Inna Grant

HADM 4125: Purpose Driven Assignment

1) What is the difference between purpose, vision, mission and values, and why they are needed?

A purpose is a reason for doing something or a motivation for existing, a vision is how you see
the future or where you want to go in the future, a mission is how you plan on carrying out your
purpose or vision, and values are your standards of behavior with which you approach life and
with which you approach carrying out your mission, and in so your vision, and in so, your
purpose. In a sense, a purpose is the broadest term, and it narrows all the way down to values.
These are all needed, especially in a business sense, because without all of them, you are
directionless, and your venture is effectively meaningless. In other words, “if you don’t stand for
something, you’ll fall for anything”. These are all needed for you to pursues your life and your
ventures in a meaningful way, and they also bring structure to an organization, which is needed
for the company to be successful and hopefully profitable (or not if it’s a non-profit, in which
case, it’s hopefully impacting other peoples’ lives in a positive way!).

2) What is the difference between strategies and tactics?

A strategy is a plan of action designed to achieve an overall aim, while a tactic is more so the
actual action that is taken to achieve that goal. In essence, a strategy is an overarching plan made
of tactics on how to approach a certain situation. Again, strategy is the broader term, while
tactics is narrowing down on how you plan on going ahead with your strategy. To have a
successful strategy, you must think about the tactics and if they will be successful, especially in
the long term.

3) What are your sources of inspiration and strength?

My sources of inspiration and strength come from my family and friends. Specifically, my
mother and my best friend Ariel. They are the best support system anyone could ever ask for,
and they are always there for me when I need them to be. If I ever need help coming up with
ideas, they are always great at coming up with some with me and allowing me to bounce my
ideas off of them, and if I am ever in a rough spot in my life, they know how to bring me back
from the brink. My mother has been there for me from the beginning, and she is my role model;
she’s the matriarch of the family, and at twenty-two years old managed to help our entire family
escape from the USSR and immigrate to the United States. She is a pillar of strength and inspires
me every day. I’ve known Ariel for a shorter period of time, but in that period, she stepped in
and became the sister that my own sister never was and showed me the meaning of true
friendship. I’m eternally grateful for these two wonderful, beautiful, strong women in my life.