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PROJECT REPORT
ON
“"A Study on the Performance Appraisal System at Max New York Life
Insurance Company Limited"
Submitted by
M.V.Ashish Teja
221723602002
Assistant Professor
GITAM
(DEEMED TO BE UNIVERSITY)
M.V.Ashish Teja
221723602002
CERTIFICATE
This is to certify that the Project Report title “A Study on the Performance
Appraisal System at Max New York Life Insurance Company
Limited.”submitted in partial fulfilment for the award of MBA Programme of
Hyderabad Business School, GITAM University, Hyderabad, was carried out by
M.V.AshishTeja under my guidance. This has not been submitted to any other
University or Institution for the award of any degree/diploma/certificate.
ACKNOWLEDGEMENTS
I wish to take this opportunity to express my deepest gratitude to my
professor Dr. S Suman Babu (Assistant Professor in Gitam Hyderabad
Business School) for the keen interest,inspiring guidance, continuous
encouragement, valuable suggestions and constructive criticism
Last but not least it would be unfair if I don’t extend my gratitude to all my
faculties, to my parents and all my friends for their active cooperation which
was of great help during the course of my training process. Without the
support of all the above mentioned people this study would not have been
successful. I Once again thank you all for your great interest and support
throughout my study.
Thank you.
M.V.Ashish Teja
221723602002
MBA (2017-2019)
Chapter-I
INTRODUCTION
Chapter—II
Industry Profile
Chapter-III
Company profile
Chapter-IV
Job Profile
Chapter-V
Research Methodology
Limitations
Findings
Suggestions
Annexure
ABSTRACT
The research is on the basis of "A Study on Performance Appraisal System
at Max New York Life Insurance Company Limited", is a process of setting
objectives, making plans to achieve those objectives and accomplishing the
desired results. This project describes about the Performance Management
System which is followed in Max New York Life Insurance. This project
also describes the problems faced by the appraisee and the appraisers in this
system. It also elaborates about the steps taken by the appraisers to improve
the performances of the appraisee so that their efficiency can be increased
and later the rewards and recognitions are given in the form of promotions,
incentives and empowerment.In Max New York Life Insurance, system have
been devised to cascade Organizational Goals into individual goals by
framing out objectives of the company from the MOU at corporate level and
there by preparing a Balance Score Card both at corporate and unit level.
CHAPTER - I
INTRODUCTION
Company :
The Max New York Life Insurance Limited was established as a public
limited company on 23r may 1975. Late Sr_ BH.Vijay Kumar Raju and
Andhra Pradesh industrial development corporation (APIDC) on 18th
September 1975 promoted the Max New York Life Insurance Limited; the
company started its commercial production on 7th April 1977, In 1978 the
initial production capacity was 30 tones per day. In 1986, Max Nev York
Life Insurance Limited under took an expansion project to double its
capacity to 60 tones per day. Now the capacity of the plant is 115 tones per
day.
The researcher tries to measure the performance of the organization and its
working capital management in terms of financial wealth.
OBJECTIVES OF THE STUDY
Introduction :
Appraising the performance or individuals, groups and organizations is ti
common practice of all societies. While in some instances these appraisal
processes are structured and formally sanctioned, in other instances they are
an informal and integral part of daily activities. Thus, teachers evaluate the
performance or students, bankers evaluate the performance of creditors,
parents evaluate the behaviour of their children, and all of us, consciously at
unconsciously evaluate our "own actions from time to time. In social
interactions, performance is conducted in a systematic and planned manner
to achieve widespread popularity in recent years.
Meaning:
2. The basic purpose is to find out how well the employee is performing the
job and establish a plan of improvement.
• Performance appraisal will point out employee specific needs for training
and development.
• Performance appraisal data are also frequently used for decisions in several
areas of internal employee relations, including promotion, demotion,
termination, lay-off. and transfer.
Appraisal Process :
The second step in the appraisal process is to establish job expectations. This
includes informing the employee what is expected of him or her on the job.
They are:
4. Performance Interview:
The final step in the evaluation process is the use of evaluation data. The
data and informationgenei ated throughsperformance evaluation must be
used by the HR department.
One reason for the popularity of the rating scales is its simplicity, which
permits many employees to be quickly evaluated. Such scales have relatively
low.
Design cost and high in ease of administration. They can easily pinpoint
significant dimensions of thejob. The major draw back to these scales is their
subjectivity and low reliability. Another limitation is that the descriptive
words often used in such lies may have different meanings to different
raters.
This method is relatively simple. Under this method, the appraiser ranks the
employees by comparing one employee with all other employees in the
group, one at a time. As illustrated, this method results in each employee
being given a positive comparison total and a certain %age total positive
evaluation.
The rater may rate his employees at the higher or at the lower end of the
scale under the earlier methods. Forced distribution method is developed to
prevent the raters from rating too high or too low. Under this method, the
rater after assigning the points to theperformance of each , employee has to
distribute his ratings in a pattern to conform to normal frequency
distribution.
Thus, similar to the ranking technique, forced distribution requires the raters
(supervisors) to spread their employee evaluation in a prescribed
distribution. This method eliminates central tendency and leniency biases.
However, in this method employees are placed in certain ranked categories
but not ranked within the categories. Quite often work groups do not reflect
a normal distribution or individual performance.
Example:
Name of Employee:
Number:
Designation:
Department:
Checklist of Qualities:
A) Yes B)No
A) Yes B) No
A) Yes B) No
This method was developed at the close of World War II. Under this method,
a large number of statements in groups are prepared. Each group consists of
four descriptive statements (treated) concerning employee behavior. Two
statements are most descriptive (favorable) and two are least descriptive
(unfavorable) of each in tetrad. Sometimes there may be five statements in
each group out of which one would be neutral. The actual weightings of the
statements are kept secret.
The appraiser is asked to select one statement that that mostly describes
employee's behavior out of the two favorable statements are kept secret. The
appraiser is asked to select one statement that that mostly describes
employee's behavior out of the two unfavorable statements. The items are
usually a mixture of positive and negative statements. The intent is to
eliminate or greatly reduce the rater's personal bias, specially the tendency to
assign all high or low ratings_ The items are designed to discriminate
effective from ineffective workers as well as reflect valuable personal
qualities.
The critical incident method has the advantage of being objective because
the rater considers the records of performance rather than the subjective
points of opinion.
Modern Methods
This method of appraising was first applied in German Army in 1930. Later
business and houses started using this method. This is not a technique of
performance appraisal by indilifsirInialfact it is a system or organization,
where assessment is done by several individUals and it- . various experts by
using various techniques. also by v In tut , .s approach individual from
various departments are brought together to spend two or three days working
on an individual or a group assignment similar too the ones they'd be
handling Nvlien promoted. All assess get an equal opportunity to show their
talents and capabilities and secure promotion based on merit. An assessment
model is shown below. Human Resource Accounting deals with cost of and
contribution of human resource to the organization. Cost of the employee
includes cost of manpower planning, recruitment, selection, induction,
placement, training, development, wages and benefits etc. employee
contribution is the money value of employee service which can be measured
by Workers productivity or value added by human resources.
(5) Counseling:
Managers should match the rewards both with performance and with the
perception and needs of the employee.
For example:
The checklist contain the questions in these areas is prepared with a five
degree rating scale, i.e. externally poor performance,
neither poor nor fair performance and externally fair performance.
1) Performance Improvement:-
performance.
2) Compensation Adjustments:-
Many firms grants part or all of their pay increase and bonuses based
3) Placement Decisions:-
anticipated performance.
paths.
6) Information Inaccuracies:-
discriminatory.
First stage, The performance standards are established based on the job &
job specification. The standard should be clear, objective and incorporate all
the factors.
Fourth stage is finding out the influence of various internal and external
factors on maitaining performance. The influence of these factors may be
either inducing or hindering the perthrmance. The measured performance
may be adjusted according to the influence of external and internal factors.
The performance derived at this stage may be taken actual performance.
1) Rating Biases:-
The problem subjective measure (is that rating which is not verifiable by
others) has the opportunity for biases include:-
a) Halo effect
d) Personal prejudice
Ø Halo Effect:-
It is the tendency of the raters to defend excessively on the rating of
consideration. One way of minimizing the halo effect is appraising all the
Some raters fallow play safe policy in-rating-by-rating all the employee on
the middle point of the rating scale and they avoid rating the people at both
the extremes of the scale. They fallow play safe policy because of a
answerability to management or lack of knowledge about the job and person
he is rating or least interest in his job..
low rates.
d) Personal Prejudice : -
If the rater dislike any employee or any group, he may rate them at
the lower them which may distort the rating purpose affect the career of
these employee.
the time of rating and rate on the basis of this recent action.
1) The supervisor plays dual and conflicting role of the both the judge and
the
helper.
in conflict.
them.
subordinate.
About Employee:-
v Use of Employees-:
Is the business maximizing it‟s use of employee to best suit the business
needs?
v Employee Knowledge-:
How familiar (what knowledge) are your employee with the running of
training?
v Employee Happiness-:
Ø Team matrix
Ø Individual Matrix
KRA 1 to 5
v For achievement of the set targets, the prescribed credit points would
accrue to all team members for the team performance and to an individual
v Any drop / deviation from the targets will lead to „ Debit ‟ to while the
overall debit points for the negative variance vis-à-vis has been prescribed
for the team the individual will be liable to the lose additional points bin
appraisal process.
KRA 6
KRA 7
superiors but his not peers / others who may not be connected with the safety
through safety suggestion and reporting of “near misses ” and unsafe acts/
conditions/
KRA 8
(Training and HR) this is intended to cover self training, training of
performance diary.
KRA 9
and every documents of ISO 9000 and 14001 for surveillance audits, also
KRA 10
based on the number of implement suggestions. In this case the team means
the
manager.
Disciplinary Action
Prolonged enquiry beyond the control of the employee. Further for the
Performance Diary
also the tool for recording the personal contribution in terms of innovative
The filling up the performance diary is most critical and important aspect on
which the entire system rests. Each and every individual has responsibility to
While for an individual on the other hand, it may mean establishing clear
beneficial and detrimental consequences as the case may be. Where ever
Are those factors that are beyond the control of the appraise that have led to
Inhibiting Factor:
Are those factors that are beyond the control of the appraise they have led to
poor performance.
The performance diary will remain in custody of the immediate superior and
performance assessment.
INDUSTRY ANALYSIS
CHAPTER - III
COMPANY ANALYSIS
CHAPTER - IV
DATA ANALYSIS AND INTERPRETATION