L’Oreal is an established brand that has been making customers of all age groups happy for the past several years. L’Oreal is a well-established brand that has been there for many years now. For the past several years it has successfully been creating makeup and hair products. The marketing strategies of the brand are exceptionally good as well. The result is happy customers. The reason behind the obvious shift in consumer behavior i.e. preferences and interests can be greatly blamed on the endless range of brands. Especially women are very indulgent and this is what brands have taken as the center of marketing. Particularly women love to purchase L’Oreal products and the company itself is making women all around the globe happy with its wide array of makeup, skin and hair products. This article is concerned with studying the consumer behavior of L’Oreal. We will be looking at factors that make people choose L’Oreal over other leading cosmetic brands. We will also have a look at how consumer behavior is different for varying age groups. There are various driving forces behind consumer behavior of L’Oreal. All these factors are determinant of the behavior of consumers and give an insight of why people, particularly women engage in purchase behavior. First of all if we talk about the slogan of the company ‘Because you’re worth it’ somehow compels all women to purchase the products of L’Oreal. One analysis is the women like to feel important and valued and thus they prefer using products that make them feel valued. This is women psyche. Since most of the consumers are women it natural to understand why women want to use L’Oreal products. L’Oreal is a very popular brand and models on the run are often seen sporting looks i.e. hair color and make up from L’Oreal products. Teenage girls these days are the number one followers of all these runway fashion shows. Girls follow all models on the runway and later follow them on social media i.e. Facebook, Instagram etc. as well. This is why anything that these model girls do becomes an instant hit amongst the teenage girls. Consumers are left in awe of how beautiful the super glossy hair looks and how beautiful the model looks. However what L’Oreal is doing here is that they are simply not only highlighting their hair products by promising extra glossy magical hair but also are giving consumers the hint that what make up would such hair best team with. The result is consumers not only rashly purchasing L’Oreal hair products but also looking for their entire matching make up products as well. For example recently L’Oreal launched its ombre hair color. Every super model was seen sporting this hair color as they walked around the world in fashion weeks and fashion shows. Later teenage girls were seen asking for this hair color in abundant amounts. This is a clear indication that teenage girls look for things that are trending and in fashion.