UBAI3013 E-Commerce (Oct 2010)

UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

FACULTY OF BUSINESS AND FINANCE (FBF)

UNIT PLAN

1. Unit Code & UBAI3013 E-COMMERCE

Unit Title:

2. Course of Bachelor of Business Administration (Hons)

Study:

3. Year of Year Two Semester Two/Year Two Semester Three

Study:

4. Year and 201010

Semester:

5. Credit Hour 3 credit hours

6. Lecture and 2 hours lecture twice per week for the duration of 7 weeks
tutorial hours 1.5 hours tutorial twice per week for the duration of 7 weeks

7. Lecturers: Mr Khor Heng Ghee (Lead-Lecturer) khorhg@utar.edu.my

8. Tutors: Mr Khor Heng Ghee (Lead-Lecturer) khorhg@utar.edu.my

En Mohd Nizam Bin A. Badaruddin nizamb@utar.edu.my
Ms Leong Ying Mei leongym@utar.edu.my

9. Moderators: Ms Baljit Kaur a/p Kashmir Singh

10. Mode of Lecture

Delivery:
There will be 2-hour lecture each week for a total of 14 weeks. Lecture will
cover the topics indicated in the tentative lecture program. To enable a more
meaningful discussion and encourage active learning, students are advised to
go through the lecture readings for a week before attending the lecture.

Tutorial

There will be 1.5-hour tutorial each week for a total of 14 weeks. Tutorial
serve as a good channel to seek clarification on any quarries students may
have regarding the topics covered in lectures. Group discussions are
particularly encouraged during tutorials.
11. Objective: • To realize the change in conventional commerce world,
• To realize e-commerce is the gateway and extremely effective mean
for new products, services and many other online industries.
• To understanding the elements, activities and infrastructures of e-
commerce.

12. Learning Senarai Hasil Pembelajaran (Learning Outcomes):

Outcome:
Upon completion of this unit, students should be able to:

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 UBAI3013 E-Commerce (Oct 2010)

♦ Explain the concepts of e-commerce and its infrastructure

♦ Recognise the tools and software for e-commerce
♦ Describe the business models such as B2B and B2C
♦ Identify the risks and security threats to e-commerce
♦ Discuss the business applications of e-commerce such as e-retail, mobile
commerce, and e-business strategy.

13. Reading List: Main Text:

1. Turban, E., King, D., Viehland, D., Lee, J., Liang, T. and Turban, D.
(2010). Electronic Commerce 2010: A Managerial Perspective (6th
Edition). Upper Saddle River, NJ: Pearson-Education International.

Additional Text:
1. Laudon, K. C., and Traver, C. G. (2010). E-Commerce: Business,
Technologies, Society (4th ed.). Upper Saddle River, NJ: Pearson
Education International.
2. Awad, E. M. (2007). Electronic Commerce: From Vision to Fulfillment (3 rd
ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.
3. Chaffey, D. (2007). E-Business and E-Commerce Management, (3rd ed.).
Harlow, England: Financial Times- Prentice Hall.
4. Davis, W. S., and Benamati, J. (2003). E-Commerce Basics: Technology
Foundations and E-Business Applications, Boston: Addison Wesley.
5. Greenstein, M., and Vasarhelyi, M. (2004), Electronic Commerce:
Security, Risk Management and Control, (2nd ed.). New York: McGraw-
Hill.
6. Napier, H. A., Judd, P.J., Rivers, O.N., and Adams, A. (2003). E-Business
Technologies. Boston, Massachusetts: Thomson Course Technology.
7. Oz, E. (2002). Foundations of e-commerce, Upper Saddle River, NJ:
Prentice Hall.
8. Rayport, J. F., and Jaworski, B. J., (2003). Introduction to E-Commerce
(2nd ed.). Boston: McGraw-Hill.
9. Schneider, G.P. (2007). Electronic Commerce (7th Annual Edition). Boston,
Massachusetts: Thomson Course Technology.

14 Method of
. Assessment: No. Method of Assessment Total
1. Coursework 40%
Group Assignment (20%)
Group Presentation (20%)

2. Final Examination 60%

GRAND TOTAL 100%

Your grade will be based on the distributions below:

Final Examination

A 2.5 hour final written examination contributes 60% of the final mark.

Coursework

A group assignment and group presentation contribute 40% to the final mark.
15 Remarks: Academic Regulations
. Attendance
Attendance at lectures and tutorials are compulsory. Students must at a
minimum achieve 80 per cent attendance overall for both lectures and
tutorials. Any absence from class must be supported either by a genuine

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UBAI3013 E-Commerce (Oct 2010)

medical leave certificate or an approved leave certificate given by the Faculty.

Students whose absence level exceeds 20 per cent in particular units are
likely to be barred from taking the examination of the unit/s concerned.

Intellectual Property
Copyright must be seriously protected. The University takes a strong stand
against any illegal photocopying of textbooks and any other materials by
students. Students are forewarned of the consequences and the penalty that
may be meted out if they are “caught in the act”.

Modes of referencing
Students are advised to incorporate proper academic modes of referencing.
The normally acceptable mode of academic referencing is the American
Psychological Association (APA) system; please refer to the APA referencing
system document for detailed usage: www.ic.unsw.edu.au/onlib/ref_apa2.html

Plagiarism
Plagiarism is defined as the submission or presentation of work, in any form,
which is not one’s own, without acknowledgment of the sources. If a student
obtains information or ideas from an outside source, that source must be
acknowledged. Another rule to follow is that any direct quotation must be
placed in quotation marks and the source immediately cited.

Plagiarism is also defined as copy of all or part of the work of another

student(s) of current or previous batch of this University or another higher
learning institution. The University’s degree and other academic awards are
given in recognition of the candidate’s personal achievement. Plagiarism is
therefore considered as an act of academic fraudulence and as an offence
against University discipline.

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
1 Lecture 1 Tutorial Question Set 1: Group Turban - Chp
(18/10/10 Overview of E-commerce 5 short questions to be Assignment 1
- ♦ Electronic Commerce: Definitions and answered by the Date given:
22/10/10) concepts students and discussions 18th Oct 2010
to be made in the class Due date:
♦ The Electronic Commerce Field:
(W6)
Classification, Content, and History
24th Nov 2010
♦ E-Commerce 2.0: From Web 2.0 to
Enterprise Social Networking and Description:
Virtual Worlds A written group
♦ The Digital World: Economy, report on “The
Enterprises, and Society use of e-
♦ E-commerce drivers and the commerce in
changing business environment Malaysia.”
♦ E-commerce business models
♦ The benefits, limitations, and impacts
of e-commerce

Learning Outcomes:
♦ Define electronic commerce (EC)
and describe its various categories.
♦ Describe and discuss the content and
framework of EC.
♦ Describe the major types of EC
transactions.
♦ Discuss e-commerce 2.0
♦ Understand the elements of the
digital world

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UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
♦ Describe the drivers of EC as they
relate to business pressures and
organisational responses
♦ Describe some EC business models
♦ Describe the benefits and limitations
of EC to organisations, consumers,
and society

1 Lecture 2 Tutorial Question Set 2: Turban - Chp

(18/10/10 The WEB 2.0 Environment & Social 5 short questions to be 9
- Networks answered by the
22/10/10) ♦ The Web 2.0 revolution, social media students and discussions
and industry disruption to be made in the class
♦ Virtual communities
♦ Online social networking: basics and
examples
♦ Major social network services: from
Facebook to Flickr
♦ Business and enterprise social
networks
♦ Commercial aspects of Web 2.0 and
Social Networking applications
♦ Entertainment Web 2.0 Style: From
social networks to marketplaces
♦ The Future: Web 3.0 and Web 4.0

Learning Outcomes:
♦ Understand the Web 2.0 revolution,
social and business networks, and
industry and market disruptors.
♦ Understand the concept, structure,
types, and issues of virtual
communities.
♦ Understand social networking and
social networking sites
♦ Describe the major social networks
♦ Describe business-oriented and
enterprise social networks.
♦ Understand the commercial aspects
of social networking.
♦ Describe web 2.0 entertainment
♦ Describe the potential of Web 3.0 and
Web 4.0

2 Lecture 3 Tutorial Question Set 3: Turban -Chp 2

(25/10/10 E-marketplaces: Mechanisms, Tools & 5 short questions to be
- Impacts answered by the
29/10/10) ♦ EC Mechanisms: An overview students and discussions
♦ E-marketplaces to be made in the class
♦ Customer Interaction Mechanisms:
Storefronts, Malls, and Portals
♦ Electronic catalogs, search engines,
and shopping carts
♦ Web 2.0 tools and services: from
blogs to wikis
♦ Virtual worlds as an EC mechanism
♦ Competition in the Digital Economy
and its impact on Industries
♦ Impacts of EC on business processes
and organisations

Learning Outcomes:
♦ Describe the major EC activities

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UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
and processes and the mechanisms
that support them
♦ Define e-marketplaces and list
their components
♦ List the major types of e-
marketplaces and describe their
features
♦ Describe electronic catalogues,
search engines, and shopping carts
♦ List the major Web 2.0 tools and
their use in EC
♦ Understand virtual worlds and
their use in EC
♦ Discuss competition in the digital
economy
♦ Describe the impact of e-
marketplaces on organisations,
intermediation, and industries

2 Lecture 4 Tutorial Question Set 4: Turban - Chp

(25/10/10 Consumer Behaviour & Online 5 short questions to be 4
- Advertising answered by the
29/10/10) ♦ Learning about consumer behaviour students and discussions
online to be made in the class
♦ The consumer purchasing decision-
making process
♦ Mass marketing, market
segmentation, and one-to-one
marketing
♦ Personalisation and behavioural
marketing
♦ Loyalty, satisfaction, and trust in EC
♦ Web advertising
♦ Online advertising methods
♦ Advertising strategies and promotions
♦ Special advertising and
implementation topics

Learning Outcomes:
♦ Describe the factors that influence
consumer behaviour online
♦ Understand the decision-making
process of consumer purchasing
online
♦ Describe segmentation and how
companies are building one-to-one
relationships with customers
♦ Explain how consumer behaviour can
be analysed for creating personalised
services
♦ Discuss the issues of e-loyalty and e-
trust in EC
♦ Describe the objectives of Web
advertising and its characteristics
♦ Describe the major advertising
methods used on the Web
♦ Describe various online advertising
strategies and types of promotions
♦ Describe permission marketing, ad
management, localisation, and other
advertising-related issues advertising

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UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
3 Lecture 5 Tutorial Question Set 5: Turban - Chp
(1/11/10 Retailing in E-commerce 5 short questions to be 3
- 5/11/10) ♦ Internet marketing and electronic answered by the
retailing students and discussions
(5th ♦ E-tailing business models to be made in the class
November, ♦ Travel and Tourism (Hospitality)
Friday - services online
Deepavali) ♦ Employment placement and the job
market online
♦ Real estate, insurance and stock
trading online
♦ Banking and personal finance online
♦ On-demand delivery of products,
digital items, entertainment and
gaming
♦ Online purchase-decision aids
♦ Problems with e-tailing and lessons
learned
♦ Issues in e-tailling

Learning Outcomes:
♦ Describe electronic retailing (e-tailing)
and its characteristics.
♦ Define and describe the primary e-
tailing business models.
♦ Describe on-demand delivery by e-
grocers.
♦ Describe the delivery of digital
products and online entertainment.
♦ Discuss various e-tail consumer aids,
including comparison-shopping aids.
♦ Describe disintermediation and other
B2C strategic issues

3 Lecture 6 Tutorial Question Set 6: Turban - Chp

(1/11/10 E-Auctions 5 short questions to be 17
- 5/11/10) ♦ Fundamentals of dynamic pricing and answered by the
e-auctions students and discussions
(5th ♦ Benefits, limitations, and strategic to be made in the class
November, uses of e-auctions
Friday - ♦ The “Name-Your-Own-Price” C2B
Deepavali) model and priceline.com
♦ The forward e-auction process and
software support
♦ Double auctions, bundle trading and
pricing issues
♦ E-auction fraud and its prevention
♦ Issues in e-auction implementation
♦ Mobile e-auctions and the future of
auctions

Learning Outcomes:
♦ Define the various types of e-auctions
and list their characteristics
♦ Describe forward and reverse
auctions
♦ Describe the benefits and limitations
of e-auctions
♦ Describe some unique e-auction
models
♦ Describe the various services that
support e-auctions
♦ Describe the hazards of e-auction
fraud and discuss possible

Teaching Plan 6
UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
countermeasures
♦ Describe e-auction deployment and
implementation issues
♦ Analyse mobile auctions and future
directions of e-auctions

4 Lecture 7 Tutorial Question Set 7: Group Turban – Chp

(8/11/10- E-commerce Fraud and Security 5 short questions to be presentation 1 10
12/11/10) ♦ The information security problem answered by the
♦ Basic EC security issues and students and discussions
landscape to be made in the class
♦ Technical attack methods
♦ Phishing, financial fraud and spam
♦ The information assurance model and
defence strategy
♦ The defence II: securing EC networks
♦ Business continuity, security auditing,
and risk management
♦ Implementing enterprisewide EC
security

Learning Outcomes:
♦ Understand the importance and
scope of security of information
systems for EC
♦ Describe the major concepts and
terminology of EC security
♦ Learn about the major EC security
threats, vulnerabilities and risks
♦ Understand phishing and its
relationship to financial crimes
♦ Describe the information assurance
security principles
♦ Understand why it is not possible to
stop computer crimes

4 Lecture 8 Tutorial Question Set 8: Group Turban - Chp

(8/11/10- Electronic Payment Systems 5 short questions to be presentation 2 11
12/11/10) ♦ The payment revolution answered by the
♦ Using payment cards online students and discussions
♦ Smart cards to be made in the class
♦ Stored-value cards
♦ E-micropayments
♦ E-checking
♦ B2B electronic payments

Learning Outcomes:
♦ Understand the shifts that are
occurring with regard to online
payments
♦ Discuss the players and processes
involved in using credit cards online
♦ Discuss the different categories and
potential uses of smart cards
♦ Discuss various online alternatives to
credit card payments and identify
under what circumstances they are
best used
♦ Describe the processes and parties
involved in e-checking
♦ Describe payment methods in B2B
EC, including payments for global
trade

Teaching Plan 7
UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference

5 Lecture 9 Tutorial Question Set 9: Group Turban - Chp

(15/11/10 B2B E-Commerce 5 short questions to be presentation 3 5
- ♦ Concepts, characteristics and models answered by the
19/11/10) of B2B EC students and discussions
♦ One-to-Many: Sell-side e- to be made in the class
(17th marketplaces
November, ♦ Selling via distributors and other
Wednesda intermediaries
y – Hari ♦ Selling via e-auctions
Raya Haji) ♦ One-from-Many: Buy-side e-
marketplaces and e-procurement
♦ Buy-side e-marketplaces: reverse
auctions
♦ Other e-procurement methods
♦ B2B electronic exchanges: definitions
and concepts
♦ B2B portals, directories and
ownership of B2B marketplaces
♦ Partner and supplier relationship
management
♦ B2B in the Web 2.0 environment and
social networking
♦ Internet marketing in B2B EC

Learning Outcomes:
♦ Describe the B2B field
♦ Describe the major types of B2B
models
♦ Dscuss the characteristics of the sell-
side marketplace, including auctions
♦ Describe the sell-side models
♦ Describe the characteristics of the
buy-side marketplace and e-
procurement
♦ Explain how reverse auctions work in
B2B
♦ Describe B2B aggregation and group
purchasing models
♦ Describe other procurement methods
♦ Define exchanges and describe their
major types
♦ Describe B2B portals
♦ Describe third-party exchanges
♦ Describe partner relationship
management (PRM)
♦ Describe how B2B can benefit from
social networking and Web 2.0
♦ Describe Internet marketing in B2B,
including organisational buyer
behaviour

5 Lecture 10 Tutorial Question Set 10: Group Turban – Chp

(15/11/10 B2B: E-Supply Chains, Collaborative 5 short questions to be presentation 4 6 & 12
- Commerce & Order Fulfilment answered by the
19/11/10) ♦ E-supply chain students and discussions
♦ Supply chain problems and solutions to be made in the class
(17th ♦ RFID as a key enabler in supply chain
November, management
Wednesda ♦ Collaborative commerce
y – Hari ♦ Collaborative planning, CPFR, APS
Raya Haji) and PLM
♦ Supply chain integration

Teaching Plan 8
UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
♦ Collaboration-enabling environments
and tools
♦ Order fulfilment and logistics
♦ Problems in order fulfilment
♦ Solutions to order fulfilment problems
♦ Other EC support services

Learning Outcomes:
♦ Define the e-supply chain and
describe its characteristics and
components
♦ List supply chain problems and their
causes together with their solutions
♦ Describe RFID supply chain
applications
♦ Define c-commerce and list the major
types
♦ Describe collaborative planning and
CPFR, and list the benefits of each
♦ Discuss integration along the supply
chain
♦ Describe e-collaboration tools such
as workflow software and groupware
♦ Define EC order fulfilment and
describe the EC order fulfilment
process
♦ Describe the major problems and
solutions of EC order fulfilment
♦ Describe other EC support services
♦ Discuss the drivers of outsourcing
support services

6 Lecture 11 Tutorial Question Set 11: Group Turban - Chp

(22/11/10 Mobile Commerce and pervasive 5 short questions to be presentation 5 8
- computing answered by the
26/11/10) ♦ Mobile commerce: attributes, students and discussions Due date for
benefits, and drivers to be made in the class Group
♦ Components, technical infrastructure, Assignment:
and services of mobile computing Before 12 noon
♦ Mobile marketing and advertising 24th November
♦ Mobile workforce solutions 2010
♦ Mobile entertainment
♦ Location-based mobile commerce
♦ Security and other implementation
issues in mobile commerce
♦ Pervasive computing

Learning Outcomes:
♦ Discuss the value-added attributes,
benefits and fundamental drivers of
m-commerce
♦ Describe the mobile computing
environment that supports m-
commerce (devices, software,
services)
♦ Describe the four major types of
wireless communication networks
♦ Describe m-commerce applications
in shopping, advertising and
provision of content
♦ Discuss the application of m-
commerce within organisations and
across the supply chain

Teaching Plan 9
UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
♦ Describe consumer and personal
applications of m-commerce
♦ Understand the technologies and
potential application of location-
based m-commerce
♦ Describe the major inhibitors and
barriers of m-commerce
♦ Discuss the key characteristics,
critical technologies, and major
applications of pervasive computing

6 Lecture 12 Tutorial Question Set 12: Group Turban - Chp

(22/11/10 Legal, Ethical & Societal Impacts of E- 5 short questions to be presentation 6 16
- commerce answered by the
26/11/10) ♦ The complexity of legal and students and discussions Due date for
regulatory issues to be made in the class Group
♦ Civil law, intellectual property law, Assignment:
common law, and EC legal issues Before 12 noon
♦ Ethical challenges and guidelines 24th November
♦ Privacy rights, protection and free 2010
speech
♦ Consumer and seller protection from
online fraud
♦ Societal issues and green EC

Learning Outcomes:
♦ Understand the foundations for legal
and ethical issues in EC
♦ Describe civil, intellectual property
and common law
♦ Understand legal and ethical
challenges and how to contain them
♦ Explain privacy, free speech and
defamation and their challenges
♦ Describe types of fraud on the
Internet and how to protect against
them
♦ Describe the needs and methods to
protect sellers
♦ Describe EC-related societal issues
♦ Describe green EC and IT

7 Lecture 13 Tutorial Question Set 13: Turban - Chp

(29/11/10- E-Government, E-Learning & Other E- 5 short questions to be 7
3/12/10) commerce answered by the
♦ E-government: An overview students and discussions
♦ Implementing e-government to be made in the class
♦ E-learning
♦ Online publishing and e-books
♦ Knowledge management, learning,
and EC
♦ Consumer-to-consumer EC

Learning Outcomes:
♦ Describe various e-government
initiatives
♦ Understand e-government
implementation issues
♦ Describe e-learning, virtual
universities and e-training
♦ Describe online publishing and e-
books
♦ Describe knowledge management

Teaching Plan 10
UBAI3013 E-Commerce (Oct 2010)

Lecture, Tutorial & Assignment Plan

Week Lecture Topic Tutorial Topic Assignment Reference
and dissemination as an e-business
♦ Describe C2C activities

7 Lecture 14 Tutorial Question Set 14: Turban - Chp

(29/11/10- E-commerce Strategy & Global E- 5 short questions to be 13
3/12/10) commerce answered by the
♦ Organisational strategy: concepts students and discussions
and overview to be made in the class
♦ Busness planning in EC
♦ EC strategy: concepts and overview
♦ E-strategy initiation
♦ E-strategy formulation
♦ E-strategy implementation
♦ E-strategy and project assessment
♦ Global EC
♦ EC in SMEs

Learning Outcomes:
♦ Describe the strategic planning
resources
♦ Describe the purpose and content of
a business plan and a business case
♦ Understand how EC impacts the
strategic planning process
♦ Understand how to formulate, justify
and prioritise EC applications
♦ Describe strategy, implementation
and assessment
♦ Evaluate the issues involved in global
EC
♦ Analyse the impact of EC on SMEs

Teaching Plan 11
UBAI3013 E-Commerce (Oct 2010)

This unit plan is

Prepared by: Moderated by: Approved by:

Lead Lecturer Moderators: Acting Head of Department

Mr Khor Heng Ghee Ms Baljit Kaur a/p Kashmir Singh En Mohd Nizam Bin A.
Badaruddin
Date: Date: Date:

Teaching Plan 12