DANIEL 33 New Scotland Avenue

Apartment 500
PROFESSIONAL SKILLS

O’CONNOR Albany, NY 12208

518-703-2355
Strategy & Planning
development, critical thinking
Advanced

danielfoconnor04@gmail.com
MARKETING DIRECTOR https://www.linkedin.com/in/daniel-o-connor-32583753/
Leadership Proficient
emotional intelligence, professional growth

OVERVIEW Project Management Proficient

systemization, results-driven campaigns

An ambitious marketing professional with nearly 10 years’ success in

delivering ROI-focused outcomes through: go-to-market strategies Budget Administration Intermediate
and supports, brand integrity management, PR and advertising development, management
campaigns, and corporate communication programs. Highly
entrepreneurial, able to identify new markets, trends, and products,
resulting in business strategies that achieve targeted revenue and sales Relationship Management Advanced
consensus building, vendors, partners
growth. Applies an emotional-intelligence-based approach to consumer
research, balanced by a data-validated approach to demand generation.

MARKETING EXPERIENCE MARKETING SKILLS

Ronco Specialized Systems Latham, New York Brand Management Expert

org identity, culture, standardization
Director of Marketing July 2017 - April 2019
Built the marketing department for an IT communications systems company
operating across NY, MA, VT, PA, OH, NC, SC, and FL. Oversaw a 5-member Data & Intelligence Proficient
team responsible for all marketing strategy, branding, and business forecasting, reporting, visualization
development. Managed all ancillary marketing resources and relationships
including the entire sales force of account managers; customer service teams;
manufacturers and partners; and various contractors, agencies, vendors, and Research Intermediate
industry associations. market, competitive, customer insights

o Appointed to company core leadership team responsible for organizational

strategy, corporate initiatives, and annual financial targets.
Sales Support Proficient
o Directly managed company-wide rebrand resulting from an internal merger. go-to-market strategy, enablement

o Lowered costs of sales from promotions by 50% through leverage of partner

relationships; secured over $100,000 worth of co-op and rebate funding for
tradeshow demo equipment, promotional events, and internal office displays. Communications Advanced
storytelling, omnichannel, corporate
o Achieved substantial sales performance improvements via targeted sales and
promotional collateral; realized advances in sales per vertical, sales per
region, sales per customer, and profit margins per product / solution.
Creative Content Advanced
o Contributed to revenue growth of $30 million in 2017 to $45 million in 2018 planning, design, creation, evaluation
through organic growth models including sales per customer, recurring
revenue, market segmentation, and product diversification.
o Increased healthcare market capture by 5% in the hospital and acute care Digital, Web Intermediate
markets, and 8% in the nursing home and assisted living markets through UX design, SEO, analytics, social media
successful implementation of targeted marketing strategies and campaigns.
o Developed and launched new company website entirely in-house (design,
build, copy, media, graphics, and SEO), on time and under budget. Increased Business Development Proficient
lead gen, media buying, promo events
organic search traffic by 400%, visitor conversion by 150%, and sales
generated from web-based leads by over $200,000.
MARKETING EXPERIENCE EDUCATION

Albany Charter School Network Albany, New York Cornell University

Associate Director of Communications & Outreach March 2014 - July 2017 BS, Industrial & Labor Relations
Oversaw all Albany Charter School Network (ACSN) public affairs; delivered Ithaca, NY | May 2010
external affairs and marketing consultation services to ACSN schools. ILR is a comprehensive business
o Managed mar-comm team responsible for development of talking points, degree covering economic and
speeches, presentations, and training materials. Developed extensive annual statistical analysis, organizational
data reports on relative school performance. Achieved 100% participation culture, corporate
from school communities in annual rallies drawing over 3,000 supporters. communication, and business
o Realized year-end gains in aggregate student enrollment through deployment law and public policy. Elective
of customized marketing plans. Projects included: brand reputation studies at Cornell’s Johnson
management; parental engagement; new student enrollment; fundraising; Graduate School of Business &
and talent acquisition. Management in emerging
Civic Education and Advocacy Coordinator August 2010 - March 2014 markets, brand acquisitions,
Developed a system-wide civic education program for the Albany Charter School product development, and
Network; developed and implemented organizational advocacy initiatives. contract negotiation.

o Provided students with knowledge base and skills to participate directly in the
civic and political processes, including but not limited to hands-on experience
with policy creation; voter registration; testifying at public hearings; meeting TECH APPLICATIONS
with elected officials; and direct advocacy and engagement. Generated over
100 new voter registrations from ACSN constituents in first year of program Business Intelligence BI
implementation.
NetSuite (Oracle), Tableau | Excel,
o Managed ACSN’s advocacy and lobbying activities including community Numbers | Google: AdWords,
stakeholder engagement, as well as parent mobilization and grassroots event Alerts, Analytics | Facebook
coordination. Increased elected official office visits by 200% from year prior by Analytics
mobilizing parents and arranging more than 10 events for stakeholders to
address politicians and other lawmakers. Customer Relations CRM
HubSpot, SurveyMonkey,
Mailchimp
PROFESSIONAL HISTORY
Content Management CSM
Word, Pages | Skype, Microsoft
Northern Rivers & Parsons NYS Housing & Community Renewal
Teams, Google Drive, Dropbox
Community Relations Intern Administrative Associate Intern
Schenectady, NY | May 2009 - Aug 2009 Albany, NY | May 2007 - Aug 2007 Web Development UXD, SEO
Represented Northeast Parent and Child Provided support for administration of WordPress, Divi Builder, Dream
at fundraising and networking events; NYSHCR Block Grant Program in close Host, GoDaddy, HTML, CSS
interacted with potential donors to spread collaboration with Program Director and
awareness of organization’s mission. other senior staff members. Graphic Design CC
The Global Child School City of Albany, Office of the Mayor Adobe CC Suite, InDesign,
Photoshop, Illustrator, Acrobat Pro,
Teacher, Volunteer Community Liaison Intern Portfolio | Prezi, PowerPoint
Siem Reap, Cambodia | May 08 - Jan 09 Albany, NY | 12/05 - 12/06, 05/06 - 08/06
Instructed and mentored children aged 8 Managed constituency relations; Operating System OS
to 19. Taught English, history, cultural coordinated communications between Windows 10 Pro, Microsoft O365 |
studies, debate, business, economics, and Mayor’s Office and other City departments; macOS Mojave, iWorks
music theory to all grade levels. prepared speeches and talking points.

The Center for Economic Growth Jennings 2005 Mayoral Campaign

Program Assistant Intern
Albany, NY | Dec 2007 – Jan 2008
Conducted research and prepared
development reports; provided web
design and PR support; delivered direct
project support to the President.
Campaign Associate Intern CONTACT INFORMATION
Albany, NY | May 2005 - Nov 2005
Assisted with constituency relations; wrote Daniel O’Connor
press releases; assisted with voter 518-703-2355
awareness and registration; organized danielfoconnor04@gmail.com
fundraisers, press events, and debates. https://www.linkedin.com/in/daniel-o-connor-32583753/