Beruflich Dokumente
Kultur Dokumente
Learning Resources
Suggested Readings:
(a) Laudon, K., Laudon, J., &Dass, R. (2010). MIS: Managing the Digital Firm, Pearson.
(b) O’Brien, J., A., Marakas, G. M., &Behl, R. (2010). Management Information Systems,
TMH.
(c) Goyal, D. P. (2007). Management Information Systems, Macmillan.
(d) Turban, E., McLean, E., &Wetherbe, J. (2001). Information Technology for
Management: Making Connections for Strategic Advantage. John Wiley.
(e) Jawadekar, W. S. (2004). Management Information Systems, TMH.
Learning Resources
a) Ferrell and Friedrich (1990). Business Ethics: Ethical Decision Making and Cases,
Houghton Mifflin
b) Laura P. Hartman and Joe Des Jardins, (2008). Business ethics: Decision making for
Personal Integrity and Social responsibility, NY: McGraw-Hill/ Irwin.
c) Callaham J.C. (ed) (1988). Ethical Issues in Professional Life, NY: Oxford University
Press.
d) Fernado, A. C. (Latest). Business Ethics and Corporate Governance. Pearson Publication
Suggested Readings
Meaning, Functions and Type of Counselling, Goals of Counseling Emergence and Growth
of Counseling Services; Approaches to counseling; Counseling Skills, Verbal & Non- Verbal
communication, Listening Barriers
Learning Resources
a) Social Media Marketing, The next generation of business engagement by David
Evans
b) Social Media Marketing, Strategies for engaging in Facebook, Twitter and other
social media by Liana “Li” Evans
c) Ryan, Damian & Jones, Calvin , Understanding Digital Marketing (2012) ,
Publisher: Kogan Page, Edition: 1st, ISBN: 978-0-7494-6427-1
d) Curious Digital Marketer 2.0 published by AgencyFaqs
Learning Resources
a) Jean-Noël Kapfer (2008). The new strategic brand management(4th Ed.).Kogan Page.
b) Donald Lehmann and Russell Winer(2005) “Product Management”(4th Ed.). Tata
McGraw Hill, New Delhi.
c) Jock Busuttil (2015). Practioner Guide to product management.Grand Central Publishing.
d) Cook (2011). Product Management: Value, Quality, Cost, Price, Profit and Organization,
Springer.
i. define, explain and illustrate the key operational issues involved in international logistics;
ii. explain and illustrate the significance of logistics and supply chain management in
international business;
iii. explain and illustrate the composition of global supply chain;
iv. apply this knowledge of managing logistics in international trade operations in analysis,
discussion and argument;
v. analyse the supply chain strategies of firms;
vi. examine the levels of risk, efficiency, and sustainability of a supply chain; and,
vii. Communicate effectively in oral and written forms about international supply chain
management using appropriate concepts, logic and rhetorical conventions.
11. Course Details
S CONTACT
No. HOURS
1 INTRODUCTION 8
Impact of Globalisation on Value Chain, The Principles of Competitive Strategy
and Organization, The Evolution of Manufacturing Strategies and Design of
Supply Chain
2 UNDERSTANDING STRATEGIC ISSUES 15
The Model of Global Logistics, Integration vs Decentralization in MNCs,
Reorienting Channels for Distribution, Setting Customer Service levels,
Choosing Logistics Technology.
3. IMPLICATIONS OF STRATEGIC ISSUES 9
Supply Chain Network Configuration, Collaborative Forecasting and
Operations(CFAO), Strategic Sourcing & E Procurement
i. define, explain and illustrate the key operational issues involved in international logistics;
ii. explain and illustrate the significance of logistics and supply chain management in
international business;
iii. explain and illustrate the composition of global supply chain;
iv. apply this knowledge of managing logistics in international trade operations in analysis,
discussion and argument;
v. analyse the supply chain strategies of firms;
vi. examine the levels of risk, efficiency, and sustainability of a supply chain; and,
vii. Communicate effectively in oral and written forms about international supply chain
management using appropriate concepts, logic and rhetorical conventions.
11. Course Details
S CONTACT
No. HOURS
1 INTRODUCTION 8
Impact of Globalisation on Value Chain, The Principles of Competitive Strategy
and Organization, The Evolution of Manufacturing Strategies and Design of
Supply Chain
2 UNDERSTANDING STRATEGIC ISSUES 15
The Model of Global Logistics, Integration vs Decentralization in MNCs,
Reorienting Channels for Distribution, Setting Customer Service levels,
Choosing Logistics Technology.
3. IMPLICATIONS OF STRATEGIC ISSUES 9
Supply Chain Network Configuration, Collaborative Forecasting and
Operations(CFAO), Strategic Sourcing & E Procurement
4. MISCELLANEOUS 13
& Human rights NGO’s, Funding, Overhead Cost, Monitoring & Control,
Staffing, and Challenges to Legitimacy.
4. INDUSTRY ANALYSIS AND THE COMPETITIVE FRAMEWORK
Discovering the New Values, Social & Market Research, Where do innovative
opportunities originate,Strong leadership – blessing or a curse,Industry analysis 08
and the Competitive Strategy FrameworkOrganizational assessment,
Comparing Profit and Non-profit business models.
5 GRANTS AND MARKETING YOUR ORGANIZATION:
TOTAL 45
Learning Resources