BSc Upper division

315 Experience Economy Marketing Economy of experiences

316 Business-to-Business Marketing Marketing Business To Business
Marketing
317 Supply Chain Management Marketing Supply Chain Management:
A Global Perspective, 2nd
Edition

318 Developing the Sales Base Marketing Sales Force Management:

Leadership, Innovation, and
Technology (12th ed.).

408 Innovation Marketing Managing Innovation:

Integrating Technological,
Market and Organizational
Change, (5th Ed.).

411 Marketing Instruments Marketing Marketing Research:

Methodological Foundations
(11th Ed.).

320 Hospitality Indurstry Environment Hospitality

Introduction to Hospitality
(7rd Ed.).
321 Kitchen Operations Hospitality
The restaurant manager’s
handbook (4th Ed.).
322 Food and Beverage Operations Hospitality

Management of food and

beverage operations (6th Ed.)
Albert Boswijk, E. P. Pearson Education 2013 978-90-819220-0-5 Book
Robert V., Waldemar P., Joseph Pearson Education 2010 Book
G.,
Nada R. Sanders Wiley 2017 978-1-119-39232-3 E-book (codes)

Johnston, M.W. and Marshall, Routledge 2016 9781138951723 Book

G.W.

Tidd, J. and Bessant J. Wiley 2013 978-1-118-36063-7 Book

Iacobucci, D. and Churchill, Jr., CreateSpace 2015 9781507775547 Book

G.A. Independent
Publishing Platform

Walker, J. R. Pearson 2017 Book

Atlantic Publishing
Brown, D. R. Group. 2007 Book

Institute of the
American Hotel Motel
Ninemeier, J. D. Association 2015 Book
 Báo giá

6 -6 ko có ebook
0 ko có ebook

44 Polyteknisk to extend 200k

existing codes.

55 200k

200k
9

ko có ebook

325k

100k

ko có ebook
BSc Electives
Course Department Title

306 Project Management Elective Project Management (4th

ed.)
310 Cases in Entrepreneurship Elective Entrepreneurship:
Successfully Launching New
Ventures, 5th edition

The Young Entrepreneur's

Guide to Starting and
Running a Business: Turn
Your Ideas into Money!

The One Page Business Plan

for the Creative
Entrepreneur

314 Dimensions of Human Resources Elective Human resource

Management management: strategic and
international perspectives

407 Personal Finance Elective

 Author Publisher Year of ISBN Number Material Type
Publication

Maylor, H. Pearson 2010 978-0273704324 Book

Barringer, B.R. & Ireland, R.D. Pearson 2015 978-0133797190 Book

Mariotti, S. Crown Buisness 2014 978-0385348546 Book

Smith, M.R. CreateSpace 2016 978-1534832695 Book

Independent
Publishing Platform

Crawshaw, J., Budhwar, P., & Sage 2017 LIX

Davis, A.

No books
Amount Books Books to Order Cost per Book Notes Báo giá
Needed in (in DKK unless
otherwise noted)
Stock
32 -32 200k

0 270k

0 100k

50k (check theo isbn) Cuốn này sai tiêu đề (xem

0 150k

0
Cuốn này sai tiêu đề (xem lại)