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For example, for a $200 room rate, at 10% commission, with a 10% conversion rate, the CPC would
effectively be $2.00. The $2.00 CPC would be used in the auction against the other advertisers that
are bidding on the same property for the same itinerary. Your ad position will vary based on how
competitive it is at each auction.
Why does my Hotel Ads booking link not show up higher in the placement?
If there are a lot of advertisers bidding to be displayed in Hotel Ads for a very popular property, your
calculated CPC based on the commission percentage may not be competitive enough. In this case,
you will be outranked in the auction, and therefore your Hotel Ads booking link may be lower in the ad
placement or it may not be displayed at all.
google.com/ads/hotels
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