Business Plan

Power Bank

A product that saves you of the stress of looking for where to charge your phone when you are
not close to socket in time of emergencies.

Submitted by:

Asad Hameed (Bsee-02163319)

Amir Shehzad(Bsee-00000000)

Muhammad Haroon(Bsee-00000000)

Section-A
 Table of contents

1. Executive Summary

1.1. Product Overview

1.2. Working
1.3. Applications
1.4. Testing

2. Industry Analysis

2.1. Industry Size

2.2. Growth Rate and Sales Projections
2.3. Industry Structure
2.4. Nature of Participants
2.5. Key Success factors
2.6. Industry Trends
2.7. Long-Term Prospects

3. Company Description

3.1. Company History

3.2. Mission Statement
3.3. Products and Services
3.4. Current Status
3.5. Legal Status and Ownership
3.6. Key Partnerships (if any)

4. Market Analysis

4.1. Market Segmentation and Target Market Selection

4.2. Buyer Behavior
4.3. Competitor Analysis
4.4. Estimates of Annual Sales and Market Share

5. The Economics of the Business

5.1. Revenue Drivers and Profit Margins

5.2. fixed and variable Costs
5.3. Operating Leverage and Its Implications
 5.4. Start-up Costs
5.5. Break-Even Chart and Calculation

6. Marketing Plan

6.1. Overall Marketing Strategy

6.2. Product, Price, Promotions, and Distribution
6.3. Sales Process (or Cycle)
6.4. Sales Tactics

7. Design and Development Plan

7.1. Development Status and Tasks

7.2. Challenges and Risks
7.3. Projected Development Costs
7.4. Proprietary Issues (Patents, Trademarks,
7.5. Copyrights, Licenses, Brand Names)

8. Operations Plan

8.1. General Approach to Operations

8.2. Business Location
8.3. Facilities and Equipment

9. Management Team and Company

9.1. Structure
9.2. Management Team (Including a Skills
9.3. Profile)
9.4. Board of Directors
9.5. Board of Advisors
9.6. Company Structure

10. Overall Schedule

11. Financial Projections

11.1. Sources and Uses of funds Statement

11.2. Assumptions Sheet
11.3. Pro forma Income Statements
11.4. Pro forma Balance Sheets
11.5. Pro forma Cash flows
11.6. Ratio Analysis
 Executive Summary

1.1. Product Overview

A charger / power supply or charger is a device used to supply power to secondary cells or
rechargeable batteries by pushing electrical current.

Charging protocol (for example, how much voltage or current, how long and what to do
when charging is completed) depending on the size and type of charged battery. Some types
of batteries have a high tolerance for recharging (i.e., continuous charging after the battery is
fully charged) and can be charged when connected to a DC source or a current source,
depending on the type of battery. A charger of this type must be disposed of manually at the
end of the charging cycle, and for some types of batteries, a full or, or maybe a timer is
required to turn off the charging current for a certain time, and much less, when charging is
complete. Other types of batteries can not withstand the load, damage (reduced capacity,
reduced shelf life), overheating or explosion. The charger can have a temperature or voltage
sensor circuit and a microprocessor controller for safely adjusting current and voltage,
determining charge status and shutting off at the end of the charge.
Battery charging hours to complete the payment. High quality dishes can also involves the ability
to recover faster, but they combine high performance can be more than a few portable batteries.
These types of batteries are in great need of it actively-battery charging to keep him. Electric
vehicles require high radically charger. For shared installation is not a problem, since the charger
and the distribution proposed by the electric vehicle.

This can not be a bank for charging other smartphones. They built the store use of power
modules and a calcium ion rechargeable batteries. The first parameter is the lithium ion battery
charger, and the second - a module increases the voltage 600.

1.2. Working

Regarding the power of the bank, the circuit board is shown in Figure 2. 1. Li-Ion Charger (USB-
IN) for USB Module: 3.7 / t, 2600mAh Lithium (BATT.1) On/Off (S1) 600 600 Boost Converter
Module (USB-B).
A lithium-ion charging module based on the TP4056 integrated circuit, a rechargeable lithium-
ion battery (18650 Samsung) and a DC-DC conversion module based on pulse frequency
modulation (PFM) technology are used.

The battery charging module shown in Fig. 2, is designed around a TP4056 chip dedicated to a
lithium-ion battery charger that includes SMD components. This integrated load control chip
handles the BATT.1 charging operation by manipulating the 5 Vcc input power received via
USB (or through the IN + and IN- connections). The output terminals (BAT + and BAT-) can be
connected directly to BATT.1. Two integrated SMD LEDs, located above the printed circuit
board, indicate the state of the load.

BATT.1 is used as an energy reservoir. Since only 3.7 V is available at BATT.1, the DC-DC
voltage converter is used to provide a steady 5 VDC output source. If an input voltage of 0.9 V
to 5 Vcc is available, the converter has a stable 5 VDC output through the USB connector, with a
conversion efficiency of up to 96%.

1.3. Applications

For almost all signs / steps on D + and D, almost cellular dialing indicates the use of USB, the
ability of the price. A switching device will use a stage suspension connected to D + as shown in
the illustration. 4, to satisfy itself as a machine and speed. The object attracting the end of the
device will be used by the host or site to determine the presence of a device connected to the city.
It thinks there's nothing connected with the USB bus, without the opposition.
When something is wrong, drop D + (at the point of transfer) of the USB cable and a resolution
of 200 kg.

1.4. Testing

Collect all the components of the electricity sector, such as Figure 1. Follow these steps:

1) Refer to the CON1 (USB-IN) card or AC adapter, or provide 5V DC power to your

computer or computer using a USB cable to purchase BATT.1.
2) Refer to BATT.1 on CON1 for payment. The color of the red light will be painted,
showing the BATT.1 connection. Once the bulb is complete, the blue light is displayed.
You can delete the costs associated with USB-IN.
3) You can now charge your phone by connecting a USB USB cable to a USB cable and an
S1 cable. The conversion module will be reddish red, indicating the visualization level of
the phone.
 Industry Analysis

2.1. Industry Size

To produce this product one can start an home industry having eight to ten workers. The global
power bank market size was valued at USD 6.84 billion in 2017.

2.2. Growth Rate and Sales Projections

It is anticipated to expand at a CAGR of 18.4% over the forecast period. This growth can be
attributed to the increased adoption of smartphones and other electronic devices and decreased
product costs. The number of smartphones in emerging markets, such as India, China, and
Brazil, has significantly increased owing to the reducing costs of mobile technologies.

This is likely to be one of the important factors driving growth of the global market for power
banks over the forecast period. Growing use of internet coupled with inadequate battery
capacities of smartphones and other portable consumer electronic products is also anticipated to
augment market growth.

In addition, increasing domestic production and assembly of these devices and the entry of new
companies in the global market have led to a decrease in product prices. This will fuel the
product demand over the next few years.

Power banks are fast-moving consumer electronics and demand less capital investment for
setting up a manufacturing facility. The competition among manufacturers is anticipated to
remain high over the forecast period. The global market is led by several regional and global
companies.

2.3. Industry Structure

The structure is based on the manufacturing of the power bank the more models we introduce the
more sections will be required.
2.4. Nature of Participants

2.5. Key Success factors

2.6. Industry Trends

2.7. Long-Term Prospects

Most of the world market market was estimated at 6.84 billion dollars. US in 2017 It is estimated
that CAGR will grow at 18.4% during the decade. this can be greatly enhanced by increasing the
use of smart phones and other electronic devices and reducing the cost of production. The
number of smart phones in the marketplace such as India, China and Brazil has increased
dramatically due to low cost mobility.

According to a new press release published by the market "clear research market" accounts and
markets - global review of the sector, dimensions, sectors, growth, financial and financial sectors
2019 - 2027 years ", The purpose of market power world banks to achieve United States value It
is expected that the market will grow at a 6.5% CAGR during the 2019 - 2027 period based on
the unit book, established by the market at 2018 to 376.7 million units. Asia and the Pacific have
gained a growing number of bank banks in 2018. The region of Asia and the Pacific is one of the
main sources for electronic production such as Bluetooth, smartphones, iPad, and other. Creating
miles-Organizations, provides a lot of devices such as smart phones and telephones. and my
strong banks. The existence of cheap-paying sports games - helps consumers use banks. India
and China are the most renowned country in the region and in large numbers. The growth of
smartphones has helped increase the demand for banks.

Market Summary:

• Depending on the type of product, the market is divided into mobile phones, power
banks and party positions. Currently, food banks control the market and have many
stocks.

• Lithium-ion and lithium-polymer are classified on the basis of a stone.

• The capacity of the banks included in the report includes 3,000 mAh, 3,001 mAh -
8,000 mAh, 8,001 mAh - 20,000 mAh and 20,000 mAh high

• The key components of the app include smartphones, newspapers, mobile devices and
more.

• Local organizations have divided markets in North America, Europe, Asia -Pacific, the
Middle East, Africa and Latin America.

• The technology on the market has also been discussed in Beijing Xiaomi Technology,
Ltd., Lenovo Group, Microsoft, Panasonic Corp., Sony, Adata Technology Co., Ltd. ,
Asustek Computer Inc., Ambrane Initiative Pvt. Ltd., Anker Technology Co., Ltd. Ltd.,
Intex Technologies (India) Ltd., Oneplus Technology (Shenzhen) Co., Ltd. UNU
Electronic Electronics Co., Ltd. (Samsung SDI), Panasonic Corporation, Adata
Technology Co., Ltd., Asustek Computer Inc., Ambrane Initiative Pvt. Ltd., Anker
Technology Co., Ltd. Ltd., Intex Technologies (India) Ltd., Oneplus Technology
(Shenzhen) Co., Ltd. Ltd. at UNU Electronic Electronics Inc.

Global Power Banks Market, Product Category Analysis :

Portable Power Banks

Charging status of the phone

Solar Energy Banks

World energy banks market, nominal power

Up to 3000 mAh

30001 mAh-8000 mAh

8,001 mAh-20,000 mAh

Over 20,000 mAh

World energy banks market, battery types

Lithium ion

Lithium polymer

World energy banks market, port type

Industrial / B2B

Consumer electronics
Market for global energy banks, sales channel

Online Distribution Channel

Offline feed

Supermarkets and hypermarkets

Special stores

Shopping more channels

And others

Global Power Banks Market by Region:

. North America
2. U.S
3. Canada
4. Rest of North America
5. Europe
6. Germany
7. Italy
8. U.K.
9. France
10. Rest of Europe
11. Asia Pacific
12. China
13. India
14. Japan
15. Australia
16. Rest of Asia Pacific
17. Middle East & Africa
18. GCC
19. South Africa
20. Rest of MEA
21. South America
22. Brazil
23. Rest of South America

3. Company Description, Company History, Mission Statement, Products and

Services, Current status, legal status and Ownership:

Company Name:
“UNIQUE POWER BANK INDUSTRY”
 Company History:
The "power bank" concept first appeared in 2001 when the student put it together with different
AA batteries and a control system. He first appeared at the International Consumer Electronics
Show in Las Vegas in 2001. At that time, the battery was large and had a short life.

Mission Statement:
“Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and
implement solutions to the environmental crisis”.

Products and Services:

 Anker Power Core 20100 power bank. The best power bank overall. ...
 MAXOAK 50,000mAh Power Bank. ...
 RAV Power Luster portable charger. ...
 iMuto 30,000mAh power bank. ...
 RAV Power Universal Power Bank Travel Charger. ...
 Mophie Power station Plus XL. ...
 Anker Power Core II 10,000mAh power bank. ...
 AUKEY Power Bank 20,000mAh.
Current Status and ownership:
We are starting a new company so our company is in the initial stage.

4. Market Analysis, Market Segmentation and Target Market Selection,

Buyer Behavior, Competitor Analysis, Estimates of Annual Sales and Market
Share:

According to the report, 'Energy Market, Power, Distribution Channel and Price by
Battery Type: Analysis of Global Opportunities and Sectoral Forecasts, 2019 - 2025 Küresel,
World Bank Market Estimated energy value in 2017 was 16.338.0 million dollars and 2025' in
2019 to 2025, a CAGR of 2.0% is expected to reach $ 19.404.2 million.

Powerbank is a durable, portable battery that can be used to charge mobile phones and
tablets. Lithium ion (Li-ion) and lithium polymer (Li-polymer) are two types of batteries most
commonly used in replacement batteries; Li-ion batteries have different properties, such as high
energy density and low costs. However, the efficiency of Li-ion batteries decreases over time
even when not in use.

The growth of the global welfare banking market is linked to an increase in demand for
smartphones all over the world and an increase in power bank sales on online portals and e-
commerce sites. However, new trends in wireless charging and factors such as improving the
battery capacity of electronic devices prevent market growth. On the other hand, the
development of solar and hydrogen-based batteries and the growth trend towards wearable
devices are expected to provide lucrative opportunities for market growth.

The food market market has a strong growth potential in the portable electronics industry.
The current business scenario is witnessing increased demand for smart wearable devices in
emerging regions, especially China, India and others, due to increased population and demand.
Consumer electronics products increased. Companies in this sector apply a variety of innovative
techniques, such as mergers and acquisitions, to strengthen their position in the competitive
matrix.
Market Segmentation:
Global power bank market by the technology
1.1. Lithium ion battery

1.2. Lithium polymer battery

Global power bank market by applications

2.1. Smartphones

2.2. Tablets

2.3. Portable media devices

2.4. Other

Target market:

 Lahore
 Islamabad
 Karachi
 Faisalabad
 Multan
 Peshawar

Competitor Analysis:
Power banks are very common now a days. Almost in all the cities of Pakistan they are widely
used due to its power capacity.