Beruflich Dokumente
Kultur Dokumente
ASSIGNMENT
MODULE 58
SUBMITTED BY
GAURI GANESAN
4. Case Studies
4.1 Case Study 1 – City Centre – Doha, Qatar
4.2 Case Study 2 – Villagio – Doha, Qatar
15. Conclusion
16. Bibliography
1. Synopsis of the study
Qatar, one of the fastest growing economies in the world received an unexpected
windfall when it won the bid to host the World cup FIFA championship 2022 bid in
December 2010. Qatari economy which had already drafted a highly ambitious
development plan with its Qatar’s 2030 vision had further notched up their
development activities upon winning the bid to host this coveted event.
The country is now poised for a massive economic development with the
government estimated to invest at least 100 billion US dollars on its infrastructure
development over the next 5 years. With such a massive expectation of people
pouring in the country there has arisen a need for a huge number of entertainment
and recreation centers, shopping malls, relaxation centers and a whole hospitality
complex.
At present in Doha, Qatar there is a need for a place which offers wholesome
entertainment, recreation and relaxation for all age groups and sexes. There is
immense pressure growing on the present shopping malls and entertainment centers
as they are in highly limited numbers. They are highly crowded most of the times and
as a result people are keeping themselves busy just being home. So investment of
the Government in such socio economic enterprises has become very important and
essential. With the country winning the bid more tourist attractions are needed; they
would need these to give people a reason to come to Qatar and spend their money
and time here.
Thus my study shall justify the need for more shopping malls and recreation spaces
(Doha Festival City) in this small country which has won the bid to host the FIFA
World cup 2022.
2. Why a Leisure complex in the country?
• Today’s day to day life has become so hectic and people are overworking
themselves such that they have very little time to spend for themselves & their
family. They cannot find an outlet to these relaxation urges, though they
desperately want to.
• In a city like Doha-Qatar, men keep themselves busy with work where as
women sit at home most of the time doing nothing in their leisure time.
• Children have half their day to themselves sitting idle and wasting away their
time. The youth spend their leisure time in bowling alleys, hookah centers or
net cafes.
• At present in Doha, Qatar there is a need for a place which offers wholesome
entertainment, recreation & relaxation for all age groups & sexes. It is a place
which gives you complete value for money and time to recharge you’re worn
out batteries.
• There is immense pressure growing on the present shopping malls and
entertainment centers as they are in highly limited numbers. They are highly
crowded most of the times and as a result people are keeping themselves
busy just being home.
• So investment of the Government in such socio economic enterprises would
be a perfect solution in a city like Doha where people have forgotten to relax &
know themselves-their basic need!!!
Entertainment & recreation for every person is different, through different sources.
Mental refreshment, physical fitness & entertainment - all in one a package deal.
Recreation
• Shopping malls
• Game courts
• Ice skating, bowling
• Auditoriums
• Exhibition spaces
• Creative arts
Multi-Entertainment
• Multiplexes
• Food courts
Relaxation
• Gym
• Yoga Centre
• Swimming pool & spa
• Massage centers
• We are people of changes and explosion in all the walks of life, literal as well
as virtual. Positive and negative; pros and cons of the same have been felt,
realized and faced by our generation.
• The society today is changing for the entire world; so fast that it seems
impossible to cope up with its pace if we are not on our toes all the time. This
feeling and freight of losing it; has given rise to stresses in the work as well as
family areas.
• These stresses; if not relieved in time; it’s not going to take us too long to
have a society of all individual entities and all of us forgetting and disagreeing
that; "Man is a social animal.“
• The ever-degrading social ambience of the metropolitan really makes us think
about what can be done about it as a part of this same society. Analyzing the
social scenario one definitely senses the need of each individual to be with
people, in the form of various clubs or groups.
• People look at it as a break from their strenuous work routines and tensions of
survival. How many ever-such breaks that can be provided are welcomed by
society.
• First of all creating a space whereby people will get an opportunity to spend
some time with their families, friends and other fellow citizens and secondly
relieve work tension of an individual and be stress free. This will be a place
where man will stop alienating himself and be a part of a happy crowd.
• Sociologists have conducted such studies and revelations are surprising.
According to them if anything a good number of people irrespective of their
social, financial and sometimes even intellectual status enjoy is the movies.
• A shopping spree that will take them away from their worries for a while and
recharge them. The various forms of media and entertainment are the most
powerful social mind building elements. Can all this not be pulled together to
create such a place where man does not have to be told to be nice to
everyone and befriends.
• Over the last few years with a gradual increase in purchasing power, the
average person's attitude towards shopping and leisure has undergone a
major transformation. The section of the income pie that is spent on shopping
has increased for each and every individual irrespective the income and social
status.
• Today, consumers have started to invest in leisure differently, spending more
on activities rich in entertainment or diversion value but requiring little time to
enjoy. The most frequently encountered definition of entertainment is "an
evening of shopping, dining out and movie."
2.3 Attitudes of people towards spending their leisure time
• The leisure complex acts as a common front for people from all over the city
to socialize, relax and enjoy. The society gets a medium for social interaction
and exposure to surroundings.
• To promote general understanding of value of sports and physical recreation,
encouraging wider participation of people to mix and enjoy.
• Providing a platform for mental relaxation through active and passive
recreation.
• In recent years due to new means of communication and transport, more time
is available for leisure.
• Doha’s highly growing pace of construction has lead to more and more stress
in the lives of the people.
2.5 Plazas – Drawing people together
• It can be an independent identity, which fits into the leisure complex to create
an urban space that would be active and interesting at all hours contributing to
life and excitement of the city.
• Cities are centers of concentration, jam - packed with increasing urban
development and commensurate loss of aesthetic quality, the environment
becomes monotonous, impersonal and standardized.
• Today people experience very little. Rarely is visual satisfaction experienced
and as a result the individual’s aesthetic sensitivity remains unawakened. The
present quality of life as generated due to work ethic is partly represented by
population, decaying city center and partly by precarious human relationships.
• Thus, a need for a public space. Any place open or otherwise where people
go to in order to entertain, relax or generally to seek fulfillment to their social
need and supplement the deficiency of the house and wok environment in a
public space.
• Piazzas, monument, parks, seaside resorts, large spaces along a busy
thoroughfare are all public places. One group of public space including, public
festivals, market places etc. exhibits and sets up a great amount of
spontaneous, direct and multiple human sustaining the sense of community.
• The other includes promenade, beaches, public grounds, cinemas,
restaurants etc, which allows individuals to co - exist self-sufficiently with other
in the same place. They set up an indirect subconscious communication
between people.
• Public space also combines exterior space and building for active and passive
recreation. Public spaces in city are negative spaces; the vacant space left
behind after the building, roads and other infrastructure has been laid.
• A fundamental requirement of urban space is actual physical enclosure
because it is by containment that place, sub places and links are defined and
sensed. Large places without breaks, without features contained within are
boring to move across because everything is seen at the entry, nothing
unfolds and there are no sequences of sight to sustain interest and
expectations.
• An interesting place is one in which there are changing definitions with
sequences of formal and informal spaces, links and moments of revelation.
Today most of public space in the city is dull in which movement yields no
sense of change and interest especially in entertainment places.
• Most of the shopping spaces are boring and punctuated.
• "Plazas are an urban form that draws people together for passive enjoyment"
– by J.B.Jackborn.
• The residents in the primary and secondary market areas will account for
about 80 to 85 percent of the business here. The rest will be residents living
beyond the secondary market area or visitors to the area.
• The market area's size is a function of multiple factors. It cannot be taken for
granted that each center has the same geographic area as has been marked
by a circle of a defined radius on a map.
• Common sense says that the target markets distance from this center is the
time of travel. A bad road or a congested stretch makes even short travel
unattractive. Location close to a more laned road increases the geographic
market on that side.
• A good location necessarily possesses accessibility—how easily visitors can
get to the center and exit it. Area forces must be taken into account. Any
physical features—hills, valleys, military outposts, hospitals, shopping malls or
industrial areas—must be taken into account for their effect on traffic creation.
• Weather patterns also cannot be ignored. If the location is either in a rundown
area, or is such that travelers need to pass through some rundown areas to
reach it, then it will be a great downturn to potential traffic.
• Factoring in competition is important. This includes both direct competition,
such as other entertainment centers, as well as well as indirect competition,
like public parks and recreational areas.
• An analysis of a market can focus on criteria, which turns out to be too broad,
including age, sex, race, educational attainment and income.
"Psychographics," which focuses on people's attitudes, motivations, and
lifestyles is a better predictor of demand. These factors drive people's
expectations from these socio – cultural centers.
3.1 History
• In 1850, the city of Doha was founded under the name Al-Bida. The name
"Doha" came from the Arabic ad-dawha, "the big tree. “
• The reference is to a prominent tree that must have stood at the site where
the original fishing village arose, on the eastern coast of the Qatar peninsula.
In 1882, al Rayyan built the fortress, in southwestern Doha. The following
year, led a Qatari army to victory against the Ottomans.
• The city was made capital of the British protectorate of Qatar in 1916, and
when the nation gained independence in 1971, Doha remained the capital of
Qatar. In 1917, the fortress, which is located in the center of the city, was
built.
• In 1949, oil exportation began in Qatar. Today the nation as a whole produces
over 800 000 barrels of oil daily. In 1969, the Government House opened.
Today it is considered to be Qatar's most prominent landmark.
• In 1973 the University of Qatar opened, and in 1975 the Qatar National
Museum opened in what was originally the ruler's palace in 1912. The Al
Jazeera Arabic satellite television news channel began broadcasting in 1996,
with headquarters and broadcast center in Doha. Sheikh Hamad Bin Khalifa
Al-Thani currently rules in what some consider being Qatar's most beautiful
city.
3.2 Demographics
• Doha's demographics are unusual as the majority of residents in the city are
expatriates, with Qatari nationals forming a minority. The largest portion of
expatriates in Qatar are from South Asian countries, mainly India, Pakistan
and Bangladesh, with large amounts of expatriates also coming from the
Levant Arab countries, Egypt, North Africa, and East Asia.
• Doha is also home to expatriates from the United States, France, South
Africa, United Kingdom, Norway, and many other countries.
• In the past, expatriates in Qatar were not allowed to own land; however, now
people who are not Qatari citizens can buy land in several areas of Doha,
including the West Bay Lagoon, the Qatar Pearl and the new Lusail City.
Ownership by foreigners in Qatar entitles them to a renewable residency
permit, which allows them to live and work in Qatar.
3.3 Economy
• Much of Qatar's oil and natural gas wealth is visible in Doha, which is the
economical center of Qatar. Doha is home to the headquarters of the
country's largest oil and gas companies, including Qatar Petroleum, Qatargas
and RasGas.
• Doha's economy is built on the revenue the country has made from its oil and
natural gas industries, and the Qatari government is rapidly trying to diversify
the Qatari economy in order to move away from this dependence on oil. As a
result, Doha is currently experiencing a very large boom, with the city
developing very rapidly - this is mostly the result of Sheikh Hamad bin
Khalifa's modernization program.
• Like the nearby city of Dubai in the United Arab Emirates, Doha's economy is
moving away from its dependency on the oil and natural gas industries, like
Dubai, Doha's main focus is going to be tourism.
• Doha is seeing huge amounts of growth, with the population of the city
increasing by more than 60,000 between 2004 and 2006; this has caused a
boom in the real estate sector, with real estate prices skyrocketing.
• Construction is also booming in Doha, a result of Qatar winning the FIFA
world cup bid and increasing corporate and commercial activity in Doha; this
is most visible with the changing skyline of the city, as Doha has over 50
towers currently being constructed, the largest of those being the Dubai
Towers.
3.4 Sports
3.5 Transport
Roads
Air
3.6 Climate
• Doha is situated in the Arabian Peninsula, and as such its climate is very hot.
Temperatures average over 40 degrees Celsius (104 °F) from May to
September, and humidity is variable. Dew points can reach above 25 degrees
Celsius in the summer.
• During the summer months, the city averages almost no precipitation, and
less than an inch (25 mm) during other months. Rainfall is scarce (average 70
mm per year), falling on isolated days mostly between October to March.
During cool winter nights the temperature can drop below 7 degrees Celsius.
3.7 Architecture
• Along the Corniche, near the National Theatre, the Al Bida park has a number
of attractions including a cafeteria and small group of shop. There is a water
feature, Ferris wheel and for kids, a half-pipe for skateboarding and roller-
blading.
• The Al Koot fort which is also known as the Doha Fort built in the Moorish-
style has display of traditional crafts and paintings. It is collated at the corner
of Doha's Jasim bin Mohammed and Al Qalaa Streets, near the old souq area.
It is open to the public daily, except for Saturdays and Friday Mornings.
Admission is free.
• The 'pearl port' of Qatar, Al khor is 60 km north of Doha. Until the 1940s it was
the centre of the pearl diving industry. It remains a thriving fishing port. There
is an attractive Corniche overlooking the blue waters of the bay
• The Al Zubara fort was built during the reign of Sheikh Abdullah Bin Qassim
Al Thani in 1938 as a police post. A small four-bastion structure around a
courtyard, it was used by the military until well into the 1980s. Two
kilometers beyond the fort are the ruins of various other coastal fortifications,
and there are a number of deserted fishing villages in the area.
• Doha's beautiful Corniche is one of the finest in Middle East. Stretching for 7
km, it is popular with residents and tourists who wish to keep fit or just want to
take a gentle stroll and admire the sea and scenery.
• The Sea Line beach resort.
Day visitors are welcomed at this resort, near Mesaieed 55 km south of Doha.
• Qatar National Museum
• Built in 1901 as the palace of Qatar's then ruler, the late Sheikh Abdullah Bin
Qassim Al Thani, the Fariq Al-Salatah Palace now houses the Qatar National
Museum. Just a short distance from Doha's modern waterfront, the Corniche,
it is acknowledged as one of the finest museums in the region, winning the
prestigious Aga Khan Award for restoration and rehabilitation of Islamic
Architecture in 1980.
4. Case Studies
Introduction
• City Center Mall, Doha is the largest mall in the Middle East which is situated
in the heart of the city. The mall is located right off the Corniche, or the center
of town.
• City Center rivals some of the best malls in the US. Mall of America pales in
comparison to this place.
• The mall is so popular among the locals and the tourists that it attracts 50,000
visitors per working day. The number of shoppers visiting the mall doubles on
weekends and holidays.
• The City Center is magnificently built and looks after all the needs of the
visitor. The mall has three levels and it houses 350 shopping outlets including
hundreds of world-class brand names.
• It is the biggest shopping mall in the middle east , containing many
international outlets such as Benetton, Debenhams, Next, Claire's a mix of
upscale Arabian specialty shops, furniture and interior decorating stores &
many more shops.
4.1.1 Site, landscaping & parking
• c) Orientation of the building - The building is placed in the center of the entire
site. It is oriented in the N-S direction
GROUND FLOOR
1. Main entrance 3. Bowling Alley
2. Parking for 1000 cars 4. Ice Skating rink
FIRST FLOOR
1. Carrefour Hypermarket 3. Food joints
2. Parking for 500 cars 4. Shops
SECOND FLOOR
1. Shops
2. Food joints & cafes
THIRD FLOOR
1. Shops 4. East food court
2. West food court 5. Gaming arcade
3. Multiplex
• The built up area accounts to about 70% of the total site area and 24% is
concreted area which includes roads, pavements, steps etc.
• Very scanty vegetation of about 4% is present and services account to 2% of
the site area.
24%
4%
2%
70%
Land Distribution
Main entry
Parking Parking
Shops
Lifts & Escalators Lifts & Escalators
Shops Shops
Atrium
5%
3%
3% 55%
Area Distribution
45
45
40 35
35
30
25
20 15
15
10 5
5
0
Children Youngsters Above 30 Above 50
• Huge glass façade at the entrance gives a bold look to the mall.
• Artificial palm trees are used to give a traditional Arabian look.
• Strong security & cameras are present to ensure security at all times of the
day.
• Tensile roof structure at the entrance gives a spectacular feeling to the visitor.
• The interior resembles a huge tent, and smack-dab in the middle is a beautiful
glass arch. Marble floors, stairways, and a waterfall makes the interiors look
spectacular.
• The Ice skating ring is the main attraction of the mall and is open throughout
the day.
• All levels can be seen by the visitors standing around the periphery of the void
which overlooks the ice skating ring.
• The void gives a feeling of openness to the mall. The glass elevators can be
seen from the void.
• Glass domical roof above the void.
• The ice skating rink is used mostly by youngsters and spectators are allowed
to watch.
4.1.4.1c) Bowling Alley & Snooker center
• Water body and bridge present on the ground floor acts as an inviting
entrance to the bowling alley.
• There are 6 lanes and 5 snooker tables. A snacks counter is also present.
• Most of the times the bowling alley is occupied by youngsters during the
evenings. The ice skating rink can be viewed from here.
• The children’s play area which is to the eastern side of the ice skating rink is
opened during the evenings and is water theme based.
15%
8%
12% 55%
10%
Ice skating Rink Bowling Alley Main entrance
Children's play Area Circulation
4.1.4.2 Level 1
• To the eastern side of the Ice skating rink is Carrefour which is a huge
hypermarket chain.
• To the western side of the Ice skating rink International outlets such
as Benetton, Debenhams, Next, Claire's a mix of upscale Arabian specialty
shops, furniture, interior decorating stores & many more shops are present.
• Kiosks are present along the huge passages in the center on both the sides.
4.1.4.2a) Reception
• Reception desk is located rite in the center near the ice skating rink on the
first floor.
• They give an excellent 24 hr service to the customers.
• It’s the biggest hypermarket in the Gulf region and City Centre earns its main
profit from this source.
• The government buys the goods from wholesale dealers at a reasonably low
rate and sells it to the customers at the market rate. Main aim is to satisfy the
customers than to earn profit.
• ATM centers and the Commercial bank outlet is located on Level 1 of the
mall. They give a 24 hr service to all the visitors.
• Kiosks located in the center help in reducing the huge circulation space.
• Fast food joints are located just outside Carrefour and they serve as a
screening to the toilets and other ancillary services located right behind the
food joint.
• The management office functions very efficiently and helps all the visitors with
all possible information needed.
• Proper systematic arrangement of signages is used to help the visitors locate
areas.
4.1.4.2f) Toilets
• Toilets are located behind the food joint. Electrical room is also located on the
first level.
• Local phones are also located in the service area.
• Service elevators are located in the lobby area behind the food joint.
3% 2%
15% 30%
5%
10%
35%
Carrefour Hypermarket Shops Toilets & services
Food joint Circulation Management office
Kiosks & ATM Centres
4.1.4.3 Level 2
• To the either sides of the Ice skating rink are branded outlets for shopping.
• Clothing - Baby shop, splash, zara, sana, dwell, highland, limited toons,
identity
• Shoes – Hush puppies, shoe mart
• Accessories - City lifestyle, Home centre, music centre, body shop, strand
bags, quick silver
4.1.4.4 Level 3
• To the either sides of the Ice skating rink are shopping outlets as well as the
food courts and game arcade.
4.1.4.4a) Grand Cine center
• The grand cine center is located on the eastern side of the ice skating rink. It
has 9 huge screens and the food court is located just near the cineplex.
• Ticketing counters are located on either side of the main entrance to the
cineplex. The spectacular entrance gives the cineplex an identity of its own
on level 3.
• Small food stalls are located in the buffer zone before entering the screens.
• ·Ticketing counters are located on either side of the main entrance to the
cineplex. The spectacular entrance gives the cineplex an identity of its own
on level 3.
• ·Ample of space is provided near the queuing area.
• ·Area of the counter - 20 sq.m , Queuing area - 80 sq.m, No. of counters
provided - 2 , No. of counters required – 6, No. of screens – Nine
• Small food stalls are located in the buffer zone before entering the screens. In
order to ensure that the lobby does not get overcrowded, the timings of the
movies are managed well.
• Since all screens are provided on the same floor, a central refeshment area is
provided. They provide a variety of junk food ranging from different flavours of
popcorns, nachos, sandwiches, soft drinks etc.
• Also special saving combos are available. They also have caterers who serve
inside the theatres during the interval, to provide more ease and comfort to
the public.
4.1.4.4d) Eastern Food court
• The eastern food court is located just near the Grand cine centre which acts
as a plus point. It is bigger in size as compared to the western food court.
• The food court caters to about 600 people at a time. The sitting area is
located right in the center of the food court and all the eating outlets on its
periphery.
• The food court boasts of having many outlets such as KFC, Baskin Robbins,
Starbucks, Colosseum, Burger King, Pizza Hut, McDonald’s, Subway, Pizza
Express, plus some local outlets as well.
• The lighted oval false ceiling gives a spectacular feel to the interiors of the
food court.
50
50
45
40
35
30 25
25
20 15
15 10
10
5
0
Children Youngsters Above 30 Above 50
• The western food court is located just near the Game arcade.
• The food court caters to about 450 people at a time. The sitting area is
located right in the centre of the food court and all the eating outlets on both
sides.
50
50
45
40 35
35
30
25
20
15 10
10 5
5
0
Children Youngsters Above 30 Above 50
• The Game arcade is located on the western side of the ice skating rink.
• Different kinds of games such as rock climbing, computer games, ice slides,
dashing cars keep children and youngsters occupied throughout the day.
• It has a 3d effect theatre and a section dedicated to lan gaming.
• To get around the center, there are elevators and escalators in the middle of
the complex as well as on the island areas on the sides.
• The glass elevators which are located near the ice skating rink add to the
beauty of the centre. A glass barrel vault roof covers the escalators on either
side.
4.2 Case Study 2
Introduction
• Villagio Mall, Doha is one of the largest malls in Qatar which is situated on the
outskirts of the city. The mall is located between the Sports city and Hyatt
plaza on Al Waab Street.
• The mall has started to gain popularity among the locals and the tourists. The
number of shoppers visiting the mall doubles on weekends and holidays.
• The Villagio mall is amazingly built with a mock Italian design mostly in the
interiors than the exteriors. It looks after all the needs of the visitor. The mall is
a single storyed structure and it houses 220 shopping outlets including
hundreds of world-class brand.
• It has many international outlets such as Evans, Oasis, Xanaka, Penny black,
Pinkie, Dorothy perkins, Wallis, River island, Next, Cool cat, Limited too &
many more shops.
4.2.1 Site, landscaping & parking
c) Site Accessibility
• The mall is located between the Sports city and Hyatt plaza on Al Waab
street.
• ·Towards the northern side the sports academy and the sports city tower is
located.
• ·The eastern side is flanked by the Khalifa stadium, Friday mosque and the
orthopedic sports hospital.
• ·On the western side a huge shopping plaza called the Hyatt plaza and
Leisure land is located which is still under construction.
f) Climatic factors affecting site
g) Landscaping
h) Parking
• Covered parking facilities are available for about 2000 cars at the ground
level.
• Systematic arrangement of cars and proper security at all times makes the
mall more safe and efficiently serve the people.
• Generally on weekends the city centre mall is jam packed and parking is
impossibility in the older mall's multi-storeyed car park.
• However due to ample parking space a person can easily nab a covered
parking space and drift around the mall in relative serenity.
• Car wash facilities are also provided in the parking area.
• All service ducts and pipelines are properly covered and merged well with the
surroundings. Proper lighting and adequate 7.3m driveways are provided.
4.2.2 Zoning of activities
GROUND FLOOR
15%
45%
35%
5%
Built up Landscape Parking Concreted
Land Distribution
• The built up area accounts to about 45% of the total site area and 35% is
covered parking area.
• Very scanty vegetation of about 5% is present and concreted area accounts
to about 15% of the site area.
4.2.2 b) Circulation Flow
Food court
Shops
Main entry
Carrefour
Hypermarket
Shops
Parking
25%
10%
17% 5% 5%
Area Distribution
45
45
40
35 30
30
25
20 15
15 10
10
5
0
Children Youngsters Above 30 Above 50
• Villagio mall witnesses 45% of a crowd of the age group above 30yrs mostly
in the afternoons and evenings. On weekends the mall is not that crowded as
weekdays.
• Youngsters accounts to about 30% who spend most of the time shopping and
in food joints, cafes etc.
• Since the mall has large circulation space, old people above 50yrs account to
about 10% of the user population.
• Children spend most of their time in the gaming arcade and the ice skating
rink which comes to about 15% of the total user population.
4.2.4 Planning
• Both the entrance lobbies located on the eastern and south eastern side of
the site lead to a huge open space with a domical roof giving a spectacular
look to the mall.
• Grid planning and proper segregation can be seen in the planning of the
centre. The canal is located nearly in the centre of the mall which is the main
attraction for the people.
• To the northern side is the ice skating rink, food court, gaming zone and many
branded outlets for shopping.
• To the western side is the huge hypermarket chain Carrefour which is
occupied by families mostly in the afternoons and evenings.
• To the south western side is the proposed multiplex area which has 13
screens including an Imax luxury theatre.
• The shopping area is spread over the entire stretch of the mall such as Evans,
Oasis, Xanaka, Penny black, Pinkie, Dorothy perkins, Wallis, River island,
Next, Cool cat, Limited too & many more shops.
• A huge glass arch at both the entrances gives a bold look to the mall.
• Strong security & cameras are present to ensure security at all times of the
day.
• The icing on the cake for this mall is the canal that runs through the centre,
and gondolas are tied up along the canal, ready to transport customers
through the huge shopping complex. Bridges cross over the canal.
• The ceiling , imitates the sky very successfully. It gives a feeling of openess to
the mall as a person enters the mall.
• Both the main entrances have a domical roof covering which gives a
spectacular feeling to the visitor.
4.2.4.1b) Ice Skating Rink
• The Ice skating ring on the northern side of the mall is one of the
main attraction of the mall and is open throughout the day.
• The food court is located along the periphery of the rink and people using the
food court can enjoy the stunts and performances in the ice skating rink.
• The changing rooms and lockers are located at the rear side of the rink. A
buffer zone for is also located on the right hand side of the rink which is used
by parents and coaches.
• The ceiling is given the look of the sky. The ice skating rink is used mostly by
youngsters and spectators are allowed to watch.
• The bowling alley is present in the gaming zone of the mall near the ice
skating rink.
• It is a 6 lane alley. A food counter is also present.
• Most of the times the bowling alley is occupied by youngsters during the
evenings. The ice skating rink can be viewed from here.
4.2.4.1d) Reception
• It is located on the western side of the mall on the ground level and is the
biggest hypermarket in the Gulf region and Villagio earns its main profit from
this source.
• ·The rates are very nominal and since everything is available from eatables,
clothing, accessories, electronic goods to stationary furniture etc, families and
youngsters use the hypermarket to its fullest.
• Proper computerized billing system and security makes the market even more
efficiently usable by the customers.
• ATM centers are located all over the mall. They give a 24 hr service to all the
visitors.
• Kiosks located in the centre help in reducing the huge circulation space.
• The management office functions very efficiently and helps all the visitors with
all possible information needed.
• Proper systematic arrangement of signages are used to help the visitors
locate areas.
• ·Branded outlets for shopping are located on all over the mall.
• Clothing - Evans, Oasis, Xanaka, Penny black, Pinkie, Dorothy perkins,
Wallis, River island, Next, Cool cat, Limited too & many more shops.
• Shoes - Hush puppies, Faith, Milano
• Accessories - Claire's, body shop, strand bags, Reserve naturelle, Bijoux
terner, Pearle opticians
4.2.4.1i) Toilets
• Toilets are located near the food joint and they are spread on the peripherial
areas of the mall.
• Local phones are also located in the service area.
• Service areas are located in the lobby area behind the food joint.
4.2.4.1j) Villagio Cineplex
• The Villagio cineplex is proposed on the south western side of the mall. It is
proposed to have 13 huge screens including an imax luxury theatre and a
small food court is located just near the cineplex.
• A circular food court is located in the buffer zone before entering the screens.
• A total of 2,796 seats are proposed and it covers a total of about 5731 sq.mts.
VIP seats are allotted in the first 3 screens which are of larger area as
compared to the other screens.
• Screen 13 is the imax luxury theatre which has big cushioned sofas as
seating.
• A huge Ticketing area is located just before the concessions area of the main
entrance to the cineplex. The spectacular entrance gives the cineplex an
identity of its own in the mall.
• A huge space is provided for the queuing area.
• Area of the counter - 20 sq.m, No. of counters provided - 10 , No. of counters
required – 15, No. of screens – 13
• A circular food court is located in the buffer zone before entering the screens.
• In order to ensure that the lobby does not get overcrowded, the timings of the
movies are managed well. Since all screens are provided on the same floor, a
central refreshment area is provided.
• They have also proposed catering services to serve inside the theatres during
the interval, to provide more ease and comfort to the public.
• VIP seats will be given special service as well. To make the food court area
more interesting a sort of art gallery displaying various articles is proposed on
the periphery of the food court.
4.2.4.1m) Art Gallery
• An art gallery is proposed inside the food court area. It will be along the entire
periphery of the food court merging with display boards of advertisements.
• The art gallery will help to enhance the food court area and also increase the
activities inside the zone. It beautifies the ambience and adds shades to the
surrounding.
• The food court is located just near the ice skating rink on the northern side of
the mall which acts as a plus point. It is located all along the periphery of the
rink which helps in gathering a lot of people to this side of the mall.
• The food court caters to about 400 people at a time. The sitting area is
located just outside the rink and all the eating outlets on its periphery.
• The food court boasts of having many outlets such as KFC, Baskin Robbins,
Starbucks, Colosseum, Burger King, Pizza Hut, McDonald's, Subway, Pizza
Express, plus some local outlets as well.
• The lighted sky ceiling gives a spectacular feel to the interiors of the food
court.
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• The Gaming zone is located on the eastern side of the ice skating rink on the
ground level.
• Different kinds of games such as rock climbing, computer games, ice slides,
dashing cars keep children and youngsters occupied throughout the day.
• It has a 3d effect theatre and a section dedicated to lan gaming.
5 Current Economy & Current Plan of Qatar
• Qatar is one of the smallest countries in the world and is also one of the
richest.
• It’s economy is reliant on the export of LNG, crude oil and fossil fuels. But
Qatar has expected that they could not rely on these exports by 2030 and
only 20% reliant in 2015 a mere 4 years from now.
• Qatar has brought in many attractions and franchises, like the pearl and Doha
Tribeca Film Festival (DTFF). These attractions and franchises were made to
bring people to Qatar but the latest and probably most successful will be the
2022 FI
6.1 Introduction
• Despite rapid economic and social gains, as well as political change, Qatar
has maintained its cultural and traditional values as an Arab and Islamic
nation that considers the family to be the main pillar of society.
• Under the wise leadership of HH the Emir, Sheikh Hamad bin Khalifa Al-
Thani, the country continues to implement important initiatives that will propel
Qatar to fully developed nationhood, and strengthen its role in the
international community.
• Qatar is at a crossroads. The country’s abundant wealth creates both
previously undreamt of opportunities and formidable challenges.
• It is now imperative for Qatar to choose the best development path that is
compatible with the views of its leadership and the aspirations of its people.
• The National Vision defines broad future trends and reflects the aspirations,
objectives and culture of the Qatari people.
• By shedding light on the future, the Vision illuminates the fundamental choices
that are available to Qatari society. Simultaneously, it inspires Qatari people
to develop a set of common goals related to their future.
• Qatar’s National Vision defines the long-term outcomes for the country as a
whole rather than the processes for reaching these outcomes.
• It provides a framework within which national strategies and implementation
plans can be developed.
• Qatar will meet the needs of this generation without compromising the needs
of future generations.
• Sustainable development is a process that seeks to meet the needs of the
present generation without compromising the ability of future generations to
meet their needs. This is often called intergenerational justice.
• The rights of future generations would be threatened if the depletion of non-
renewable resources were not compensated by the creation of new sources
of renewable wealth.
• This could happen in at least three ways.
• First, the financial returns from hydrocarbon wealth could be used inefficiently,
delivering low returns.
• Second, spending on “trophy” or conspicuous projects could prove costly.
• And, third, overly aggressive economic development could lead to economic
overstress and risk, tipping the environmental scales irreversibly.
• Qatar’s National Vision will choose the development path that carefully
balances the interests of the current generation with the interests of future
generations.
6.6 Managed Growth and Uncontrolled Expansion
• Qatar wants to make up ground quickly, but there are speed limits Qatar is
currently experiencing great expansion in its economic activities.
• However, this growth could deplete its resources, overstrain its economy and
derail it from its targeted objectives.
• Stresses from economic overheating and imbalances can manifest
themselves in rapidly rising prices which, if persisting, will lead to financial
vulnerabilities; deterioration in the quality of public services; low and stagnant
labor productivity; deterioration in project quality and completion;
environmental damage; and widening social cleavages and tensions.
• For these reasons Qatar must develop at a pace that is consistent with the
realistic expectations of sustainable improvements in livelihoods and in the
quality of life.
• It must target growth rates that are compatible with its capacity for real
economy expansion.
6.7 The Size and the Quality of the Expatriate Labor Force and
the Selected Path of Development
• Qatar must choose a development path that is compatible with the targeted
size and quality of expatriate labor that are determined by Qatar’s leadership
and people.
• Qatar is currently experiencing high rates of population growth due mainly to
massive urban development, large-scale investment projects and rising
government expenditure.
• These factors have led to a large increase in the ratio of expatriates to locals
in the labor force, and a particularly sharp and unanticipated rise in the
immigration of unskilled workers.
• The composition of a nation’s population will determine the nature of its
society.
• Qatar must determine a suitable size and quality of its expatriate labor force.
• It must weigh the consequences of recruiting expatriate workers in terms of
their cultural rights, housing and public service needs, as well as the potential
negative impact on national identity, against the anticipated economic benefits
that accrue from an increase in the numbers of foreign workers in the total
labor force.
The National Vision builds on a society that promotes justice, Benevolence and
equality. The Vision embodies the principles of the Permanent Constitution which:
• Hitherto, Qatar’s progress has depended primarily on the exploitation of its oil
and gas resources.
• But the country’s hydrocarbon resource will eventually run out. Future
economic success will increasingly depend on the ability of the Qatari people
to deal with a new international order that is knowledge-based and extremely
competitive.
• To meet the challenge, Qatar is establishing advanced educational and health
systems, as well as increasing the effective participation of Qataris in the
labor force.
• In addition, Qatar will continue to augment its labor force by attracting
qualified expatriate workers in all fields.
• Qatar aims to build a modern world class educational system that provides
students with a first-rate education, comparable to that offered anywhere in
the world.
• The system will provide citizens with excellent training and opportunities to
develop to their full potential, preparing them for success in a changing world
with increasingly complex technical requirements.
• The system will also encourage analytical and critical thinking, as well as
creativity and innovation.
• It will promote social cohesion and respect for Qatari society’s values and
heritage, and will advocate for constructive interaction with other nations.
• In order to further support human development, Qatar will aspire to be an
active center in the fields of scientific research and intellectual activity.
• To improve the health of Qatar’s population, Qatar aspires to develop an
integrated system for health care, managed according to
World-class standards that will meet the needs of existing and future
• generations to provide an increasingly healthy and lengthy life for all of its
citizens.
• All health services will be accessible to the entire population. Qatar will strive
to increase the effective labor force participation of its citizens.
• However, for the foreseeable future Qatar will not have a sufficient number of
citizens to manage the complex systems, infrastructure and other
requirements of a rapidly growing, diversifying and technologically
sophisticated economy.
• In order to realize Qatar’s future ambitions, it will be necessary to make up for
the shortages of local labor with expatriate workers.
• Attracting and retaining the right mix of skills will require appropriate
incentives, as well as institutional arrangements for ensuring the rights and
safety of expatriate labor.
• The State of Qatar aspires to advance and develop the social dimensions of
its society by nurturing Qatari citizens capable of dealing effectively and
flexibly with the requirements of the age they live in, and by preserving a
strong and coherent family that enjoys support, care and social protection.
• Women will assume a significant role in all spheres of life, especially through
participating in economic and political decision-making.
• Qatar will seek to build a safe, secure and stable society based on effective
institutions.
• The country will promote tolerance, benevolence, constructive dialogue and
openness toward other cultures in the context of its Arab and Islamic identity.
• Moreover, it will provide its citizens with their basic needs and guarantee them
equal opportunities.
• Qatar will also enhance its important and constructive regional role, especially
within the framework of the Gulf Cooperation Council, the Arab League and
the Organization of Islamic Conference.
• As a responsible member of the international community, Qatar will contribute
to attaining internal security and peace and will fulfill its international
commitments.
• Strong cohesive families that care for their members, and maintain moral and
religious values and humanitarian ideals
• An effective social protection system for all Qataris that ensures their civil
rights, values their contribution in developing their society, and ensures an
adequate income to maintain a healthy and dignified life.
A Sound Social Structure
Effective public institutions and strong and active civil society organizations that:
• Preserve Qatar’s national heritage and enhance Arab and Islamic values and
identity
• Provide high quality services that respond to the needs and the desires of
individuals and businesses
• Establish a secure and stable society operating on the principles of justice,
equality and the rule of law
• Enhance women’s capacities and empower them to participate fully in the
political and economic spheres, especially in decision making roles
• Develop a spirit of tolerance, constructive dialogue and openness towards
others at the national and international levels
International Cooperation
Qatar will continue to build upon its role in the international community in the
following areas:
• The State of Qatar seeks to preserve and protect its unique environment and
nurture the abundance of nature granted by God.
• Accordingly, development will be carried out with responsibility and respect,
balancing the needs of economic growth and social development with the
conditions for environmental protection.
• The environmental pillar will be increasingly important as Qatar is forced to
deal with local environmental issues, such as the impact of diminishing water
and hydrocarbon resources, and the effects of pollution and environmental
degradation, as well as international environmental issues such as the
potential impact of global warming on water levels in Qatar and thereby on
coastal urban development.
• Assessing the severity of risks and dealing with anticipated changes will
require mobilizing capacities and coordinating efforts to tackle problems that
arise.
Qatar has a plan for 2030, a plan to completely change Qatar and turn it into a
major player in the global economy. But with the new opportunities available and
the change of the world’s demands will alter Qatar’s plans for 2030. But how
much will be done in 2022? And how will those plans change?
x Sports City Stadium, located along the Persian Gulf in the eastern coastal city
of Doha, should be the most versatile of the 12 stadiums to be built in Qatar's
proposed $57 billion plan.
x The stadium's primary components are all retractable — its roof, its seats,
even its field.
x Dan Meis, an architect with the Kansas City architecture firm Populous, led
the stadium's design. He explained that he wanted the venue to have a lasting
effect.
x "Often countries will build stadiums for the events, and they have difficulty
utilizing the building afterwards,"
x His vision to incorporate versatility meshed perfectly with a key element of
Arabian culture. Much of the structure's architectural inspiration is drawn from
a Bedouin tent, traditionally used by the Arab ethnic group.
x The tents have a simple architectural design which enables them to adapt to
their environment.
x "The notion of these tents that were flexible and could grow, depending on the
number of people utilizing them, was really interesting,"
x The partially retractable roof, which will open and close in 15 to 20 minutes,
has a design element that sets it apart from others: It will be large enough to
hold people within it.
x The architect saw an opening within the depth of the trusses that support the
roof where people could walk around and look down onto the field.
x It will add to the 47,560-seat occupancy of the stadium, which can be adjusted
downward for concerts, exhibitions, and other non-soccer events.
x Large seating blocks move on trucks, similar to train tracks. They can slide
back and be moved elsewhere to open up space. In that regard, they're
similar to the retractable field, which can be moved to an adjacent site.
x It's similar to what's used at University of Phoenix Stadium in Glendale,
Arizona, where the field is moved off-site to accommodate other events.
x There will also be an in-stadium cooling system to keep players and
spectators from overheating in a climate where temperatures surpass 100
degrees.
x Every venue is expected to take part in a countrywide zero-carbon-emissions
plan. An off-site solar farm will transfer energy to a city grid.
x Solar collectors will use the sun's power to heat up water, which will then be
transported to an on-site water storage tank, which will keep the water's high
temperature.
x When the venue needs to use its cooling system, the hot water will run
through an absorption chiller that will chill the water and send it into another
tank which will pump 64-degree air at the ankle and neck level in each row of
seats.
x The air will be distributed throughout the stadium and ultimately produce an
80-degree temperature near the soccer pitch.
x That cooling system will combine with the stadium's retractable roof, whose
reach will extend beyond the pitch to plazas outside the venue to create an
oasis-like feel in the desert.
x And in that way, Qatar plans to mesmerize the world in 12 years by showing
how the world's most popular sport can be played in
one of the globe's hottest climate.
8.2 Al Wakrah stadium
x Al-Shamal stadium will have a capacity of 45,120, with a permanent lower tier
of 25,500 seats and a modular upper tier of 19,620 seats.
x The stadium's shape is derived from the "dhow" fishing boat used in the gulf.
x Spectators are expected to arrive from the Doha Expressway, water taxis, the
Bahrain-Qatar Friendship Bridge and the new metro rail.
x Redesigned for Qatar's successful hosting of the 2006 Asian Games, Khalifa
International Stadium's current capacity of 50,000 will be expanded to 68,030
for the 2022 FIFA World Cup.
x The stadium, which includes sweeping arcs and partially covered stands, is
the centerpiece of Aspire Zone, a sports complex that
includes the Aspire Academy for Sports Excellence, Aspetar Sports Medicine
Hospital and many other sporting venues.
x The new Doha Port Stadium will be a completely modular stadium with 44,950
seats.
x The stadium, which will sit on an artificial peninsula in the gulf, is designed to
evoke its marine setting.
x Water from the gulf will run over its outer facade, aiding in the cooling process
and adding to its visual allure.
x Fans will have the option of arriving on a water taxi or ferry.
x After the FIFA World Cup, the whole stadium will be disassembled and the
seats sent to developing countries to further their football development.
8.7 The Education city stadium
x Education City Stadium takes the form of a jagged diamond, glittering by day
and glowing by night.
x The 45,350-seat stadium will be located in the midst of several university
campuses at Education City, easily accessible for fans both in Qatar and in
neighboring Bahrain, which will be only 51 minutes away from the stadium by
high-speed rail.
x Following the FIFA World Cup, the stadium will retain 25,000 seats for use by
university athletic
x Umm Slal Stadium, located in the vicinity of one of Qatar's most historically
important forts, will have 45,120 seats.
x The design is a modern interpretation of traditional Arab forts, like the one in
nearby Umm Slal Mohammed.
x After the FIFA World Cup, seating capacity will be reduced to 25,500.
x The stadium will be used by Umm Slal F.C.
x All of the stadiums will harness the power of the suns rays to provide a cool
environment for players and fans by converting solar energy into electricity
that will then be used to cool both fans and players.
x When games are not taking place, the solar installations at the stadiums will
export energy onto the power grid.
x During matches, the stadiums will draw energy from the grid.
x This is the basis for the stadiums’ carbon neutrality.
x The upper tier of 9 of the stadiums will be removed after the tournament.
x One, Doha Port Stadium, will be completely modular, and will be
deconstructed following the FIFA World Cup.
x When the tournament ends, the lower tiers of the stadiums will remain in
Qatar, able to accommodate between 20,000 and 25,000 fans, the smaller
stadiums will be suitable for football and other sports.
x The upper tiers will be sent to developing nations, which often lack sufficient
football infrastructure.
x Sending the stadiums to developing nations was an integral part
of the bid, as doing so will allow for the further development of football on the
global stage.
x Along with the stadiums, the cooling technologies just developed shall be
made available to other countries in hot climates, so that they too can host
major sporting events.
x Qatar will spend about $57 billion over the next decade on infrastructure
including stadiums to support the soccer World Cup in 2022, which will boost
lending at the country’s banks
x Qatar expects all Qatari banks to benefit from stronger economic activity and
higher credit demand over the next 12 years.
x The spending will create long-term business growth opportunities for the
banks and “enhance franchise development in their domestic market.
x The country plans to spend $4 billion on the stadium construction and
refurbishment program.
x A new 200,000 population city called Lusail, north of the capital, is scheduled
to be built over the next decade and will feature the stadium that hosts the
World Cup final.
x Qatar expects to construct a rail and metro network, costing more than $25
billion, in Doha and extending to cities outside the capital.
x Qatar’s overall banking assets of $129.4 billion at the end of 2009
represented about 130 percent of its gross domestic product, which is a low
ratio compared with other developed markets.
x Large foreign banks based in Qatar and the bigger local lenders led by Qatar
National Bank SAQ are likely to benefit the most from the investments.
x Qatar, the world’s biggest liquefied natural gas exporter, is already spending
billions of dollars on property, financial services and aviation.
x Its economy is poised to grow 18.6 percent in 2011, according to the
Washington based International Monetary Fund.
x Securing longer-term funding will be a key challenge for Qatari banks as the
country invests in infrastructure.
x This will probably boost issues of longer-term bonds in international markets
to address maturity mismatches.
Whether it is the searing hot weather, the huge infrastructure challenges or concerns
over fan experience, the 2022 World Cup in Qatar is facing a number of potential
problems areas.
x Climate
Qatar plans to tackle the stifling heat with special cooling systems inside every
stadium, but they are currently completed untested on the scale required for a World
Cup. Extreme temperatures which can rise to 50°C will be a factor for fans as well as
players.
x Construction
Qatar has 12 years to prepare but thry are still taking a huge risk in terms of the
scale of the new construction that is necessary. Of the 12 stadiums, nine do not exist
and three need major renovation. Lusail, the city where the World Cup final will be
staged, is still being built. Billions must also be spent on the road, train and metro
infrastructure.
x Hotels and size
Qatar currently lacks the required number of hotels rooms and there is also concern
at how such a relatively small country will absorb around 400,000 World Cup fans.
Amazingly, 10 of the 12 stadiums will be located within a radius of just 30 kilometres
in and around the capital city of Doha.
x Fan experience
Qatar has comparatively liberal laws compared to some of its neighbouring states,
but a first World Cup in an Arab country will still be a very new experience for fans.
The few bars and nightclubs in Qatar operate only in expensive hotels and clubs.
Alcohol will be restricted to designated areas, with Qatar's Sharia making it illegal to
show alcohol or be drunk in public.
x Legacy
There is significant doubt over whether a country with a population of 1.6 million will
have any future use for a World Cup infrastructure that will cost an estimated $4
billion to put in place.
x Qatar’s win as the 2022 world cup host for FIFA has lead to the emergence of
outstanding opportunities for every industry type, size, and nature of
business.
x Qatar has announced host of infrastructure projects in preparation for the
2022 world cup.
x As per Qatar World Cup 2022 Project, Qatar plans to double the number of
hotel rooms. According to International Bank of Qatar (IBQ), a total of 90,000
hotel rooms would be available by 2022, which is more than 12,000 to the
current hotel rooms.
x In addition, Qatar plans for construction a rail and metro network. The rail and
metro networks are expected to start in the year 2015 and are expected to
cost more than $25 billion.
x Further, there are plans to build the longest bridge in the world, a deep water
port, and a causeway for connecting Qatar with Bahrain.
x The qatar government expects to complete 480Km of roads by 2015.
x Approximately $5.5 billion are to be spent on housing and schools for
expatriates who would be coming to stay in Qatar to support the Qatar World
Cup 2022 project.
x Thus, Qatar's hosting of the 2022 World Cup would mean increased spending
on infrastructure, construction, and manufacturing.
x Increased Government spending means increased business opportunities for
businesses from varied sectors and industry types.
x “Expect Amazing”, was the tag-line of the Qatar Bid committee for FIFA
2022 and this became a reality when FIFA awarded the right to host the 2022
World Cup to Qatar, the first country in the Middle East to get this honour.
x The FIFA World Cup is expected to have a significant impact on the economy.
x Government on track with large spending program Prior to FIFA’s
announcement, Qatar had already outlined a plan to spend around $100
billion, being 87% of GDP (2010 GDP in current prices is estimated at $115
billion) on infrastructure projects as a part of the country’s ambitious National
Vision 2030, to modernize the country.
x The FIFA event has only accelerated the infrastructure spending programme
and can expect the completion by 2022.
x As part of the plan, the government will spend more than $40 billion on
projects, while the remaining share will be from government entities such as
Qatar Petroleum.
x The plan includes, among others, a number of high profile mega projects,
largely in the transportation, tourism, health, education and housing sectors.
x The plan also includes a $25 billion metro and rail network.
x The construction of the first phase of the new $10 billion airport, dubbed the
New Doha International Airport is already in full swing, which will eventually
replace the current airport.
x The first phase of the project is scheduled to open in late 2011 or early 2012,
with later phases being rolled out between 2012 and 2027.
x Once completed, the new airport would have the capacity to cater to 24
million passengers per year initially which could be expanded to handle 50
million passengers.
x Other prominent projects include a $7 billion deep water seaport and a $1
billion crossing to link the new airport with projects in the northern part of
Doha.
x An additional $20 billion will also be spent to build and expand roads. This
does not include the Qatar-Bahrain Friendship Bridge project at a cost of $4
Billion.
x Hosting the World Cup adds a sense of urgency and provides a stiffer
deadline for the completion of projects, critical to showcasing Qatar to the
world.
x As a first step, officials in Qatar have already announced the launch of a
staggering 200 projects in different areas by the first quarter of 2011 and the
metro and rail projects are expected to be complete before the world cup to
accommodate the expected inflow of tourists.
x The Qatar-Bahrain causeway, could finally receive the necessary focus and
attention which will see the project take shape well on time for the mega
event.
x Qatar will receive an unexpected boost primarily in two areas, sports facilities
and hotel/leisure facilities.
x Qatar also plans to build 90,000 additional hotel rooms, although FIFA
requires Qatar to build 65,000 rooms.
x Indeed, the resulting boost to the economy is not to be underestimated, and
comes at a most opportune time.
x It coincides with Qatar reaching the targeted 77 million tons per year of LNG
production and amid much speculation over Qatar’s ability to sustain its rapid
growth after gas related projects are completed.
x The International Monetary Fund (IMF) provided Qataris more reason to
rejoice when it projected a growth rate of 20 per cent for the country next
year.
x Already, Qatar is the second largest recipient of FDI amongst GCC countries
after Saudi Arabia.
x According to the World Investment Report 2010, in turn issued by United
Nation’s Conference on Trade and Development (UNCTAD), Qatar
succeeded in more than doubling the value of FDI flows in a span of one year,
from $4.1 billion in 2008 to $8.8 billion last year.
x The credit partly goes to the sustained progress made by the country’s energy
sector, notably in gas production. The 2022 World Cup event is expected to
increase this FDI flow into the country.
x Qatar is set to benefit enormously from currently planned spending in general,
as well as from the impact of the World Cup.
x Continued economic growth would be the primary result, just when the fast-
paced growth, induced by the large buildup in capacity in the hydrocarbon
sector in recent years, was set to come to an end.
x This vast spending program will also help diversify the economy away from
hydrocarbons. Moreover, the private sector will have a greater role to play, as
the contribution of non-hydro carbon related activities to the economy surges.
x Investment in infrastructure will also help relieve some of the bottlenecks and
shortages that have built up in many areas, because expansion in
infrastructure had not kept up with the rapid growth of the economy or
population.
x The new investments can help set the stage for further growth in the future.
This also bodes well for Qatar’s plans to boost its tourism and become a pole
of attraction in the region.
x Spending will also have tremendous repercussions for the country’s financial
sector. The banking and investment sector could be one of the main
beneficiaries.
x Already, government backed projects have been very instrumental in 2010 in
helping the banking sector’s quick recovery in the aftermath of the global
financial crisis.
x Sustained future plans will help banks generate revenues through top line
growth and increased fee generating businesses. The plan could also result in
deeper stock markets with some companies likely to go public for their
funding.
x This will improve Qatar’s competitiveness and its bid to become one of the
financial hubs for the region.
x GCC firms are expected to vigorously pursue emerging opportunities in Qatar
given the assurance in the form of a new accord reached by the six member
states.
x Intra-regional trade would also get a boost. A good deal of the raw materials
involved in the construction of many projects will be sourced from
neighbouring countries.
x Large regional financial institutions would also benefit by sharing in financing
and servicing the plethora of projects. This would be especially the case as
more and more regional companies take part in the execution of the different
projects and look for local and regional financing.
x There are always risks to take into consideration when assessing such
ambitious plans. To begin with, planned spending runs the risk of putting
pressure on government finances in the short to medium term.
x The government has already issued several bonds in the past few years, and
has increased its borrowing from local banks.
x Moreover, as is often the case, actual spending may tend to exceed budgeted
costs, and the ultimate bill might see some considerable upward revision over
the years.
x However a large foreign asset reserves and strong hydrocarbon revenues
would cushion any sharp unforeseen spike in spending estimates.
x A final consideration is the costly legacy assets that would remain after the
world cup concludes.
x The 12 stadiums that will be built for the event can be overkill for a country of
the size of Qatar, although the authorities intend to get around this by
dismantling and gifting some of the stadiums to other countries once the event
is over.
x Also, the country runs the risk of building excess supply in certain sectors,
mainly in hotel rooms. Still the bulk of the spending will be on projects that are
critical for the country regardless of the requirements of the World Cup.
x The massive spending plans for World Cup 2022 projects and the ever-
expanding gas industry, it is hardly surprising according to the BP Statistical
Review of World Energy, Qatar’s gas reserves amount to 25.5 trillion cubic
meters, or nearly 14% of proven global reserves. The IMF has issued a
positive outlook for the Qatari economy.
x As suggested, the IMF is expecting economic growth of 20 per cent next year
unless there are serious i n fl a t i o n a r y pressures.
x The inflation rate is projected to hover around the bearable rate of 3 per cent
in the absence of adverse effects of rising energy prices.
x The main sectors that will benefit include construction, infrastructure,
hospitality and banking. There will definitely be significant opportunities for
allied and service industries which are supporting and complimenting the
aforementioned sectors.
15 Conclusion
x My study justifies that the country is now poised for a massive economic
development.
x With such a massive expectation of people pouring in the country there has
arisen a need for a huge number of entertainment and recreation centers,
shopping malls, relaxation centers and a whole hospitality complex.
x At present in Doha, Qatar there is a need for a place which offers wholesome
entertainment, recreation and relaxation for all age groups and sexes.
x They are highly crowded most of the times and as a result people are keeping
themselves busy just being home. So investment of the Government in such
socio economic enterprises has become very important and essential.
x With the country winning the bid more tourist attractions are needed; they
would need these to give people a reason to come to Qatar and spend their
money and time here.
x The Doha festival city will not only attract tourists all over the world but also
reduce the pressure on the existing malls. It will give the people a centre or a
common front to socialize, relax and enjoy.
x It will provide a platform for mental relaxation through active and passive
recreation.
16 Bibliography
x Villagio Management
x www.football-marketing.com/qatar.2022.bid
x www.arabianbusiness.com
x www.wired.com