asked event app providers to give us their minimum,
median and maximum price for an event with 100 attendees.
$ 5.500,00
$ 5.500,00 $ 5.500,00 $ 5.500,00
The average minimum price for an event app for 100
attendees was $1,900 USD. The average median price of an
event app was $4,500. The average maximum price of an 4.500
4.500 4.500 4.500
event app was $9,600. So, on average, the maximum price is
roughly 5 times the minimum. Such a wide gap between the
$ 3.250,00
maximum and minimum means $ you
that 3.250,00 $ 3.250,00
should carefully $ 3.250,00
consider their budget, not only when determining the app/

AVERAGE PRICE
AVERAGE PRICE
AVERAGE PRICE
AVERAGE PRICE
company to partner with, but also when determining the

number of features or variable pricing options they add on.
1.900
1.900 1.900 1.900
Many apps offer freemium models that cater to free apps
$ 1.000,00
$ 1.000,00 $ 1.000,00 $ 1.000,00
below 100 attendees per event. Therefore, do look at
the pricing split per app to get more specific information
about the app you have in mind.
STANDARD PRICING MODEL
40,0 %
38,6 %
30,0 % 29,5 %
PRICING MODELS
Now, let’s look at the pricing models that companies
utilize. These are the 4 most common in order of
39
20,0 % 19,3 %
prevalence:
((Charging according to features (39%)

((Charging according to the number of attendees (30%)
12,5 %
((Bespoke pricing (19%)
((App available as part of a wider package. 10,0 %
Different pricing models may suit different types and

sizes of events. For example, the planner of a small but
PERCENT
dynamic corporate incentive trip may want to choose a

company that charges by number of attendees rather 0,0 %
Charge according to features Charge according  Bespoke pricing App available as part
than according to features, whereas a corporate event to number of attendees of a wider package
(e.g. registration platform,
event management software)
planning team that plans many recurring events may
STANDARD PRICING MODEL
prefer an app included in a broader tech suite.
Calculating the cost of your app based on different pricing Make your discussions with providers goal-oriented rather than feature-oriented.
models can be tricky, especially if you’re looking at a Good providers will take your event and event goals and couch their feature
dynamic feature set. Making sure you understand your explanations and examples in that context.
event goals really well will help you make hard decisions This will help you to separate the nice-to-haves from the must-haves for your
about which features you really need to accomplish them. ACTION event.
NO
28 %
AVAILABILITY OF
FLEXIBLE PAYMENT
TERMS
40
The majority of event app companies surveyed, 72% in total,

stated that they offer flexible payment options, which can
be crucial for planners who need to source their eventtech
well in advance but haven’t secured all their sponsorship.
If your app provider does not offer

any flexible terms, they are in
the minority. Let them know and
QUICK TIP negotiate a better deal.
YES
72 %
APP ADOPTION RATE
APP ADOPTION RATE 40,0 %
38,6 %
An event app has become the expectation for most

41
35,2 %
regular event attendees, and adoption rates reflect that,
with nearly 40% of developers boasting an average
adoption rate of over 80%, and another 35% claiming a 30,0 %
rate of 60 to 80%. Less than 20% of developers claimed

an adoption rate of less than 60%.
Your app adoption rate is integral to your eventtech

ROI. Apps represent significant investments of time and 20,0 %
money, and a company that has high adoption rates on

average likely has both a useful, easy-to-use solution
and likely has a lot of insight into how you should 13,6 %
market your app, promote it, and communicate its value

to your attendees. 10,0 %
8,0 %
Is your boss still unconvinced about

3,4 %
PERCENT
the potential of apps for your

1,1 %
event? Show them these stats to
0,0 %
Skip Under 20% 20-40% 40-60% 60-80% Over 80%
QUICK TIP convince them.
APP ADOPTION RATE
DEMAND COMPARED
TO 2018 DEMAND COMPARED TO LAST YEAR
70,0 %
68,2 %
The majority of app developers surveyed, about 68%,
42
say that demand in the event app space is higher than

it was last year, and as demand increases relative to the
supply, so does price.
52,5 %
This is a very interesting trend as most commentators

in the industry tend to think of the app market as one
maturing, with relative potential for growth.
35,0 %
We are not yet past event

apps. If you are thinking 23,9 %
about an event app but

are unsure of whether it 17,5 %
ACTION will provide value to your

event, consider that many,
5,7 %
many event professionals
PERCENT
2,3 %
are choosing apps for
0,0 %
their events. Skip Lower The Same Higher
DEMAND COMPARED TO LAST YEAR
COMPETITION
COMPARED TO 2018
COMPETITION COMPARED TO LAST YEAR
60,0 %
Despite the higher demand, 56% of app developers say
43
56,2 %
that competition in the event app space is about the
same as last year. Another 29% say that it’s higher, and
8% actually say that competition is lower than last year.
45,0 %
There are many ways to look at this set of data.

There are several implications for planners and app
companies. In terms of the app market, it is mostly
unchanged, yet 29% of providers are feeling the
30,0 % 29,2 %
pressure. This could be correlated with the trend of
acquisitions and big companies getting bigger or
entering specific verticals.
15,0 %
7,9 %
If you are shopping for the best deal, 6,7 %
send many RFPs out as those who

PERCENT
feel more competition, will offer a

0,0 %
Skip Lower The Same Higher
QUICK TIP better deal to win your business.
COMPETITION COMPARED TO LAST YEAR
RESPONSE TIME
AVERAGE RESPONSE TIME
70,0 %
Response time to inquiries is very fast, with over 60% of
44
app developers having a response time under 1 hour,

and about 90% having a response time of under 4 hours. 60,2 %
Less than 1% of app developers say that their response

time is greater than 24 hours. 52,5 %
Response times are a double-edged sword, as they

indicate positive things about size and capacity, but
also about demand for that company’s services. A high
response rate might indicate that the company hasn’t 35,0 %
been able to invest in their sales staff, but it could 28,8 %
also indicate that they’re way more in-demand than

they anticipated. If a company is blowing up, there’s
probably an intriguing reason behind it.
17,5 %
7,6 %
PERCENT
2,5 %
0,8 %
0,0 %
Less than 1 Hour 1-4 Hours 4-12 Hours 12-24 Hours More than 24 Hours
AVERAGE RESPONSE TIME
APP USAGE
Understanding how attendees use event apps is really
important, both for communicating their value to APP SECTION INTERACTIONS
attendees and for purchasing apps with features that
will give you a great ROI.
70,0 %
We’ve surveyed some of the industry’s most prominent
INTERACT MORE WITH
developer for data about which features in their apps
INTERACT LESS WITH
are the most popular.
45
About 52% of those surveyed stated that attendees use

51,7 %
the app mostly for session information: researching
48,3 %
sessions of interest, looking up rooms, creating
schedules, taking notes – that sort of thing.
About 49% reported the use of engagement-related features.
App providers should take heed. It comes as no surprise 28,8 %

26,3 %
that information and engagement are central to an 24,6 %
event app’s utility, but unless you can compete on those
19,5 %
fronts, you’re missing out on a huge competitive lever.
12,7 %
10,2 % 11,0 %
8,5 %
WHAT As much as you want to innovate, be
TO DO
ABOUT IT clever, and use the shiny new module 2,5 %
PERCENT
0,8 %
of the moment, bear in mind that
-5,0 %
attendees use apps for very basic
needs – in most cases, just to save time
and avoid interaction (hey, introverts!).
THE TOP 10 SALES
QUESTIONS
EVENTPROFS ASK What are the top 3 questions prospective clients ask?
Below is a list of the top 10 recurring keywords in
46
PRICE 41,0 %
response to the question, “What are the top 3 questions
prospective clients ask?” This is an important insight INTEGRATE 17,0 %
for event app companies because it tells them what
prospective clients are most concerned with. ATTENDEE 17,0 %
Not surprisingly, price is king, but they are also FEATURE 17,0 %
interested in features, the ability to customize their

DATA 10,0 %
app, making sure it will run as needed, and support if
something does go wrong.
CONTENT 9,0 %
WHAT Are you asking the right questions

TO DO CUSTOM 9,0 %
ABOUT IT when it gets to apps? If you ask FAQs
and your app provider doesn’t have a
SESSION 9,0 %
clue, time to move on!
KEYWORD THEME
AVAILABILITY 9,0 %
BRANDING 9,0 %
0,0 % 12,5 % 25,0 % 37,5 %

PERCENT MENTIONS
THE TOP 10 SUPPORT
QUESTIONS
EVENTPROFS ASK
Below is a list of the top 10 recurring keywords in What are the 3 most common support
47
response to the question, “What are the 3 most common

questions you receive?
support questions you receive?” This is an important
SUPPORT 16,0 %
insight for event app companies, because it tells them
the most common support issues and client concerns. PASSWORD 16,0 %
INTEGRATE 14,0 %
The most common questions were related to passwords
and access. There were also significant concerns CONTENT 14,0 %
expressed on topics of data transfer, customization, and

compatibility. QUESTIONS 12,0 %
WIFI 12,0 %
Is your app provider prepared to

DATA 9,0 %
answer your questions about these
issues? Your attendees will, of course, ACCESS 9,0 %
KEYWORD THEME
QUICK TIP lose a password from time to time,

DOWNLOAD 9,0 %
but what about data, integration, and
customization? These are important ADD 9,0 %
things your provider should be poised

0,0 % 4,0 % 8,0 % 12,0 % 16,0 %
to help you tackle preemptively. PERCENT MENTIONS
48
2019
APP
MARKET
FEATURE
The feature analysis this year is not taking into
consideration features offered by 70% or more apps as
ANALYSIS
per previous editions of the Event App Bible. In the next
sections, you will find a breakdown of the most and least
popular features according to features.
PROGRAM & CONTENT NETWORKING & PROFILES
Of the features in this section, only 3D maps and nearby place/events Most of the features in this section are offered by less than half of the apps
49
recommendations are offered by less than half of the apps we surveyed. surveyed. Only attendee appointment scheduling, attendee matchmaking, and
group messaging are offered by more than half of the apps surveyed. On average,
Most of these features cost between$1,000-$5,000. these features fall in the $1,000-$5,000 price range.
PROGRAM & CONTENT NETWORKING & PROFILES
NOT NOT NOT NOT

FREE < $,1000 $1000-$5000 > $5000 AVAILABLE FREE < $,1000 $1000-$5000 > $5000 AVAILABLE
DISCLOSED AVAILABLE DISCLOSED AVAILABLE
Slide sharing/download 10,2 % 28,8 % 44,9 % 27,1 % 14,4 % 23,7 % 76,3 % Attendee appointment
5,1 % 17,0 % 32,2 % 21,2 % 17,0 % 33,9 % 66,1 %
scheduling
Poster support 7,6 % 26,3 % 35,6 % 22,0 % 15,3 % 33,9 % 66,1 %
Attendee matchmaking 4,2 % 17,0 % 34,8 % 22,0 % 16,1 % 35,6 % 65,3 %
Abstracts support 5,9 % 23,7 % 38,1 % 19,5 % 16,1 % 33,9 % 66,1 %
Group messaging (in-app group
5,9 % 19,5 % 30,5 % 16,1 % 13,6 % 42,4 % 57,6 %
In-app full-text search 11,0 % 23,7 % 34,8 % 19,5 % 12,7 % 34,8 % 65,3 % chat)
Interactive maps 3,4 % 17,8 % 33,1 % 22,9 % 17,8 % 36,4 % 64,4 % Social Networks data scraping 4,2 % 15,3 % 21,2 % 16,1 % 11,9 % 54,2 % 45,8 %
Attendee can export/email AI powered attendee

8,5 % 20,3 % 33,9 % 24,6 % 13,6 % 39,0 % 61,0 % 2,5 % 8,5 % 14,4 % 15,3 % 15,3 % 58,5 % 41,5 %
their notes matchmaking
Attendee can export Seating allocation 1,7 % 9,3 % 19,5 % 11,9 % 10,2 % 61,0 % 39,8 %
personalized schedule and 6,8 % 20,3 % 30,5 % 19,5 % 13,6 % 40,7 % 59,3 %
favorites to calendar and email Business card scanning 2,5 % 5,1 % 14,4 % 11,0 % 9,3 % 67,8 % 32,2 %
City guide 3,4 % 21,2 % 33,1 % 19,5 % 11,9 % 43,2 % 56,8 % AVERAGES 3,8 % 13,1 % 23,9 % 16,2 % 13,3 % 50,5 % 49,8 %
Recommendations - nearby
2,5 % 13,6 % 25,4 % 14,4 % 10,2 % 55,9 % 44,1 %
places and events
3D maps 0,9 % 4,2 % 11,0 % 9,3 % 7,6 % 74,6 % 24,6 %
AVERAGES 6,0 % 20,0 % 32,0 % 19,8 % 13,3 % 41,6 % 58,4 %

ENGAGEMENT & INTERACTION
Live polls are widely available, being offered by over 80% of the apps surveyed. On the other end of the spectrum,
vocal commands for presenters are exceedingly rare, offered by less than 10% of the apps surveyed. On average,
the features in this section fall in the $1,000-$5,000 price range.
50
NOT NOT
FREE < $,1000 $1000-$5000 > $5000 AVAILABLE
DISCLOSED AVAILABLE
Live polls 8,5 % 30,5 % 47,5 % 29,7 % 17,0 % 17,0 % 83,1 % Custom games 1,7 % 9,3 % 19,5 % 17,0 % 14,4 % 56,8 % 43,2 %
Live polling with onstage Team/group leaderboard 2,5 % 10,2 % 18,6 % 14,4 % 11,9 % 59,3 % 40,7 %
6,8 % 27,1 % 46,6 % 28,0 % 17,0 % 21,2 % 78,8 %
display
Video live streaming 3,4 % 11,9 % 17,0 % 9,3 % 7,6 % 65,3 % 34,8 %
Live feed for comments/
8,5 % 29,7 % 44,1 % 25,4 % 16,1 % 21,2 % 78,8 %
questions Audio live streaming 4,2 % 9,3 % 14,4 % 8,5 % 8,5 % 67,8 % 32,2 %
Anonymous voting 5,9 % 28,8 % 43,2 % 28,8 % 17,0 % 22,0 % 78,0 % Slides live streaming 3,4 % 8,5 % 12,7 % 9,3 % 9,3 % 67,8 % 32,2 %
Social media wall or stream 8,5 % 22,9 % 39,0 % 22,9 % 14,4 % 30,5 % 69,5 % Automatic moderation
2,5 % 9,3 % 10,2 % 6,8 % 7,6 % 72,0 % 28,8 %
(profanity, keywords)
Tracking responses back to the
4,2 % 25,4 % 37,3 % 27,1 % 16,1 % 30,5 % 69,5 %
individual Brainstorming/collaborative
5,1 % 10,2 % 8,5 % 6,8 % 6,8 % 73,7 % 26,3 %
document creation
Speakers can manage their own
5,9 % 24,6 % 40,7 % 28,0 % 13,6 % 30,5 % 69,5 %
polling and Q&A GPS-based self check-in and
3,4 % 3,4 % 5,1 % 6,8 % 7,6 % 78,8 % 21,2 %
check-out
Gamification 6,8 % 23,7 % 33,9 % 23,7 % 17,0 % 33,9 % 66,1 %
Collaborative annotations on
Session check-in 4,2 % 18,6 % 33,9 % 20,3 % 18,6 % 34,8 % 65,3 % 0,9 % 3,4 % 6,8 % 6,8 % 7,6 % 79,7 % 20,3 %
slides
Session check-out 3,4 % 22,0 % 29,7 % 18,6 % 17,8 % 36,4 % 63,6 % Live stream recorded via app 0,0 % 4,2 % 7,6 % 5,1 % 6,8 % 80,5 % 19,5 %
Up-vote questions 5,1 % 25,4 % 32,2 % 20,3 % 11,9 % 39,0 % 61,0 % Live Translation/Interpreting 0,9 % 1,7 % 1,7 % 1,7 % 6,8 % 88,1 % 11,9 %
In-app registration 5,1 % 22,0 % 31,4 % 20,3 % 13,6 % 39,8 % 60,2 % Automatic speech-to-text
0,9 % 2,5 % 4,2 % 2,5 % 4,2 % 89,0 % 11,0 %
transcription
On-site registration and check-
5,1 % 22,9 % 28,8 % 20,3 % 13,6 % 40,7 % 60,2 %
in via app Vocal commands for presenters 0,0 % 1,7 % 1,7 % 2,5 % 4,2 % 90,7 % 9,3 %
Individual leaderboard 5,1 % 17,0 % 30,5 % 22,9 % 11,9 % 45,8 % 54,2 % AVERAGES 4,0 % 15,7 % 24,0 % 16,2 % 11,9 % 52,2 % 47,9 %
Gamification points exchanged
3,4 % 17,0 % 27,1 % 20,3 % 13,6 % 47,5 % 52,5 %
for rewards
Session check-out 4,2 % 16,1 % 25,4 % 16,1 % 11,9 % 50,9 % 49,2 %
Scavenger hunt 2,5 % 11,9 % 23,7 % 19,5 % 13,6 % 53,4 % 46,6 %
Event check-out 3,4 % 17,0 % 20,3 % 13,6 % 11,9 % 53,4 % 46,6 %

CHATBOTS AUGMENTED REALITY
Chatbots are not yet widely available and are offered by only about 20% of the The vast majority of the apps surveyed, over 80%, do not offer augmented reality
51
apps surveyed. Among those who do offer chatbot functionality, price disclosure (AR). For those that do, the majority of those that disclosed a price are over $5000, but
was uncommon. also said that the AR functionality could be set up within a week. So, while AR is not
CHATBOTS necessarily commonplace yet, it seems that it is available and can be easy to implement.
NOT NOT
FREE < $,1000 $1000-$5000 > $5000 AVAILABLE
DISCLOSED AVAILABLE
AVERAGE AUGMENTED REALITY SETUP TIME
Database population for FAQs 5,9 % 4,2 % 9,3 % 6,8 % 8,5 % 76,3 % 23,7 % 90,0 %
Chatbot 5,1 % 4,2 % 5,9 % 5,1 % 8,5 % 78,0 % 22,0 % 82,2 %
Log live support staff 4,2 % 7,6 % 5,1 % 4,2 % 7,6 % 78,0 % 22,0 %
Machine learning/AI to
personalize and improve the 4,2 % 5,1 % 5,1 % 7,6 % 5,9 % 78,0 % 22,0 %
user experience 67,5 %
Assign a name to chatbot 3,4 % 2,5 % 3,4 % 4,2 % 7,6 % 83,1 % 17,0 %
AI powered conversations
2,5 % 3,4 % 5,1 % 4,2 % 4,2 % 84,8 % 15,3 %
(intent analysis)
AVERAGES 4,2 % 4,5 % 5,6 % 5,4 % 7,1 % 79,7 % 20,3 %
45,0 %
22,5 %
9,3 %
6,8 %
PERCENT
0,8 % 0,8 %
0,0 %
Our App Doesn't Offer AR 1 Hour 1 Day 1 Week Over 1 Week
AVERAGE AUGMENTED REALITY SETUP TIME
EXHIBITORS & SPONSORS MULTI-EVENT & CONTAINER APP
Most features in the EXHIBITORS & SPONSORS section are offered by over half All features in the MULTI-EVENT & CONTAINER APP section are offered by over
of the apps surveyed. Only virtual goody bags and ethical guidelines are offered half of the apps surveyed. On average most of the features in the MULTI-EVENT &
by less than half of the apps surveyed. On average most of the features in the CONTAINER APP section fall in the $1,000-$5,000 price range.
EXHIBITORS & SPONSORS section fall in the $1,000-$5,000 price range.
EXHIBITORS & SPONSORS MULTI-EVENT & CONTAINER APP
NOT NOT NOT NOT

FREE < $,1000 $1000-$5000 > $5000 AVAILABLE FREE < $,1000 $1000-$5000 > $5000 AVAILABLE
DISCLOSED AVAILABLE DISCLOSED AVAILABLE
52
Sponsored sessions with Supporting multiple events in

4,2 % 30,5 % 43,2 % 28,8 % 19,5 % 21,2 % 78,8 % 9,3 % 31,4 % 45,8 % 31,4 % 17,0 % 11,9 % 88,1 %
company logos one app
Sponsored push notifications 4,2 % 29,7 % 43,2 % 26,3 % 17,8 % 22,9 % 77,1 % News & push messages
targeting users of specific 9,3 % 23,7 % 44,1 % 28,0 % 12,7 % 24,6 % 75,4 %
Sponsored (timed) splash events
5,1 % 24,6 % 33,1 % 23,7 % 17,0 % 30,5 % 69,5 %
screens
News & push messages on app
Sponsor carousel 7,6 % 24,6 % 42,4 % 25,4 % 15,3 % 27,1 % 72,9 %
3,4 % 24,6 % 33,9 % 24,6 % 17,0 % 33,1 % 67,0 % level (targeting all app users)
Sponsored session highlights 3,4 % 25,4 % 38,1 % 25,4 % 13,6 % 33,1 % 67,0 % Dynamic and custom layout
and organization of event tiles/ 5,9 % 20,3 % 39,0 % 28,0 % 14,4 % 30,5 % 70,3 %
Lead-retrieval 4,2 % 24,6 % 33,9 % 22,0 % 16,1 % 33,9 % 66,1 % content blocks
Sponsor/Exhibitor-specific Society/Association login
5,1 % 23,7 % 36,4 % 25,4 % 16,1 % 33,9 % 66,1 %
analytics for ROI reporting supported (users login with 5,9 % 13,6 % 25,4 % 24,6 % 17,0 % 41,5 % 58,5 %
their membership account)
Slide show of product images
3,4 % 19,5 % 29,7 % 23,7 % 14,4 % 41,5 % 58,5 %
on sponsor/exhibitor profiles AVERAGES 7,6 % 22,7 % 39,3 % 27,5 % 15,3 % 27,1 % 73,1 %
Virtual goody bag 2,5 % 14,4 % 21,2 % 17,8 % 13,6 % 52,5 % 47,5 %
Ethical-guidelines - safe
inclusion of the sponsored
4,2 % 13,6 % 22,0 % 15,3 % 9,3 % 57,6 % 42,4 %
program, not mixed with the
scientific program
AVERAGES 4,0 % 23,1 % 33,5 % 23,3 % 15,4 % 36,0 % 64,0 %
Sponsorship is a huge aspect of many events, and apps

have taken note. Don’t just ask what sponsorship features/
opportunities are available on the app, but for creative
QUICK TIP examples and case studies as well. Good vendors will have a
bank of these invaluable experiences to share with you as part
of their customer success efforts.
SERVICE & SUPPORT
TECH SPECS & SECURITY
NOT NOT
FREE < $,1000 $1000-$5000 > $5000 AVAILABLE
DISCLOSED AVAILABLE
Password-protected app 11,9 % 36,4 % 50,9 % 33,1 % 17,8 % 7,6 % 93,2 %
Features highlighted in the SERVICE & SUPPORT section are all widely available, with GDPR compliance support 15,3 % 40,7 % 50,0 % 33,1 % 18,6 % 9,3 % 90,7 %
Public app 15,3 % 41,5 % 49,2 % 33,9 % 17,0 % 10,2 % 89,8 %

all features being offered by over 70% of the apps surveyed. On average most of the
GDPR compliance tools 17,0 % 39,8 % 48,3 % 33,1 % 16,1 % 11,0 % 89,0 %
features in the SERVICE & SUPPORT section fall in the $1,000-$5,000 price range. Integration with registration
8,5 % 30,5 % 44,1 % 32,2 % 22,9 % 13,6 % 86,4 %
system available
Private app 7,6 % 32,2 % 50,0 % 33,9 % 14,4 % 15,3 % 85,6 %

SERVICE & SUPPORT
Mobile responsive website 11,9 % 35,6 % 44,1 % 26,3 % 15,3 % 19,5 % 80,5 %
NOT NOT
FREE < $,1000 $1000-$5000 > $5000
DISCLOSED AVAILABLE
AVAILABLE Native branded iOS app 9,3 % 17,0 % 45,8 % 33,1 % 17,0 % 21,2 % 79,7 %
Works offline 11,9 % 30,5 % 43,2 % 28,8 % 17,8 % 22,0 % 78,8 %

Dedicated project manager
3,4 % 22,9 % 52,5 % 34,8 % 24,6 % 5,1 % 94,9 %
available Certified data protection and
13,6 % 31,4 % 39,8 % 27,1 % 17,8 % 22,0 % 78,8 %
security compliance
Data import service available
53
6,8 % 33,1 % 48,3 % 33,1 % 23,7 % 5,9 % 94,1 %

Client run in an isolated and
Online documentation secure environment 11,0 % 22,9 % 35,6 % 28,0 % 21,2 % 22,0 % 78,8 %
22,0 % 43,2 % 49,2 % 33,1 % 14,4 % 8,5 % 91,5 %
available
Native branded Android app 10,2 % 17,0 % 45,8 % 32,2 % 17,0 % 22,9 % 78,0 %
On-site support available 1,7 % 16,1 % 36,4 % 29,7 % 26,3 % 15,3 % 84,8 %
QR code integration 11,0 % 31,4 % 42,4 % 28,8 % 18,6 % 22,9 % 77,1 %
Online chat support 17,8 % 35,6 % 41,5 % 27,1 % 11,0 % 24,6 % 76,3 %
Multi-language 11,0 % 29,7 % 36,4 % 28,0 % 17,0 % 23,7 % 76,3 %
Support for App-Store related
matters (keys, app build, and 5,9 % 23,7 % 42,4 % 30,5 % 15,3 % 24,6 % 75,4 % Program updates only the
store submission) changes 11,0 % 29,7 % 41,5 % 26,3 % 16,1 % 25,4 % 74,6 %
24/7 Support 11,9 % 20,3 % 39,8 % 28,8 % 17,8 % 26,3 % 74,6 % Web-based app 12,7 % 32,2 % 42,4 % 25,4 % 16,1 % 26,3 % 73,7 %
Product is 100% do-it-yourself 19,5 % 39,0 % 37,3 % 22,9 % 11,0 % 28,8 % 71,2 % Native vendor-branded
5,9 % 18,6 % 41,5 % 26,3 % 13,6 % 31,4 % 68,6 %
AVERAGES 11,1 % 29,2 % 43,4 % 30,0 % 18,0 % 17,4 % 82,8 %
container app
Single sign on (SSO) to events 5,1 % 17,8 % 33,1 % 25,4 % 17,8 % 34,8 % 65,3 %
Event website provided as part

8,5 % 17,8 % 26,3 % 16,1 % 15,3 % 44,1 % 55,9 %
of the app
Integrates with Google Analytics 5,1 % 19,5 % 24,6 % 15,3 % 12,7 % 45,8 % 54,2 %
Beacons integration 2,5 % 3,4 % 17,0 % 16,1 % 22,0 % 52,5 % 48,3 %
Sign-in using social media

9,3 % 16,1 % 22,9 % 17,0 % 8,5 % 53,4 % 46,6 %
account
Indoor navigation 3,4 % 5,1 % 13,6 % 17,0 % 14,4 % 57,6 % 42,4 %
TECH SPECS & SECURITY RFID integration 0,9 % 1,7 % 6,8 % 10,2 % 13,6 % 69,5 % 30,5 %
NFC integration 0,9 % 1,7 % 5,9 % 8,5 % 13,6 % 71,2 % 28,8 %

Features in the TECH SPECS & SECURITY section have a wide range of availability.
Compatible with wearables 2,5 % 5,9 % 17,0 % 11,9 % 4,2 % 72,9 % 27,1 %
Password protection is a feature that is widely available, being offered by over Flight and travel status updates
0,9 % 4,2 % 11,0 % 10,2 % 9,3 % 73,7 % 26,3 %
& notifications
90% of the apps surveyed. On the other end of the spectrum, support of siri-like Native branded app for other
1,7 % 1,7 % 7,6 % 5,9 % 5,9 % 82,2 % 17,8 %
platforms
responses to spoken queries is exceedingly rare, offered by less than 10% of the
Supports voice control of the app 1,7 % 2,5 % 3,4 % 2,5 % 2,5 % 90,7 % 9,3 %
apps surveyed. On average most of the features in the TECH SPECS & SECURITY Supports siri-like response to
0,9 % 0,9 % 1,7 % 0,9 % 3,4 % 92,4 % 7,6 %
spoken queries
section fall in the $1,000-$5,000 price range. AVERAGES 7,9 % 20,5 % 31,4 % 22,2 % 14,6 % 38,9 % 61,3 %
54
PART 3
Research
WHAT
EVENT
PLANNERS
VALUE
IN EVENT
55
APPS The Event App Bible has been the first initiative to
research what the market has to offer when it comes to
mobile event apps. We have gathered unprecedented
research from event planners and event app providers to
help you make better decisions.
While researching what event professionals want from event apps, we have
discovered that the answers to questionnaires do not necessarily reflect the
implementation event professionals will carry for their event.
In most cases, this pattern is the result of a gap between what we would like to
do with an event app and what we actually do when we face the reality of tough
deadlines, unresponsive stakeholders and limited budgets.
Therefore, for the research component of the Event App Bible 2019, we have In this section of the Event App Bible, we’ve collected and analyzed the
56
decided to reverse engineer the question we all have when we approach event implementation of 350 event apps, pouring over and categorizing hundreds of
apps: features to bring you
What are event professionals doing with event apps? ((the most popular features used
((creative uses of the apps by event planners
The truth is that there is a myriad of options available to event planners. ((app sponsorship notes
They can choose from out-of-the-box container apps with some very popular ((ideas about chatbot technology
features and entrance to many events, or they can select a white label option
with custom development work tailored specifically to their needs. All of these By looking other event planners’ most sought-after features and creative event
options can make selecting the right event app a real challenge. app uses, you can get a better understanding of what’s out there and how
you can use it to improve your own efficiency, event revenue, and return on
But it doesn’t have to be. investment.
APPS THAT DO MORE WITH LESS
57
When it comes to event apps, they bear a heavy workload. Most event planners want something that will help them
streamline event processes (like registration and check-in), engage attendees, provide branding opportunities for
sponsors, and generate revenue for the event. That’s a lot.
We analyzed 350 apps in five key verticals of the event industry:
 Finance
 Healthcare
 Technology
 Luxury
 PR/marketing
For each vertical, we provide a summary of the most unique apps and creative uses.
RESEARCH METHODOLOGY  Finance
We analyzed 350 events over the past three years that
featured an event app. We isolated their most popular 60% of the events were hosted by private organizations or public businesses.
features and creative uses for adoption or problem-
29% were associations.
solving. We noted the use of chatbots and whether the
apps were container or white label apps. 11% were economic development organizations.
The apps reviewed ran the gamut in cost from free to  Healthcare
subscription- based to custom development pieces.
67% of the healthcare events were hosted by associations or medical societies.
31% were hosted by private organizations or public businesses.
58
We analyzed app details from publicly shared

information on the internet and in case studies across
2% of the events were educational consortiums or government organizations.
the four verticals. The data obtained came from events
mostly hosted in the United States but also including
 Tech
the rest of North America, Europe, and Asia.
16% were affiliated with educational institutions.
The events were all paid events to attend. Some were
21% were networking groups and associations.
small regional meetings or lunches of around 50, while
others were multi-day conferences attracting thousands 63% were private organizations or public businesses.
of attendees.
 Luxury
Here is a breakdown of the types of organizations
19% of luxury hosts were nonprofit organizations or foundations.
hosting the events:
81% were private organizations or public businesses.
 PR/marketing
71% of the events were hosted by private organizations or public businesses.
29% were associations or industry networking groups.
RESULTS:
TOP 10 APP FEATURES IN 5 VERTICALS
We looked at a total of 350 events across finance, luxury, tech, PR/marketing, and healthcare verticals. In the following
section you will find a list of the most popular app features implemented by event professionals in different industries.
 Finance
59
SAMPLE SIZE: 96 EVENTS
Out of the 96 global events we analyzed, these were the most-talked about This group is heavy into interaction and interactive features. Even the speaker
event app features: bio profile could be used to research and network with the speaker in an active
way. Many of the events in this category included financial association meetings
1. Agenda and financial networking groups, which accounts for the interactive preferences.
2. Polling
3. Registration
4. Push notifications
5. Messaging
6. Networking
7. Newsfeed
8. Q&A
9. Social media integration (wall, sharing, etc.)
10. Speaker information/profile
 Healthcare
60
These are the most popular features in healthcare conferences and meetings: It’s not surprising that, in healthcare conferences and meetings, the importance
of speaker bios ranks as the second most popular feature. In these conferences,
1. Agenda professional exchange and learning are extremely important. Further down the
2. Speaker Bio list you’ll see other important ways of accessing intellectual property, including
3. Polling libraries and abstracts. As expected, healthcare was the only vertical in which we
4. Profiles saw abstracts crack the top 10.
6. Content library/document center
7. Abstracts
8. Interactive floor plan/map
9. Messaging
10. Networking
 Tech
61
Here are the most popular features in technology conferences and tech Many of the tech conferences analyzed had very strong networking components
networking meetings: to them, and that was evident in their apps and favorite features. The top four
on this list are almost all interactive features (one could argue a personalized
1. Agenda agenda is, too, but our research did not differentiate between a personalized
2. Networking agenda and a standard conference agenda featuring every session.
3. Polling
5. Registration
6. Speaker bio/info
7. Messaging
8. Q&A
9. Content library/ document sharing
10. Attendee search
 Luxury
62
The most popular features in luxury conferences and gala events include the While these luxury events and gala happenings value agendas and networking,
following: having access to real-time information through a content library, CMS, or file
center is one of the most talked about features in apps used at these types of
1. Agenda events. Also, many of the events in this category featured a silent auction or
2. Networking benefit, which accounts for the bidding software in the ninth spot.
3. Content library/CMS
5. Messaging
7. Q&A
8. Registration
9. Bidding (Silent auction)
10. Speaker information
 PR/marketing
63

These are the most popular features in PR/marketing conferences:
PR/marketing conferences are some of the most interactive, because the
organizers must practice what they preach. It’s not surprising to see messaging
1. Meeting scheduling
and push notifications among the top features in these events. 80% of this list
2. Messaging
involves interactive ‘do-ing’ features, not passive components – something to
3. Agenda
keep in mind with a marketing audience.
4. Networking
5. Newsfeed
6. Polling
8. Q&A
9. Speaker information
10. Registration
THE MOST
CREATIVE
USES
OF EVENT
APPS
64
IN 2019 While reviewing apps for the research above, we

stumbled upon some very creative implementations.
By looking at how other event planners are using apps
for their event, you can be inspired to think differently.
Adding a human touch can make a big difference when
it comes to adoption.
CREATIVE CHATBOT
Chatbots can sometimes feel robotic, and for good reason. While they may have
a smart component or use AI training to learn constantly, they are essentially
using search to deliver canned responses. One app we came across had a
chatbot feature that was programmed to appeal to the super hero fan audience
of ComicCon, returning phrases they would identify with like “fast as the Flash.”
CREATIVE EMAIL AUTOMATION CREATIVE GAMIFICATION APPLICATION
65
Some of the event apps we looked at contained marketing automation features. About 10% of the events and apps we researched used formal gamification
One stood out as incorporating AI into email writing and delivery. We’ve seen features within the app, but one stood out because of their genius combination of
this in gmail’s autocomplete and suggestions functionality, and it is apparently leaderboards and points with real-world treasure hunts. The feature was used at Red
making its way to events too. Bull EWKND to find a real treasure hidden somewhere in the city, forcing players to
use maps, clues, teamwork, and other engaging activities, like live streaming.
This technology exists to make content suggestions based on the registrant’s
previous activity and recommended schedules based on their preferences. For
instance, if your recipient is in your database as a past attendee, the AI learning
in the marketing automation feature would suggest a different email nurture To get the most out of your event game, create a
campaign than for someone who had never attended. range of faster and long-game achievements, and
distribute prizes and incentives accordingly.
It may soon be possible to schedule email blasts based on past email open history.
So that, for example, if the potential attendee opened your last email on Tuesday ACTION
at 10 pm, the system would ask if you want to schedule it for the same time.
CREATIVE POLLS AND ENGAGEMENT CREATIVE ASPECTS OF SEARCH AND
66
FEATURES NETWORKING
Polls were among the top desired features,because they’re engaging. But their Good site search is important, but it’s also valuable in an app. As we see search
efficacy depends on asking the right questions. Here’s what we saw polling and evolve, it becomes about more than just looking for the topic or answer to the
voting features being used for in addition to run-of-the-mill questions: question at hand. Here are several ways search is extending to all content and
being integrated in other areas.
• VOTE CASTING (( Using ePosters at healthcare conference means the media is now searchable,
unlike their paper counterparts. Attendees looking for specific content use the
• ORDERING SESSION CONTENT OR
search feature to get to the content they’re most interested in quickly. Some of
TOPICS
these eposter apps integrate with networking features to allow for meetings to
be scheduled.
• TRIVIA PRE-SESSION
(( Attendee search is also linked to file sharing, messaging, and adding to
• MOST PRESSING CONCERN networking lists in some cases.
• R&D RANKING (( Volunteer opportunities or extra activities (like running groups) are searchable
and then attendees can connect with others or sign-up with a click.
CREATIVE REPORTING CREATIVE WAYS TO STAY IN FRONT OF
67
Although most of the favorite features we researched were attendee-facing, we AN AUDIENCE ALL YEAR LONG
did come across an interesting feature that could give some solid insight into Remaining top-of-mind is important to future event marketing efforts, but many
app ROI. One app used tap tracking to show planners what parts of the app event planners struggle with it. Some apps have helped with features that entice
were the most used. Similar to how marketers use Crazy Egg (an eye tracking planners to grow a community and move past the event.
technology) to see hot areas on their website, this feature shows what areas
are the most popular and heavily accessed. While we saw plenty of heat map (( ePosters that remain visible year round to accommodate updates, new findings,
functionality with wearables and traffic flow features, seeing it on the app or simply new interest
provided some good insight into attendee interests.
(( Online communities
(( Selfie walls that are consistently used and maintained
(( Apps with legislative updates and other information that is important year
round (something the planner could consider doing especially for industry
associations)
(( Networking features can be used year-round as part of a mentorship program CREATIVE WAYS TO DRIVE ADOPTION
(( Social media integrations keep content in member profiles up-to-date Apps won’t help with engagement or efficiency if no one uses them, so adoption
68
is critical to success. Here are a few ideas:

(( Voting through the app outside of event times
(( Integrating the event app with a learning management system, especially if

Some events that we analyzed have completely replaced the traditional mic
continuing education was necessary for your ideal audience
runner-based Q&A format with electronic Q&As in the app. That way, if you want
(( Note taking directly on the presenter’s slides in the app provides a reason to to ask a question or be part of the conversation, you have to download the app.
log in after the event is over
Using an app can be a way for your audience to see things they might have
(( Content library to publish newsletters or e-magazines
otherwise missed. For instance, a feature of the Texas Mortgage Bankers
Association, and many other apps, was an event activity feed that showed
For event planners who want to use the app year-round, it’s important to note
trending sessions, topics, and most popular pictures. Without the app, the
that most apps had the capability of notifying past guests when new content was
attendee would miss that sort of aggregation of sentiment and shares.
available, assuming they didn’t remove the app from their device.
Get your speakers to upload their session materials

if your app has a content library in order to increase
app adoption. Attendees will likely download the app
if they want the materials or bonus information.
ACTION
USING AN APP FOR PERSONALIZED CREATIVE USES OF PUSH
69
CONTENT NOTIFICATIONS
Personalized content is a popular component of most of the feature sets we 33% of the events we researched used push notification as an additional revenue
examined. But what are the best ways to personalize content for the greatest stream or sponsorship idea. In these cases, the event planners promised to send
value to your audience? One way is to ensure they receive only the information out an agreed-upon series of text messages on behalf of the sponsor or exhibitor.
that is of interest to them. The other is to use personalization to shape content.
Push notifications can also serve as a good viable option for healthcare groups
One creative use for the audience tracking portion of the app was personalizing that are prohibited from displaying ad banners by law on their websites.
session content based on who’s in the audience. Planners can use that same info
to get a better feel for what every participant is interested in.
Push notifications are a great premium exposure opportunity

Speakers also have the ability to message attendees to ask about backgrounds,
to sell to your sponsors. In many cases, all attendees will have
interests, topic questions, and more, allowing them to customize their
to engage with them, if only just to close them, and most app
session before it begins. Planners can decide in some apps whether to invoke
QUICK TIP providers will give you analytics about how many people
permissions per guest type (as in speaker, attendee, sponsor, etc.), selectively
received them.
displaying relevant content and restricting sensitive content for specific people.
ARE
EVENT
In our research and our extensive work with event
planners, we are well aware of the multitude
PLANNERS
of app sponsorship opportunities out there for
individual features or app activities. From push
USING
notifications to banners, content articles to top
listings, apps provide many opportunities to show
SPONSORS
off vendors and sponsors.
70
But what about the app itself?
TO PAY Many event planners choose to try to have the app sponsored rather
FOR
than pay out of pocket. In fact, our research showed about 16% of
event planners admitting to having their event app fully sponsored,
while nearly all of them had some portion of the app or its activities
APPS?
sponsored. For data-rich apps that have built-in ROI-demonstrating
features, this can be a really solid option.
Getting an event app sponsor will depend on your ability to present

demographic information, a strategy for high adoption, and a marketing
strategy that inspires confidence in your will and ability to promote it seriously.
 To learn more about how to get

sponsors for your next event, check out our
report on the State of Event Sponsorship.
Many planners are using chatbots onsite at their
event to field questions and deliver FAQ content.
Chatbots are beguiling because they offer
EVENT
• 24-HOUR ANSWERS TO QUESTIONS
71
PLANNERS
• QUICK RESPONSES TO EASY
QUESTIONS
EMBRACE
• A FAMILIAR WAY TO GETTING
QUESTIONS ANSWERED
CHATBOTS
• A WAY TO FREE UP STAFF TIME
As expected, tech events used chatbots often, but you might be

surprised that finance events did as well. As many as 44% of the finance
conferences we reviewed were using some sort of chatbots to answer
questions or direct attendees.
Research reference note: Facebook messenger is considered a chatbot

and some event planners are leveraging this technology as part of their
events, while others are building their own chatbots. Most research did
not disclose the functionality or basis of the bot, so whenever a chatbot
was mentioned, it was included in the data.
CHATBOT ADOPTION ACROSS VERTICALS*
72
 Finance > 44% In our findings, event planners tend to incorporate chatbots for bigger events.
However, with the continued growth of Facebook Messenger and other chatbots,
 Healthcare > 26% it’s likely we’ll start seeing more chatbot features at events of all sizes, as well as
 Tech > 37% better voice search as virtual assistants like Siri and Alexa are changing attendee
expectations.
 Luxury > 7%
 PR/marketing > 29%
*To clarify, we examined a variety of event sizes (from 50-40,000+ attendees).

The numbers for chatbot adoption are based on the entire sample size for
each vertical.
WHITE LABEL
Versus
CONTAINER
EVENT APP:
73
WHICH DO YOU
NEED?
 CONTAINER APP
 WHITE LABEL
As would be expected, events with higher ticket prices (and  Finance 67% 33%
bigger budgets) often opt for white label apps. Most events
in our research that used a container app opted for one  Healthcare 56% 44%
that included templated branding, so the event organizer
could create an experience that visually resembled its  Tech 35% 65%
own branding. Another notable trend, container apps are
becoming more nuanced with greater customization options.  Luxury 44% 56%
This is allowing event planners to get some of the flexibility of
a white label customization for a more affordable price.  PR/marketing 78% 22%
74
PART 4
PURCHASING
PURCHASING
AN EVENT
APP 101
75
In the past, we have walked you through

strategy and analysis to establish
whether you need an app or not.
We believe we are past that. In fact, eventtech has highlighting major considerations in purchasing. We After learning about hundreds of event professionals’
evolved and so have event professionals. Choosing tech have done the former; it’s time to focus on the latter. experiences with selecting apps, we came to the
is not as incredibly difficult as it used to be. It is highly It is time to make an actual decision on which app to conclusion that six factors usually influence the decision.
likely you have used apps in the past. choose. This is usually where confusion kicks in. In fact,
the offerings are so numerous and diverse that it is Evaluating the following selection criteria will help to
We believe that, in 2019, we can help you by shedding almost too much to take in. simplify your decision-making process.
light on the current state of event apps, and by
CONTAINER VS HIGHLY (( If your event has little budget for apps, a
76
CUSTOMIZED container app will always be the best option.

Container apps are more affordable and much faster to Check the experience
(( If you experienced low download rates in
be approved (according to our research), while highly of the app you are
the past, a container app will be the best
customized apps are easier to find in the App store and considering. Ask for
choice. It won’t help the downloads, it may
offer more branding opportunities. examples of customized
actually bring it down, but at least it won’t
impact your budget as much. ACTION and container apps for
There are also negatives with both options. While highly similar events.
customized apps will inevitably be more expensive (( If you experience high downloads and
and add more steps in the approval process (obtaining usage rates, you may want to consider
a developer license, for example), container apps are highly customized apps.
not always easy to find in the App Store and sometimes (( If you care about branding and a consistent
require more steps to be accessed. user experience, you may want to consider
highly customized apps.
We firmly believe this is a pure budgeting discussion
based on the importance of the experience you want These are, of course, generalizations. With 120
to deliver to attendees and how important apps are to suppliers, you may find exceptions to the above rules
your audience. and pricing options that may buck the trend.
PRICE AND COST
77
For event professionals using an event app for the first time, price is a major factor
Low-cost or free apps are usually a good place to start your
influencing the decision. In fact, a good model is to start with a small investment
investigation. ‘Freemium’ models, which allow you to start for
in your first year, and then build into larger app programs. We cannot emphasize
free and then upgrade later, provide a low-risk way to start
enough the difference between the app price and actual cost to your organization.
QUICK TIP small and scale with the success of your app program.
The latter includes the price of the app plus the time needed to roll the app out.

While price usually drives overall costs, it’s also good practice to look at the time
needed to set up the app and what support is available from the app provider. Also, consider that some of the apps listed as pricing ‘Not Disclosed’ (ND) in our
online tables simply didn’t want to disclose their pricing. Others, though, are
While a provider’s pricing page indicate the up-front cost (at least of those apps in fact free or low-cost apps offered by a registration or event management
that disclose such information), it is still difficult to surmise an objective idea software provider, but as part of a wider package. The deal is that, if you use
of the actual cost to your company. That cost usually depends on the structure, their registration platform, the event app is offered at little or no cost and is
size and skills of your team. Looking at the app price is an excellent start, but fully integrated with the back-end data provided. As this then skews the cost
we encourage you to look at the full picture before making a decision, and that specifically of the app element some of these opted to list under ND. This could
includes delving into the features, trying the product and carefully evaluating be an appealing option to many eventprofs, so don’t automatically discount
the support you will receive. those listed.

APP PROVIDER LOCATION
78
The next factor influencing app program decision-making is geographic location Another consideration regarding the General Data Protection Regulation (GDPR)
and the support network of the app provider. The availability of the app provider which came into force in May 2018, is where the servers are located. If you are
in the country where your event is held may be key for a successful app program. an EU business it would be wise for any servers used by your event app provider
to be within the European Union also. This is covered in greater detail within the
If this is the first time you are going to use an app for your event you will GDPR section.
want the app provider to be readily available in your timezone to contact for
troubleshooting, should anything go wrong. While the country of origin of the app is a good indication of the time zone
where the provider operates, sometimes large app providers feature wider
The same is true if you run a very complex app. The risks associated with organic support programs, custom setup, and dedicated event teams. Therefore, we
app architectures are usually high. Having the provider at hand may help to strongly suggest you give consideration to geographic location and to refer to
ensure that everything goes to plan. individual app providers to find out more about their support network.
WEB VS NATIVE
79
The downsides of a native app are that space is required on the device to
The decision to use a web-based or native app is not straightforward. There are download, which not all attendees may be willing to dedicate to a one-off event,
many factors involved and each alternative has different pros and cons for event and possible concern about what data the app is extracting from the device
planners. about the user. The user must also download it from their device’s specific app
store, which typically requires them to search for the app within the store and
NATIVE APPS, which are developed specifically for each operating system download it to their device of choice.
(e.g. iOS, Android), offer many benefits in terms of functionality, user experience,
reliability and responsiveness. Apps must be approved by the app stores before Another thing to consider when choosing a mobile app, is that all content
being available for download. Native apps can offer more sophisticated features should be dynamic. This ensures a seamless transition for the user in the case
on the whole than web applications. Users must agree to the permissions of the of information changes, additions or deletions. However, consider that if a
application to download a native app, but this can enable the app to integrate with structural issue exists, an app update is required, which of course varies per
the smartphone’s hardware and innate features, such as camera, address book, mobile ecosystem. A web app, on the other hand, consists of the user navigating
microphone and accelerometer (automatic screen rotation). to a specific web address on their mobile device, which can of course be updated
in real-time without the need for any user intervention or agreement.
Native apps allow the use of push notifications, alerting users when their
attention is required or when new content is available. This gives an opportunity However, it proves more difficult when you want to include interactive
to regularly engage and bring your audience back to the app. personalizations that function offline.
WEB-BASED APPS apps operate across multiple platforms, HYBRID APPS (web and native) potentially offer the best of both
80
operating systems and devices rather than being developed natively. Users do worlds. Built to integrate with a device’s native features, a hybrid app is like a
not need to download the app, since it’s accessed on a device’s browser, and window for web-app data in a house built right on your phone. Since these tend
many offer offline functionality as well. This potentially removes the issue of to be out-of-the-box solutions, they tend to veer closer to the web app price
users being unwilling to download due to limited storage space on their phone. point, but still give you access to most of the functionalities of a native app. And
Some web-based apps may also offer a shortcut which looks like an app icon. since there is a web version, attendees enjoy a seamless experience as they
transition from smartphone to tablet to desktop.
The benefits of web apps are that attendees receive fast and easy updates and
the event planners enjoy a quick deployment (particularly important if lead
times for your event are short). They also tend to cost less, and there are benefits
to be found in streamlining the desktop and mobile experience.
Web apps can, however, only access a limited amount of native features. It can
be more difficult to build a loyal user base from web apps, as you cannot send
push notifications. Also, as web apps don’t appear in the app store, you may be
missing an opportunity for marketing your event and app.
LOOKING AT FEATURES CHECKING APP PROVIDER CREDENTIALS
81
Features are usually the strongest decision-making factor in the app selection Some event and meeting professionals give substantial weight to the credentials
process. By matching features to pricing, most consumers usually have a clear of the app provider. Usually, this is one of the most detailed sections of the app
idea of what they are getting, but by opening the discussion with an overview request for proposal (RFP).
of your objectives, your provider should be able to help you figure out which
We believe that checking app providers’ credentials is extremely important. We
features you really need.
invite you to use this report as a starting point to visit app websites, ask for client
references and search social networks for opinions. This is especially true if you
are looking for a highly supported app.
As you assess the features offered, pay attention to
how these features are implemented, and ask for use With such a large and competitive market, there is a lot of hype by providers
cases and examples that fit your event. to emphasize their own credibility. We believe that the technology of the app
should be carefully reviewed in conjunction with the reputation of the company.
ACTION
In those cases where you are comparing companies and the technology provided
is exactly the same, huge price discrepancies are not justified by reputation alone.
We cannot stress enough how more is not necessarily better.
The final decision should be based on a mixture of the above factors: your team’s
skills, available time, budget, mobile program objectives, event size, and last, but
by no means least, your gut feeling.
GLOSSARY
82
AUGMENTED Computer generated content such as video, sound or imagery superimposed on our real-world surroundings to give a sense of illusion or virtual reality. Via an app
REALITY AUGMENTED REALITY
and our smartphone, we can access this hidden content through a marker.
AUGMENTED REALITY
Specific sections of the app enhanced or facilitated by an augmented reality effect.
MODULES
CHATBOTS AI POWERED
Chatbots within the app can provide attendees and other users with helpful information that becomes more relevant as the event goes on, since a chatbot's AI can
CONVERSATIONS (INTENT
analyze patterns in users' search queries to get a sense of what they want to know.
ANALYSIS)
CHATBOT A computer program which conducts a conversation via voice or text and emulates how a human would respond to specific queries.
DATABASE POPULATION FOR

The ability to populate FAQ with a single file import
FAQS
LOG LIVE SUPPORT STAFF Ability to log live support staff when the chatbot cannot offer an answer
MACHINE LEARNING/AI TO
Machine learning is a type of artificial intelligence (AI) that uses algorithms to interpret new data, usually by recognizing patterns, and making predictions. One way
PERSONALIZE AND IMPROVE
this might help your attendees is by allowing the app to deliver more relevant results and suggestions when attendees search for things as the event goes on.
THE USER EXPERIENCE
ENGAGEMENT & ANONYMOUS VOTING Attendees vote anonymously during, for example, live polls, and it is not possible to track them individually.
INTERACTION
AR Powered SCAVENGER An interactive game component, such as trivia, scavenger hunts, quizzes, leaderboards, to encourage specific behaviour and with rewards to encourage
HUNT participation and competition.
For large events or in cases where you have app users who can’t be at the live event, live streaming allows you to share the audio of presentations, talks or
AUDIO LIVE STREAMING
performances.
AUTOMATIC MODERATION
The ability to limit what is shown using automatic, pre-set rules and filters. This is commonly used to filter inappropriate questions, comments and social media.
(PROFANITY, KEYWORDS)
AUTOMATIC SPEECH-TO-
The ability to create a script of any spoken presentation, talk, or lecture from within the app.
TEXT TRANSCRIPTION
ENGAGEMENT & BRAINSTORMING/
INTERACTION COLLABORATIVE DOCUMENT Participants can contribute to a shared document with input from multiple people.
CREATION
COLLABORATIVE
Participants can add notes and memos on slides provided by the speaker or presenter.
ANNOTATIONS ON SLIDES
An interactive game component, such as trivia games, scavenger hunts, quizzes, etc., with customizable conditions. Games like these encourage specific behaviour
CUSTOM GAMES
and often include a leaderboard to encourage participation and competition.
ETHICAL GUIDELINES The safe inclusion of sponsored programs, not mixed with scientific programs.
Interactive game component, such as trivia games, scavenger hunts, networking games and quizzes, which leverage game mechanics to help you achieve event
GAMIFICATION
objectives. Leaderboards are often employed to encourage participation and competition.
GAMIFICATION POINTS As an added incentive to participate, some apps feature games that allow players to track their points, and exchanged them for in-game or onsite recognition and
EXCHANGED FOR REWARDS other rewards.
83
GPS-BASED SELF CHECK-IN

GPS stands for global positioning system, and some events use geolocation technology to check attendees in and out of the event.
AND CHECK-OUT
Users can register or check-in from within the app, either beforehand or onsite. The attendee may have an electronic version of their ticket within the app, scan a
IN-APP REGISTRATION
QR code, or use location-based check-in.
INDIVIDUAL LEADERBOARD A competitive scoreboard showing the positions of those taking part. The most successful participant will traditionally appear at the top of the list.
LIVE FEED FOR COMMENTS/

The ability to link and show content on the big screen, including questions submitted by attendees in real time.
QUESTIONS
LIVE POLLING WITH ONSTAGE

Questions, polls, and feedback collection that can happen live during sessions (or beforehand) as a way to increase engagement and audience participation.
DISPLAY
LIVE POLLS (AUDIENCE

A way for speakers and presenters to engage the audience with an interactive poll or Q & A.
RESPONSE SYSTEM)
LIVE STREAM RECORDED VIA For large events or in cases where you have app users who can’t be at the live event, live streaming allows you to share live video of the presentations or
APP performances.
LIVE TRANSLATION/ For multilingual events, attendees can access translated versions of materials, talks, and resources -- often as they are being delivered -- thanks to translation
INTERPRETING technology built into the app.
ON-SITE REGISTRATION AND Via the app users can register or check-in on site at the event. The attendee may have an electronic version of their ticket within the app, scan a QR code, or use
CHECK-IN VIA APP location-based check-in.
SESSION CHECK-IN Use the app to check-in to a specific session. This may trigger the delivery of relevant content, such as session feedback, supporting information, etc.
SESSION CHECK-OUT Use the app to check-out of a specific session. This may trigger the delivery of relevant content, such as post-session surveys, slides, etc.
SLIDES LIVE STREAMING Attendees can access the slides on the app and follow along with the presentation in real-time.
SOCIAL MEDIA WALL OR A feed from social media, pulling data from one or more social networks using a hashtag, keywords or account handle, which may be displayed on large screens or
STREAM within the app. Comments and content posted from within the app private network may also be able to sync and feed in.
ENGAGEMENT & SPEAKERS/CHAIRS CAN
INTERACTION MANAGE THEIR OWN Allows speakers and presenters to add, edit, and run their own live polls and Q&A sessions without the planner having to facilitate.
POLLING AND Q&A SESSIONS
TEAM/GROUP LEADERBOARD A competitive scoreboard showing the positions of those taking part. The most successful participant will traditionally appear at the top of the list.
TRACKING RESPONSES BACK Some apps enable data such as feedback and polling to be tracked back to the specific user. This can be useful to analyze data more deeply, or follow up wherever
TO THE INDIVIDUAL appropriate.
UP-VOTE QUESTIONS Attendees can ‘vote’ for the questions they would like a speaker or presenter to prioritize.
For large events or in cases where you have app users who can’t be at the live event, live streaming allows you to share live video of the presentations or
VIDEO LIVE STREAMING
performances.
VOCAL COMMANDS FOR

Ability to direct the app with voice when presenting
PRESENTERS
EXHIBITORS & Contact data collected from an individual via the app can be made available so that, for example, sponsors or exhibitors can reach out to those who would like to
84
SPONSORS LEAD-RETRIEVAL
receive further information following the event.
SLIDE SHOW OF PRODUCT

IMAGES ON SPONSOR/ Areas within sponsor and exhibitor profiles/pages specifically designed to feature products, services, promotions, etc.
EXHIBITOR PROFILES
SPONSOR CAROUSEL A section within the app that features all the sponsors in a (usually vertical) scrollable list.
SPONSOR/EXHIBITOR-
Statistics and insights that allow you to track engagement with sponsors' brands. This may include general statistics, like app downloads and usage, and more
SPECIFIC ANALYTICS FOR ROI
specific analytics, like sponsor profile visits, banner ad views, any participation in any sponsored games, polls, or events.
REPORTING
SPONSORED (TIMED) SPLASH

The full-screen bespoke graphic that shows for a few seconds as an app is accessed.
SCREENS
SPONSORED PUSH Organizers can send or ‘push’ customized alerts, messages and reminders directly to the app on the user’s smartphone. Sponsored notifications may include
NOTIFICATIONS promotional messaging or images.
SPONSORED SESSION
Branded visual distinctions on the app that promote specific sessions and connect them to a sponsor.
HIGHLIGHTS
SPONSORED SESSIONS WITH

The ability to add logos to session entries/pages in the app.
COMPANY LOGOS
VIRTUAL GOODY BAG

(COUPONS, OFFERS, As an incentive to use the app or a 'thank you' for registering, promotions can be packaged and accessed via the app.
GIVEAWAYS)
GDPR GDPR COMPLIANCE SUPPORT If you're operating in a region that requires GDPR compliance, some vendors will help you ensure that the app meets the requirements.
GDPR COMPLIANCE TOOLS For events happening in a region that requires GDPR compliance, some apps feature tools that help to ensure you're meeting your privacy and security obligations.
MULTI-EVENT & DYNAMIC AND CUSTOM
CONTAINER APP LAYOUT AND ORGANIZATION
Easy drag and drop builder for the app modules
OF EVENT TILES/CONTENT
BLOCKS
FLIGHT AND TRAVEL

STATUS UPDATES AND Alerts and updates to travel information that appear right in the app.
NOTIFICATIONS
NEWS & PUSH MESSAGES ON

APP LEVEL (TARGETING ALL Organizers can send or ‘push’ customized alerts, messages and reminders directly to the app on the user’s smartphone.
APP USERS)
NEWS & PUSH MESSAGES

TARGETING USERS OF Some apps allow you to define the recipients of alerts and push notifications, giving you a direct line to a segment or group of attendees, speakers, exhibitors, etc.
SPECIFIC EVENTS
85
SOCIETY/ASSOCIATION
Allows app users to log into the app using the same credentials they would use to access their society/association site and services.
LOGIN
SUPPORTING MULTIPLE
The management process for the app is designed in such a way as to make it easy for organizers to create content for multiple events, without duplication of effort.
EVENTS IN ONE APP
NETWORKING & AI POWERED ATTENDEE

PROFILES The use of algorithms or AI to intelligently match people with shared interests.
MATCHMAKING
ATTENDEE APPOINTMENT
Attendees, exhibitors, vendors, etc. can schedule appointments with one another through the app.
SCHEDULING
ATTENDEE MATCHMAKING Attendees can use the app to find other people with shared interests and contact them directly via the app.
BUSINESS CARD SCANNING The ability to exchange details by scanning business cards with your mobile device.
GROUP MESSAGING (IN-APP Attendees can post messages within a designated group from within the app. Groups might be formed around specific sessions or among attendees with shared
GROUP CHAT) interests to boost networking.
SEATING ALLOCATION Seating information within the app.
SOCIAL NETWORKS DATA

Scraping of social networking profiles to create better app networking match
SCRAPING
PROGRAM & 3D MAPS Maps appear 3-dimensional rather than ‘flat’.

CONTENT
ABSTRACTS SUPPORT A summary of academic research often shared within academic and scientific conferences.
ATTENDEE CAN EXPORT

PERSONALIZED SCHEDULE The ability to sync the app data with your electronic calendar.Attendees with personalized schedules, saved sessions, and appointments can export those directly
AND FAVORITES TO to their other calendars and send itineraries to themselves and others via email.
CALENDAR AND EMAIL
ATTENDEE CAN EXPORT/

Notes taken within the app can be saved to an attendee's device or sent via email.
EMAIL THEIR NOTES
PROGRAM & A guide of the city in which the event is being held, which might include sights of interest and helpful transportation information, like recommended routes to and
CONTENT CITY GUIDE
from the event venue.
Allows users of the app to quickly scan the entire app or specific modules using a keyword search, which can be useful for finding sessions associated with specific
IN-APP FULL-TEXT SEARCH
speakers, locations of specific exhibitors, or the profiles of other attendees.
INTERACTIVE MAPS Maps and plans with greater functionality for the user.
POSTER SUPPORT Ability to publish medical posters
RECOMMENDATIONS -
A guide to local places and events, including sights of interest, other events to check out, and helpful transportation information.
NEARBY PLACES AND EVENTS
SLIDE SHARING/DOWNLOAD Attendees can access the slides on the app after the session, or during the session so they can follow along with the presentation in real-time.
SERVICE & 24/7 SUPPORT The vendor provides round-the-clock support for the app.
SUPPORT
Vendors who offer native apps typically take care of any issues and requirements for various devices and their corresponding app stores. This might include the
86
APP-STORE SUPPORT
provision of access keys, app builds for the different stores, and submission of those apps to those stores.
DATA IMPORT SERVICE The ability to import data into the content management system for your app from another source, like a registration platform or CRM, or by a spreadsheet like
AVAILABLE Excel.
DEDICATED PROJECT
The vendor gives you one point-of-contact to assist you in executing your app and app-related goals.
MANAGER AVAILABLE
ON-SITE SUPPORT AVAILABLE Many vendors provide onsite staff to assist with the app and bolster adoption.
Chat is becoming the preferred method for planners to seek support, and many vendors provide support over chat -- often from right within the content
ONLINE CHAT SUPPORT
management system for the app itself.
ONLINE DOCUMENTATION
Especially important for feature-rich platforms, FAQs and other guides can be great resources during the creation of your app.
AVAILABLE
PRODUCT IS 100% DO-IT- Many app providers offer comprehensive training and well-documented processes to support you as you create your app, allowing you to take an out-of-the-box
YOURSELF solution and build it into something all your own.
TECH SPECS & Beacons allow you to send push notifications to an attendee based on their location. The beacon is a transmitter that works through low energy bluetooth
SECURITY BEACONS INTEGRATION
technology via proximity sensing. Every iPhone and iPad can be turned into a beacon, and beacon signals can be received by both iOS and Android devices.
CERTIFIED DATA
App providers offer different levels of security compliance. If you operate in a protected sector, use of an event app may be discouraged or high-level encryption
PROTECTION AND SECURITY
and compliance with certain legislation may be obligatory. In those cases, a certificate might be obtained that guarantees the safe protection of user data.
COMPLIANCE
COMPATIBLE WITH
WEARABLES (E.G. SMART Some apps are compatible with wearable devices, such as smart watches.
WATCHES)
EACH CLIENT RUNS IN AN

ISOLATED AND SECURE No shared data with other events or platform clients
ENVIRONMENT
TECH SPECS & EVENT CHECK-OUT Ability to track attendees when they leave the event
SECURITY
EVENT WEBSITE PROVIDED Some app vendors allow you to create an event website along with the event app, which often allows you to enter information only once that populates both
AS PART OF THE APP places simultaneously.
HTML5 allows you to create responsive web applications and support mobiles, tablets and desktop access across multiple platforms and browsers. Responsive
apps allow you to build one app that users can access across all their devices and screen sizes.
HTML5 & MOBILE

HTML5 can also allow content to be stored and accessed offline. Updates are much quicker and easier than for a native app, which is particularly important if the
RESPONSIVE WEB APPS
user is updating via their 3/4G rather than WiFi.
Unlike a native app, an HTML5 app can ask for permissions as required to access data or hardware, without requiring an update or reinstallation.
Indoor navigation relies on an indoor positioning system (IPS) to locate objects or people inside a building using radio waves, magnetic fields, acoustic signals, or
INDOOR NAVIGATION
other sensory information collected by mobile devices and direct the user.
INTEGRATES WITH GOOGLE Allows you to set up Google Analytics to measure the traffic to various sections, profiles, and pages on your app. This can be a powerful tool for proving the visibility
87
ANALYTICS and general ROI of app sponsorship opportunities.
INTEGRATION WITH
Apps that integrate with registration systems often provide a more seamless experience for attendees by autopopulating sections of the app with information
REGISTRATION SYSTEM
submitted in the registration process. Integrations like this also save time, as information given during registration doesn't need to be re-entered into the app.
AVAILABLE
MULTI-LANGUAGE The app is available in more than one language.
NATIVE BRANDED ANDROID Native apps are built for specific devices, and the content is typically stored on the device itself. Android is the mobile operating system developed by Google.
APP Android apps are available via the Google Play store.
NATIVE BRANDED APP

FOR OTHER PLATFORMS Native apps are built for specific devices, and the content is typically stored on the device itself. iPhones (Apple) and Androids (Google) dominate the market, but a
(BLACKBERRY, WINDOWS, small contingent of your attendees will use other devices, and some apps accommodate them as well.
ETC.)
Native apps are built for specific devices, and the content is typically stored on the device itself. iOS is the mobile operating system for Apple devices such as the
NATIVE BRANDED IOS APP
iPhone and iPad. Apps for iOS devices can be found in iTunes or Apple's App Store.
NATIVE VENDOR-BRANDED
A container app is one that attendees download only once, but houses a variety of events within it. They will need to search for the specific event within the app.
CONTAINER APP
Near field communication (NFC) is a form of wireless communication. NFC works on a very short range, of about 4 to 20 cm. An NFC tag inserted into a name-tag or
NFC INTEGRATION wristband can be used by attendees to collect key information. For example, an attendee could use their tag to collect contact information, exhibitor brochures or
record their session attendance. When integrated with an event app, this information can then be collated and organized within the app.
PASSWORD-PROTECTED APP Additional security, such as password protection, may be required for event apps in high-security sectors.
PRIVATE APP An app which is not publically available via the app stores.
PROGRAM UPDATES ONLY

Ability to update only some parts of the program without having to upload everything
THE CHANGES
PUBLIC APP An app that is available in the public domain, e.g. through the app stores.
TECH SPECS & A 2-dimensional 'quick response' barcode which stores data that can be accessed upon scanning. This can help with everything from onsite registration to
SECURITY QR CODE INTEGRATION
networking to event gamification.
Radio frequency identification (RFID) is a form of wireless communication. An RFID tag inserted into a name-tag or wristband can be used by attendees to collect
RFID INTEGRATION key information. For example, an attendee could use their tag to collect contact information, exhibitor brochures or record their session attendance. When
integrated with an event app, this information can then be collated and organized within the app.
SIGN-IN USING SOCIAL MEDIA

Allows signing into the app using social media credentials, and may use those profiles to autopopulate some information.
ACCOUNT
SINGLE SIGN ON (SSO) TO

Allows users to sign into one tool and gain access to multiple connected or related tools and features.
EVENTS
SUPPORTS SIRI-LIKE
RESPONSE TO SPOKEN Allows users to ask their device concierge (e.g. Siri for iPhones) for information within the app, and for the app to supply that information accurately.
QUERIES
88
SUPPORTS VOICE CONTROL

The app or modules within it responds to voice commands.
OF THE APP
Web apps are written in HTML5, Javascript, CSS or other languages, and run in an internet browser, like Safari or Chrome (for iPhones and Androids, respectively).
This allows a single app to operate across multiple platforms, operating systems and devices. The device agnostic nature of web apps is one reason planners prefer
them over native apps, which require a different, separate app for each brand of device.
WEB-BASED APP
While some content can be downloaded and stored locally for offline access, web apps require WiFi for full functionality. However, since the app is not stored
locally on a user’s device, users don’t have to worry about storage being too full to download it.
Web apps are also less of a privacy and security risk, as they do not require the permissions of a native app.
The ability to work offline, without the need for an internet connection. Some features (e.g. chat, alerts and updates, live polls, and Q&A) rely on WiFi, but access to
WORKS OFFLINE
session and speaker information won't be compromised if the connection fails.
QUICKLY COMPARE
120 EVENT APPS
PROGRAM & CONTENT
89
As with previous editions, the feature analysis of the

Event App Bible 2019 does not take into consideration
features offered by the majority (70% or more) of the
apps surveyed. The features include the following:
(( Event agenda/schedule (( Supporting authors, co-authors, panelists, (( Supporting inclusion of video

speakers, poster presenters, chairs, co- (( Photo gallery
(( Multi-day agenda
chairs, etc.
(( Multi-track agenda (( Travel information
(( Speaker profiles
(( Multi-level program that supports sessions, (( Floor plan/maps
(( Personalized schedule (bookmarking
sub-sessions, presentations
program items)
(( Activity feed/News feed
(( Selecting favourite items
(( Customisable program setup (i.e. (( Document sharing/download
supporting any program type, such as
(( Note-taking - text notes
workshops, panel sessions, discussions,
meetings, etc.) (( Note-taking - annotation/drawing on slides
Export schedule to calendar

Slide sharing/download
In-app full-text search

PROGRAM
Export/email notes
Export/email notes
Export/email notes
Recommendations
Recommendations
Recommendations
Abstracts support
Abstracts support
Abstracts support
& CONTENT
Interactive maps
Interactive maps
Interactive maps
Poster support
Poster support
Poster support
City guide
City guide
City guide
3D maps
3D maps
3D maps
10times - Event App     eventbaxx MeetApp     
Actigage Events    EventBH     MeetingHand          
ActivTouch         eventcloud         MeetingPlay        
AgendaPop Event App          Eventdex, LLC        MeetMatch          
AIDAIO Hub          Eventdrive    mGuides       
All In The Loop          Eventene     Mint 360     
Angage.events       Eventer        Mixtroz
Angage.live EventEye   Mobile App          
Appendee (prev. twoppy)     Eventflow      MobileUp       
Attendify          EVENTICIOUS       MoozUp     

90
Aventri Events App     EventMobi        MyEventApps          
Azavista Event App       EventMobile (TripBuilder)          Networkapp      
B2Meet     Eventpedia           NetworkTables    
Beekast  EventPilot          NextME  
Bizzabo      EventsCase App        Nodily       
Bizzyou    Eventsforce        Noodle Live    
Boomset Eventtia Oveit       
BusyConf   Eventtus         Pathable Event Apps         
CadmiumCD          Eventumbot    PheedLoop (EventBuddy)       
Certain Touchpoint           evenTwo         Schedulehead
Chime       EventXP  Slido
ChirpE           Fanbot.ai     Socio Event App          
Conbop           FestApp     SonorPlex  
Confer         Festivality         Sparkup    
Core-apps         Glisser   SpotMe        
CrowdComms         GojoSpin Superevent          
CrowdCompass           Goomeo           Swapcard       
Crowdpurr  Grandstand         The Event App (ConferenceCompass)       
Crystal Collaborate       Grenadine Event Guide      The Krowd   
Crystal Event App        Grip       The Society App (ConferenceCompass)       
DIGIVENTS           Guidebook     Topi      
DoubleDutch Mobile App          HelloCrowd    TriStar Event App        
Duuzra      Hubb      Twebcast    
Engage        InEvent           Universe BoxOffice 
Entegy Suite      Interaction Tech Service           Velocevent Event App     
ERMobile Event App    ITM Mobile       Whova         
Evenium ConnexMe         Jublia           Zerista          
Event BoosterApp     klik    Zuant  
Event Lightning   LineUpr   
Eventbase        Lumi Connect        

NETWORKING & PROFILES
91
As with previous editions, the feature analysis of the Event App Bible 2019 does
not take into consideration features offered by the majority (70% or more) of the
(( Attendee profiles
(( Attendee list
(( Privacy settings
(( Private messaging (in-app private chat)
(( Forum messaging (in-app public chat)
(( In-app social wall (posting messages)
Social Networks data scraping

Attendee matchmaking
Business card scanning

Attendee appointment
NETWORKING
AI powered attendee
AI powered attendee
AI powered attendee
(in-app group chat)
(in-app group chat)
(in-app group chat)

Seating allocation
Seating allocation
Seating allocation
Group messaging
Group messaging
Group messaging
& PROFILES
matchmaking
matchmaking
matchmaking
scheduling
scheduling
scheduling
10times - Event App   eventbaxx MeetApp    
Actigage Events EventBH     MeetingHand       
ActivTouch        eventcloud       MeetingPlay     
AgendaPop Event App    Eventdex, LLC       MeetMatch       
AIDAIO Hub       Eventdrive     mGuides
All In The Loop       Eventene    Mint 360 

Angage.events    Eventer    Mixtroz   
Angage.live EventEye  Mobile App       
Appendee (previously twoppy)  Eventflow     MobileUp Software Conference App   
Attendify     EVENTICIOUS    MoozUp      
92
Aventri Events App     EventMobi   MyEventApps       

Azavista Event App       EventMobile (TripBuilder)    Networkapp    
B2Meet    Eventpedia    NetworkTables       
Beekast EventPilot Scientific Conference App NextME  
Bizzabo      EventsCase App       Nodily      
Bizzyou     Eventsforce Noodle Live   
Boomset Eventtia     Oveit       
BusyConf Eventtus    Pathable Event Apps     
CadmiumCD eventScribe App     Eventumbot       PheedLoop (EventBuddy)    
Certain Touchpoint        evenTwo       Schedulehead
Chime     EventXP   Slido
ChirpE    Fanbot.ai     Socio Event App      

Conbop    FestApp  SonorPlex
Confer    Festivality      Sparkup
Core-apps    Glisser SpotMe       

CrowdComms    GojoSpin Superevent       
CrowdCompass    Goomeo    Swapcard      
Crowdpurr Grandstand  The Event App (Conference Compass)  
Crystal Collaborate    Grenadine Event Guide     The Krowd   
Crystal Event App    Grip        The Society App (Conference Compass)  
DIGIVENTS        Guidebook  Topi     
DoubleDutch Mobile Event App        HelloCrowd    TriStar Event App  
Duuzra  Hubb     Twebcast  
Engage      InEvent        Universe BoxOffice
Entegy Suite   Interaction Technology Service     Velocevent Event App   

ERMobile Event App    ITM Mobile     Whova      
Evenium ConnexMe       Jublia        Zerista       
Event BoosterApp   klik    Zuant 
Event Lightning LineUpr
Eventbase      Lumi Connect      

93
(( Event news and updates with push notifications

(( Feedback forms
(( In-app social media (e.g. Tweet from within the app)
(( Submit questions - live Q&A
(( Multi-session live interaction (re. Polling, Q&A etc in
simultaneous sessions)
(( Manual moderation
(( Session rating
(( Exporting of results by the organizer
Speakers/chairs can manage their
Vocal commands for presenters

own polling and Q&A sessions

Live stream recorded via app
Live Translation/Interpreting
Brainstorming/collaborative
GPS-based self check-in and

Social media wall or stream
(audience response system)

Collaborative annotations
Automatic speech-to-text
Team/group leaderboard
Live polling with onstage
On-site registration and

ENGAGEMENT
Individual leaderboard
Automatic moderation
comments/questions
Audio live streaming
Slides live streaming
Video live streaming

document creation
In-app registration
Anonymous voting
& INTERACTION
Up-vote questions
Session check-out
Session check-in
check-in via app
Event check-out
Scavenger hunt
Custom games
Event check-in
Gamification
transcription
Live feed for
for rewards
check-out
individual
Live polls
1/3
on slides
display
10times - Event App      
Actigage Events   
ActivTouch                       
AgendaPop Event App                 
AIDAIO Hub                             
All In The Loop                         
Angage.events                    
Angage.live            
Appendee (previously twoppy)     
Attendify               
94
Aventri Events App           

Azavista Event App                   
B2Meet  
Beekast                 
Bizzabo            
Bizzyou
Boomset          
BusyConf
CadmiumCD eventScribe App                

Certain Touchpoint                               
Chime                   
ChirpE          
Conbop                   
Confer       
Core-apps                      
CrowdComms                     
CrowdCompass              
Crowdpurr               
Crystal Collaborate                     
Crystal Event App                  
DIGIVENTS                               
DoubleDutch Mobile Event App                          
Duuzra         
Engage                
Entegy Suite              
ERMobile Event App      
Evenium ConnexMe                        
Event BoosterApp         
Event Lightning 
Eventbase                 





ENGAGEMENT
comments/questions

document creation
In-app registration
Anonymous voting
& INTERACTION
Up-vote questions
Session check-out
Session check-in
check-in via app
Event check-out
Scavenger hunt
Custom games
Event check-in
Gamification
transcription
Live feed for
for rewards
check-out
individual
Live polls
2/3
on slides
display
eventbaxx  
EventBH         
eventcloud                   
Eventdex, LLC                 
Eventdrive              
Eventene        
Eventer                   
EventEye         
Eventflow                
EVENTICIOUS               
95
EventMobi                   
EventMobile (TripBuilder)             
Eventpedia             
EventPilot Scientific Conference App                     
EventsCase App                  
Eventsforce       
Eventtia           
Eventtus           
Eventumbot             
evenTwo                    
EventXP        
Fanbot.ai                          
FestApp                   
Festivality                
Glisser                
GojoSpin   
Goomeo           
Grandstand         
Grenadine Event Guide        
Grip                
Guidebook              
HelloCrowd            
Hubb      
InEvent                               
Interaction Technology Service                      
ITM Mobile                         
Jublia                          
klik                    
LineUpr    
Lumi Connect                  





ENGAGEMENT
comments/questions

document creation
In-app registration
Anonymous voting
& INTERACTION
Up-vote questions
Session check-out
Session check-in
check-in via app
Event check-out
Scavenger hunt
Custom games
Event check-in
Gamification
transcription
Live feed for
for rewards
check-out
individual
Live polls
3/3
on slides
display
MeetApp                 
MeetingHand                              
MeetingPlay                       
MeetMatch                      
mGuides               
Mint 360        
Mixtroz       
Mobile App                               
MobileUp Software Conference App          
MoozUp                 
96
MyEventApps                               
Networkapp             
NetworkTables             
NextME   
Nodily 
Noodle Live          
Oveit                         
Pathable Event Apps                   
PheedLoop (EventBuddy)                   
Schedulehead
Slido           
Socio Event App                   
SonorPlex           
Sparkup              
SpotMe                           
Superevent                           
Swapcard                  
The Event App (Conference Compass)       
The Krowd       
The Society App (Conference Compass)       
Topi                       
TriStar Event App                 
Twebcast                      
Universe BoxOffice       
Velocevent Event App  
Whova              
Zerista                         
Zuant         
Machine learning/AI to personalize

Database population for FAQs

& improve user experience

Assign a name to chatbot

CHATBOTS
Log live support staff

(intent analysis)
(intent analysis)
(intent analysis)
Chatbot
Chatbot
Chatbot
10times - Event App eventbaxx  MeetApp
Actigage Events EventBH MeetingHand      

ActivTouch       eventcloud MeetingPlay 
AgendaPop Event App Eventdex, LLC  MeetMatch      
AIDAIO Hub      Eventdrive mGuides
All In The Loop  Eventene  Mint 360
Angage.events    Eventer      Mixtroz
Angage.live  EventEye Mobile App
Appendee (previously twoppy) Eventflow MobileUp Software Conference App
Attendify   EVENTICIOUS MoozUp

97
Aventri Events App EventMobi   MyEventApps
Azavista Event App     EventMobile (TripBuilder) Networkapp
B2Meet Eventpedia NetworkTables    

Beekast EventPilot Scientific Conference App NextME
Bizzabo EventsCase App Nodily
Bizzyou Eventsforce Noodle Live 

Boomset Eventtia Oveit     
BusyConf Eventtus Pathable Event Apps  
CadmiumCD eventScribe App Eventumbot       PheedLoop (EventBuddy)      
Certain Touchpoint       evenTwo Schedulehead
Chime EventXP Slido 

ChirpE  Fanbot.ai       Socio Event App     
Conbop FestApp SonorPlex
Confer Festivality Sparkup
Core-apps   Glisser   SpotMe  

CrowdComms GojoSpin Superevent  
CrowdCompass Goomeo Swapcard  
Crowdpurr Grandstand The Event App (Conference Compass)
Crystal Collaborate Grenadine Event Guide The Krowd
Crystal Event App Grip The Society App (Conference Compass)
DIGIVENTS Guidebook Topi    

DoubleDutch Mobile Event App       HelloCrowd TriStar Event App 
Duuzra Hubb     Twebcast 
Engage InEvent       Universe BoxOffice   
Entegy Suite Interaction Technology Service   Velocevent Event App
ERMobile Event App ITM Mobile Whova   

Evenium ConnexMe Jublia       Zerista   
Event BoosterApp klik Zuant
Event Lightning LineUpr
Eventbase      Lumi Connect  

EXHIBITORS & SPONSORS
98
(( Exhibitor profiles
(( Exhibitor listing with logos
(( Exhibitor categories
(( Sponsor profiles
(( Sponsor listing with logos
(( Sponsor categories (bronze, silver, gold, etc.)
(( Sponsor banners
Sponsored (timed) splash screens


Sponsored push notifications
on sponsor/exhibitor profiles
Sponsored session highlights

analytics for ROI reporting
Sponsor/Exhibitor-specific

Sponsored sessions with

EXHIBITORS
& SPONSORS
Ethical-guidelines
Virtual goody bag
Ethical-guidelines
Ethical-guidelines
Virtual goody bag
Virtual goody bag

Sponsor carousel
Sponsor carousel
Sponsor carousel
company logos
company logos
company logos
Lead-retrieval
Lead-retrieval
Lead-retrieval
10times - Event App      eventbaxx      MeetApp        
Actigage Events    EventBH    MeetingHand          
ActivTouch           eventcloud           MeetingPlay         
AgendaPop Event App          Eventdex, LLC          MeetMatch          
AIDAIO Hub           Eventdrive     mGuides        
All In The Loop           Eventene  Mint 360   
Angage.events     Eventer        Mixtroz    
Angage.live EventEye   Mobile App         
Appendee (prev. twoppy)   Eventflow     MobileUp   
Attendify           EVENTICIOUS     MoozUp          
99
Aventri Events App         EventMobi          MyEventApps          

Azavista Event App         EventMobile (TripBuilder)       Networkapp        
B2Meet Eventpedia         NetworkTables         
Beekast EventPilot           NextME        
Bizzabo         EventsCase App          Nodily 
Bizzyou      Eventsforce      Noodle Live     
Boomset   Eventtia     Oveit          
BusyConf Eventtus         Pathable Event Apps          
CadmiumCD eventScribe App           Eventumbot         PheedLoop (EventBuddy)        
Certain Touchpoint           evenTwo          Schedulehead
Chime   EventXP     Slido 

ChirpE          Fanbot.ai           Socio Event App          
Conbop           FestApp        SonorPlex  
Confer      Festivality         Sparkup
Core-apps          Glisser     SpotMe          

CrowdComms          GojoSpin    Superevent          
CrowdCompass           Goomeo           Swapcard          
Crowdpurr      Grandstand          The Event App (ConferenceCompass)        
Crystal Collaborate    Grenadine Event Guide      The Krowd     
Crystal Event App      Grip          The Society App (ConferenceCompass)        
DIGIVENTS           Guidebook       Topi        
DoubleDutch Mobile App          HelloCrowd   TriStar Event App         
Duuzra          Hubb Twebcast    
Engage        InEvent           Universe BoxOffice  
Entegy Suite      Interaction Tech Service     Velocevent Event App     
ERMobile Event App        ITM Mobile        Whova        
Evenium ConnexMe           Jublia          Zerista          
Event BoosterApp          klik   Zuant  
Event Lightning  LineUpr
Eventbase          Lumi Connect         

What parts of the app are set up for Augmented Reality? What parts of the app are set up for Augmented Reality?
AR
Physical Showguide Interaction

Time to set up an AR module

Augmented reality modules

Sponsorship Opportunities
Speakers and Sessions

Content and Schedule

Session Engagement
Session Engagement
1/2
Other
Other
10times - Event App - - - - - - - Event Lightning - - - - - - -
Actigage Events - - - - - - - Eventbase   -  - - - Over 1 week
ActivTouch  - - - -  - 1 week eventbaxx - - - - - - -
AgendaPop Event App - - - - - - - EventBH   -   - 1 week
AIDAIO Hub   -  - - - 1 week eventcloud - - - - - - -
All In The Loop   - - - - Exhibition 1 week Eventdex, LLC - - - - - - -
Angage.events - - - - - - Over 1 week Eventdrive - - - - - - -
Angage.live - - - - - - - Eventene - - - - - - -
100
Appendee (prev. twoppy) - - - - - - - Eventer    - -  - 1 hour
Attendify - - - - - - - EventEye - - - - - - -
Aventri Events App - - - - - - - Eventflow - - - - - - -
Azavista Event App - - - - - - - EVENTICIOUS - - - - - - -
B2Meet - - - - - - - EventMobi - - - - - - -
Beekast - - - - - - - EventMobile (TripBuilder) - - - - - - -
Bizzabo - - - - - - - Eventpedia - - - - - - -
Bizzyou - - - - - - - EventPilot - - - - - - -
Boomset - - - - - - - EventsCase App - - - - - - -
BusyConf - - - - - - - Eventsforce - - - - - - -
CadmiumCD - - - - - - - Eventtia - - - - - - -
Certain Touchpoint  - - - - - - - Eventtus - - - - - - -
Chime - - - - - - - Eventumbot - - - - - - -
ChirpE - - - - - - - evenTwo     -  - 1 week
Conbop - - - - - - - EventXP - - - - - - -
Confer - - - - - - - Fanbot.ai - - - - - - -
Core-apps       - 1 week FestApp - - - - - - -
CrowdComms  - - - - - - - Festivality - - - - - - -
CrowdCompass - - - - - - - Glisser - - - - - - -
Crowdpurr - - - - - - - GojoSpin - - - - - - -
Crystal Collaborate - - - - - - - Goomeo - - - - - - -
Crystal Event App - - - - - - - Grandstand - - - - - - -
DIGIVENTS   - - -  Gamification Over 1 week Grenadine Event Guide - - - - - - -
DoubleDutch Mobile App  -    - - Over 1 week Grip - - - - - - -
Duuzra - - - - - - - Guidebook - - - - - - -
Engage - - - - - - - HelloCrowd - - - - - - -
Entegy Suite - - - - - - - Hubb - - - - - - -
ERMobile Event App - - - - - - - InEvent   - - - - - 1 week
Evenium ConnexMe - - - - - - - Interaction Tech Service - - - - - - -
Event BoosterApp - - - - - - - ITM Mobile - - - - - - -

What parts of the app are set up for Augmented Reality? What parts of the app are set up for Augmented Reality?
AR





Session Engagement
Session Engagement
2/2
Other
Other
Jublia - - - - - - - PheedLoop (EventBuddy)  - - - - - Gamification Over 1 week
klik - - - - - - - Schedulehead - - - - - - -
LineUpr - - - - - - - Slido - - - - - - -
Lumi Connect - - - - - - - Socio Event App - - - - - - -
MeetApp - - - - - - - SonorPlex - - - - - - -
MeetingHand - - - - - - - Sparkup - - - - - - -
MeetingPlay       - 1 week SpotMe   -  -  Poster & abstracts,  Day

quizzes, surveys
MeetMatch   - - - - - 1 week
Superevent  - - - - - Separate scanner Over 1 week
101
mGuides - - - - - - -
Swapcard - - - - - - -
Mint 360 - - - - - - -
The Event App (ConferenceCompass) - - - - - - -
Mixtroz - - - - - - -
The Krowd - - - - - - -
Mobile App - - - - - - -
The Society App (ConferenceCompass) - - - - - - -
MobileUp - - - - - - -
Topi       - 1 week
MoozUp - - - - - - -
TriStar Event App   - - - - - Over 1 week
MyEventApps - - - - - - -
Twebcast - - - - - - -
Networkapp - - - - - - -
Universe BoxOffice - - - - - - -
NetworkTables - - - - - - -
Velocevent Event App - - - - - - -
NextME - - - - - - -
Whova - - - - - - -
Nodily - - - - - - -
Zerista - - - - - - -
Noodle Live   - - - - - 1 week
Zuant - - - - - - -
Oveit   - - - - - Over 1 week
Pathable Event Apps - - - - - - -

News & push messages targeting

supported (users login with their


Supporting multiple events in

level (targeting all app users)

Dynamic and custom layout

MULTI-EVENT
and organization of event

Society/Association login
users of specific events

membership account)
membership account)
membership account)
& CONTAINER
tiles/content blocks
APP
one app
one app
one app
10times - Event App    eventbaxx    MeetApp    
Actigage Events     EventBH    MeetingHand     
ActivTouch      eventcloud     MeetingPlay     
AgendaPop Event App      Eventdex, LLC      MeetMatch     
AIDAIO Hub      Eventdrive      mGuides   
All In The Loop      Eventene      Mint 360     
Angage.events      Eventer     Mixtroz 
Angage.live EventEye     Mobile App     
Appendee (previously twoppy)   Eventflow      MobileUp Software Conference
Attendify     EVENTICIOUS    MoozUp     

102
Aventri Events App     EventMobi     MyEventApps     

Azavista Event App      EventMobile (TripBuilder)      Networkapp     
B2Meet   Eventpedia     NetworkTables     
Beekast   EventPilot Scientific Conference      NextME 
Bizzabo    EventsCase App     Nodily    
Bizzyou     Eventsforce   Noodle Live   
Boomset   Eventtia   Oveit     
BusyConf  Eventtus      Pathable Event Apps     
CadmiumCD eventScribe App     Eventumbot    PheedLoop (EventBuddy)     
Certain Touchpoint      evenTwo      Schedulehead   
Chime    EventXP     Slido 
ChirpE      Fanbot.ai Socio Event App     
Conbop     FestApp     SonorPlex    
Confer      Festivality     Sparkup 
Core-apps      Glisser    SpotMe    
CrowdComms      GojoSpin  Superevent     
CrowdCompass     Goomeo      Swapcard     
Crowdpurr  Grandstand      The Event App (Conference Compass)   
Crystal Collaborate  Grenadine Event Guide      The Krowd   
Crystal Event App    Grip      The Society App (Conference Compass)     
DIGIVENTS      Guidebook     Topi    
DoubleDutch Mobile Event App     HelloCrowd     TriStar Event App     
Duuzra     Hubb  Twebcast    
Engage      InEvent      Universe BoxOffice
Entegy Suite    Interaction Technology Service  Velocevent Event App   

ERMobile Event App  ITM Mobile      Whova     
Evenium ConnexMe      Jublia      Zerista     
Event BoosterApp     klik Zuant  
Event Lightning    LineUpr 
Eventbase      Lumi Connect  
Online documentation available

Product is 100% do-it-yourself




On-site support available

SERVICE &
Online chat support
Online chat support

Online chat support
SUPPORT
available
available
available
Support
Support
matters
matters
Support
matters
10times - Event App       eventbaxx       MeetApp        
Actigage Events      EventBH      MeetingHand        
ActivTouch        eventcloud         MeetingPlay      
AgendaPop Event App        Eventdex, LLC         MeetMatch        
AIDAIO Hub         Eventdrive        mGuides     
All In The Loop        Eventene       Mint 360       
Angage.events         Eventer       Mixtroz       
Angage.live      EventEye         Mobile App       
Appendee (previously twoppy)       Eventflow        MobileUp Software Conference      
Attendify       EVENTICIOUS        MoozUp        

103
Aventri Events App         EventMobi        MyEventApps       
Azavista Event App         EventMobile (TripBuilder)        Networkapp       
B2Meet       Eventpedia        NetworkTables       
Beekast       EventPilot Scientific Conference         NextME        
Bizzabo         EventsCase App        Nodily       
Bizzyou      Eventsforce       Noodle Live      
Boomset       Eventtia         Oveit       
BusyConf      Eventtus        Pathable Event Apps        
CadmiumCD eventScribe App       Eventumbot        PheedLoop (EventBuddy)        
Certain Touchpoint         evenTwo        Schedulehead    
Chime     EventXP     Slido      
ChirpE      Fanbot.ai         Socio Event App        
Conbop         FestApp      SonorPlex    
Confer      Festivality         Sparkup    
Core-apps       Glisser        SpotMe        
CrowdComms         GojoSpin         Superevent        
CrowdCompass       Goomeo        Swapcard        
Crowdpurr        Grandstand        The Event App (Conference Compass)      
Crystal Collaborate      Grenadine Event Guide       The Krowd     
Crystal Event App        Grip         The Society App (Conference Compass)       
DIGIVENTS         Guidebook         Topi        
DoubleDutch Mobile Event App         HelloCrowd        TriStar Event App     
Duuzra         Hubb       Twebcast      
Engage        InEvent         Universe BoxOffice        
Entegy Suite       Interaction Technology Service      Velocevent Event App        
ERMobile Event App    ITM Mobile       Whova      
Evenium ConnexMe       Jublia        Zerista        
Event BoosterApp        klik Zuant       
Event Lightning      LineUpr      
Eventbase        Lumi Connect        

Mobile responsive website (html5)
Supports voice control of the app

Flight and travel status updates
Each client runs in an isolated

Single sign on (SSO) to events
Native branded app for other
Supports siri-like response to

Native branded Android app
Integration with registration

Compatible with wearables
GDPR compliance support

Program updates only the
Certified data protection

Password-protected app
and security compliance
and secure environment

Native branded iOS app
GDPR compliance tools

Native vendor-branded
TECH SPECS
QR code integration
Beacons integration
(e.g. smart watches)
Indoor navigation
& SECURITY
and notifications
system available
RFID integration
NFC integration
Web-based app
Multi-language
spoken queries
container app
Works offline
Private app
Public app
of the app
platforms
changes
1/3
account
10times - Event App                
Actigage Events          
ActivTouch                        
AgendaPop Event App                     
AIDAIO Hub                              
All In The Loop                      
Angage.events                    
Angage.live         
Appendee (previously twoppy)              
Attendify                   
104
Aventri Events App                      

Azavista Event App                    
B2Meet          
Beekast          
Bizzabo                   
Bizzyou         
Boomset                   
BusyConf           
CadmiumCD eventScribe App                
Certain Touchpoint                              
Chime              
ChirpE                     
Conbop                     
Confer               
Core-apps                      
CrowdComms                        
CrowdCompass                   
Crowdpurr       
Crystal Collaborate          
Crystal Event App                    
DIGIVENTS                             
DoubleDutch Mobile Event App                         
Duuzra                    
Engage                   
Entegy Suite                  
ERMobile Event App               
Evenium ConnexMe                       
Event BoosterApp                
Event Lightning          
Eventbase                      

Integrates with Google Analytics








TECH SPECS
QR code integration
Beacons integration
Indoor navigation
& SECURITY
and notifications
system available
RFID integration
NFC integration
Web-based app
Multi-language
spoken queries
container app
Works offline
Private app
Public app
of the app
platforms
changes
2/3
account
eventbaxx               
EventBH       
eventcloud                      
Eventdex, LLC                   
Eventdrive                 
Eventene               
Eventer                  
EventEye                   
Eventflow                      
EVENTICIOUS                  
105
EventMobi                   
EventMobile (TripBuilder)                  
Eventpedia                      
EventPilot Scientific Conference                     
EventsCase App                     
Eventsforce             
Eventtia                   
Eventtus                     
Eventumbot                    
evenTwo                        
EventXP           
Fanbot.ai                      
FestApp                  
Festivality                  
Glisser             
GojoSpin    
Goomeo                    
Grandstand                 
Grenadine Event Guide                    
Grip                         
Guidebook               
HelloCrowd                
Hubb                    
InEvent                              
Interaction Technology Service           
ITM Mobile                       
Jublia                        
klik                  
LineUpr          
Lumi Connect                         

Integrates with Google Analytics








TECH SPECS
QR code integration
Beacons integration
Indoor navigation
& SECURITY
and notifications
system available
RFID integration
NFC integration
Web-based app
Multi-language
spoken queries
container app
Works offline
Private app
Public app
of the app
platforms
changes
3/3
account
MeetApp                   
MeetingHand                       
MeetingPlay                          
MeetMatch                              
mGuides               
Mint 360                       
Mixtroz     
Mobile App                           
MobileUp Software Conference               
MoozUp                       
106
MyEventApps                              
Networkapp              
NetworkTables                           
NextME         
Nodily                     
Noodle Live                
Oveit                      
Pathable Event Apps                        
PheedLoop (EventBuddy)                         
Schedulehead         
Slido          
Socio Event App                     
SonorPlex          
Sparkup          
SpotMe                       
Superevent                        
Swapcard                       
The Event App (Conference Compass)                 
The Krowd             
The Society App (Conference Compass)              
Topi                   
TriStar Event App                    
Twebcast                   
Universe BoxOffice                  
Velocevent Event App                 
Whova                   
Zerista                           
Zuant              
107
TABLES
PRICING
MINIMUM AVERAGE MAXIMUM MINIMUM AVERAGE MAXIMUM
PRICING price charged (USD) price charged (USD) price charged (USD) price charged (USD) price charged (USD) price charged (USD)
10times - Event App 0 1000 2000 Eventtus 3500 9000 18000
Actigage Events 299 499 749 Eventumbot 500 1000 4000
AgendaPop Event App 2000 4500 12000 evenTwo 500 2500 1200
AIDAIO Hub 0 500 7000 EventXP 7000 12000 17000
Angage.events 2000 2500 4500 Fanbot.ai 9 1500 5000
Angage.live 90 100 150 Festivality 2500 7000 12000
Appendee (previously twoppy) 700 2000 10000 Grandstand 299 899 5000
Attendify 999 1200 1999 Guidebook 5 5000 200000
Aventri Events App 2000 4000 7500 HelloCrowd 699 1699 11988
B2Meet 0 900 5000 Interaction Technology Service 2200 2500 5000
Beekast 0 999 7000 Jublia 1200 1200 1200

108
Bizzyou 3000 3000 3000 LineUpr 0 459 1359
Boomset 750 3500 6000 MeetApp 500 2000 5000
BusyConf 300 1500 9600 MeetingHand 599 1999 4999
ChirpE 2000 5000 15000 MeetingPlay 5000 7500 25000
Confer 260 1300 1700 mGuides 100 500 5000
CrowdComms 1500 2500 4500 Mint 360 500 500 500
Crowdpurr 49,99 149,99 499,99 Mixtroz 989 2000 10000
Engage 4590 4590 4590 MoozUp 1000 3000 10000
Entegy Suite 970 4610 8540 MyEventApps 5500 5500 5500
ERMobile Event App 750 1500 5000 Networkapp 250 500 2500
Evenium ConnexMe 699 999 2000 NetworkTables 0 3000 50000
Event BoosterApp 0 4500 6500 NextME 99,99 149,99 499,99
Event Lightning 19 29 79 PheedLoop (EventBuddy) 0 2500 8500
eventbaxx 349 1849 7500 Schedulehead 1.5 200 100000
EventBH 0,8 300 1500 Slido 0 349 2400
eventcloud 3500 5000 5000 Socio Event App 799 2999 8999
Eventdex, LLC 1000 2500 5000 SonorPlex 1600 6000 12000
Eventdrive 800 3500 5000 Sparkup 25 100 500
Eventene 0 14 50 Superevent 0 1000 2000
Eventer 16,9 393 2141 The Krowd 150 900 3000
EventEye 599 2000 5000 Topi 0 750 5000
Eventflow 900 1200 7000 Universe BoxOffice 0 0 0
EVENTICIOUS 350 1500 5000 Velocevent Event App 0 1495 4995
EventMobile (TripBuilder) 3500 5000 Zuant 6 12 17
Eventpedia 999 2500 7500
EventPilot Scientific Conference App 0 7000 30000

109
TABLES
GEOLOCATION
GEOLOCATION 10times - Event App New York City, NY Eventtia Miami, Florida, US Medellin, Colombia
AMERICAS ActivTouch Montreal, Canada evenTwo Doral, Florida, FL, USA Guanajuato. Mexico Santiago, Chile
AgendaPop Event App McLean, VA, USA Fanbot.ai San Diego, CA, USA
All In The Loop Port Richey, Florida FestApp Nashville, TN
Angage.events Mexico City, MEXICO Festivality Charleston, SC, USA
Angage.live Mexico City, MEXICO Glisser New York City, NY, USA
Attendify San Jose, CA Scottsdale, AZ GojoSpin Scottsdale, AZ, USA
Aventri Events App Norwalk, CT, USA Salt Lake City, Utah Orlando, FL, USA Grandstand Lincoln, NE
Azavista Event App New York, NY, USA Grenadine Event Guide Montreal, Québec, Canada
Bizzabo New York, NY, USA Guidebook San Francisco, CA, USA Raleigh, NC, USA
Boomset New York, NY HelloCrowd Escondido, CA, USA
BusyConf Lafayette, CO, USA Hubb Vancouver, WA, USA
CadmiumCD Forest Hill, MD, USA Woodstock, IL, USA Anaheim, CA, USA Washington, DC, USA InEvent New York, USA Sao Paulo, Brazil
Certain Touchpoint San Francisco, CA Chapel Hill, NC ITM Mobile Los Angeles, CA, USA
Chime New York NY, USA Brisbane, CA, USA Schiller Park, IL, USA Los Angeles CA, USA klik Montreal, Canada
110
ChirpE Columbia, USA, MD Toronto, Canada Austin, USA, TX Herndon, USA, VA Lumi Connect Minneapolis, Minesota Montreal, Canada
Conbop Costa Mesa, CA USA MeetApp Chicago, IL, USA
Core-apps Arnold, MD MeetingHand New York, USA
CrowdComms Seattle, WA MeetingPlay Frederick, MD, USA Tysons Corner, VA, USA San Diego, CA, USA
CrowdCompass Tysons's Corner, VA, USA Portland, OR, USA Draper, UT, USA Austin, TX, USA Mint 360 Los Angeles, CA, USA
Chicago, IL, USA Vancouver, BC, Canada Mixtroz Birmingham, AL. USA
Crowdpurr Los Angeles, CA, USA Mobile App Miami Venezuela Brazil Mexico
DIGIVENTS NEW YORK, NY, USA MobileUp Overland Park, KS, USA
DoubleDutch San Francisco, CA, USA Phoenix, AZ, USA Jersey City, NJ, USA MyEventApps Ottawa, Ontario Canada
Duuzra Salt Lake City, USA New York, USA NextME Chicago
Engage Florianópolis, SC, Brazil Nodily Montreal, Canada
ERMobile Event App Baltimore, MD Oveit Austin, TX, USA
Evenium ConnexMe San Francisco, CA, USA Pathable Event Apps Seattle, WA, USA Fort Worth, TX, USA Atlanta, GA, USA Raleigh, NC, USA
Event BoosterApp San Diego, CA, USA Mexico City, Mexico Guadalajara, Mexico PheedLoop (EventBuddy) Toronto, Canada
Event Lightning Campbell, CA, USA Schedulehead San Diego, CA, USA
Eventbase Vancouver, Canada Slido San Francisco, CA, USA New York, NY, US
eventbaxx San Francisco, CA Socio Event App Indianapolis, IN 46204
EventBH USA Sparkup Oceanside, NY, USA
Eventdex, LLC New Jersey SpotMe Chicago, IL, USA New York, NY, USA
Eventene Santa Monica, CA, USA Swapcard Montreal, Canada
Eventflow New York, US Topi New York, NY, USA San Francisco, CA, USA
EVENTICIOUS Miami, FL, USA Stuart, FL, USA Atlanta, GA, USA TriStar Event App Overland Park, KS, USA
EventMobi Toronto, Canada Universe BoxOffice Toronto, Canada San Francisco, CA, USA New York, NY, USA
EventMobile (TripBuilder) Westport, CT, USA Velocevent Event App Marina Del Rey, CA
Eventpedia McLean, VA, USA Whova San Diego, CA, USA
EventsCase App AUSTIN, TX, USA Zerista Denver, CO
Eventsforce Washington Los Angeles Zuant LA, California New York, NY

GEOLOCATION 10times - Event App Frankfurt am Main, Germany
EUROPE, All In The Loop Manchester, UK
MIDDLE EAST, Angage.events London, UK Paris, FRANCE Mauritius, AFRICA Dusseldorf, GERMANY Madrid, SPAIN Milan, ITALY
AFRICA Angage.live London, UK Paris, FRANCE Mauritius, AFRICA Dusseldorf, GERMANY Madrid, SPAIN Milan, ITALY
Appendee (prev. twoppy) Amsterdam, The Netherlands London, UK Antwerp area, Belgium
Attendify Kyiv, Ukraine
Aventri Events App Reading, Berkshire, UK Ghent, Belgium Dubai, UAE
Azavista Event App Amsterdam, Netherlands
B2Meet Brescia, Italy
Beekast Paris FRANCE London UK
Bizzabo Tel Aviv, IL
Bizzyou Madrid, Spain
Boomset Istanbul, Turkey
Chime London, UK Johannesburg, South Africa
ChirpE Moscow, Russia

111
Confer Oxford, UK
CrowdComms Blandford, UK Ennis, Ireland
CrowdCompass Dubai Media City London, UK Maidenhead, UK Frankfurt, Germany
Crystal Collaborate London, UK
Crystal Event App London, UK
DIGIVENTS MILAN, IT AVELLINO, IT MADRID, ES SEVILLA, ES
DoubleDutch Amsterdam, Netherlands
Duuzra Manchester, UK London, UK
Evenium ConnexMe Paris, France
Eventbase London, UK
eventbaxx Saarbrücken, GER Berlin, GER
eventcloud London, UK Dubai, UAE Cape Town, South Africa Frankfurt, Germany Krakow, Poland
Eventdrive Paris, France
Eventer Auderghem, Belgium
EventEye Oslo, Norway
Eventflow La Hulpe, BELGIUM
EVENTICIOUS Kiev, Ukraine Moscow, Russia Samara, Russia
EventMobi Berlin, Germany
EventsCase App London, UK Castellón, Spain
Eventsforce London
Eventtia Paris, France
Eventtus Dubai, UAE Cairo, Egypt
Eventumbot Brussels, Belgium
evenTwo Madrid, Spain Lisbon, Portugal Paris, France Düsseldorf, Germany Florencia, Italy Istanbul, Turkey Johannesbourg, South Africa
EventXP Rome, Italy Milan, Italy
Fanbot.ai Budapest, Hungary
Festivality Tallinn, Estonia
Glisser London, UK
Goomeo Paris, France Limoges, France

GEOLOCATION Grip London, United Kingdom Utrecht, Netherlands Lviv, United Kingdom
EUROPE, Guidebook London, UK
MIDDLE EAST, HelloCrowd Johannesburg, South Africa Barcelona, Spain
AFRICA InEvent Lisbon, Portugal
Interaction Tech Service Amsterdam, The Netherlands
ITM Mobile Stockholm, Sweden London, UK Helsinki, Finland
LineUpr Dresden, Germany
Lumi Connect Liphook, UK London, UK Breendonk, Belgium Breukelen, Netherlands Dubai, Middle East Paris, France Johannesburg, South Africa Cape Town, South Africa
MeetApp Stockholm, SE
MeetingHand Istanbul, Turkey
MeetMatch Zwijndrecht, Belgium
mGuides Athens, Greece Baar, Switzerland
Mint 360 Stockholm, Sweden London, UK Helsinki, Finland
Mobile App London Poland Spain
Networkapp Utrecht, The Netherlands

112
NetworkTables Amsterdam, Netherlands
Nodily Brussels, Belgium
Noodle Live London, UK
Oveit Bucharest, Romania
Pathable Event Apps London, UK
Slido Bratislava, Slovakia London, UK
Socio Event App Istanbul. Turkey
SonorPlex Sligo, Ireland
Sparkup Paris, FRANCE Madrid, SPAIN
SpotMe Lausanne, Switzerland Sofia, Bulgaria
Superevent Amsterdam Vienna
Swapcard Paris, France
The Event App Delft, The Netherlands

(Conference Compass)
The Krowd Exeter, UK
The Society App Delft, The Netherlands

(Conference Compass)
Topi London, UK
Twebcast Stockholm, Sweden
Universe BoxOffice London, UK
Zerista London, UK
Zuant London
GEOLOCATION 10times - Event App Noida, India
ASIA Actigage Events Singapore Hyderabad, India
AIDAIO Hub Bangalore, India
Angage.events Singapore, SINGAPORE
Angage.live Singapore, SINGAPORE
Aventri Events App Sydney, NSW, Australia Singapore Pune, Maharashtra, India
CrowdComms Sydney, Australia
CrowdCompass Melborne VIC, Australia Gurugram, India Singapore
Duuzra Singapore
Entegy Suite Brisbane, Australia
Eventdex, LLC Hyderabad, India Kolkata, India
evenTwo Pardesia, Israel Lalitpur, Nepal
Festivality Seoul, South Korea
Guidebook Seoul, South Korea
Jublia Singapore, Singapore Seoul, South Korea

113
Lumi Connect Sydney, Australia Melbourne, Australia Hong Kong Singapore, Asia
MeetApp Chandigarh, India
Mobile App Newcastle
MoozUp Hyderabad Bangalore Mumbai Pune
Slido Sydney, Australia
Sparkup Minatoku Tokyo
SpotMe Singapore
Swapcard N/A
Universe BoxOffice Hong Kong, China Sydney, Australia

ABOUT THE AUTHOR
114
EventMB Studio Team

This report is brought to you by EventMB Studio.
EventMB Studio is a boutique content marketing service that produces top quality
digital content assets for market leaders in the event and hospitality industry.
Get in touch (contact@eventmanagerblog.com) for a free consultation.
EventMB Studio is powered by EventMB.com, the most influential website in

the meeting and event industry. Founded in 2007, EventMB has been widely
referenced as the go-to resource for innovative event professionals wanting to
learn more about trends in the event planning industry.
EventMB releases industry reports and intelligence about event technology,

social media, and engagement at events.
Thousands of event professionals have downloaded EventMB’s free reports at

http://www.eventmanagerblog.com.
CMP CREDITS DISCLAIMER
115
EventMB is a CMP Preferred Provider accredited by the Events This report is based on research carried out between January and
Industry Council and provides Continuing Education credits for March 2019.
learning activities.
While this report has been sponsored by event technology providers,
the analysis is completely unbiased.
This report is worth 2 CE Credits.
If you wish to sponsor our future publications or receive sponsorship

To acquire CE credits through this or other reports, webinars and
opportunity notifications, get in touch with
reading material from EventMB, please refer to
carmen@eventmanagerblog.com.
www.eventmanagerblog.com/cmp.
For more information about the CMP credential or Preferred Provider

Publishing date: March 27, 2019
Program, please visit www.eventscouncil.org.

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1

THE EVENT APP BIBLE 2019

All rights reserved. No part of this report may be reproduced or

PART 1: Trends 7 PART 3: Research 54 PART 4: Purchasing 74

The Event App Bible 2019 edition is very different

from what you have experienced in the past years.

As the event technology and event apps markets are

The world has changed.

To find answers to these burning questions, we analyzed 350 event app

Let’s start with some trends.

marketing. You get the picture.

Companies merging are making it easier for many eventprofs to switch to

Integration is WELCOME. There is no valid argument for standalone products

with interactive features like appointment-setting,

Inform Attendees | Increase Engagement

At EventMB, we don’t make predictions lightly, and we feel very comfortable

By Q4 2019, we will start to see this change happening in the industry.

350 APPS in five different industries to bring you an analysis of

ARE A MAJOR FOCUS.

Engagement was a top priority across all industries.

FAVORITE. DESIRED ACTION.

Drive traffic through the exhibit floor by rewarding points

QUICK TIP have proven particularly effective, as attendees compete

You need more

Event App & Matchmaking Platform Powered by AI

Give your participants Increase qualified A true partner

Find out how and get a 15% discount at swapcard.com/emb

WORLD USE. TOWARDS THE

(WITH AN APP) WILL GET LOST.

UP WITH DAILY LIFE. INFORMATION IS FAVORED

Q&A SAVES TIME AND INCREASES CONVERSATION.

Eric Amram is the founder & CEO of Evenium, a global INTERACTIVITY.

ENGAGEMENT AND CONNECTIVITY. DATA, ANALYTICS, AND CRM &

TREAT YOUR EVENTTECH PARTNERS AS A PART OF YOUR TEAM.

WHAT EVENT About the Companies Reviewed

quite varied. Some companies have just a handful of

The majority are mid-sized having between 11 and 100

employees. These midsized companies accounted for

about 7% of companies have more than 100 employees.

Company size may be a factor that event professionals

needs, because what companies offer will often vary

For example, 80% of midsized companies offer flexible

Since the barriers for entry are becoming more

companies are less than a year old. Only about 17% of

only about 9% of companies were over 10 years old.

For example, a very new company developing a first-

For developers, these insights may help them navigate

consider their budget, not only when determining the app/

company to partner with, but also when determining the

((Charging according to features (39%)

Different pricing models may suit different types and

dynamic corporate incentive trip may want to choose a

The majority of event app companies surveyed, 72% in total,

If your app provider does not offer

QUICK TIP negotiate a better deal.

An event app has become the expectation for most

rate of 60 to 80%. Less than 20% of developers claimed

Your app adoption rate is integral to your eventtech

money, and a company that has high adoption rates on

market your app, promote it, and communicate its value

Is your boss still unconvinced about

the potential of apps for your

say that demand in the event app space is higher than