Euromonitor Asian Consumer Tends

ASIAN BEAUTY CONSUMERS:
KEY TRENDS SHAPING THE INDUSTRY

JOANNA CHAN
ANALYST, BEAUTY & FASHION
IN-COSMETICS ASIA, NOVEMBER 2016

ABOUT EUROMONITOR INTERNATIONAL
INDUSTRY SNAPSHOT
ASIAN BEAUTY CONSUMER TRENDS
CUSTOMISATION
WELL-BEING
DIGITALISATION
CONCLUSION: FUTURE OF BEAUTY IN ASIA
ABOUT EUROMONITOR INTERNATIONAL 3
Research coverage
© Euromonitor International
ABOUT EUROMONITOR INTERNATIONAL 4
Research expertise
Consumer Products
Alcoholic Drinks Nutrition Supply
Apparel Ingredients
Packaged Food
Automotive Personal Accessories Packaging
Beauty and Personal Care Pet Care Economies

Consumer Appliances Business Dynamics
Soft Drinks
Consumer Electronics Cities
Tissue and Hygiene
Consumer Health Economy, Finance and Trade
Tobacco
Eyewear Industrial
Toys and Games
Fresh Food
Services Consumers
Health and Wellness Digital Consumer
Consumer Finance
Home and Garden Households
Consumer Foodservice
Home Care Income and Expenditure
Institutional Channels
Hot Drinks Lifestyles
Retailing
Luxury Goods
Population
Ethical Labels Travel
INDUSTRY SNAPSHOT
CUSTOMISATION
WELL-BEING
DIGITALISATION
INDUSTRY SNAPSHOT 6
Global Beauty and Personal Care Value Sales

Constant 2015 prices, Fixed 2015 exchange rate
430 3
420 2.5
410
2
US$ billion
% Growth
400
1.5
390
1
380
370 0.5
Value Sales
360 0 Growth
2010 2011 2012 2013 2014 2015
INDUSTRY SNAPSHOT 7
Beauty and Personal Care Value Sales by Region

in 2015
Eastern Europe Australasia

Middle East & 5% 1%
Africa
6%
Latin
America Asia Pacific
14% 32%
North America
21%
Western Europe
21%
INDUSTRY SNAPSHOT 8
Beauty and Personal Care Value Sales

Growth
Developing vs Developed Asia
10
9
8 India
7 Developing Asia
ID MY PH TH VN
Growth %
6
China
5
4 Asia Pacific
3
2
HK JP KR SG TW Developed Asia
1
0
2011 2012 2013 2014 2015
INDUSTRY SNAPSHOT 9
Beauty and Personal Care Value Sales by Category

2015
120,000
100,000
USD Million
80,000
60,000
40,000
20,000 World
Asia
0
INDUSTRY SNAPSHOT
CUSTOMISATION
WELL-BEING
DIGITALISATION
EVOLVING CONSUMER 11
Key Finding 1: Customisation
Demands
of the
Evolving Key Finding 2: Well-Being
Consumer
Key Finding 3: Digital

Consumers want products tailored to their needs
n=20,530
When you last purchased a skin care product, which of the product
features listed below most influenced your choice?

Consumer Survey BPC n=20,530
When you last purchased a hair care product, which of the product
features listed below most influenced your choice?

Moisture
Age Ethnicity Gender Lifestyle
Balance
Degree of Customisation
For sensitive skin Activity-based solution Personalised solution
Dr Jart Belief Skin Inc

Calm Your Sensitive First Aid Anti- Daily Dose Custom
Skin Mask Hangover Mask Blended Cockatil
Image source (from left to right): Socilla, Belief, Skin Inc
Multicultural Beauty
Extending beauty solutions to consumers of
all ethnicities, tailoring products to meet
needs of ethnic groups.
Forecast 2015-2020 CAGR Growth driven by

14.00
12.00
10.00 Regional Markets
8.00
6.00
4.00
Ethnic
2.00
Consumers in
0.00
Western Markets
Ethnicity
Solutions catering to unique physiological traits
Culture
Solutions on the basis of religion, culture & tradition
Climate
Solutions based on geographical environment

Ethnicity
Culture Environment
& Climate
Image source s(clock:wise from Herborist), Herborist, Paulaschoice, SoftSheen Carson, Laneige, Clarins, Forbes, Wardah
Case Study: Success of Halal beauty among Muslim consumers
“ Halal is an Arabic word for ‘that which

is lawful or permitted.’
Halal cosmetics are ethical beauty

products rooted in the science of ‘Halal’
and free of impurities such as pig fat,
gelatin, keratin and other animal-
derived ingredients, (ethyl)
alcohol and harsh chemicals such as
sulfates and parabens.
”
- Mauli Teli, CEO of Iba Halal Care
Wardah Sales in Indonesia

1200
Billion local currency
1000
800
600
400
200
0
2011 2012 2013 2014 2015
Source: Martha Tilaar Source: Pakmediablog Source: easyliving.ae
Demands
of the
Consumer
Key Finding 2: Well-being

Increasingly health conscious Asian consumers transform consumption habits
Wellness APAC Sales of Activity Wearables

million units
• Physical & Mental 40
Holistic Health
35
• Fitness
30
• Apparel & Fashion 25
Lifestyle • Food choices 20
• Gym memberships 15
10
5
0
2014 2015 2016
Source: Nike

Bobbi Brown Long Wear

Implications
Colour cosmetics & skincare for
active lifestyles
Quest for prevention:

anti ageing, anti hair fall
Rise of natural &

dermatological brands
Source: keliamoniz on Instagram

Growth of Natural Brands in Asia

Company Brand % CAGR 2010-2015
Shanghai Kans Cosmetics Co Ltd KanS 85%
AmorePacific Corp Innisfree 56%
Nature Republic Co Ltd Nature Republic 40%
Shanghai Jahwa United Co Ltd Herborist 27%
L'Occitane International SA L’Occitane 7%
Demands
of the
Consumer

Asian consumers drive digital retailing
Global Asia Pacific

15% 25%
CAGR 2010-2015 CAGR 2010-2015
APAC consumers
drive
M-Commerce
Trigger impulse
but informed
decisions
Challenge:
Consumers tend
to browse
limited apps

Understanding Asia’s digital retailing landscape
Developed Developing
Asia Asia
High internet Poor

penetration infrastructure
rates for connectivity
Secure online
Cash payment
payment
upon delivery
methods
Rise of non-
urban internet
retailing sales

Understanding Asia’s digital retailing landscape
Indonesia
Source: dcs-korea.sg
Source: Jarkata Hari Ini

Source: ageless-online.net
China
Yu Ni Fang
Source: taobao.com
Source: Aliexpress Source: vip.com Source: JD.com

INDUSTRY SNAPSHOT
CUSTOMISATION
WELL-BEING
DIGITALISATION
CONCLUSION: FUTURE OF SKIN CARE 31
Beauty & Personal Care Outlook in Asia
Asia Beauty and Personal Care Value Sales

Constant 2015 prices, Fixed 2015 exchange rate
170
165
160
155
USD billion
150
145
140
135
130
125
120
2013 2014 2015 2016 2017 2018 2019 2020
CONCLUSION: FUTURE OF SKINCARE 32
Growth strategies in Asia
Customisation
Tailored products
Well-being
Active lifestyles
Quest for prevention
Natural Ingredients
Digital
M-Commerce
Adapting to regional differences
THANK YOU FOR LISTENING
Joanna Chan
Research Analyst
Joanna.chan@euromonitor.com
For press enquiries, please contact:

Benedicte Dia
Communications Manager
Benedicte.dia@euromonitor.com
CONNECT WITH US!
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ASIAN BEAUTY CONSUMERS:

KEY TRENDS SHAPING THE INDUSTRY

IN-COSMETICS ASIA, NOVEMBER 2016

Beauty and Personal Care Pet Care Economies

Global Beauty and Personal Care Value Sales

Beauty and Personal Care Value Sales by Region

Eastern Europe Australasia

Beauty and Personal Care Value Sales

Beauty and Personal Care Value Sales by Category

Key Finding 1: Customisation

Key Finding 3: Digital

Key Finding 1: Customisation

Key Finding 1: Customisation

Key Finding 1: Customisation

For sensitive skin Activity-based solution Personalised solution

Dr Jart Belief Skin Inc

Key Finding 1: Customisation

Forecast 2015-2020 CAGR Growth driven by

Key Finding 1: Customisation

Key Finding 1: Customisation

Key Finding 1: Customisation

“ Halal is an Arabic word for ‘that which

Halal cosmetics are ethical beauty

Key Finding 1: Customisation

Wardah Sales in Indonesia

Key Finding 1: Customisation

Source: Martha Tilaar Source: Pakmediablog Source: easyliving.ae

Key Finding 1: Customisation

Key Finding 3: Digital

Key Finding 2: Well-being

Wellness APAC Sales of Activity Wearables

Key Finding 2: Well-being

Bobbi Brown Long Wear

Quest for prevention:

Rise of natural &

Key Finding 2: Well-being

Growth of Natural Brands in Asia

Shanghai Kans Cosmetics Co Ltd KanS 85%

AmorePacific Corp Innisfree 56%

Nature Republic Co Ltd Nature Republic 40%

Shanghai Jahwa United Co Ltd Herborist 27%

L'Occitane International SA L’Occitane 7%

Key Finding 1: Customisation

Key Finding 3: Digital

Key Finding 3: Digital

Global Asia Pacific

Key Finding 3: Digital

Key Finding 3: Digital

High internet Poor

Key Finding 3: Digital

Source: Jarkata Hari Ini

Source: Aliexpress Source: vip.com Source: JD.com

Beauty & Personal Care Outlook in Asia

Asia Beauty and Personal Care Value Sales

Growth strategies in Asia

For press enquiries, please contact:

CONNECT WITH US!

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