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International Journal of Arts & Sciences,

CD-ROM. ISSN: 1944-6934 :: 08(01):317–326 (2015)

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317
318 The Impact of Knowledge Management (KM) and Innovation on Business ...

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 8EOIYGLM  
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Bhorntiwa Wijitgomen and Jedsada Wongsansukjaroen 319

MRGVIEWIW XLI EQSYRX SJ ORS[PIHKI MRRSZEXSVW ERH HIZIPSTIVW GER HVE[ SR (Y 4PIWWMW   /1
EPPS[W HIZIPSTIVW XS VIHYGI XLIMV TVSHYGX SV WIVZMGI HIZIPSTQIRX PMJIG]GPI XMQIW ERH YRHIVWXERH [LEX
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320 The Impact of Knowledge Management (KM) and Innovation on Business ...

Knowledge Management
(KM)
H2
- Knowledge
- Information technology
Overall Business
- Organization al
Performance

H1

Organization H3
Innovation

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Bhorntiwa Wijitgomen and Jedsada Wongsansukjaroen 321

6IWYPXWERH%REP]WMW

(IQSKVETLMGW

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322 The Impact of Knowledge Management (KM) and Innovation on Business ...

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[IEOIV 6IWTSRWIW JSV ORS[PIHKI [IVI XLI [IEOIWX 1 !  7( !   8LI RI\X WXVSRKIWX [EW
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SVKERM^EXMSRoW IRZMVSRQIRX 1 !  7( !   [LMGL [EW EFSYX XLI WEQI EW VEROMRKW JSV
MRRSZEXMSR3ZIVEPPXLIWIHIWGVMTXMZIWXEXMWXMGWWLS[XLEXJMVQWEVIPIWWGIVXEMRSREZIVEKIEFSYXXLIMVYWI
SJ/1XLERSJXLIMVMRRSZEXMSRERHFYWMRIWWTIVJSVQERGI

8EFPI7YQQEV]SJHIWGVMTXMZIWXEXMWXMGWJSVWGEPIZEVMEFPIW

 1IER 7XH
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IHYGEXMSRGSYVWIWERHNSYVREPW 

=SYI\GLERKI]SYVORS[PIHKI[MXL]SYVGS[SVOIVW  

=SYWLEVI]SYVORS[PIHKISVEPP]EXQIIXMRKSVMRJSVQEPKEXLIVMRK  

=SYWLEVIGSRWMHIV]SYVORS[PIHKIEWERSVKERM^EXMSREPEWWIXERHRSX]SYVS[RWSYVGISJ  


WXVIRKXL

=SYWLEVI]SYVORS[PIHKIXLVSYKLJSVQEPTVSGIHYVI WYGLEWTVSNIGXVITSVXERH  


SVKERM^EXMSREPTVSGIHYVI 

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EGXMZMXMIW

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GSRJIVIRGMRKW]WXIQWGSQQYRMGEXMSRXSSPW 

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-8XSSPWMR]SYVSVKERM^EXMSRIREFPIIJJIGXMZI[SVO  

-RJSVQEXMSR8IGLRSPSK]  


Bhorntiwa Wijitgomen and Jedsada Wongsansukjaroen 323

-R]SYVSVKERM^EXMSRXLIVIMWEKIRIVEPMRGPMREXMSRXSGSSTIVEXMSRERHI\GLERKISJI\TIVMIRGI  


EQSRKWXEJJ

8LIKIRIVEPQEREKIQIRXPIEHIVWLMTSJ]SYVSVKERM^EXMSRTVSQSXIWGSSTIVEXMSRERHI\GLERKI  


SJI\TIVMIRGIEQSRKWXEJJ

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8LIKIRIVEPQEREKIQIRXPIEHIVWLMTSJ]SYVSVKERM^EXMSRQSXMZEXIWWXEJJXSIRKEKIMRJSVQEP  


IHYGEXMSRW]WXIQWXSEGLMIZIELMKLIVPIZIPSJIHYGEXMSR

-R]SYVSVKERM^EXMSRWYTTSVXXLII\GLERKISJHEXEMRJSVQEXMSRERHORS[PIHKIEQSRK  


SVKERM^EXMSREPYRMXW

3VKERM^EXMSR)RZMVSRQIRX  

=SYVSVKERM^EXMSR[MPPYRHIVXEOIWSQIXLMRKMRRSZEXMZISRP][LIRMXMWGPIEVXLEXMX[MPPFI  


WYGGIWWJYP 6IZIVWI 

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324 The Impact of Knowledge Management (KM) and Innovation on Business ...

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SVKERM^EXMSRWEW[IPPEW71)W &EVRIXX
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EP 8LIWIJMRHMRKWWYTTSVXXLIMHIEXLEX/1MWEKIRIVEPTVEGXMGIMRXLI8LEMSVKERM^EXMSREPXLSYKL
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HMWGYWWMSRSJ/1MRXLI8LEMSVKERM^EXMSR[LMGL[SYPHFIYWIJYPJSVYRHIVWXERHMRKLS[/1EJJIGXWXLI
SVKERM^EXMSR SR XLI [LSPI 8LMW GSYPH FI ER STTSVXYRMX] JSV JYXYVI VIWIEVGL -X [SYPH EPWS LEZI FIIR
YWIJYPXSEWWIWWXLIMRXIVEGXMSRIJJIGXWSJ/1ERHMRRSZEXMSRKMZIRXLMWLEWFIIRWLS[RXSFIRERMWWYIMR
SXLIVWXYHMIW 7IMHPIVHI%P[MW
,EVXQERR1EPLSXVE 

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WIVZMGIW JMVQW YWMRK E UYERXMXEXMZI ETTVSEGL -X WLS[IH XLEX /1 HSIW EJJIGX MRRSZEXMSR ERH XLEX
JYVXLIVQSVI /1 ERH MRRSZEXMSR XSKIXLIV HS EJJIGX FYWMRIWW TIVJSVQERGI 8LMW MW GSRWMWXIRX [MXL XLI
QENSVMX]SJXLIPMXIVEXYVIVIKEVHMRK/1ERHWYKKIWXWXLEXXLIVIMWWYTTSVXJSVXLIVIPEXMSRWLMTMRIQIVKMRK
IGSRSQMIWPMOI8LEMPERHEWMRIPWI[LIVI
Bhorntiwa Wijitgomen and Jedsada Wongsansukjaroen 325

8LIWI JMRHMRKW WYKKIWX XLEX JMVQW MR 8LEMPERH WLSYPH GSRWMHIV XLI YWI SJ /1 EW TEVX SJ XLIMV
SVKERM^EXMSREPWXVEXIK]JSVMQTVSZMRKMRRSZEXMSRERHFYWMRIWWTIVJSVQERGI8LIJMVQWLSYPHEPWSHIZSXI
EXXIRXMSRRSXNYWXXSXLIORS[PIHKIMXWIPJFYXEPWSXSSVKERM^EXMSREPHIWMKRERHMRJSVQEXMSRXIGLRSPSK]
7IZIVEPWXYHMIWLEZIHIQSRWXVEXIHXLEX[LMPIMRHMZMHYEPGSQTSRIRXWSJ/1EVIRIGIWWEV]JSVMRRSZEXMSR
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MRRSZEXMSRTVSGIWWIW;MXLSYXXLMWMXMWPMOIP]XLEXWMQTP]YWMRK/1WSJX[EVI[MPPRSXFIIRSYKL
8LIVI EVI E RYQFIV SJ STTSVXYRMXMIW JSV JYXYVI VIWIEVGL MR XLMW EVIE 3RI SJ XLIWI STTSVXYRMXMIW MW
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SJ WTIGMJMG MRJSVQEXMSR EFSYX XLI JMVQW ERH WXERHEVHM^IH QIEWYVIW SJ JMVQ MRRSZEXMSR ERH /1
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6IJIVIRGIW

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LXXT[[[FERKOSOTSWXGSQPIEVRMRKPIEVRMRKJVSQRI[WJSVIMKRFEROWPEVKIVVSPIMRXLEMPERH
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326 The Impact of Knowledge Management (KM) and Innovation on Business ...

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