Sie sind auf Seite 1von 24

Profile

Set up in 1964 as a joint venture with UK-based James Finlay and Company to dev
elop value-added tea, the Tata Tea Group of Companies, which includes Tata Tea a
nd the UK-based Tetley Group, today represent the world's second largest global
branded tea operation with product and brand presence in 40 countries. Among Ind
ia's first multinational companies, the operations of Tata Tea and its subsidiar
ies focus on branded product offerings in tea but with a significant presence in
plantation activity in India and Sri Lanka.
The consolidated worldwide branded tea business of the Tata Tea Group contribute
s to around 86 per cent of its consolidated turnover with the remaining 14 per c
ent coming from Bulk Tea, Coffee, and Investment Income. The Company is headquar
tered in Kolkata and owns 27 tea estates in the states of Assam and West Bengal
in eastern India, and Kerala in the south.

Products and Brands


The company has five major brands in the Indian market - Tata Tea, Tetley, Kana
n Devan, Chakra Gold and Gemini -- catering to all major consumer segments for t
ea. The Tata Tea brand leads market share in terms of value and volume in India
and the Tata Tea brand is accorded "Super Brand" recognition in the country. Tat
a Tea's distribution network in the country with 38 C&F agents and 2500 stockist
s caters to over 1.7 million retail outlets (ORG Marg Retail Audit) in India.
The company has a 100% export-oriented unit (KOSHER & HACCP certified) manufactu
ring Instant Tea in Munnar, Kerala, which is the largest such facility outside t
he United States. The unit's product is made from a unique process, developed in
-house, of extraction from tea leaves, giving it a distinctive liquoring and tas
te profile. Instant Tea is used for light density 100% Teas, Iced Tea Mixes and
in the preparation of Ready-to- drink (RTD) beverages.

With an area of approx 15,900 hectares under tea cultivation, Tata Tea produces
around 30 million kg of Black Tea annually.

Research and Development

Tata Tea and the Tetley Group have full-fledged R&D Centres that focus on the b
randed business. In addition, Tata Tea has an R&D Centre at Teok (Assam) and a p
roduct development centre at Bangalore focused on the entire gamut of tea operat
ions.
Overseas Business
The Tata Tea and Tetley portfolios of branded offerings caters specifically to
the Australian, Middle East, West Asia, North Africa, Poland, Russia and Kazakhs
tan markets. This is independent of the manufacturing and supply operations of i
ts Tetley and other subsidiary companies.

Subsidiaries
Tata Tea has subsidiaries in Great Britain, United States and India.
The Tetley Group has been a member of the Tata Group since March 2000 and now co
ntributes around two thirds of the total turnover of Tata Tea Ltd.
Headquartered in Great Britain, its footprint is global: Tetley has offices in A
ustralia, Canada, Poland, Russia, South Africa and the US, as well as joint vent
ures in Pakistan and Bangladesh. Today, Tetley is the second largest tea bag bra
nd in the world, and Tetley products are on sale in over 40 countries.
Tetley is the no.1 tea bag brand in Great Britain and Canada and has significant
market shares in the United States, Australia, Poland and France. Beyond these
markets Tetley is steadily growing its presence in Eastern Europe, Russia, throu
gh to Bangladesh and Pakistan, and recently launched in South Africa.
Tetley has a customised portfolio of offerings for each country, ranging from Bl
ack, Green, Fruit & Herbal Teas, Iced Ready-to-drink Teas and an extensive range
of exotic Speciality Tea.
Established in 1837, Tetley was the first British tea company to introduce the t
ea bag to the UK in 1953, and the company continues this tradition of innovation
. The tea bag was followed by the first round tea bag in 1989, and the 'no drip,
no mess' Drawstring bag in 1997.
A stream of successful packaging formats include the resealable 'soft pack' form
at for Tetley teas in the UK, and a unique 'stay fresh' round canister for green
, fruit and herbal and speciality tea ranges in Canada, the UK and Australia.
Our fully-owned manufacturing facility is based at Eaglescliffe, in the North Ea
st of England. Established since 1969, it currently occupies 220,000 square feet
and is believed to be the largest tea bag factory in the world.
Tata Coffee with Instant Coffee manufacturing facilities, R&D capability and pla
ntation assets of around 8000 hectares, producing over 9000 MT of Coffee annuall
y, is the largest coffee plantation company in Asia. The company grows both the
Robusta and Arabica varieties of coffee and markets both instant and "ground" co
ffee. Its curing facility has the Certificate of Approval for Quality Standards
ISO 9002, the first curing unit in Asia to receive this certification. The Compa
ny's operations also have the SA:8000 & UTZ KAPEH accreditation / certification
with effect from January 1st, 2006, the company has taken over 5 tea estates and
one coffee estate of Tata Tea in the Annamalai tea growing region of Tamil Nadu
.
Tata Tea Inc. in the United States processes and markets Instant Tea from its fa
cility in Florida, based on sourcing of Instant Tea products out of Munnar, Kera
la.
Associate Companies
Tata Tea has a substantial interest in the Sri Lankan tea industry through Wat
awala Plantations Limited, Sri Lanka, where it focuses on production and marketi
ng of Tea, Rubber and Palm Oil.
Kanan Devan Hills Plantation Company Pvt. Ltd., established at the close of bus

iness on 31st March 2005, has major interests in production and manufacture of b
lack tea at its 17 estates in Kerala. Tata Tea has a minority stake in the entit
y.
Community Welfare
Tata Tea contributes significantly to social and community development on its
estates through comprehensive labour welfare programmes that offer free housing,
healthcare and other benefits. The company has set-up and manages hospitals, ad
ult-literacy centres, childcare centres and schools to educate the children of i
ts nearly 34,000 employees. In addition, the company has special facilities to l
ook after "differently abled" children of the workers who are taught how to oper
ate in the environment by enhancing their skills and abilities.
Tata Tea has institutionalised a process of Annual Welfare Audit conducted by re
nowned WHO experts, among the first Indian companies to do so.
The Tetley business is managed in the spirit of trust and good corporate citizen
ship for which Tata Group companies are justly renowned. We are committed to run
ning the business responsibly; understanding and improving our social, environme
ntal and ethical impacts is central to the way we work and this is evident in th
e growing programme of local and corporate activities - from waste management pr
ogrammes at our Eaglescliffe Tea Factory to the provision of safe water for 10,0
00 people in the tea growing areas of Malawi.
Our environment policy is focused on managing the nature and quantity of waste w
e create, and on the energy we use in our facilities and in the movement of good
s and people. It was a significant achievement for our UK-based sites when they
were awarded ISO 14001 certification for environment management systems in March
2005.
We manage our social impacts by building partnerships with charities and non gov
ernment organisations, focusing on causes with a clear relevance to our business
. These partnerships go beyond traditional corporate fundraising, involving acti
vities that change both the Tetley business and the partner organisation for the
better. This means encouraging our staff to become personally involved in the p
artnerships, donating their time and skills, as well as money.

Contact
Tata Global Beverages Limited
1 Bishop Lefroy Road
Kolkata - 700 020
India
Telephone +91-33-22813891/4747/3988/3993
Fax +91-33-22811199
Email ttl.ho@tatatea.co.in

Tata Group Purpose


Our purpose in Tata is to improve the quality of life in India through leadershi
p in targeted sectors of national economic significance to which the Group can b
ring a unique set of capabilities.
Our past success in delivering such purpose provides the basis for our belief in
the future and our role in it. Our Group size and scale will provide management
and financial resources to profitably cater to the emerging opportunities and t
o develop globally competitive skills to succeed in this endeavour.
Our long-term success requires us to considerably focus our portfolio, our manag
ement efforts and our investment priorities so that Group synergy is brought to
bear at the point of delivering value to the customer. The enormous Group resour
ces : in people and finance needs to be re-architectured so that the whole is la
rger than the sum of its individual parts.
Our heritage invokes trust among consumers, employees, shareholders and the comm
unity. This is a precious heritage, unique in India, and will not only be preser
ved, but also enriched by formalising the high standards of behaviour expected f
rom our employees and the companies in the years to come.
The Tata name is a unique asset representing Leadership with Trust. Leveraging t
his asset to unify our companies is the route to long-term success and delivery
of returns to the shareholder in excess of the cost of capital

The Tata Code of Conduct 2008

Foreword
The values and principles which have governed the manner in which the Tata Group
of companies and their employees have conducted themselves were first formally
articulated as the Tata Code of Conduct in 1998. This Code was intended to serve
as a guide to each employee on the values, ethics and business principles expec
ted of him or her in personal and professional conduct.
It is however important to consider the effect of the rapidly increasing footpri
nt of Tata Group companies across nationalities and geographical boundaries on t
he Code, whilst retaining the ethos of the Tata brand and reputation. This emerg
ent global presence requires an appropriate modification of the Code to ensure t
hat it addresses and encompasses diverse cultural, business and related issues u
niversally across our Group.
I urge each employee to read the current version of the Tata Code of Conduct and
take pride in upholding the high standards of corporate and personal behaviour
on which the Tata Group s reputation and respectability have been built over the p
ast 130 years.

National Interest (Clause:1)


The Tata Group is committed to benefit the economic development of the countries
in which it operates. No Tata company shall undertake any project or activity t
o the detriment of the wider interests of the communities in which it operates.
A Tata company s management practices and business conduct shall benefit the count
ry, localities and communities in which it operates, to the extent possible and
affordable, and shall be in accordance with the laws of the land.
A Tata company, in the course of its business activities, shall respect the cult
ure, customs and traditions of each country and region in which it operates. It
shall conform to trade procedures, including licensing, documentation and other
necessary formalities, as applicable.

Financial Reporting and Records (Clause:2)


A Tata company shall prepare and maintain its accounts fairly and accurately and
in accordance with the accounting and financial reporting standards which repre
sent the generally accepted guidelines, principles, standards, laws and regulati
ons of the country in which the company conducts its business affairs.
Internal accounting and audit procedures shall reflect, fairly and accurately, a
ll of the company s business transactions and disposition of assets, and shall hav
e internal controls to provide assurance to the company s board and shareholders t
hat the transactions are accurate and legitimate. All required information shall
be accessible to company auditors and other authorised parties and government a
gencies. There shall be no willful omissions of any company transactions from th
e books and records, no advance-income recognition and no hidden bank account an
d funds.
Any willful, material misrepresentation of and / or misinformation on the financ
ial accounts and reports shall be regarded as a violation of the Code, apart fro
m inviting appropriate civil or criminal action under the relevant laws. No empl
oyee shall make, authorise, abet or collude in an improper payment, unlawful com
mission or bribing.

Competition (Clause:3)
A Tata company shall fully support the development and operation of competitive
open markets and shall promote the liberalisation of trade and investment in eac
h country and market in which it operates. Specifically, no Tata company or empl
oyee shall engage in restrictive trade practices, abuse of market dominance or s
imilar unfair trade activities.
A Tata company or employee shall market the company s products and services on the
ir own merits and shall not make unfair and misleading statements about competit
ors products and services. Any collection of competitive information shall be mad
e only in the normal course of business and shall be obtained only through legal
ly permitted sources and means.

Equal-Opportunities Employer (Clause:4)


A Tata company shall provide equal opportunities to all its employees and all qu
alified applicants for employment without regard to their race, caste, religion,
colour, ancestry, marital status, gender, sexual orientation, age, nationality,
ethnic origin or disability.
Human resource policies shall promote diversity and equality in the workplace, a
s well as compliance with all local labour laws, while encouraging the adoption
of international best practices.
Employees of a Tata company shall be treated with dignity and in accordance with
the Tata policy of maintaining a work environment free of all forms of harassme
nt, whether physical, verbal or psychological. Employee policies and practices s
hall be administered in a manner consistent with applicable laws and other provi
sions of this Code, respect for the right to privacy and the right to be heard,
and that in all matters equal opportunity is provided to those eligible and deci
sions are based on merit.

Gifts and Donations (Clause:5)


A Tata company and its employees shall neither receive nor offer or make, direct
ly or indirectly, any illegal payments, remuneration, gifts, donations or compar
able benefits that are intended, or perceived, to obtain uncompetitive favours f
or the conduct of its business. The company shall cooperate with governmental au
thorities in efforts to eliminate all forms of bribery, fraud and corruption.
However, a Tata company and its employees may, with full disclosure, accept and
offer nominal gifts, provided such gifts are customarily given and are of a comm
emorative nature. Each company shall have a policy to clarify its rules and regu
lations on gifts and entertainment, to be used for the guidance of its employees
.

Government Agencies (Clause:6)


A Tata company and its employees shall not, unless mandated under applicable law
s, offer or give any company funds or property as donation to any government age
ncy or its representative, directly or through intermediaries, in order to obtai
n any favourable performance of official duties. A Tata company shall comply wit
h government procurement regulations and shall be transparent in all its dealing
s with government agencies.

Political Non-Alignment (Clause:7)


A Tata company shall be committed to and support the constitution and governance
systems of the country in which it operates.
A Tata company shall not support any specific political party or candidate for p
olitical office. The company s conduct shall preclude any activity that could be i
nterpreted as mutual dependence / favour with any political body or person, and
shall not offer or give any company funds or property as donations to any politi
cal party, candidate or campaign.

Health, Safety and Environment (Clause:8)


A Tata company shall strive to provide a safe, healthy, clean and ergonomic work
ing environment for its people. It shall prevent the wasteful use of natural res
ources and be committed to improving the environment, particularly with regard t
o the emission of greenhouse gases, and shall endeavour to offset the effect of
climate change in all spheres of its activities.
A Tata company, in the process of production and sale of its products and servic
es, shall strive for economic, social and environmental sustainability.

Quality of Products and Services (Clause:9)


A Tata company shall be committed to supply goods and services of world class qu
ality standards, backed by after-sales services consistent with the requirements
of its customers, while striving for their total satisfaction. The quality stan
dards of the company s goods and services shall meet applicable national and inter
national standards.
A Tata company shall display adequate health and safety labels, caveats and othe
r necessary information on its product packaging.

Corporate Citizenship (Clause:10)


A Tata company shall be committed to good corporate citizenship, not only in the
compliance of all relevant laws and regulations but also by actively assisting
in the improvement of quality of life of the people in the communities in which
it operates. The company shall encourage volunteering by its employees and colla
boration with community groups.
Tata companies are also encouraged to develop systematic processes and conduct m
anagement reviews, as stated in the Tata corporate sustainability protocol , from t
ime to time so as to set strategic direction for social development activity.
The company shall not treat these activities as optional, but should strive to i
ncorporate them as an integral part of its business plan.

Co-operation of Tata Companies (Clause:11)


A Tata company shall cooperate with other Tata companies including applicable jo
int ventures, by sharing knowledge and physical, human and management resources,
and by making efforts to resolve disputes amicably, as long as this does not ad
versely affect its business interests and shareholder value.
In the procurement of products and services, a Tata company shall give preferenc
e to other Tata companies, as long as they can provide these on competitive term
s relative to third parties.
Public Representation of the Company and the Group (Clause:12)
The Tata Group honours the information requirements of the public and its stakeh
olders. In all its public appearances, with respect to disclosing company and bu
siness information to public constituencies such as the media, the financial com
munity, employees, shareholders, agents, franchisees, dealers, distributors and
importers, a Tata company or the Tata Group shall be represented only by specifi
cally authorised directors and employees. It shall be the sole responsibility of
these authorised representatives to disclose information about the company or t
he Group.

Third Party Representation (Clause:13)


Parties which have business dealings with the Tata Group but are not members of
the Group, such as consultants, agents, sales representatives, distributors, cha
nnel partners, contractors and suppliers, shall not be authorised to represent a
Tata company without the written permission of the Tata company, and / or if th
eir business conduct and ethics are known to be inconsistent with the Code.
Third parties and their employees are expected to abide by the Code in their int
eraction with, and on behalf of, a Tata company. Tata companies are encouraged t
o sign a non- disclosure agreement with third parties to support confidentiality
of information.

Use of the Tata Brand (Clause:14)


The use of the Tata name and trademark shall be governed by manuals, codes and a
greements to be issued by Tata Sons. The use of the Tata brand is defined in and
regulated by the Tata Brand Equity and Business Promotion Agreement. No third p
arty or joint venture shall use the Tata brand to further its interests without
specific authorisation.

Group policies (Clause:15)


A Tata company shall recommend to its board of directors the adoption of policie
s and guidelines periodically formulated by Tata Sons.

Shareholders (Clause:16)
A Tata company shall be committed to enhancing shareholder value and complying w
ith all regulations and laws that govern shareholder rights. The board of direct
ors of a Tata company shall duly and fairly inform its shareholders about all re
levant aspects of the company s business, and disclose such information in accorda
nce with relevant regulations and agreements.

Ethical Conduct (Clause:17)


Every employee of a Tata company, including full-time directors and the chief ex
ecutive, shall exhibit culturally appropriate deportment in the countries they o
perate in, and deal on behalf of the company with professionalism, honesty and i
ntegrity, while conforming to high moral and ethical standards. Such conduct sha
ll be fair and transparent and be perceived to be so by third parties.
Every employee of a Tata company shall preserve the human rights of every indivi
dual and the community, and shall strive to honour commitments.
Every employee shall be responsible for the implementation of and compliance wit
h the Code in his / her environment. Failure to adhere to the Code could attract
severe consequences, including termination of employment.

Regulatory Compliance (Clause:18)


Employees of a Tata company, in their business conduct, shall comply with all ap
plicable laws and regulations, in letter and spirit, in all the territories in w
hich they operate. If the ethical and professional standards of applicable laws
and regulations are below that of the Code, then the standards of the Code shall
prevail.

Concurrent Employment (Clause:19)


Consistent with applicable laws, an employee of a Tata company shall not, withou
t the requisite, officially written approval of the company, accept employment o
r a position of responsibility (such as a consultant or a director) with any oth
er company, nor provide freelance services to anyone, with or without remunerati
on. In the case of a full-time director or the chief executive, such approval mu
st be obtained from the board of directors of the company.

Conflict of Interest (Clause:20)


An employee or director of a Tata company shall always act in the interest of th
e company, and ensure that any business or personal association which he / she m
ay have does not involve a conflict of interest with the operations of the compa
ny and his / her role therein.
Independent directors of a Tata company shall comply with applicable laws and re
gulations of all the relevant regulatory and other authorities. As good governan
ce practice they shall safeguard the confidentiality of all information received
by them by virtue of their position, but they need not be bound by all other co
nflicts that are applicable to employees or executive directors, as indicated be
low.
An employee, including the executive director (other than independent director)
of a Tata company, shall not accept a position of responsibility in any other no
n-Tata company or not-for-profit organisation without specific sanction.
The above shall not apply to (whether for remuneration or otherwise):
a) Nominations to the boards of Tata companies, joint ventures or associate comp
anies.
b) Memberships / positions of responsibility in educational / professional bodie
s, wherein such association will benefit the employee / Tata company.
c) Nominations / memberships in government committees / bodies or organisations.
d) Exceptional circumstances, as determined by the competent authority.
Competent authority, in the case of all employees, shall be the chief executive,
who in turn shall report such exceptional cases to the board of directors on a
quarterly basis. In case of the chief executive and executive directors, the Gro
up Corporate Centre shall be the competent authority.
An employee or a director of a Tata company shall not engage in any business, re
lationship or activity which might conflict with the interest of his / her compa
ny or the Tata Group. A conflict of interest, actual or potential, may arise whe
re, directly or indirectly
a) An employee of a Tata company engages in a business, relationship or activity
with anyone who is party to a transaction with his / her company.
b) An employee is in a position to derive an improper benefit, personally or to
any of his / her relatives, by making or influencing decisions relating to any t
ransaction.
c) An independent judgement of the company s or Group s best interest cannot be exer
cised.
The main areas of such actual or potential conflicts of interest shall include t
he following:
a) An employee or a full-time director of a Tata company conducting business on
behalf of his / her company or being in a position to influence a decision with
regard to his / her company s business with a supplier or customer where his / her
relative is a principal officer or representative, resulting in a benefit to hi
m / her or his / her relative.
b) Award of benefits such as increase in salary or other remuneration, posting,
promotion or recruitment of a relative of an employee of a Tata company, where s
uch an individual is in a position to influence decisions with regard to such be
nefits.
c) The interest of the company or the Group can be compromised or defeated.
Notwithstanding such or any other instance of conflict of interest that exist du
e to historical reasons, adequate and full disclosure by interested employees sh
all be made to the company s management. It is also incumbent upon every employee
to make a full disclosure of any interest which the employee or the employee s imm
ediate family, including parents, spouse and children, may have in a family busi
ness or a company or firm that is a competitor, supplier, customer or distributo
r of or has other business dealings with his / her company.
Upon a decision being taken in the matter, the employee concerned shall be requi
red to take necessary action, as advised, to resolve / avoid the conflict.
If an employee fails to make the required disclosure and the management of its o
wn accord becomes aware of an instance of conflict of interest that ought to hav
e been disclosed by the employee, the management shall take a serious view of th
e matter and consider suitable disciplinary action against the employee.

Securities transactions and confidential information (Clause:21)


An employee of a Tata company and his / her immediate family shall not derive an
y benefit or counsel, or assist others to derive any benefit, from access to and
possession of information about the company or Group or its clients or supplier
s that is not in the public domain and, thus, constitutes unpublished, price-sen
sitive insider information.
An employee of a Tata company shall not use or proliferate information that is n
ot available to the investing public, and which therefore constitutes insider in
formation, for making or giving advice on investment decisions about the securit
ies of the respective Tata company, Group, client or supplier on which such insi
der information has been obtained.
Such insider information might include (without limitation) the following:
·Acquisition and divestiture of businesses or business units
·Financial information such as profits, earnings and dividends
·Announcement of new product introductions or developments
·Asset revaluations
·Investment decisions / plans
·Restructuring plans
·Major supply and delivery agreements
· Raising finances
An employee of a Tata company shall also respect and observe the confidentiality
of information pertaining to other companies, their patents, intellectual prope
rty rights, trademarks and inventions; and strictly observe a practice of non-di
sclosure.

Protecting company assets (Clause:22)


The assets of a Tata company shall not be misused; they shall be employed primar
ily and judiciously for the purpose of conducting the business for which they ar
e duly authorised. These include tangible assets such as equipment and machinery
, systems, facilities, materials and resources, as well as intangible assets suc
h as information technology and systems, proprietary information, intellectual p
roperty, and relationships with customers and suppliers.

Citizenship (Clause:23)
The involvement of a Tata employee in civic or public affairs shall be with expr
ess approval from the chief executive of his / her company, subject to this invo
lvement having no adverse impact on the business affairs of the company or the T
ata Group.

Integrity of Data Furnished (Clause:24)


Every employee of a Tata company shall ensure, at all times, the integrity of da
ta or information furnished by him/her to the company. He/she shall be entirely
responsible in ensuring that the confidentiality of all data is retained and in
no circumstance transferred to any outside person/party in the course of normal
operations without express guidelines from or, the approval of the management.

Reporting Concerns (Clause:25)


Every employee of a Tata company shall promptly report to the management, and /
or third-party ethics helpline, when she / he becomes aware of any actual or pos
sible violation of the Code or an event of misconduct, act of misdemeanour or ac
t not in the company s interest. Such reporting shall be made available to supplie
rs and partners, too.
Any Tata employee can choose to make a protected disclosure under the whistleblo
wer policy of the company, providing for reporting to the chairperson of the aud
it committee or the board of directors or specified authority. Such a protected
disclosure shall be forwarded, when there is reasonable evidence to conclude tha
t a violation is possible or has taken place, with a covering letter, which shal
l bear the identity of the whistleblower.
The company shall ensure protection to the whistleblower and any attempts to int
imidate him / her would be treated as a violation of the Code.

Note:
The TCoC does not provide a full, comprehensive and complete explanation of all
the rules that employees are bound to follow. Employees have a continuing obliga
tion to familiarise themselves with all applicable laws, company policies, proce
dures and work rules.
All JVs could adopt TCoC or a joint code of conduct incorporating all elements o
f the TCoC.
This version of the TCoC supersedes all earlier versions and associated document
s and stands effective from July 1, 2008.

Jaago Re! One Billion Votes Campaign Awakens young India !


Tata Tea and Janaagraha come together with a unique initiative to motivate and e
nable Indian Youth to vote
Mumbai, September 16, 2008: Tata Tea, India s largest tea company by volume, today
announced that it has joined hands with Janaagraha, a Bangalore based not-for-p
rofit organisation that has been doing pioneering work in the areas of urban adv
ocacy and governance. The objective of the partnership is to create a platform t
hat will motivate the vast numbers of Indian youth to participate actively in th
e electoral process of the country. The initiative is named Jaago Re! One Billion
Votes and aims at awakening the youth of this country to the importance of exerc
ising their right to vote as a means to bring about the change they seek.
The Jaago Re! campaign which was initiated last year now takes a new leap. From
challenging the qualifications of a politician to run the country, the campaign
now seeks to empower the youth to influence polity by exercising their right to
vote.
Speaking at the launch Mr.T.S. Krishnamurthy, Ex Chief Election Commissioner of
India said, This is a momentous occasion as it signals a change whose time has co
me. The scale at which the initiative aims to impact the involvement of youth in
the electoral process of the country will have a far reaching and lasting impac
t on the future of the country. I am glad that this initiative comes with the su
pport of a Tata group company and that of an NGO such as Janaagraha, which guara
ntees that the initiative will result in sustainable solutions.
Speaking about Tata Tea s commitment towards the initiative, Ms. Sangeeta Talwar,
Executive Director- Marketing, Tata Tea, said, We launched the Jaago Re campaign
last year in line with our vision to transform tea from a medium of mere physica
l and mental rejuvenation to a medium of social awakening. The campaign which re
ceived both critical acclaim as well as very positive consumer feedback has set
us on a journey to connect with the heart, mind and soul of young India s emerging
social consciousness. This year the focus of the Jaago Re! campaign is to awake
n the youth to the power that lies in their hands - the power to influence, the
power to choose, the power to vote! The Jaago Re site enables registration of vo
ters thus helping to them to be a part of the electoral process and hence be key
agents for positive change in our democracy.
Janaagraha brings its comprehensive knowledge on electoral processes, and struct
ured citizen participation as key elements of the Jaago Re! One Billion Votes ca
mpaign. Janaagraha s main line of advocacy is to improve the systemic nature of pr
oblems related to management, maintenance and the use of voter rolls. On the oth
er hand Tata Tea will facilitate the process and provide all the necessary suppo
rt needed for the mammoth project. It is a perfect example of corporate-public p
artnership aimed at bringing about meaningful change in the society.
Ramesh Ramanathan, Co-founder of Janaagraha, speaking at the launch said One of J
anaagraha s central tenets is that in the alphabet of democracy we cannot move fro
m the letter E to F - elect and forget we need to stay on the letter E - elect and en
e. But many of us have not even worked our way up to E . In a democracy, our most p
owerful identity is the political identity of a voter. Yet most of us neglect th
is identity the most, either out of cynicism or out of fear of the hurdles invol
ved in exercising our right to vote. Jaago Re! One Billion Votes is a clarion ca
ll, especially to the youth, to jettison the cynicism and take the first step to
wards citizenship - it unleashes the power of one billion voices in nation build
ing.
At the crux of the initiative is the website www.jaagore.com which will be the o
ne stop site for all voters needs. The site along with mobile service technology
and IVR support will provide any user an end to end platform to facilitate voter
registration, informing voters of which constituency they fall under and the of
their polling booth, etc. For the first time in India, www.jaagore.com will hos
t an online voter registration engine to allow citizens across the country to fi
ll their voter registration forms in 5 mins and also get driving directions to s
ubmit this form in their city. Hence, the Jaago Re One! Billion Votes campaign i
s not only a call to action but a platform which provides any potential voter al
l the information and facilitation he or she needs to become part of the elector
al process.
While this campaign caters to the entire nation, certain services of the website
will initially be available for those residing in the top 35 Indian cities and
towns (7 Metros and 28 Class 1 towns), which account for 30% of the urban popula
tion. Going forward these services will be made available across the country in
a phased manner.
The campaign seeks to partner with other corporates, media groups, academic inst
itutions and civil society organizations to make this India s largest ever effort
on voter registration. The initiative will be strongly supported by on ground ac
tivities in the form of institutional outreach, which will span more than 11 key
cities and will serve to directly communicate with the target audience in colle
ge campuses as well as corporates. NGOs such as Lok Satta Aandolan and PRIA are
partnering for outreach of this campaign.
Tata Tea brand advertising for the year will focus on creating awareness and ins
piring the youth of this country to participate in the voting process thereby cr
eating rapid and mass awareness for the campaign.
About Tata Tea Limited
Tata Tea is a leading player in the global beverages market with significant pre
sence in over 40 countries. The company has steadily transformed itself from bei
ng a plantation business to emerge as a key player in the branded segment. Tata
Tea s operations spans the entire value-chain in tea, including research and devel
opment, tea cultivation, manufacture of black and instant tea, blending, packagi
ng, branding, marketing, sales and distribution.
About Janaagraha
Janaagraha is a Bangalore based non-profit organization that works with citizens
and governments to improve the quality of life in India s cities and towns. Since
our founding in 2001 by Swati and Ramesh Ramanathan, Janaagraha has worked cons
istently to address issues of urban governance. Janaagraha s mission is to invoke
reforms that improve urban governance in India. They believe that changes in pol
icies are essential in areas such as urban land, municipal law(s), urban poverty
alleviation, urban planning, integrated transport systems, and inter-agency coo
rdination both at the local, and at the level of the urban agglomeration. Our sy
stemic approach uses a framework called REED. This approach involves taking a Re
gional perspective of the issue, decentralizing intervention by Empowering and E
nabling the local government authorities and demanding Direct accountability out
ward to the citizens.

Himalayan press conference release - Kolkata

Mount Everest Mineral Water Limited (MEMW) Unveils


The New Himalayan Natural Mineral Water in Kolkata
Live Natural
Kolkata, September 17, 2008: Mount Everest Mineral Water Limited (MEMW), a TATA
Enterprise, today announced the launch of the Himalayan brand in Kolkata, in its
new, international and aspirational avatar as the Natural Mineral Water from the
Himalayas in India. Nurtured and enriched by nature, Himalayan Natural Mineral W
ater is endowed with the wellness of vital organic minerals. The water is untouc
hed and unprocessed, with a unique taste acquired over 20 years of percolation,
as it makes its way to the underground aquifer located in the Shivalik range of
the Himalayas.
Himalayan Natural Mineral Water s simple, yet striking bottle design is a creation
of Rediffusion DY&R, and has been actualized by SIPA, Italy. The brand mytholog
y is captured eloquently on every bottle of Himalayan Natural Mineral Water, nar
rating the story of water crafted with a careless disregard for time - one that
nature has spent years to perfect. This journey personifies the brand and seeks
to make the consumer one with its source - the Himalayas with its inherent and p
ristine goodness that sets it apart from ordinary water. Live Natural aptly captur
es this brand credo.
Post our successful launch in Mumbai, the launch in Kolkata marks the extension o
f our vision of creating next generation beverages with water on the platform of w
ellness. The Himalayan brand is only our first step in an exhilarating journey t
o make water truly the elixir of life , said Mr. Pradeep Poddar, Managing Director
& CEO, Mount Everest Mineral Water Limited.
Situated about 130 metres below the earth s surface, the Himalayan aquifer is one
of the largest and pristine sources of Natural Mineral Water in the world. Himal
ayan is bottled at source and this lends the brand its strong intrinsic heritage
. Besides a certificate of purity from nature, Himalayan is internationally accr
edited by the US FDA, the European Union, the health ministries of Japan and Fra
nce, and Institut de Fresenius Germany. An IS/ISO 9001-2000 certified company wi
th an HACCP compliant bottling plant, Himalayan is the only internationally acce
pted natural mineral water from India.
The launch in Kolkata is part of an exciting journey aimed at redefining the enti
re category of bottled water. The style quotient of the bottle along with its un
ique proposition of hydration with wellness has already made Himalayan the water o
f choice for discerning consumers in Mumbai and we are sure to see the same in K
olkata said Ms Abanti Sankaranarayanan, Executive Director, Mount Everest Mineral
Water Limited.
The new Himalayan Natural Mineral Water is available in three attractive packs o
f 200 ml, 500ml, and 1lt, crystal clear PET bottles. Targeting key areas around
the city with coverage in over 2500 premium groceries and other retail formats s
uch as leading supermarkets, hypermarkets, chemists, the Kolkata launch of Himal
ayan brand perfectly compliments its already existing institutional stronghold i
n key airlines and hotels. In addition, the brand also aims to be the mineral wa
ter of choice in fine dining restaurants, premium malls and multiplexes and othe
r point of consumption around the city.
Himalayan Natural Mineral Water has also opted to be the chief associate sponsor
for the Badamtala Ashar Sangha Puja, which is one of the most famous pujas of K
olkata, and where they will have 50 brandings. Along with a SMS contest with Ind
ia Times, they are also running a promotional campaign on Radio Mirchi for 11 da
ys. For more visibility, there will be four brand hoardings around the city.
The brand s credo of Live Natural will be further expounded through the presence of
its engaging advertising on key national and regional Bengali channels along wit
h a mix of relevant niche genres and mass news channels. This will be ably suppo
rted by outdoor sites in the key areas around the city and co-promotions with so
me of the largest hotel chains and fine dining restaurants so consumers can expe
rience the brand holistically through various touch points.
Himalayan Natural Mineral Water s clientele include Luxury Hotel Chains like The T
aj, The Oberoi, Marriott, Hyatt, The Leela, InterContinental; Premium Airlines l
ike Jet Airways; Leading Multiplexes such as Fame; Fine Dining Restaurants like
Zodiac Grill, Mocha, Olive Bars & Kitchens Golden Dragon, Indiana Jones, Frangip
ani amongst others.
About the Bottled Water Category
The bottled water market in India is estimated at over Rs. 1500 crores and growi
ng at a stupendous rate of 25% YoY. The segment is currently dominated by packag
ed drinking water and highly fragmented with a wide spectrum of brands and price
-value offerings. With evolving consumer expectations towards wellness, the curr
ent nascent Natural Mineral Water category is poised for transformative growth i
n the coming years.
About Mount Everest Mineral Water Company
The Tata Group through Tata Tea Limited holds over 31% of the shares of MEMW and
also has management control of MEMW. The shareholding of Tata Tea Limited was a
s a result of acquisition of part of the investors equity, as also out of a prefe
rential allotment by MEMW.

Press Release on Tata Tea - Arsenal SoccerStar tie-up

TATA TEA BRINGS THE BEST OF FOOTBALL COACHING THROUGH ARSENAL TO YOUNG FOOTBALL
ASPIRANTS IN INDIA
Announces Tata Tea Arsenal Soccer Stars, a football tournament and coaching p
rogramme, in association with Arsenal FC, UK
The national level tournament is for school students aged 10-15
Selected students to be provided with training by Arsenal both in India and a
t the Arsenal International Soccer Festival in London
Kolkata, December 18, 2007: With the objective to promote football among school
children and help talented young football players to access the best in terms of
infrastructure and training, Tata Tea today announced the launch of Tata Tea Ar
senal Soccer Stars, a unique schools soccer tournament, in association with Arsen
al FC, United Kingdom s premier football league.
Tata Tea Arsenal Soccer Stars programme is part of Tata Tea s enhanced focus on th
e issues that concern the youth of this country. In its constant endeavour to de
monstrate thought leadership, Tata Tea recently launched the Jaago Re campaign. Th
is campaign aims to resonate with young India beyond the role of tea as merely a m
edium of physical rejuvenation or a wake up drink, to a medium of individual and
social awakening in society.
With Soccer Stars, the company is looking at identifying and nurturing latent ta
lent at the grass roots level; amongst school children, to encourage interest in
less prominent games such as football. As a category leader, Tata Tea believes
its youth oriented focus will emotively connect with issues that drive the heart
, mind and soul of India s emerging social consciousness.
Speaking at the press conference Mr. Percy Siganporia, Managing Director, Tata T
ea, said, Tata Tea and Arsenal are passionate about the healthy awakening of mind
, body and soul of our country s youth ,through football. Leadership, the pursuit
of excellence, unity of team spirit and character building value attributes of f
ootball and tea, come together in a heady mix. Let the tournament begin and upli
ft young minds and bodies, infusing the passion of football amongst all who chee
r them on with Tata Tea. We would like to thank Arsenal for driving the growth o
f football in India. I am sure this initiative will brighten the future of India
n football.
Mrs. Sangeeta Talwar, Executive Director, Tata Tea said "Leveraging our volume l
eadership in the tea market in India, we are clearly demonstrating thought leade
rship as well. In October we launched the Jaago Re campaign plat formed on socia
l awakening and intellectual revitalization. In a similar vein, we now seek to c
hallenge and awaken the sports scenario in India. We have selected soccer; a hig
h energy team sport, which has a lot of interest among teenagers and what better
way to bring this awakening but to associate ourselves with a world Premier Soc
cer Club - Arsenal"
Mr. Adrian Ford, Commercial Director, Arsenal FC said, At Arsenal our aim is alwa
ys to identify and encourage young talent for the betterment of the game. We are
glad that Tata Tea has taken the initiative. Soccer Stars is a fantastic platfo
rm for budding young footballers and we hope this will contribute in propagating
this wonderful sport further in India.
Tata Tea Soccer Stars is a one of its kind football tournaments for children age
d 10 - 15 years. The tournament offers participants access to unparalleled train
ing programmes including the customized Arsenal development programme called The
Arsenal Way. Starting from 12th January, the tournament will begin in phases ac
ross four zones South, West, North and East with each zone having its own elimin
ation rounds, culminating in a national tournament, to decide the national winne
rs.
30 talented boys, identified by a panel of professional footballers during the t
ournament will be given 2 weeks of coaching by Arsenal coaches in Calcutta. This
will be followed up with a final selection of 15 boys getting a once in a lifet
ime opportunity to attend an Arsenal training camp in the UK as well as entry to
the much awaited Arsenal International Soccer Festival in London during August
2008. The selected boys will also get Arsenal memorabilia personally autographed
by the team s star players.
The Tata Tea Arsenal SoccerStars will kick off with the south zone matches in Ba
ngalore and Calicut during 12th & 13th January 2008 and 19th & 20th January 2008
respectively.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - - - - - -
About Tata Tea
Tata Tea is a leading player in the global beverages market with significant pre
sence in over 40 countries. The company has steadily transformed itself from bei
ng a plantation business to emerge as a key player in the branded segment. Tata
Tea s operations spans the entire value-chain in tea, including research and devel
opment, tea cultivation, manufacture of black and instant tea, blending, packagi
ng, branding, marketing, sales and distribution.
About Arsenal FC
Arsenal Football Club was founded in 1886 when a group of workers at the Woolwic
h Arsenal Armament Factory decided to form a football team, turning professional
in 1891. Now, some 39 trophies later, the club stands proudly at the top of the
English Premier League (EPL), five points clear of arch rivals Manchester Unite
d, and six ahead of Chelsea. Three times Premier League Champions and five times
runners-up, the club has won a reputation for being the most exciting and enter
taining in world football. They are the only team to complete an EPL season unbe
aten (2003-04), and the only one to go through an EPL campaign scoring in every
game (2001-02).
Following the move from Highbury in July 2006 to the new 60,000 capacity state-o
f-the-art Emirates Stadium annual turnover has increased to more than USD400m su
bstantially more than Manchester United and Chelsea and in world terms, a very c
lose second to Real Madrid. With talismanic manager Arsene Wenger having recentl
y signed a contract extension through to 2011 the future for Arsenal FC has neve
r looked brighter.

Awards Won by Tata Global Beverages Limited

Year Awards
Tea Board Awards
1989 Nowera Nuddy - Tea board award for highest yields.
1991 Nahorkutia - Tea board award for highest yields.
1992 Nowera Nuddy, Achabam, Velonie - (All India) - Tea board award for highest
yields.
1993 Nowera Nuddy, Sagmootea, Achabam - Tea board award for highest yields.
1994 Nowera Nuddy, Sagmootea - Tea board award for highest yields.
1995 Nahorkutia - Tea board award for highest yields.
1996 Nahorkutia - Tea board award for highest yields.
1997 Powai - Tea board award for highest yields.
1998-2002 Awards yet to be announced by Tea Board.
Other Awards
1989 FICCI Award for Family Planning.
1990 Bombay Management Association Award for Best Industrial Hospital in the Cou
ntry - General Hospital, Munnar.
1992 Indian Merchant's Chamber Diamond Jubilee Awards - Shri Pranlal Devkaran Na
nee Endowment Award 1992 for promoting savings among the population.
1994 Indian Medical Association Baby Friendly Hospital Award 1994.
1994,1995& 1996 The Pullivasal packing centre and SIPD were awarded the coveted
"Industrial Safety Award (Kerala Chapter) in the Group II of Industries (Industr
ies utilising between 2.50 and 10 lakh man-hours per year) respectively.
1996 The Tata Tea premium leaf laminate won the INDIASTAR'96 award for the excel
lence in laminate construction.
1996-97 National Award in recognition of outstanding employers services for the
welfare of the physically handicapped - from the President of India.
1997 Most outstanding Institution for Handicapped in Kerala Award 1997 - by Gove
rnment of Kerala - for DARE Project, Munnar.
1997-98 FICCI Award 1997/98 in recognition of corporate initiative in Training a
nd Placement of persons with disability.
1999, 2000, 2001, 2002, 2003 Best All India Inhouse Magazine Award for TATEAN fr
om the Rotary International, Kochi and the Press Club of Trivandrum.
1999-00 Recipient of Helen Keller award by National Centre of Promotion of Emplo
yment for Disabled People - As an organisation which shares visitation and demon
strates its belief in equal rights and gainful employment for persons with disab
ilities.
2001 National Safety Council, Kerala Chapter Award (2001) for outstanding perfor
mance in Industrial Safety as Runner Up by achieving the lowest frequency rate o
f accidents in Gr. III(B) Engineering Industries.
2003 Golden Peacock Innovative Product & Service Award.
2003 Mother Teresa Commendation Award for Corporate Citizenship.

Management Contract Signed With KDHP for Periakanal and Pullivasal


We, on behalf of Tata Global Beverages Limited, would like to brief you on recen
t developments at our South India estates, where, in continuity of our intent to
elegantly exit from our Munnar based Plantations, Periakanal and Pullivasal est
ates remain as Tata Tea properties. While both properties have improved their p
erformance in recent times, with sincere and dedicated efforts of all Tateans in
them, we need to address the long term strategic agenda of Tata Tea to focus on
becoming the foremost tea based beverage company, even as we develop sustainabl
e business options for plantations which require a totally different set of corp
orate capabilities to realise their potential.
At the time of KDHP formation, both Pullivasal and Periakanal estates (which wer
e outside the Concession area) were not included as the valuation and terms of t
he Concession area based transaction would be different at these estates. During
the interim period since KDHP formation and now, we have observed a steady impr
ovement in KDHP profitability and operations and believe that there will be mutu
al benefit in utilizing their services to manage the estate operations at Periak
anal and Pullivasal, driving further improvement from our current performance. I
t has now been decided, based on Tata Tea management recommendation, first by th
e Committee of the Board and thereafter by the Board of Tata Tea, that we should
execute a Management Contract with KDHP for both Pullivasal and Periakanal esta
tes, effective from 1st August 2007. By this Agreement, the two estates would be
under a supervisory arrangement, with KDHPL managing the estates on behalf of T
ata Tea. However, the n umber of employees in both the estates put together aro
und 1208 would continue to be on the rolls of Tata Tea. This transitory Agreemen
t will pave the way for subsequent lease and consideration of Tata Tea's exit fr
om tea estate operations in future.
Tata Global Beverages Limited will continue to own and manage the Instant Tea Di
vision, the Pullivasal Packeting Centre in South India, the Munnar General Hospi
tal, High Range School in Munnar and the far reaching activities of the Shristi
Welfare Centre, wherein the differently abled community members from Munnar and
the KDHP Plantations are fostered, trained and provided with opportunity to grow
their potential. Tata Tea will continue carrying out the developmental welfare
activities with commitment irrespective of the current transition agenda.

TATA GLOBAL BEVERAGES LIMITED TO FORM JOINT VENTURE COMPANY IN CHINA WITH ZHEJIA
NG TEA IMPORT & EXPORT COMPANY
* JV Company to manufacture tea extracts *
Kolkata / Anji County (China), May 8, 2007: Tata Global Beverages Limited today
signed a Joint Venture Agreement with Zhejiang Tea Import & Export (ZTIE) Compan
y of People's Republic of China at a ceremonial function held at the Government
House, Anji County.
The agreement involves setting up a joint venture Company at Economic Developmen
t Zone of Anji County, Zhejiang, PRC for manufacture and marketing of Green Tea
Polyphenols, other green tea extracts, cold and hot water soluble instant tea, l
iquid tea concentrates and other value added tea beverage products. The Company
will own 70 percent of the registered capital of the joint venture Company. The
project will come up at an initial investment of USD 16 million (INR 70 crores)
to be funded by a mix of equity capital and borrowings.
The signing ceremony was graced by senior State officials, Mr. Percy T. Siganpor
ia, Managing Director, Tata Tea Limited, senior officials from Tata Tea, Chief D
irector of Xinghe Group, Mr. Shi Jian Qiang, Chairman, ZTIE and other senior off
icials from ZTIE.
Addressing the gathering after signing the historic agreement, Mr. Percy T. Siga
nporia said, This project is of great strategic importance for the Tata group in
reaching out to the Chinese and Far East markets. I wish to take this opportunit
y to thank the senior government officials and the management of Zhejiang Tea Im
port & Export Company for their cooperation.
Anji County, known as the City of Angel, is also called the China town of Bamboo a
nd China town of White Tea . Thus the new factory will be amidst most beautiful sur
roundings and in the heart of green tea areas.
About Tata Global Beverages Limited
Tata Global Beverages Limited is a group Company of TATA Group, one of the large
st and most respected business houses of India. Tata Tea was formed in 1983 from
the erstwhile Tata Finlay Company, a joint venture company formed in 1964. The
Company has five major tea brands and holds the second position in market and va
lue share in domestic branded tea business. With the acquisition of Tetley Group
in the year 2000, the combined entity now represents the second largest global
branded tea operation with product presence in more than 40 countries. The curre
nt business interests include branded tea and tea extract business. Tata Tea has
registered a turnover of USD 713m in 2005-2006. Tata Tea Inc., a subsidiary com
pany in US is involved in the marketing and value addition of tea extracts.
The thrust on globalisation agenda of Tata Tea had earlier resulted in acquisiti
ons of Good Earth in US, Jemca in Czech, Eight O Clock Coffee in US and recently,
of trademarks Vitax and Flosana in Poland. Acquisition of 30 percent stake in E
nergy Brands Inc. (Glaceau brand) with an investment of USD 677m fits well with
the Tata Tea Group s strategic plan to become the No. 1 Beverage Company in the wo
rld.
Tata Global Beverages Limited has been involved in the tea extract business for
last 40 odd years. The company has been manufacturing Black Tea extract in their
factory situated in South India, exclusively for the export markets. A unique m
anufacturing process using fresh green tea leaves has given an exotic taste to t
heir tea extract products and has found wide acceptability in western markets. T
ata Tea black tea extracts has got significant market presence in the West, whic
h find end use in many beverage brands. As it is strategically important for Tat
a Tea to expand the tea extract business and to have presence in world tea extra
ct market, the group has focused their attention on green tea extracts, which is
gaining popularity for application in food, beverages, personal care products a
nd food supplements.
About ZTIE
Zhejiang Tea Import & Export Company Limited, based at Hangzhou in Zhejiang prov
ince, which is one of the largest tea growing areas in China. ZTIE is the larges
t green tea exporter of China and has established wide marketing network in Chin
a, Japan, Pakistan, Morocco and other parts of Africa. The Company s main sharehol
der is state owned Xinghe group (54 percent), and the balance owned by the emplo
yees / managers. ZTIE has the much needed experience in running Joint venture co
mpanies and have been exporting value added branded green teas and tea machinery
. The turnover of this company was $450m last year.
ZTIE is amongst the first ISO 9002 certified International Trading Company in Ch
ina. The Company s products have been awarded the prestigious Medal of Honour at t
he Monde Selection. With a dedicated and state of the art R&D facilities, the pr
oducts meet all the internationally laid down quality parameters for tea.
For further information contact:
Rashmi Mehta
e-mail : rashmi.mehta@tatatea.co.in

TATA GLOBAL BEVERAGES LIMITED ANNOUNCES ACQUISITION OF JEMCA BY TATA TEA (GB) LT
D., U.K.
Tata Global Beverages Limited. s subsidiary, Tata Tea (GB) Ltd., U.K.. has signed
a definitive agreement to acquire the assets of market leading tea company in th
e Czech Republic, JEMCA, from food processing company, Alima Znacková Potravina, a
.s. The acquisition has been funded by The Tetley Group.
JEMCA has 26.6% volume share of the tea market in the Czech Republic* and turnov
er of 300 million Czech Koruna (around US$ 12.5 million).
JEMCA will continue to pack teas at its production facility in Jemnice, Czech Re
public and continue to trade under the JEMCA brand name.
In a statement, Mr. Ken Pringle, Executive Vice Chairman and Chief Executive Off
icer of The Tetley Group, and Director of Tata Tea said :-
This acquisition is a further development of our plans to grow the Tata Group s tea
business around the world. It gives us a market leading position in an area whe
re tea consumption is high and where we have been previously unrepresented. The
experience and skills of JEMCA and Tetley complement each other well and will co
mbine to create a significant presence in Eastern Europe.

* Source AC Nielsen November 2005


TATA GLOBAL BEVERAGES LIMITED ANNOUNCES TETLEY USA TO ACQUIRE GOOD EARTH TEAS
12 October, 2005
Tata Global Beverages Limited Limited announces that its subsidiary, Tetley US H
oldings Limited, USA has today signed a definitive agreement to acquire FMALI He
rb Inc. and Good Earth Corporation. Good Earth Corporation owns the Good Earth b
rand which is licensed to FMALI Herb Inc. The acquisition is being financed thro
ugh borrowings.
Good Earth is one of the fastest growing speciality tea brands in the US, with p
articular strength on the West Coast. It has a 3.7% share of the US speciality t
ea market and a turnover in excess of $16 million.
Good Earth will continue to blend and pack teas at its base in Santa Cruz, Calif
ornia and Good Earth teas will continue to trade under the Good Earth brand name
.
In a statement, Ken Pringle, Executive Vice Chairman and Chief Executive Officer
of the Tetley Group, and director of Tata Tea said:
"This acquisition is an important contribution to our plans for growing the Tata
Group's tea business around the world. We believe there is real potential for g
rowth in the speciality tea sector of the US market and elsewhere in the world.
Good Earth's strong product portfolio means it is well placed to leverage this p
otential. The experience and skills of Good Earth and Tetley complement each oth
er well and will combine to create a significant new force in the US tea industr
y"

company news
Tata Tea gains a firmer ground in the ET's Brand Equity Survey
Tata Tea has been ranked in the 20th position among 275 brands (195 consumer pro
ducts and 80 service brands) in the Most Trusted Brands Survey conducted by The
Economic Times this year, which makes it the only tea brand to figure in the top
50 list. For Tata Tea it is a twenty step up ahead of the previous year's ranki
ng in which it was placed only in the 40th rank as reported by The Economic Time
s' Brand Equity dated December 15, 2004.
The Most Trusted Brand Survey, the brainchild of the Brand Equity (the ET supple
ment) and the ET Intelligence Group, is conducted every year by the research age
ncy AC Nielsen ORG-MARG. It is reported to be the largest of its kind in India w
ith a sample size of over 7000 consumers distributed across socio-economic class
, age, sex, income and geography. The Survey aims to identify the brands that bo
nd the best with consumers. "They are not just the brands that are most familiar
, they are the brands that consumers believe provide quality and reassurance."
The brand attributes considered by the survey for evaluation are consistent high
level of quality, value for money, definite brand consideration during a produc
t purchase, popularity even among posterity, uniqueness, ability to evoke a feel
ing of confidence and pride among users and the very specialty of the brand that
has some unique feelings associated with it !
The ET reports, "Tata Tea again proves it's hard to keep a good brand down even
in a commoditised market like tea - perhaps the recent acquisition of Tetley boo
sts the perception of the brand among consumers. It rounds out the Top 20, and i
s in fact the only tea brand in the Top 50 with the nearest competition, Brooke
Bond, languishing at No. 77 "
A microscopic view of the Survey reveals that Tata Tea stands at the 18th positi
on among 20 other brands as preferred by the housewives. In a ranking across geo
graphic regions, it is ranked 4th by the North and 13th by the East region. The
most strikingranking that brings cheers to the Tateans is that Tata Tea ranks 2n
d among 27 beverage brands, relegating the rivals Brooke Bonds to 14th position
and Lipton to 18th rank! That's a heady mix indeed.

May 25, 2010 | The Economic Times


Tata Tea net profit up by 146.11 percent for 2009-10

KOLKATA: Tata Tea posted a profit after tax of Rs.391.47 crore (Rs.3.91 billion
) for the year ended March 31, 2010, as compared to Rs.159.06 crore (Rs.1.59 bil
lion) for the year ended March 31, 2009, the company said in a filing in the Bom
bay Stock Exchange.
The net profit of the company has increased by 146.11 percent.
Total income has increased from Rs.1,524.64 crore (Rs.15.24 billion) for the yea
r ended March 31, 2009 to Rs.1,836.84 crore (Rs.18.36 billion) for the year ende
d March 31, 2010, the company filing said

1. The Board today approved the signing of a 50:50 Joint Venture with Pepsico In
dia Holdings Private Limited in the area of Non-carbonated Ready to Drink bevera
ges focused on health and enhanced wellness. The mandate of the Joint Venture is
to develop its business internationally.
2. The Company s overseas subsidiary acquired a minority stake of 10% in Activate
TM a performance beverage and bottled water company in the United States. The su
bsidiary has an option to increase its stake in this Company.
3. Total operating income for the quarter at Rs 1446 crores increased by 3% as c
ompared to the corresponding period of the previous year despite adverse transla
tion impact.
4. The Company continues to focus on building new capabilities and investment be
hind new products and brands. Profit before exceptional items for the quarter at
Rs 111 crores has been impacted as compared to the corresponding period of the
previous year by higher commodity costs and higher expenditure on growth initiat
ives. Profit before and after Tax is lower compared to the corresponding period
of previous year, since last year there was a one time profit on sale of shares.
5. Exceptional items for the quarter comprises of expenses relating to restructu
ring of business (Rs 28 crores) and translation impact on foreign currency hedge
s in overseas subsidiaries (Rs 4 crores). In the corresponding period of the pre
vious year exceptional items mainly consisted of profit on sale of shares held i
n Rallis India Ltd (Rs 186 crores), favourable exchange impact of translating fo
reign currency assets / currency hedges in overseas subsidiaries (Rs 40 crores),
offset by expense relating to restructure of business (Rs 4 crores) and other e
xceptional items (Rs 2 crores).
6. With effect from record date July 2, 2010, the face value of the holding comp
any s shares has been subdivided from Rs 10 per share to Re 1 per share. Earnings
per share have been computed based on the revised number of shares Earnings per
share (EPS) (basic and diluted- not annualised) for the quarter ended September
30, 2010 of Rs. 0.83 is lower than Rs 4.65 reported for the corresponding period
of the previous year mainly due to the impact of exceptional items. Net of the
impact of exceptional items, EPS (basic and diluted not annualised) for the curr
ent quarter is Rs.1.15 as compared to Rs 1.79 for the corresponding period of th
e previous year.
7. The major part of the Company s business arises from operations outside India a
nd through its subsidiaries. In view of this the company has opted to publish on
ly consolidated results for this quarter as permitted under SEBI guidelines. The
standalone results shall be available on the Company s website as well as on the
website of the stock exchanges where the Company s shares are listed. The Total Op
erating Income, Net Profit after Tax and Earnings per share of the holding Compa
ny s standalone financial results are given below: Rs. in Crores Three months ende
d September 30 Six months ended September 30
2010 2009 2010 2009
Total Operating Income 447 426 902 846
Profit after Tax 30 258 67 301
Earnings per Share - Rs (Not Annualised) 0.49 4.17 1.08 4.87
Earnings per Share - Rs (Not Annualised) - excluding impact of exceptional items
0.71 0.64 1.30 1.36

8. Consolidated Statement of Assets and Liabilities as at September 30, 2010 alo


ng with comparatives is annexed.
9. Share of profits from Associates include an associate which has valued stock
of teas as at September 30, 2010, at lower of the estimated cost of production (
full year s production and expenditure) and net realisable value, in view of the s
easonality of the cropping pattern, consistent with accounting practice followed
in the past. This is, however, estimated not to have a material impact on the r
esults of the Group for the quarter.
10. The share of profit/(loss) in Estate Management Services, Sri Lanka, an asso
ciate company, have not been included in the results of the quarter, as the same
is not yet available. This is, however, estimated not to have a material impact
on the results of the Group for the quarter.
11. Previous period s figures have been regrouped / rearranged, to the extent nece
ssary, to conform to current period s figures.
12. The aforementioned results were reviewed by the Audit Committee of the Board
on October 27, 2010 and subsequently taken on record by the Board of Directors
at its Meeting held on October 28, 2010 The statutory auditors of the company ha
ve conducted limited review of these results.
Mumbai: October 28, 2010 R. K . Kr i s h n a Ku m a r
(Vice Chairman)

Unaudited Consolidated Statement of Assets & Liabilities as at September 30, 201


0

Das könnte Ihnen auch gefallen