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INDUSTRY
1.7B
• Media
• SaaS
PLATFORMS
Improved product
performance and funnel
APPS & WEBSITES conversions with
• Automotive Emporium Mixpanel data
• Automat
54M
• Dubizzle
• Fixly
• LetGo
• OLX
• Otomoto OLX listings tracked and
• Otodom analyzed with Mixpanel
• Standvirtual
• Imovirtual
• Shedd
• Standvirtual
• Storia (Movota)
When someone needs to create a classified ad – to sell a car, list an apartment, sell an item, etc. – they post to
SOLUTION OLX’s Horizons platform.
With Mixpanel’s granular funnel
analysis and powerful And every month, hundreds of millions of people in local markets around the world generate more than 1.7
Javascript Query Language,
billion visits, 35 billion page views, and 54 million listings to OLX.
OLX uncovers how to optimize
the ad placement experience
on its platform for both the “We looked to Mixpanel to track and analyze everything user related that’s happening within our apps and
seller and the buyer . websites,” said Jeremy Castan, product analyst at OLX.
As OLX consolidates several of its regional mobile apps, one of the business’ objectives was to have better data
“Mixpanel is our main data governance moving forward (including a single codebase to manage moving forward). With Mixpanel, OLX is
source to get the analysis we able to cultivate strong data integrity.
need to improve our product
and understand user behavior.”
Jeremy Castan,
Product Analyst,
OLX
THE SOLUTION “What was he or she doing before leaving the form? What can we learn
about our product that prevents them from completing a posting form?
With Mixpanel, Jeremy and the OLX team uncover user insights to optimize These are the questions we can answer with product analytics.”
the ad placement experience for both the seller and the buyer.
Making the posting flow a seamless process is especially important for
“Once we knew Mixpanel could handle OLX’s large volume of data, we then non-professional users who come to OLX to sell real estate or automobiles,
worked closely with our developers and product managers to ensure that Jeremy said.
what we were tracking would help us reach our goals,” Jeremy said.
If it’s made easier for someone to post photos or pay for a higher quality
ad, then OLX will ultimately process more classifieds and gain more
“We track over 500 events with over 1,000 unique properties. Mixpanel’s
event-based tracking gives us the flexibility and specificity we’re looking
WHAT’S NEXT
for in understanding our users’ journey within a given flow. In addition, As one of the world’s leading classified ads platforms, OLX is committed to
Mixpanel gives us the high speed performance we need when querying making product improvements to serve its users. Product team members
large volumes of data on our site,” Jeremy said. suggest they should be making changes such as removing fields, changing
pricing and ad packages. As for the analysts , they’ll depend on Mixpanel to
Mixpanel allows OLX to uncover high-level conversion metrics. And with
determine the impact these decisions will ultimately have on the business
Javascript Query Language (JQL) the team can identify insights they need
and its users.
to understand how product influences funnel conversion and the actions
users take. “The good news is that we can test everything with Mixpanel,” Jeremy said,
“Our team is looking forward to experimenting so we know for sure if our
Improving conversion rates with product analytics hypotheses are true or null.”
For OLX, knowing why someone abandoned a posting flow is crucial to As the analysts at OLX work alongside product team members, they’ll be
making improvements to the product that reduce drop-off rates. With able to prove what will make the most effective improvements to the
better funnels come higher yields for OLX. platform and improve the overall user experience.
The team measures the conversion rate between the loads and posting
success. However, Mixpanel gets even more specific by tracking the “last
touch” a user makes in the product before they abandon the flow.