Knowledge organiser: News

The Observer/Guardian
INDUSTRY AUDIENCE: ABC1, liberal, upmarket, tolerant ‘progressives’ Keywords:
OWNERSHIP Guardian Media Group, owned by The Scott - Slightly more male, relatively young, upmarket, mostly using mobiles. Convergence
Trust - Reflected in different sections Narrative
SCOTT TRUST VALUES: liberal tradition – rights of the o Hard news and opinion pieces Ownership
individual; democracy; internationalism; progress in o New review – appeals to culture consumer Freedom of
society o Sports – Primarily male sports, football, rugby, the Press
FUNDING: Circulation, paywalls, membership, print and o Magazine – food and lifestyle. Masthead
online advertising, sponsored content, events, sales. Broadsheet
REGULATION: IPSO or IMPRESS but The Uses and Gratifications Clickbait
Observer/Guardian has not signed up to either, preferring 1. Personal Identity – The Guardian reader shows certain social attitudes which are confirmed and Active/passive
to be self-regulating. reinforced. Audience
FREEDOM OF THE PRESS: not censored or controlled by 2. Social interaction and integration – news stories basis of conversations; shared values reinforce idea of Columns
the state to provide democratic freedom of expression being member of common culture Headlines
Headers
3. Entertainment – humour; diversion into celebrity world/lifestyle sections; human interest and
Image
@Guardian; games, puzzles etc; Arts and literature sections
Sans serif
4. Surveillance/Information – knowledge of current affairs, immediacy with @Guardian

REPRESENTATION: 1960s
CONTEXTS:
2017 onwards – liberal, caring, tolerant society.
Male/female Marriage/divorce Multiculturalism Cold war/nuclear Union Technology
Labour and Liberal Democrat leanings
representation threat strike
The Leveson Inquiry.
ratio actions
1960s – Male/female representation ratio
- Marriage/divorce
- Multiculturalism
- Cold war/nuclear threat
- Union strike actions
Marshall and - ‘Lawyers will urge - ‘Zambia halts ‘So polite this ‘Union Poor -
Snelgrove lingerie divorce by consent’ mission by MPs’ – North Sea Spy postpone quality
advert – women – social reform linked to racial Game’ strike’ – print
to look pretty, Heterosexual tensions ‘Yard suspects prevalent
objectified - Mixed race Blake used two- action
Women as wives ‘Jackie: we’re very marriage of heir of way radio’
‘Union postpone happy’ viscount. Is unusual. ‘Hope rise for
strike’ mentions - ‘Briton shoots a cease-fire in
Barbara Castle, gold’ – mention Vietnam’
female politician Black Power protest ‘Human wave
arguing for at Mexico Olympics attack’
‘narrowing the shows anti-racist ‘Police will
differentials’ in movement. BUT appease marchers’
pay gap. does use term ‘Space men get
‘Negro’ cabin drill’