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The principles of design govern the relationships of the elements used and organ
ize the composition as a whole. Successful design incorporates the use of the pr
inciples and elements to serve the designer's purpose and visual goals. There ar
e no rules for their use. The designer's purpose and intent drives the decisions
made to achieve harmony between the elements.
The principles of design consist of:
Unity
Unity refers to a sense that everything in a piece of work belongs there, and ma
kes a whole piece. It is achieved by the use of balance, repetition and/or desig
n harmony.
Harmony
Harmony is achieved through the sensitive balance of variety and unity. Color ha
rmony may be achieved using complementary or analogous colors. Harmony in design
is similarity of components or objects looking like these belong together. Harm
ony may be visually pleasing and harmony is when some of the objects like drapes
and couches share a common trait. A common trait between objects could be: colo
r(s), shape(s), texture, pattern(s), material, theme, style, size, or functional
ity.
Contrast
Contrast is the occurrence of differing elements, such as color, value, size, et
c. It creates interest and pulls the attention toward the focal point.
Repetition (rhythm, pattern)
The recurrence of elements within a piece: colors, lines, shapes, values, etc. A
ny element that occurs is generally echoed, often with some variation to maintai
n interest. Rhythm in interior design also may be used to reduce randomness.
Variety (alternation)
The use of dissimilar elements, which creates interest and uniqueness. Variety l
ike a painting or some reflective wood panels added on a plain wall may be used
to reduce monotony. Helps infuse color to a house decor to attempt to increase d
esign beauty.
Emphasis (dominance or focal point)
Emphasis refers to areas of interest that guides the eye into and out of the ima
ge through the use of sequence of various levels of focal points, primary focal
point, secondary, tertiary, etc. Emphasis hierarchy may give direction and organ
ization to a design, and avoid subconscious confusion to sometimes improve the d
esign's visual appeal and style. Emphasis hierarchy or focus is not giving each
object in a project equal dominance within a piece of work. Emphasis or dominanc
e of an object can be increased by making the object larger, more sophisticated,
more ornate, by placing it in the foreground, or standout visually more than ot
her objects in a project. The primary focus point or area receives the largest e
mphasis in a room.
Balance
Balance can be either symmetrical or asymmetrical. Balance also refers to a sens
e that dominant focal points don't give a feeling of being pulled too much to an
y specific part of the artwork. Balance can be achieved by the location of objec
ts, volume or sizes of objects, and by color. It can also be achieved by balanci
ng lighter colors with darker colors, or bold colors with light neutral colors.
Proportion (scale)
Proportion involves the relationship of size between objects. Proportion is also
relative sizes of surface areas of different colors. Proportion also depends on
functionality of object. Art painting can be given the correct size in relation
to room to make it an effective decorating component or source of color.
Functionality
A design must have good functionality. Proper functionality is simply the best p
ossible design and best possible location of this design that the occupant(s) re
quires. Such designs are clean, nearly sterile, tidy, brightly lit, warm, visual
ly appealing, is relatively dry, has relatively clean and healthy breathing air,
and exceeds high level health and safety standards. Great functionality and bes
t possible materials for the function usually also increases visual appeal.
Proximity
Proximity is the placing of similar objects closer together physically, and unli
ke objects further apart. This aids in creating unity. For example, different fu
rniture styles with different colors compressed in a small bedroom does not look
as nice as the same furniture placed further apart in a very large living room.