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How to Increase Mobile App Downloads Through SEO IRVAN SANJAYA

How to Increase Mobile App Downloads Through SEO

IRVAN SANJAYA

Background: Irvan Sanjaya

Education:

Binus University: S1 - IT

UPH University: S2 - Digital Marketing

Experience:

Avasoft - Senior SEO Specialist

iProspect Valuklik - SEO Manager

ShopBack - Head of SEO

GO-JEK - SEO Manager

• ShopBack - Head of SEO • GO-JEK - SEO Manager STRICTLY CONFIDENTIAL – This information
• ShopBack - Head of SEO • GO-JEK - SEO Manager STRICTLY CONFIDENTIAL – This information

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer STRICTLY CONFIDENTIAL – This information is confidential; It

Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer

Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer STRICTLY CONFIDENTIAL – This information is confidential; It is
Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer STRICTLY CONFIDENTIAL – This information is confidential; It is
Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer STRICTLY CONFIDENTIAL – This information is confidential; It is
Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer STRICTLY CONFIDENTIAL – This information is confidential; It is

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

AGENDA

AGENDA • Why GO-JEK Utilizing SEO? • Why SEO for Mobile Apps? • How to Increase

Why GO-JEK Utilizing SEO?

Why SEO for Mobile Apps?

How to Increase Mobile App Downloads Through SEO?

Organic Install Analysis & Reporting

Q & A

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– This information is confidential; It is not to be distributed to any third party other

Why GO-JEK Utilizing SEO?

- Save Digital Marketing Budget

- Search Engine Website is The Most Visited Website in Indonesia

- Diversify the Digital Marketing Channel

- App Users Behavior When Discover Mobile Apps

- Care to Our Drivers, Partners, and Users

Why SEO for Mobile Apps?

Why SEO for Mobile Apps? STRICTLY CONFIDENTIAL – This information is confidential; It is not to
Why SEO for Mobile Apps? STRICTLY CONFIDENTIAL – This information is confidential; It is not to

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

Source: similarweb, Q4

Why SEO for Mobile Apps?

Why SEO for Mobile Apps? Apps are often discovered outside the app store STRICTLY CONFIDENTIAL –

Apps are often discovered outside the app store

Mobile Apps? Apps are often discovered outside the app store STRICTLY CONFIDENTIAL – This information is
Mobile Apps? Apps are often discovered outside the app store STRICTLY CONFIDENTIAL – This information is

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Source:

Why SEO for Mobile Apps?

Why SEO for Mobile Apps? STRICTLY CONFIDENTIAL – This information is confidential; It is not to

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

Source:

information is confidential; It is not to be distributed to any third party other than for

So, How to Increase Mobile App Downloads Through SEO?

So, How to Increase Mobile App Downloads Through SEO ?
How to Increase Mobile App Downloads Through SEO? • Implement App Indexing • Optimize App

How to Increase Mobile App Downloads Through SEO?

Implement App Indexing

Optimize App Packs

Utilize Google Video Search & YouTube Search

Create and Optimize a Download Page

Submit Mobile Apps to Review/Listing Websites

Page • Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential;

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

Implement App Indexing

Implement App Indexing STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed
Implement App Indexing STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed
Implement App Indexing STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed

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Source: Android Developers

Optimize App Packs

Optimize App Packs ASO + SEO = App Packs ● Use app-related (app-specific) keywords in app
Optimize App Packs ASO + SEO = App Packs ● Use app-related (app-specific) keywords in app
Optimize App Packs ASO + SEO = App Packs ● Use app-related (app-specific) keywords in app

ASO + SEO = App Packs

Use app-related (app-specific) keywords in app description

Number of installs

Positive ratings/reviews influence app SEO

Keywords on the reviews section

Get high-quality backlinks and installs

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Optimize App Packs

Optimize App Packs STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

– This information is confidential; It is not to be distributed to any third party other
Utilize Google Videos Search & YouTube Search STRICTLY CONFIDENTIAL – This information is confidential; It

Utilize Google Videos Search & YouTube Search

Utilize Google Videos Search & YouTube Search STRICTLY CONFIDENTIAL – This information is confidential; It is
Utilize Google Videos Search & YouTube Search STRICTLY CONFIDENTIAL – This information is confidential; It is
Utilize Google Videos Search & YouTube Search STRICTLY CONFIDENTIAL – This information is confidential; It is

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

Create and Optimize a Download Page

Create and Optimize a Download Page ● Optimize Related Keywords ○ download, install, unduh, aplikasi mobile,

Optimize Related Keywords

download, install, unduh, aplikasi mobile, mobile app, etc.

Add Download Button

Google Play & App Store

Add QR Code

Input Phone Numbers to get Download Link via SMS

Subscribe to get Download Link via E-Mail

Link via SMS ● Subscribe to get Download Link via E-Mail STRICTLY CONFIDENTIAL – This information
Link via SMS ● Subscribe to get Download Link via E-Mail STRICTLY CONFIDENTIAL – This information
Link via SMS ● Subscribe to get Download Link via E-Mail STRICTLY CONFIDENTIAL – This information

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is

Submit Mobile Apps to Review/Listing Websites

Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is not
Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is not
Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is not
Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is not
Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is not
Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is not
Submit Mobile Apps to Review/Listing Websites STRICTLY CONFIDENTIAL – This information is confidential; It is not

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes

THANK YOU