Problem Statement of the Research: As today we are seeing that economy is going

cashless. So New Technology is coming in Banking Technology sector. So I want to do

a research on customer awareness level about new Banking Technology in Surat.

Research Topic: “A Study on Customer Awareness towards Banking Technology

and its Acceptance” (with reference to Surat City)

Objectives of proposed study:

 To identify the various banking technology.

 To Know the level of customer Awareness regarding Banking Technology.
 To identify the various challenges with Reference to use of Banking
Technology.
 To know the acceptance level of banking technology.

Research gaps identified in the proposed field of investigation: On the basis of

the literature reviews the gap can be found that awareness about new Banking
Technology is very low due to education level fear of security and awareness about it.
So In this research I will find that how much awareness level and acceptance level of
people specifically Surat city.

Research Methodology:

 Type of research method : Descriptive

 My research is descriptive research because I am doing study how much

Awareness they have about Banking Technology and Its Usage. And if they
face any problem regarding Banking technology so what is the problem
they face I am going to find through Questionnaires.

 Sources of Information: Primary

 It is a new research in specific area, carried out to answer specific

issues or questions. It can involve questionnaires with individuals.

 Sampling Method: Non Probability Convenience sampling method

  Sample Size: Expected 200

 Data Collection Tool: Structured Questionnaires

 When deciding about the method of data collection to be study it can

be known only decided the source which is used. In the study of A
Study on Customer Awareness towards Banking Technology” with
reference to Surat City questionnaire method is used because
primary source is there. The connection is made threw the method
of the data collection and primary source and questionnaire method.
There are structured questions which are asked to Customers.
Questions are made according the objective of the study.

Literature Review

 Dasgupta Siddhartha, Paul, Fuloria &Sanjay (2011) The study was conducted to
understand the behavioural intention of mobile banking usage of Indian customers.
Research methods like the Factor analysis and a multiple regression analysis were
done in order to determine the extent of impact the antecedents have over the
behavioural intentions of mobile banking usage. The results of the study showed
that other than the traditional variables like Perceived Usefulness and Perceived
Ease of Use, factors like Perceived Image, Perceived Value, Self Efficacy, Perceived
Credibility and Tradition all significantly affects Behavioural Intentions towards
mobile banking usage.

 Palani and Yasodha p ( Apr 2012) The research paper is focused on customer’s
perceptions on mobile banking offered by Indian Overseas Bank and it also focuses
on the various drivers that drive mobile banking consumers.. The results of this
study showed that gender, education and income of the consumers play an
important role in usage of mobile banking. Most of the researches are focused on the
acceptance of the mobile banking technology due to which not much research has
been conducted on people. The research reveals that if skills can be upgraded among
the consumers there will be greater willingness on the part of consumers toward the
 use of Mobile banking. Some the factors like security trust, gender, education,
religion, and price can have minimal effect on consumer mindset towards Mobile
banking compared to the other factors.

 Shilpi Khandelwal (2013) in his research titled on “E Banking: Factors of Adoption

in India” This study present the last decade has endorsed a harsh change in the
economic and banking environment all over the world. For the banks, technology
has come up as a strategic resource for achieve in higher efficiency, control of
operations, productivity and profitability. For consumer, it is the realization of their
anywhere, anytime, anyway banking dream. This has prompted the banks to
embrace technology to meet the increasing customer expectation and face the tough
competition. This research paper is focused on what are the drivers that drive
consumers towards acceptance of E banking. How customer have accepted internet
banking and how to improve the usage rate were the focus of research area in this
study.

 Divya Prabhu, G. S. Vijaya, December 2014 The banking industry has grown
tremendously in volume and complexity in the last few decades. A whole lot of
improvements have been endorsed in the area relating to financial viability,
profitability and competitiveness. Unfortunately, there are burdens or issues that
banks have not been capable to reach and bring vast segment of the population,
specificallythe underprivileged sections of the society, within the roof of basic
financial services. It has to be understood that every household is profitable. Now
days about 100 million rural households are away from the banking system. This
visionary paper is prepared with an aim of developing suitable research questions in
the area of rural banking and its challenges & issues. This visionary study paper is an
attempt made by the researchers to distinguish what has been done in the area of
rural banking, technology and quality management in banking services from what
demand to be done thereby gain a new perspective in those areas.
 Dr. Sadaf Khan, 2015 the growing potential of technological innovations, the paper
talks out the importance of technological advancement in banking industry. The
paper says about the range of services that is being provided to both retail and
corporate customers covering different financial products. The various innovative
services used in banking industry has been discussed in detail such as Automated
Teller Machine, Phone Banking, Electronic payment systems, Internet Banking and
Mobile banking. The paper ended with the conclusion that without technology,
banking industry cannot think about development and expansion or further growth
strategies in the current competitive business world.