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Syllabus INI302H1F

INI 302H1F
Strategic Writing for Business and the Professions: Theory and Practice
Fall 2014

Lecture: Monday 3:00-5:00 p.m. Room 143, Ramsay Wright Building, 25 Harbord St.
Tutorials: 1:00 to 2:00 p.m. Tuesday (IN312) and Thursday (RL14081)

Prof. Cellan Jay

Office Hours: Wednesdays 11:30 a.m. to 1:00 p.m. by appointment only
Room 301A Innis College

TA: Keenan MacDonald

Office Hours: Thursdays 2:00 to 3:30 p.m. by appointment only
Room 301A Innis College

Course Description:

INI 302H is a writing-intensive course designed to teach students to recognize the

rhetoric of the workplace and to communicate effectively using discourse appropriate to
business, government, and not-for-profit organizations. Assuming the roles of
professionals who write, students will adapt university research and writing skills to
modes of expression appropriate in other sectors. The growing body of scholarship on
workplace writing will play an important role in the course, as will readings in ethical
reasoning. Through case study students will explore the ways in which employees
struggle with ethical problems, professional writers cope with multiple audiences, and
members of an organization initiate change.

Students will learn to do the following in INI 302:

 Produce business documents (e.g., emails, memos, letters, reports) in accordance
with business communication principles
 Create a résumé and cover letter
 Create informal and formal reports
 Develop rhetorical strategies appropriate to workplace communication.
 Develop a working knowledge of the rules of grammar, particularly as they apply
to communication in the workplace
 Demonstrate excellence in academic research
 Critically and analytically examine secondary data and strategically organize it in
a coherent report

Course Text:

1. Meyer, Carolyn. (2014). Communicating for Results: A Canadian Student’s

Guide. 3rd Edition. Oxford University Press. Available at the University of
Toronto Bookstores in September.

Syllabus INI302H1F

2. A Blackboard site for the course will be available in the fall.

Method of Instruction: Two-hour lecture + one-hour tutorial per week

Distribution of Grades:

Participation and attendance 10%

Cover letter and résumé 20% (Due Oct. 6)
Memo/Email 20% (in class assignment Oct. 27)
^Based on Chapters 5-8 (NEED TO READ!)
Formal Report (pairs) 25% (Due Nov. 24)
Final exam 25% (formal exam period)

NOTE: In-class assignments and activities are central to understanding and applying the
information learned in this course. Students who do not attend and participate will fail the
participation section of the course.

Assignment Deadlines

Since this is a business communication course, students are required to work to deadline.
There will be a late penalty of 2% per day (including weekends). Students must submit
all assignments at the beginning of class, in hard-copy format. Assignments will not be
accepted on weekends or through email. Assignments submitted more than five days late,
for any reason, will be carefully read and graded, but will not receive comments or
corrections. Please note, in the spirit of business communication and strategic
communication in a business environment, deadlines are very important and should be
taken seriously.


You may request one extension of up to one week during the course. Your request must
be received 48 hours (not including weekends) before the assignment due date. This
means you must make your request no later than the Thursday before an assignment is
due. If you have requested an extension, no late penalty will be imposed. However, if
your assignment is more than five days late, you will receive a grade only, with no
comments on your work.

Communicating with Your Course Instructor and TA

 You must use your utoronto email account to communicate via email with your
instructor and your TA.
 Office hours with both your instructor and TA are by appointment only. You must
make your request for an appointment a day in advance.

Copyright 2014. V. Jovanovic-Krstic and C. Jay. All rights reserved.

Syllabus INI302H1F

Reading List and Course Schedule

Week one: Introduction to Business Communication

Sept. 8

 Introduction to the class; Job Application assignment; the context for

contemporary business communication

Week two: Job Search Communication: Writing the résumé and cover letter
Sept 15

 Chapter nine: Communicating for Employment p. 265-308

Week three: Business Style: Sentences and Paragraphs

Sept. 22

 Chapter four: Business Style: Sentences and Paragraphs p. 99-125

Week four: Business Style

Sept. 29

 Chapter two: Getting Started: Planning and Writing Business Messages p. 46-70
 Chapter three: Business Style; Word Choice, Conciseness and Tone p. 71-92

Week five: Memos, E-mail and Routine Business Messages (Direct Method)
Oct. 6 Job Application assignment due in class.

 Chapter Five: Memorandums, E-mail, and Routine Messages p. 127

 Chapter Six: Routine and Goodwill Messages p. 156


Week six: Memos, E-mail and Routine Business Messages (Indirect Method)
Oct. 20

 Chapter Seven: Delivering Unfavourable News p. 201

 Chapter Eight: Persuasive Messages p. 233

Week seven: Email/ Memo In-class Mid-Term. No notes

Oct. 27

Week eight: Writing Formal Reports and Proposals

Nov. 3

 Students will choose a partner for the formal report assignment

 Chapter Eleven Proposals and Formal Reports p. 377-423

Syllabus INI302H1F

Week nine – Formal Reports continued

Nov. 10

 Chapter Eleven Proposals and Formal Reports p. 377-423

 Chapter Ten Informal Reports p. 309-331


Week ten: Informal Reports

Nov. 24 Formal Report assignment is due in class

 Chapter Ten, Informal Reports p. 330-376

Week eleven: Informal Reports Continued

Dec. 1

 Chapter Ten Informal Reports, p. 330-376

 Chapter Thirteen Social Media & Networking, p. 462-477

Dec. 2

 Review and Closing points

Reading list and course schedule copyright, 2014 Viktoria Jovanovic-Krstic and Cellan
Jay. All rights reserved.